🖍️Fern Halper - Collected Quotes

"A lakehouse combines the scalability and flexibility of a data lake with the governance, structure, and performance of a data warehouse. It allows organizations to store both structured and unstructured data in one platform while supporting robust analytics, machine learning, and BI workloads. These lakehouses get by the data swamp problem by providing features that are database like. That includes support for ACID transactions." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Adopting a data mesh requires more than architecture; it involves changes to culture, roles, and accountability structures. [...] Many organizations will need to create new roles, such as data product managers, who combine stewardship, analytics, and product thinking. These individuals oversee the life cycle of a data product to ensure it delivers business value and meets usability standards. Success often depends on building a culture where data is treated as a shared asset across the enterprise and on putting clear lines of accountability in place. In practice, this can mean forming cross-domain councils to align on standards, tying performance objectives to data quality, or investing in training so domain teams are equipped to manage their products responsibly." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Agentic AI extends GenAI by embedding intelligence within autonomous or semi-autonomous systems that can plan, reason, and take actions within defined boundaries. Instead of simply generating a report, an agentic system might determine which data it needs, retrieve that data from multiple sources, perform analysis, summarize the results, and then trigger follow-up workflows, all while maintaining auditability and alignment with governance policies." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"AI maturity depends as much on people as it does on tools. Organizations need to build AI literacy across roles, from analysts to executives, so that teams can ask the right questions, interpret AI results, and act on them. Cross-functional teams with skills in data engineering, machine learning, business domain knowledge, and governance are essential. AI systems should be treated as products and not one-off projects." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"As part of the move to democratization and utilizing AI-infused tools and generative AI to gain insights into data, businesses need to improve their overall data literacy. Data literacy involves the awareness and recognition of the value of data, how well people understand and interact with data and analytics, and their ability to communicate data-driven insights to impact behavior and achieve business goals. It includes understanding the business and data elements, framing analytics, applying critical interpretation, and developing communication skills." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"As the need to store and analyze new data types (e.g., semi-structured, unstructured, real-time streams) grew, organizations began turning to data lakes. These systems are designed to store high volumes of raw data at scale and use a schema-on-read approach, offering greater flexibility. Initially built on platforms like Apache Hadoop, many early data lakes fell short due to lack of governance, poor performance, and inadequate metadata management. As a result, these early deployments often became so-called data swamps, where users struggled to find, trust, or use the data effectively. Such deployments delivered little to no business value." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Data observability platforms often consolidate various data health metrics, such as freshness, accuracy, completeness, and consistency, into a unified dashboard, offering a holistic view of data health. This may take the form of a data scorecard. These tools can also provide metrics such as system uptime/availability, data processing times, error rates in data processing, query performance metrics, resource utilization, and user engagement metrics. They provide customizable key performance indicators (KPIs), real-time alerts, and root cause analysis, and they can help assess the impact of data quality issues on downstream applications, reports, and business processes." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Data products are part of the enterprise data infrastructure. They are managed, versioned, and monitored much like APIs or microservices. This shift is supported by modern cloud-native infrastructure, which enables decentralized development, consistent governance, and scalable consumption. Data products don’t need to be stored in one location. They might be in a data lake, a data warehouse, a database, or a data lakehouse. They can become discoverable and accessible through a centralized data catalog or marketplace acting as a portal where users can find, understand, and request access to relevant data products." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Governance readiness is about ensuring trust. That involves trust in the data, trust in the models, and trust in how AI affects users and stakeholders. Without it, organizations risk reputational damage, regulatory penalties, and internal resistance." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Data readiness also involves the quality, integrity, and findability of the data. Is the data trustworthy and curated? Are data pipelines (to move data from source to target) and access controls (to ensure the right people get access to the right data) in place? Moreover, to be ready, the organization’s architectural components - data lakes, warehouses, lakehouses, etc. - must be coherent and aligned to support modern AI applications." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"GenAI, powered by large foundation models, is revolutionizing the way people interact with data and technology. Organizations are using GenAI to democratize AI through natural language interfaces, copilots, assistants, and creative tools that can draft text, summarize reports, or generate images on demand. Yet as transformative as this is, these systems remain largely reactive. They respond to prompts but do not decide what to do next. They do not plan, reason over time, or act toward goals. In short, they generate but they don’t take action." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"If AI is owned solely by IT or the data science team, it will fail. AI must be co-developed with business stakeholders. This means engaging stakeholders from the start, co-owning key performance indicators (KPIs), and embedding AI into workflows, not bolting it on after the fact. AI teams need domain experts, business sponsors, and clear lines of feedback. Use cases should be selected with the business, not handed down from a tech function." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"One of the most overlooked aspects of AI deployment is the operational side, what happens after a model is developed. Operational readiness is concerned with the systems, processes, and team structures required to bring AI into production. In many cases, organizations build prototypes that never make it past the lab. To succeed, organizations must have formalized processes for deploying models, integrating them into business workflows, and monitoring their performance over time (no model is good forever; they degrade as the external environment changes)." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Organizations should use a framework (such as business value vs. complexity) to identify high-impact, feasible AI projects. Organizations that succeed with AI don’t chase hype. Instead, they score and prioritize use cases based on criteria such as business value, data readiness, effort, and complexity. This helps avoid wasted time on technically interesting but low-value projects. Some create the frameworks themselves to determine the high-impact yet feasible projects. Others rely on consultants to help them with this." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"RAG applications must be built with semantics, metadata, and governance in mind. The retrieved information must be high-quality, secure, and appropriate for the user’s role. Equally important is monitoring and management: checking whether source data has changed, ensuring vector stores remain accurate, and watching for hallucinations or data leakage. Organizations are definitely starting to experiment with RAG models today; some are putting them into production applications. Some believe that using RAG helps mitigate hallucinations because it is grounded in trusted organizational data." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"The data architecture provides the blueprint for how the data is organized, accessed, and integrated. It defines the relationships between data sources, how data is modeled and transformed, and how the underlying technologies work together to support the business. While the terms data modeling and data architecture are sometimes used interchangeably, they are not the same. Data modeling is part of a data architecture and defines the specific structure and relationships within datasets (e.g., tables, columns, constraints), whereas data architecture is broader; it provides the framework and strategy for managing, storing, integrating, and utilizing data in an organization." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"The goal of a data product is to provide value, not just data. That value may come from enabling better decision-making, powering customer-facing applications, enriching AI models, or facilitating compliance. Importantly, data products are developed with users in mind, whether internal analysts, business stakeholders, external partners, or automated systems. This user orientation distinguishes data products from raw datasets or traditional reports." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"The modern data environment includes structured data as well as text, machine-generated logs and events, images, and audio. The rapid adoption of generative AI (GenAI) has accelerated both the creation and consumption of text data, increasing volume and variability. Additionally, hybrid and multicloud architectures are now standard. Data are stored and processed across warehouses, lakehouses, SaaS platforms, and edge services. Governance must operate consistently across these environments. In practice, this requires policies that can be enforced programmatically, with end-to-end lineage (where the data came from and how it has been changed) that is visible to both technical and business stakeholders." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"There are a few ways that organizations are trying put guardrails into place. First, they are providing enterprise-approved copilots and assistants that their teams can use. They are providing lightweight governance processes, such as AI councils or intake workflows to make it easy for employees to get approval for new use cases. They are implementing access controls if employees want to use certain tools against company data. Perhaps most importantly, some are implementing AI literacy programs so that employees understand both the risks and the responsible use of AI tools." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"[...] organizations are working to unify the data silos that often exist across their data ecosystem. Some are doing this through a centralized physical approach, such as implementing a data lakehouse pattern, which allows them to store and manage all types of data in one place. Many lakehouse implementations such as those from vendors such as Snowflake and Databricks have evolved into what is often referred to as the modern data platform. This is an architectural pattern that combines the lakehouse with tightly integrated tools for data ingestion, transformation, analytics, observability, and governance. This pattern reflects a shift toward cloud-native architectures that are designed to support end-to-end data workflows with scalability and flexibility." (Fern Halper, "Data Makes the World Go 'Round", 2026)

