"We have let ourselves become enchanted by big data only because we exoticize technology. We’re impressed with small feats accomplished by computers alone, but we ignore big achievements from complementarity because the human contribution makes them less uncanny. Watson, Deep Blue, and ever-better machine learning algorithms are cool. But the most valuable companies in the future won’t ask what problems can be solved with computers alone. Instead, they’ll ask: how can computers help humans solve hard problems?" (Peter Thiel & Blake Masters, "Zero to One: Notes on Startups, or How to Build the Future", 2014)
"Machine learning is a science and requires an objective approach to problems. Just like the scientific method, test-driven development can aid in solving a problem. The reason that TDD and the scientific method are so similar is because of these three shared characteristics: Both propose that the solution is logical and valid. Both share results through documentation and work over time. Both work in feedback loops." (Matthew Kirk, "Thoughtful Machine Learning", 2015)
"While Big Data, when managed wisely, can provide important insights, many of them will be disruptive. After all, it aims to find patterns that are invisible to human eyes. The challenge for data scientists is to understand the ecosystems they are wading into and to present not just the problems but also their possible solutions." (Cathy O'Neil, "Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy", 2016)
"The term [Big Data] simply refers to sets of data so immense that they require new methods of mathematical analysis, and numerous servers. Big Data - and, more accurately, the capacity to collect it - has changed the way companies conduct business and governments look at problems, since the belief wildly trumpeted in the media is that this vast repository of information will yield deep insights that were previously out of reach." (Beau Lotto, "Deviate: The Science of Seeing Differently", 2017)
"There are other problems with Big Data. In any large data set, there are bound to be inconsistencies, misclassifications, missing data - in other words, errors, blunders, and possibly lies. These problems with individual items occur in any data set, but they are often hidden in a large mass of numbers even when these numbers are generated out of computer interactions." (David S Salsburg, "Errors, Blunders, and Lies: How to Tell the Difference", 2017)
"Your machine-learning algorithm should answer a very specific question that tells you something you need to know and that can be answered appropriately by the data you have access to. The best first question is something you already know the answer to, so that you have a reference and some intuition to compare your results with. Remember: you are solving a business problem, not a math problem."(Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)
"Data scientists should have some domain expertise. Most data science projects begin with a real-world, domain-specific problem and the need to design a data-driven solution to this problem. As a result, it is important for a data scientist to have enough domain expertise that they understand the problem, why it is important, an dhow a data science solution to the problem might fit into an organization’s processes. This domain expertise guides the data scientist as she works toward identifying an optimized solution." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"One of the biggest myths is the belief that data science is an autonomous process that we can let loose on our data to find the answers to our problems. In reality, data science requires skilled human oversight throughout the different stages of the process. [...] The second big myth of data science is that every data science project needs big data and needs to use deep learning. In general, having more data helps, but having the right data is the more important requirement. [...] A third data science myth is that modern data science software is easy to use, and so data science is easy to do. [...] The last myth about data science [...] is the belief that data science pays for itself quickly. The truth of this belief depends on the context of the organization. Adopting data science can require significant investment in terms of developing data infrastructure and hiring staff with data science expertise. Furthermore, data science will not give positive results on every project." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"The goal of data science is to improve decision making by basing decisions on insights extracted from large data sets. As a field of activity, data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting nonobvious and useful patterns from large data sets. It is closely related to the fields of data mining and machine learning, but it is broader in scope." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"Many people have strong intuitions about whether they would rather have a vital decision about them made by algorithms or humans. Some people are touchingly impressed by the capabilities of the algorithms; others have far too much faith in human judgment. The truth is that sometimes the algorithms will do better than the humans, and sometimes they won’t. If we want to avoid the problems and unlock the promise of big data, we’re going to need to assess the performance of the algorithms on a case-by-case basis. All too often, this is much harder than it should be. […] So the problem is not the algorithms, or the big datasets. The problem is a lack of scrutiny, transparency, and debate."
"The problem is the hype, the notion that something magical will emerge if only we can accumulate data on a large enough scale. We just need to be reminded: Big data is not better; it’s just bigger. And it certainly doesn’t speak for itself." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)
"The way we explore data today, we often aren't constrained by rigid hypothesis testing or statistical rigor that can slow down the process to a crawl. But we need to be careful with this rapid pace of exploration, too. Modern business intelligence and analytics tools allow us to do so much with data so quickly that it can be easy to fall into a pitfall by creating a chart that misleads us in the early stages of the process." (Ben Jones, "Avoiding Data Pitfalls: How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations", 2020)
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