"Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction." (William E Deming, "On a Classification of the Problems of Statistical Inference", Journal of the American Statistical Association Vol. 37 (218), 1942)
"Keep in mind that a correlation may be real and based on real cause and effect, and still be almost worthless in determining action in any single case." (Darell Huff, "How to Lie with Statistics", 1954)
"If the system exhibits a structure which can be represented by a mathematical equivalent, called a mathematical model, and if the objective can be also so quantified, then some computational method may be evolved for choosing the best schedule of actions among alternatives. Such use of mathematical models is termed mathematical programming." (George Dantzig, "Linear Programming and Extensions", 1959)
"There are, indeed, plenty of ways in which statistics can help in the process of decision-taking. But exaggerated claims for the role they can play merely serve to confuse rather than clarify issues of public policy, and lead those responsible for action to oscillate between over-confidence and over-scepticism in using them." (Ely Devons, "Essays in Economics", 1961)
"All statistical analysis in business must aim at the control of action. The possible conclusions are: 1. Certain action must be taken. 2. No action is required. 3. Certain tendencies must be watched. 4. The analysis is not significant and either (a) certain further facts are required, or (b) there are no indications that further facts should be obtained." (John R Riggleman & Ira N Frisbee, "Business Statistics", 1938)"We provisionally define statistics as the study of how information should be employed to reflect on, and give guidance for action in, a practical situation involving uncertainty." (Vic Barnett, "Comparative Statistical Inference" 2nd Ed., 1982)
"It is all too easy to notice the statistical sea that supports our thoughts and actions. If that sea loses its buoyancy, it may take a long time to regain the lost support." (William Kruskal, "Coordination Today: A Disaster or a Disgrace", The American Statistician, Vol. 37, No. 3, 1983)
"Many of the applications of visualization in this book give the impression that data analysis consists of an orderly progression of exploratory graphs, fitting, and visualization of fits and residuals. Coherence of discussion and limited space necessitate a presentation that appears to imply this. Real life is usually quite different. There are blind alleys. There are mistaken actions. There are effects missed until the very end when some visualization saves the day. And worse, there is the possibility of the nearly unmentionable: missed effects." (William S Cleveland, "Visualizing Data", 1993)
"A model for simulating dynamic system behavior requires formal policy descriptions to specify how individual decisions are to be made. Flows of information are continuously converted into decisions and actions. No plea about the inadequacy of our understanding of the decision-making processes can excuse us from estimating decision-making criteria. To omit a decision point is to deny its presence - a mistake of far greater magnitude than any errors in our best estimate of the process." (Jay W Forrester, "Policies, decisions and information sources for modeling", 1994)
"'Garbage in, garbage out' is a sound warning for those in the computer field; it is every bit as sound in the use of statistics. Even if the “garbage” which comes out leads to a correct conclusion, this conclusion is still tainted, as it cannot be supported by logical reasoning. Therefore, it is a misuse of statistics. But obtaining a correct conclusion from faulty data is the exception, not the rule. Bad basic data (the 'garbage in') almost always leads to incorrect conclusions (the 'garbage out'). Unfortunately, incorrect conclusions can lead to bad policy or harmful actions." (Herbert F Spirer et al, "Misused Statistics" 2nd Ed, 1998)
"Data are generally collected as a basis for action. However, unless potential signals are separated from probable noise, the actions taken may be totally inconsistent with the data. Thus, the proper use of data requires that you have simple and effective methods of analysis which will properly separate potential signals from probable noise." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)
"Big numbers warn us that the problem is a common one, compelling our attention, concern, and action. The media like to report statistics because numbers seem to be 'hard facts' - little nuggets of indisputable truth. [...] One common innumerate error involves not distinguishing among large numbers. [...] Because many people have trouble appreciating the differences among big numbers, they tend to uncritically accept social statistics (which often, of course, feature big numbers)." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)
"Overcoming innumeracy is like completing a three-step program to statistical literacy. The first step is to defeat the illusion of certainty. The second step is to learn about the actual risks of relevant events and actions. The third step is to communicate the risks in an understandable way and to draw inferences without falling prey to clouded thinking. The general point is this: Innumeracy does not simply reside in our minds but in the representations of risk that we choose." (Gerd Gigerenzer, "Calculated Risks: How to know when numbers deceive you", 2002)