"Unreliable data is a problem because when data cannot be relied upon to deliver valid insights, organizations begin to question the value of their analytics and AI investments. It’s easy to underestimate the cost of bad data until it surfaces in painful ways. Inaccurate or incomplete data can derail projects, corrupt analytics, introduce legal risk, and erode trust, both internally and externally. Have you ever heard the phrase, 'garbage in, garbage out' related to building a model with poor quality data?" (Fern Halper, "Data Makes the World Go 'Round", 2026)

🖍️Alessandro Negro - Collected Quotes

"A graph is a simple and quite old mathematical concept: a data structure consisting of a set of vertices (or nodes/points) and edges (or relationships/lines) that can be used to model relationships among a collection of objects." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"A widely adopted technique for solving the data sparsity issue and the cold-start problem is based on graph representation, navigation, and processing. Graph navigation methods (like the pathfinding example [...]) and graph algorithms (such as PageRank) are applied to fill some gaps and create a denser representation of [a] dataset."

"Deep learning approaches the problem of representation learning by introducing representations that are expressed in terms of other, simpler representations. In deep learning, the machine builds multiple levels of increasing complexity over the underlying simpler concepts." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"GNNs are capable of generating representations of nodes that depend on the structure of the graph as well as on any feature information we have. These features could be nodes’ properties, relationship types, and relationship properties. That’s why GNNs could drive the final tasks to better results. These embeddings represent the input for tasks such as node classification, link prediction, and graph classification." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"[...] graphs are extremely useful for encoding information, and data in graph format is increasingly plentiful. In many areas of machine learning - including natural language processing, computer vision, and recommendations - graphs are used to model local relationships between isolated data items (users, items, events, and so on) and to construct global structures from local information. Representing data as graphs is often a necessary step (and at other times only a desirable one) in dealing with problems arising from applications in machine learning or data mining." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"Graphs are powerful structures useful not only for representing connected information, but also for supporting multiple types of analysis. Their simple data model, consisting of two basic concepts such as nodes and relationships, is flexible enough to store complex information. If you also store properties in nodes and relationships, it is possible to represent practically everything of any size." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"Graphs are useful for representing how things are either physically or logically linked in simple or complex structures. A graph in which we assign names and meanings to the edges and vertices becomes what is known as a network. In these cases, a graph is the mathematical model for describing a network, whereas a network is a set of relations between objects, which could include people, organizations, nations, items found in a Google search, brain cells, or electrical transformers." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"Graphs can be used to model and analyze the relationships between entities as well as their properties. This aspect brings an additional dimension of information that graph-powered machine learning can harness for prediction and categorization. The schema flexibility provided by graphs also allows different models to coexist in the same dataset." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"Graphs can support machine learning by doing what they do best: representing data in a way that is easily understandable and easily accessible. Graphs make all the necessary processes faster, more accurate, and much more effective. Moreover, graph algorithms are powerful tools for machine learning practitioners. Graph community detection algorithms can help identify groups of people, page rank can reveal the most relevant keywords in a text, and so on." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"Graphs, with multiple node types and different types of relationships, are far from being a Euclidean space. This task is where graph neural networks (GNNs) comes in. GNNs are deep learning-based methods that operate on a graph domain to perform complex tasks such as node classification (the bot example), link prediction (the disease example), and so on. Due to its convincing performance, GNN has become a widely applied graph analysis method." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"In many areas of machine learning, graphs are used to model local relationships between data elements and to build global structures from local information. Building graphs is sometimes necessary for dealing with problems arising from applications in machine learning or data mining, and at other times, it's helpful for managing data. It's important to note that the transformation from the original data to a graph data representation can always be performed in a lossless manner. The opposite is not always true." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"One of the main goals of machine learning is to make sense of data and deliver some sort of predictive capability to the end user ([...] data analysis in general aims at extracting knowledge, insights, and finally wisdom from raw data sources, and prediction represents a small portion of possible uses). In this learning path, data visualization plays a key role because it allows us to access and analyze data from a different perspectiv." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"The performance of machine learning algorithms, both in terms of accuracy and speed, is affected almost directly from the way in which we represent our training data and store our prediction model. The quality of algorithm prediction is as good as the quality of the training dataset. Data cleansing and feature selection, among other tasks, are mandatory if we would like to achieve a reasonable level of trust in the prediction. The speed at which the system provides prediction affects the usability of the entire product." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

"To compute the similarity between items, we must define a similarity measure. Cosine similarity is the standard metric in item-based recommendation approaches: it determines the similarity between two vectors by calculating the cosine of the angle between them In machine learning applications, this measure is often used to compare two text documents, which are represented as vectors of terms [...] prediction represents a small portion of possible uses). In this learning path, data visualization plays a key role because it allows us to access and analyze data from a different perspective." (Alessandro Negro, "Graph-Powered Machine Learning", 2021)

🖍️Aldo Marzullo - Collected Quotes

"[...] a graph is a mathematical model that is used for describing relationships between entities. However, each complex network presents intrinsic properties. Such properties can be measured by particular metrics, and each measure may characterize one or several local and global aspects of the graph." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"A point of caution when dealing with projections: be aware of the dimension of the projected graph.  In certain cases, such as the one we are considering here, projection may create extremely large numbers of edges, which makes the graph hard to be analyzed." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"A small-world network is characterized by a high clustering coefficient and a short average path length, meaning that most nodes can be reached from any other node through a small number of intermediate connections. This structure often mirrors real-world social networks, where individuals are typically connected through a few mutual acquaintances, allowing for rapid information dissemination." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Although creating simple subgraphs and merging them is a way to generate new graphs of increasing complexity, networks may also be generated by means of probabilistic models   and/or generative models that let a graph grow by itself. Such graphs usually share   interesting properties with real networks and have long been used to create benchmarks and synthetic graphs, especially in times when the amount of data available was not as overwhelming as today." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"As with many other deep learning-based approaches, another major challenge is in interpretability. While knowledge graphs provide a structured and transparent way to store relationships, LLMs operate as a black box, making it difficult to understand how specific outputs are generated. [...] Data alignment is also a key issue, as structured knowledge graphs and unstructured text data must be carefully preprocessed to ensure consistency.  Differences in data formats, ontology mismatches, and information redundancy can create inefficiencies when integrating these two paradigms. Developing robust pipelines that seamlessly connect graph-based insights with LLM-generated text remains an open challenge." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Assortativity is used to quantify the tendency of nodes being connected to similar nodes, which can impact the network’s ability to withstand failures or 'attacks'. High assortativity indicates that nodes of similar degrees are more likely to be connected, leading to a resilient structure where the failure of some nodes does not significantly disrupt overall connectivity. Conversely, networks with low assortativity tend to have nodes connecting with dissimilar degrees, making them more vulnerable to targeted attacks on high-degree nodes [...]" (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Besides allowing us to compress a sparse representation into a denser vector, autoencoders are also widely used to process a signal in order to filter out noise and extract only a relevant (characteristic) signal. This can be very useful in many applications, especially when identifying anomalies and outliers." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Despite their impressive capabilities, LLMs are not without limitations. One of the most significant challenges is the problem of hallucination, where an LLM generates factually incorrect or misleading information that appears plausible. This is particularly problematic in domains requiring high factual accuracy, such as healthcare, finance, and legal applications. To mitigate hallucinations and enhance the reliability of LLM outputs,  Retrieval-Augmented Generation (RAG) has emerged as a powerful technique. RAG works by dynamically retrieving relevant information from an external knowledge source (such as a knowledge graph) at inference time, rather than just relying on pre-trained knowledge. This approach ensures that the model has access to up-to-date and accurate data, grounding answers in verified information rather than generating content purely from its internal representations." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Generally speaking, all the unsupervised embedding algorithms based on matrix factorization use the same principle. They all factorize an input graph expressed as a matrix in different components. The main difference between each method lies in the loss function used during the optimization process and the constraints/formulations posed for the V and H matrices. Indeed, different loss functions allow the creation of an embedding space that emphasizes specific properties of the input graph." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Graph analytics is generally very effective in clustering users, merchants, and communities to provide an effective implementation of behavior analytics. On the other hand, second-party fraud can be identified with the implementation of monitoring employee behavior, as well as compliance checks. Graph analytics can indeed be useful for these use cases. Similar to the first-party models, employee behavior can also be analyzed using graph machine learning, although the dataset may need to encode a number of other sources of information besides transactional data. From a compliance standpoint, process mining techniques that still rely on a graph representation of the various procedural steps/pathways can be effective in identifying fraudulent behavior or non-compliant processes. Finally, third-party fraud, especially in the form of phishing attacks, can also be addressed using graph machine learning. In this context, understanding the network from which the phishing attack comes as well as the URLs being used (which can also benefit from a graph representation) can be critical for building an effective phishing classifier." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Graphs are mathematical structures that are used for describing relationships between entities, and they are used almost everywhere." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"In a nutshell, training LLMs involves optimizing a large number of parameters on very large datasets. This process, known as pretraining, typically employs unsupervised learning objectives, such as predicting missing words in a sentence (masked language modeling) or forecasting subsequent words (causal language modeling). As a side effect, the pre-training phase lets the model learn and 'understand' a language, resulting in a remarkable ability to generalize across various tasks, often achieving state-of-the-art performance. LLMs have demonstrated proficiency in a diverse array of applications, reflecting their versatility and depth of language understanding. Key areas include text generation, language translation, question answering, and summarization, among many others." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Machine learning is a subset of artificial intelligence that aims to provide systems with the ability to learn and improve from data. It has achieved impressive results in many different applications, especially where it is difficult or unfeasible to explicitly define rules to solve a specific task." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Most of the complexity indeed arises from the presence of entities that appear only once or very few times, but still generate cliques within the graph. Such entities are not very informative to capture patterns and provide insights. Besides, they are possibly strongly affected by statistical variability. On the other hand, we should focus on strong correlations that are supported by larger occurrences and provide more reliable statistical results." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Overfitting is one of the main problems that affect machine learning practitioners. It can occur due to several reasons. Some of the reasons can be as follows: The dataset can be ill-defined or not sufficiently representative of the task. In this case, adding more data could help to mitigate the problem. The mathematical model used for addressing the problem is too powerful for the task. In this case, proper constraints can be added to the loss function in order to reduce the model’s 'power'. Such constraints are called regularization terms.(Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"RAG is a framework that combines the strengths of traditional information retrieval systems with the generative capabilities of LLMs. In this setup, an LLM is augmented with a retrieval component that fetches relevant information from external data sources, such as knowledge bases or databases, to produce more accurate and contextually relevant responses. This method enhances the LLM’s output by grounding it in authoritative, up-to-date information." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"Reinforcement learning is used for training machine learning agents to make a sequence of decisions. The artificial intelligence algorithm faces a game-like situation, where the agent gets penalties or rewards based on the actions performed The goal of the agent is to understand how to act in order to maximize rewards and minimize penalties". (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"The concept of temporal graphs is useful in all the real-world problems that can be represented as a graph, where the nodes and edges of the graph may change over time. For example, temporal graphs are extensively applied in modeling social networks. By capturing the evolving relationships between individuals, temporal graphs enable a more accurate representation of social dynamics. This is particularly useful for predicting changes in friendships, community structures, and the information diffusion over time." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"The label spreading algorithm is another semi-supervised shallow embedding algorithm.  It was built in order to overcome one big limitation of the label propagation method: the   initial labeling. Indeed, according to the label propagation algorithm, the initial labels cannot be modified in the training process and, in each iteration, they are forced to be equal to their original value. This constraint could generate incorrect results when the initial labeling is affected by errors or noise. As a consequence, the error will be propagated in all nodes of the input graph." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