"Blissful data consist of information that is accurate, meaningful, useful, and easily accessible to many people in an organization. These data are used by the organization’s employees to analyze information and support their decision-making processes to strategic action. It is easy to see that organizations that have reached their goal of maximum productivity with blissful data can triumph over their competition. Thus, blissful data provide a competitive advantage.". (Margaret Y Chu, "Blissful Data", 2004)
"Data, reason, and calculation can only produce conclusions; they do not inspire action. Good numbers are not the result of managing numbers." (Ronald J Baker, "Measure what Matters to Customers: Using Key Predictive Indicators", 2006)
"Compared to traditional statistical studies, which are often hindsight, the field of data mining finds patterns and classifications that look toward and even predict the future. In summary, data mining can (1) provide a more complete understanding of data by finding patterns previously not seen and (2) make models that predict, thus enabling people to make better decisions, take action, and therefore mold future events." (Robert Nisbet et al, "Handbook of statistical analysis and data mining applications", 2009)
"In general, when building statistical models, we must not forget that the aim is to understand something about the real world. Or predict, choose an action, make a decision, summarize evidence, and so on, but always about the real world, not an abstract mathematical world: our models are not the reality - a point well made by George Box in his oft-cited remark that "all models are wrong, but some are useful". (David Hand, "Wonderful examples, but let's not close our eyes", Statistical Science 29, 2014)
"The other buzzword that epitomizes a bias toward substitution is 'big data'. Today’s companies have an insatiable appetite for data, mistakenly believing that more data always creates more value. But big data is usually dumb data. Computers can find patterns that elude humans, but they don’t know how to compare patterns from different sources or how to interpret complex behaviors. Actionable insights can only come from a human analyst (or the kind of generalized artificial intelligence that exists only in science fiction)." (Peter Thiel & Blake Masters, "Zero to One: Notes on Startups, or How to Build the Future", 2014)
"Further develop the situation or problem by covering relevant background. Incorporate external context or comparison points. Give examples that illustrate the issue. Include data that demonstrates the problem. Articulate what will happen if no action is taken or no change is made. Discuss potential options for addressing the problem. Illustrate the benefits of your recommended solution." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)
"If you simply present data, it’s easy for your audience to say, Oh, that’s interesting, and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not. This elicits a more productive reaction from your audience, which can lead to a more productive conversation - one that might never have been started if you hadn’t recommended the action in the first place." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)
"A data story starts out like any other story, with a beginning and a middle. However, the end should never be a fixed event, but rather a set of options or questions to trigger an action from the audience. Never forget that the goal of data storytelling is to encourage and energize critical thinking for business decisions." (James Richardson, 2017)
[...] just because we act, and something changes, it doesn’t mean we were responsible for the result. Humans seem to find this simple truth difficult to grasp - we are always keen to construct an explanatory narrative, and even keener if we are at its centre. Of course sometimes this interpretation is true - if you flick a switch, and the light comes on, then you are usually responsible. But sometimes your actions are clearly not responsible for an outcome: if you don’t take an umbrella, and it rains, it is not your fault (although it may feel that way). But the consequences of many of our actions are less clear-cut. [...] We have a strong psychological tendency to attribute change to intervention, and this makes before-and-after comparisons treacherous." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)
"The intended endpoint or destination of a data story is to guide an audience toward a better understanding and appreciation of your main point or insight, which hopefully leads to discussion, action, and change. However, if you have several divergent findings and try to combine them into a single data story, you may run the risk of confusing your audience or overwhelming them with too much information. To tell a cohesive data story, you must prioritize and limit what you focus on. Sometimes an insight deserves its own data story rather than being appended to the narrative of another insight." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"Understanding the entire data ecosystem, from the production of a data point to its consumption in a dashboard or a visualization, provides the ability to invoke action, which is more valuable than the mere sum of its parts." (Jesús Barrasa et al, "Knowledge Graphs: Data in Context for Responsive Businesses", 2021)
"Statistics is the science of finding relationships and actionable insights from data." (Nate Silver)
"The only useful function of a statistician is to make predictions, and thus to provide a basis for action." (William E Deming)
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