"The main difference between unsupervised and supervised embedding methods essentially lies in the task they attempt to solve. Indeed, if unsupervised shallow embedding algorithms try to learn a good graph, node, or edge representation in order to understand the underlying structure, the supervised algorithms try to find the best solution for a prediction task such as node classification, label prediction, or graph classification." (Aldo Marzullo et al, "Graph Machine Learning" 2nd Ed., 2025)

🎯Christopher Maneu - Collected Quotes

"A data lake is a distributed repository of raw and unprocessed data stored in its original format, without a predefined schema or structure. A data lake is designed to support a wide range of data types, sources, and use cases, such as exploration, discovery, and data experimentation. A data lake follows a 'schema on read' approach. Data is structured and processed only when it is accessed or consumed by a user or application (Extract, Load, Transform (ELT)). A data lake also enables data democratization, meaning data is accessible and available to anyone who needs it, without barriers or restrictions." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"A data warehouse is a centralized repository of structured, cleaned, and verified data that has been extracted, transformed, and loaded from various sources. These steps are commonly called ETL, which stands for Extract, Transform, Load. This data processing methodology involves extracting data from multiple sources, transforming it to meet business needs, and loading it into a destination for analysis and consultation." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"A lake based on the medallion architecture combines the best of lakes and data warehouses. By breaking down silos and eliminating data duplication, it becomes a standard for building data platform architecture." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"A lakehouse is a data storage space that hosts and manages all types of data in one place (structured, semi-struc-tured, and unstructured), allowing different tools to normalize and examine this data according to organizational requirements and/or individual choices. A lakehouse thus combines the best aspects of a data lake and a data warehouse by eliminating data duplication and friction related to ingestion, transformation, and sharing of data within the organization, all in the open format, Delta Lake." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Considered by many companies as the next generation of data architecture, the data mesh represents the natural evolution of traditional data lakes and data warehouses. While the latter are often limited by their centralized and monolithic structure, the data mesh aims to enable companies to deploy a more flexible, responsive, and massively scalable data strategy." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"[...] the data mesh architecture of Microsoft Fabric primarily supports the organization of data into domains and federated governance [...]  Hierarchizing data within OneLake by domain simplifies organizing data, allowing a data producer to easily identify where to deposit data or a data consumer to filter and discover content by functional domain. But it also enables the distribution of governance responsibilities by defining roles and responsibilities for teams in charge of specific domains."  (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Data transformation sits at the heart of every successful data platform, serving as the critical bridge between data ingestion and data consumption. While basic transformations might involve simple cleaning and formatting, advanced transformation techniques encompass complex operations such as data enrichment, sophisticated deduplication, machine learning-based predictions, and the creation of derived metrics that weren’t present in the original data sources. These processes are essential for organizations looking to extract maximum value from their data investments." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Data virtualization is a technique that allows users and applications to access and interact with data stored in multiple, physically separate locations as if it were all in one place. Instead of moving or duplicating data, virtualization creates a logical layer that connects to the original sources and presents them in a unified view. This means users can query, analyze, or combine data from different systems - cloud storage, databases, or other platforms - without needing to know where or how the data is stored." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Fabric integrates the various technologies needed for an end-to-end data project (namely, ingestion, preparation, storage, processing, enrichment, analysis, visualization, and data sharing) within a single platform accessible as Software as a Service (SaaS), meaning via a simple connection on a web browser. This reduces complexity, costs, and delays related to using multiple tools and technologies, and eliminates all the operational maintenance of infrastructure serving data analytics needs." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Fabric Pipelines provide reliable and efficient end-to-end orchestration of data flows, managing ingestion, transformation, and loading through a sequence of steps that can leverage various data processing engines. They allow centralizing and orchestrating data movements from various sources, thanks to advanced connectivity features, and with great scalability. Built-in monitoring tools enable real-time tracking of data flow status and quick detection of anomalies or errors." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Fabric relies on a lakehouse, a data storage model that combines the benefits of a data lake and a data warehouse. Within Fabric, the various data analytics and processing tools rely on a data lake that collects and stores data in its original format, whether structured, semi-structured, or unstructured, without the need to transform or normalize it beforehand. The lakehouse approach then enables converting these diverse data formats into a single format (i.e., compatible with all the data processing engines offered by Fabric) and in an open format, allowing other market vendors to interact with data in the Fabric lakehouse." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"In Fabric, a domain represents a way to logically group data corresponding to specific functional areas. Domains are frequently used to organize data by business sector in order to manage it according to each sector’s regulations, specifics, and requirements." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"It should be noted that, unlike Dataflow Gen2, in pipelines, it is not mandatory to enable staging to load data into a warehouse. Indeed, pipelines are designed for more general orchestration scenarios where you can combine various activities such as transformations, API calls, and so on to create complex workflows. They are not specifically focused on data preparation but rather on end-to-end process automation. Pipelines are more flexible and used for a variety of orchestration tasks, whereas Dataflow Gen2 is specifically designed for data preparation and transformation, hence the requirement for staging in that case." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"One of the most powerful enhancements in Real-Time Intelligence is the integration of anomaly detection capabilities, enabling systems to automatically flag unusual deviations in real time. Rather than relying on predefined thresholds or periodic audits, these AI-driven agents continuously monitor data streams, learning normal behavior patterns and surfacing outliers or unexpected shifts the moment they appear. This proactive approach transforms what was once passive reporting into active surveillance, allowing operational teams to respond instantly when something deviates from the norm." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"The hub and spoke, or 'star network', is a data architecture model that centralizes data from various sources into a single hub, such as a data warehouse or data lake. The hub serves as the source of truth for data and provides standardized schemas and formats. The spokes are the various applications or services that consume data from the hub for different purposes, such as analytics, reporting, or ma-chine learning. Spokes can also perform transformations or aggregations on data before presenting it to end users. The hub and spoke architecture aims to simplify data integration and management by reducing complexity and redundancy in data pipelines" (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"The problem with data lakes is that they have several drawbacks preventing them from being the perfect or ideal solution. The first drawback is an organizational problem: (•) How to organize data in the lake (•) How to classify, catalog, secure, document, and find it (•) How to avoid the lake turning into a swamp where data is mixed, duplicated, obsolete, or inaccessible (•) How to manage quality, governance, and traceability in the lake."(Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"The transformation phase represents the most resource-intensive stage of most data projects, often consuming 60-80% of total project time and effort. This significant investment stems from the inherent complexity of converting raw, inconsistent data into clean, structured, and enriched information ready for business use. Every data quality issue must be identified and resolved, every business rule must be correctly implemented, and every integration point must be properly validated. This meticulous work serves as the essential bridge between raw data ingestion and meaningful business insights." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"This transition to OneDrive highlights the importance of governance adapted to new methods of collaborative work and data sharing. The idea of OneLake is, therefore, based on this same concept: rather than subscribing to a data lake technology that must be maintained, why not simply subscribe to a storage service that offers a layer of abstraction over the complexities of these data storage infrastructures? As a result, the data lake becomes a controlled or governed environment, but still accessible to users who can view it as a simple and intuitive way to securely share data with their colleagues and IT teams."(Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"Traditionally, data engineers are responsible for the first steps of data transformation, commonly referred to as the transition from the 'bronze' stage to the 'silver' stage. This phase includes the normalization of raw data to clean and organize it into a structured and accessible format. Data Engineers ensure that data is properly ingested, stored, and prepared for subsequent steps. Their work focuses on building robust data pipelines and applying basic transformations that make the data usable. Next, responsibility may be handed over to an analytics engineer, who takes charge of the transition from the 'silver' stage to the 'gold' stage. This step involves more complex transformations aimed at refining, enriching, and modeling the data to meet specific analytical needs. The analytics engineer ensures that the data is ready to be used in reports, dashboards, and advanced analyses. The transition to the 'gold' stage means that the data is fully prepared for analytic use, providing strategic insights from consolidated data sources." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"We are now witnessing the rise of a new paradigm in technology, the age of agentic AI, where intelligence moves beyond automation and prediction to autonomy and intent. In this new world, operations across industries are no longer passive systems waiting for human input or post-event analysis. Instead, they have evolved into dynamic ecosystems of intelligence, continuously learning from every signal that flows through the organization. [...] Agentic AI marks the fourth great evolution of software, after client-server, cloud, and SaaS - and perhaps the most transformative of all. It represents the moment when technology stops being a tool we use and becomes a collaborator that thinks, learns, and acts alongside us." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"While Fabric provides all the traditional tools that data specialists use daily to work on data integration and processing projects, it also offers new intuitive interfaces to enable business users, citizen analysts, or business analysts to interact with their data regardless of their skill level. The primary goal is to meet the needs and expectations of these users, who often do not benefit from data analytics and processing tools because they are too complex to use, even though they are themselves the main consumers and producers of data within organizations." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

"With Fabric, organizations can unlock the full potential of AI and machine learning in their data workflows. First, it provides users with all the tools necessary to create and deploy AI and machine learning models; users can use the frameworks and languages of their choice. Next, it enables these users to benefit from native integration of models that enrich the data present within Fabric with advanced cognitive analytics, such as vision and language, for example, and leverage the new capabilities of generative AI. Finally, it supports users at every stage of their data project with intelligent assistants that help create data integration flows, develop transformations or analyses, build data visualization reports, and even answer business questions by leveraging existing reports and semantic models to deliver contextual insights instantly." (Christopher Maneu et al, "The Definitive Guide to Microsoft Fabric From discovery to building a unified, secure, and scalable data platform", 2025)

✏️Danyel Fisher - Collected Quotes

"A dimension is an attribute that groups, separates, or filters data items. A measure is an attribute that addresses the question of interest and that the analyst expects to vary across the dimensions. Both the measures and the dimensions might be attributes directly found in the dataset or derived attributes calculated from the existing data." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"A well-operationalized task, relative to the underlying data, fulfills the following criteria: (1) Can be computed based on the data; (2) Makes specific reference to the attributes of the data; (3) Has a traceable path from the high-level abstract questions to a set of concrete, actionable tasks." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"An actionable task means that it is possible to act on its result. That action might be to present a useful result to a decision maker or to proceed to a next step in a different result. An answer is actionable when it no longer needs further work to make sense of it." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Every dataset has subtleties; it can be far too easy to slip down rabbit holes of complications. Being systematic about the operationalization can help focus our conversations with experts, only introducing complications when needed." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Color is difficult to use effectively. A small number of well-chosen colors can be highly distinguishable, particularly for categorical data, but it can be difficult for users to distinguish between more than a handful of colors in a visualization. Nonetheless, color is an invaluable tool in the visualization toolbox because it is a channel that can carry a great deal of meaning and be overlaid on other dimensions. […] There are a variety of perceptual effects, such as simultaneous contrast and color deficiencies, that make precise numerical judgments about a color scale difficult, if not impossible." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Creating effective visualizations is hard. Not because a dataset requires an exotic and bespoke visual representation - for many problems, standard statistical charts will suffice. And not because creating a visualization requires coding expertise in an unfamiliar programming language [...]. Rather, creating effective visualizations is difficult because the problems that are best addressed by visualization are often complex and ill-formed. The task of figuring out what attributes of a dataset are important is often conflated with figuring out what type of visualization to use. Picking a chart type to represent specific attributes in a dataset is comparatively easy. Deciding on which data attributes will help answer a question, however, is a complex, poorly defined, and user-driven process that can require several rounds of visualization and exploration to resolve." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Dashboards are a type of multiform visualization used to summarize and monitor data. These are most useful when proxies have been well validated and the task is well understood. This design pattern brings a number of carefully selected attributes together for fast, and often continuous, monitoring - dashboards are often linked to updating data streams. While many allow interactivity for further investigation, they typically do not depend on it. Dashboards are often used for presenting and monitoring data and are typically designed for at-a-glance analysis rather than deep exploration and analysis." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Designing effective visualizations presents a paradox. On the one hand, visualizations are intended to help users learn about parts of their data that they don’t know about. On the other hand, the more we know about the users’ needs and the context of their data, the better we can design a visualization to serve them." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Dimensionality reduction is a way of reducing a large number of different measures into a smaller set of metrics. The intent is that the reduced metrics are a simpler description of the complex space that retains most of the meaning. […] Clustering techniques are similarly useful for reducing a large number of items into a smaller set of groups. A clustering technique finds groups of items that are logically near each other and gathers them together." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Maps also have the disadvantage that they consume the most powerful encoding channels in the visualization toolbox - position and size - on an aspect that is held constant. This leaves less effective encoding channels like color for showing the dimension of interest." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"[…] no single visualization is ever quite able to show all of the important aspects of our data at once - there just are not enough visual encoding channels. […] designing effective visualizations to make sense of data is not an art - it is a systematic and repeatable process." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"[…] the data itself can lead to new questions too. In exploratory data analysis (EDA), for example, the data analyst discovers new questions based on the data. The process of looking at the data to address some of these questions generates incidental visualizations - odd patterns, outliers, or surprising correlations that are worth looking into further." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The field of [data] visualization takes on that goal more broadly: rather than attempting to identify a single metric, the analyst instead tries to look more holistically across the data to get a usable, actionable answer. Arriving at that answer might involve exploring multiple attributes, and using a number of views that allow the ideas to come together. Thus, operationalization in the context of visualization is the process of identifying tasks to be performed over the dataset that are a reasonable approximation of the high-level question of interest." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The general concept of refining questions into tasks appears across all of the sciences. In many fields, the process is called operationalization, and refers to the process of reducing a complex set of factors to a single metric. The field of visualization takes on that goal more broadly: rather than attempting to identify a single metric, the analyst instead tries to look more holistically across the data to get a usable, actionable answer. Arriving at that answer might involve exploring multiple attributes, and using a number of views that allow the ideas to come together. Thus, operationalization in the context of visualization is the process of identifying tasks to be performed over the dataset that are a reasonable approximation of the high-level question of interest." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The goal of operationalization is to refine and clarify the question until the analyst can forge an explicit link between the data that they can find and the questions they would like to answer. […] To achieve this, the analyst searches for proxies. Proxies are partial and imperfect representations of the abstract thing that the analyst is really interested in. […] Selecting and interpreting proxies requires judgment and expertise to assess how well, and with what sorts of limitations, they represent the abstract concept." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The operationalization process is an iterative one and the end point is not precisely defined. The answer to the question of how far to go is, simply, far enough. The process is done when the task is directly actionable, using the data at hand. The analyst knows how to describe the objects, measures, and groupings in terms of the data - where to find it, how to compute, and how to aggregate it. At this point, they know what the question will look like and they know what they can do to get the answer." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The intention behind prototypes is to explore the visualization design space, as opposed to the data space. A typical project usually entails a series of prototypes; each is a tool to gather feedback from stakeholders and help explore different ways to most effectively support the higher-level questions that they have. The repeated feedback also helps validate the operationalization along the way." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Rapid prototyping is a process of trying out many visualization ideas as quickly as possible and getting feedback from stakeholders on their efficacy. […] The design concept of 'failing fast' informs this: by exploring many different possible visual representations, it quickly becomes clear which tasks are supported by which techniques." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Too many simultaneous encodings will be overwhelming to the reader; colors must be easily distinguishable, and of a small enough number that the reader can interpret them."  (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Visualizations provide a direct and tangible representation of data. They allow people to confirm hypotheses and gain insights. When incorporated into the data analysis process early and often, visualizations can even fundamentally alter the questions that someone is asking." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

✏️Dina Gray - Collected Quotes

"Although performance measurement is often linked to tools such as scorecards, dashboards, performance targets, indicators and information systems, it would be naïve to consider the measurement of performance as just a technical issue. Indeed, measurement is often used as a way of attempting to bring clarity to complex and confusing situations." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"'Big Data" is certainly changing the way organizations operate, and our capacity to do planning, budgeting and forecasting, as well as the management of our processes and supply chains, has radically improved. However, greater availability of data is also being accompanied by two major challenges: firstly, many managers are now required to develop data-oriented management systems to make sense of the phenomenal amount of data their organizations and their main partners are producing. Secondly, whilst the volume of data that we now have access to is certainly seductive and potentially very useful, it can also be overwhelming." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"[...] introducing an excessive number of measures is only the start of the problem. The other is that measures tend to stick, unless questioned and revised. As the world changes, so does the environment in which an organization operates. Priorities change, new drivers of performance emerge, and different operating models are employed. It would therefore make sense that the performance measurement system is also revised to reflect these changes." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Measurement is often associated with the objectivity and neatness of numbers, and performance measurement efforts are typically accompanied by hope, great expectations and promises of change; however, these are then often followed by disbelief, frustration and what appears to be sheer madness." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Measurement is often seen as a tool that helps reduce the complexity of the world. Organizations, with their uncertainty and confusion, are full of people, patterns and trends; and measurement seems to offer a promise of bringing order, rationality and control into this chaos." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"One of the most puzzling things about performance measurement is that, regardless of the countless negative experiences, as well as a constant stream of similar failures reported in the media, organizations continue to apply the same methods and constantly fall into the same traps. This is because commonly held beliefs about the measurement and management of performance are rarely challenged." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Performance measures by themselves are simply tools that may or may not be used by managers and staff. However, if your organization has an addiction to measurement, sooner or later people will start relying on measures excessively, and common sense will gradually begin to be replaced by the measures themselves leading the organization into the eye of the measurement madness hurricane." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Regularly, and unfortunately more often than might be expected, organizations can become so fixated on the narrow task of measuring and reporting performance that measures lose their meaning, and no one relies on them for real decision-making. [...] More worryingly, sometimes performance measures are introduced without any intention of providing meaningful data for making decisions in the first place. In this case, such indicators are often treated with contempt." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Since perfect measures of performance do not exist, organizations use proxies - indicators that approximate or represent performance in the absence of perfect measures. [...] Over time, proxies are perceived to rep￾resent true performance." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"When all you see and believe is numbers, it becomes increasingly difficult to decide when to react and intervene. [...] The most obvious course of action is to set aside the numbers and try to understand the underlying causes of these changes. However, the over-reliance on measurement instead drives many managers to design 'thresholds' or 'colour codes' for numbers, thus adding another layer of abstraction to measurement and keeping these managers firmly desensitized to the meaning of per￾formance information." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

✏️Edward R Tufte - Collected Quotes

"A good rule of thumb for deciding how long the analysis of the data actually will take is (1) to add up all the time for everything you can think of - editing the data, checking for errors, calculating various statistics, thinking about the results, going back to the data to try out a new idea, and (2) then multiply the estimate obtained in this first step by five." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Almost all efforts at data analysis seek, at some point, to generalize the results and extend the reach of the conclusions beyond a particular set of data. The inferential leap may be from past experiences to future ones, from a sample of a population to the whole population, or from a narrow range of a variable to a wider range. The real difficulty is in deciding when the extrapolation beyond the range of the variables is warranted and when it is merely naive. As usual, it is largely a matter of substantive judgment - or, as it is sometimes more delicately put, a matter of 'a priori nonstatistical considerations'." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"[…] fitting lines to relationships between variables is often a useful and powerful method of summarizing a set of data. Regression analysis fits naturally with the development of causal explanations, simply because the research worker must, at a minimum, know what he or she is seeking to explain." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Fitting lines to relationships between variables is the major tool of data analysis. Fitted lines often effectively summarize the data and, by doing so, help communicate the analytic results to others. Estimating a fitted line is also the first step in squeezing further information from the data." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"If two or more describing variables in an analysis are highly intercorrelated, it will be difficult and perhaps impossible to assess accurately their independent impacts on the response variable. As the association between two or more describing variables grows stronger, it becomes more and more difficult to tell one variable from the other. This problem, called 'multicollinearity' in the statistical jargon, sometimes causes difficulties in the analysis of nonexperimental data. […] No statistical technique can go very far to remedy the problem because the fault lies basically with the data rather than the method of analysis. Multicollinearity weakens inferences based on any statistical method - regression, path analysis, causal modeling, or cross-tabulations (where the difficulty shows up as a lack of deviant cases and as near-empty cells)."  (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"[…] it is not enough to say: 'There's error in the data and therefore the study must be terribly dubious'. A good critic and data analyst must do more: he or she must also show how the error in the measurement or the analysis affects the inferences made on the basis of that data and analysis." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Logging size transforms the original skewed distribution into a more symmetrical one by pulling in the long right tail of the distribution toward the mean. The short left tail is, in addition, stretched. The shift toward symmetrical distribution produced by the log transform is not, of course, merely for convenience. Symmetrical distributions, especially those that resemble the normal distribution, fulfill statistical assumptions that form the basis of statistical significance testing in the regression model." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Logging skewed variables also helps to reveal the patterns in the data. […] the rescaling of the variables by taking logarithms reduces the nonlinearity in the relationship and removes much of the clutter resulting from the skewed distributions on both variables; in short, the transformation helps clarify the relationship between the two variables. It also […] leads to a theoretically meaningful regression coefficient." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Our inability to measure important factors does not mean either that we should sweep those factors under the rug or that we should give them all the weight in a decision. Some important factors in some problems can be assessed quantitatively. And even though thoughtful and imaginative efforts have sometimes turned the 'unmeasurable' into a useful number, some important factors are simply not measurable. As always, every bit of the investigator's ingenuity and good judgment must be brought into play. And, whatever un- knowns may remain, the analysis of quantitative data nonetheless can help us learn something about the world - even if it is not the whole story." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Quantitative techniques will be more likely to illuminate if the data analyst is guided in methodological choices by a substantive understanding of the problem he or she is trying to learn about. Good procedures in data analysis involve techniques that help to (a) answer the substantive questions at hand, (b) squeeze all the relevant information out of the data, and (c) learn something new about the world." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Random data contain no substantive effects; thus if the analysis of the random data results in some sort of effect, then we know that the analysis is producing that spurious effect, and we must be on the lookout for such artifacts when the genuine data are analyzed." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Sometimes clusters of variables tend to vary together in the normal course of events, thereby rendering it difficult to discover the magnitude of the independent effects of the different variables in the cluster. And yet it may be most desirable, from a practical as well as scientific point of view, to disentangle correlated describing variables in order to discover more effective policies to improve conditions. Many economic indicators tend to move together in response to underlying economic and political events." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The problem of multicollinearity involves a lack of data, a lack of information. […] Recognition of multicollinearity as a lack of information has two important consequences: (1) In order to alleviate the problem, it is necessary to collect more data - especially on the rarer combinations of the describing variables. (2) No statistical technique can go very far to remedy the problem because the fault lies basically with the data rather than the method of analysis. Multicollinearity weakens inferences based on any statistical method - regression, path analysis, causal modeling, or cross-tabulations (where the difficulty shows up as a lack of deviant cases and as near-empty cells)." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Statistical techniques do not solve any of the common-sense difficulties about making causal inferences. Such techniques may help organize or arrange the data so that the numbers speak more clearly to the question of causality - but that is all statistical techniques can do. All the logical, theoretical, and empirical difficulties attendant to establishing a causal relationship persist no matter what type of statistical analysis is applied." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The language of association and prediction is probably most often used because the evidence seems insufficient to justify a direct causal statement. A better practice is to state the causal hypothesis and then to present the evidence along with an assessment with respect to the causal hypothesis - instead of letting the quality of the data determine the language of the explanation." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The logarithmic transformation serves several purposes: (1) The resulting regression coefficients sometimes have a more useful theoretical interpretation compared to a regression based on unlogged variables. (2) Badly skewed distributions - in which many of the observations are clustered together combined with a few outlying values on the scale of measurement - are transformed by taking the logarithm of the measurements so that the clustered values are spread out and the large values pulled in more toward the middle of the distribution. (3) Some of the assumptions underlying the regression model and the associated significance tests are better met when the logarithm of the measured variables is taken." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The matching procedure often helps inform the reader what is going on in the data […] Matching has some defects, chiefly that it is difficult to do a very good job of matching in complex situations without a large number of cases. […] One limitation of matching, then, is that quite often the match is not very accurate. A second limitation is that if we want to control for more than one variable using matching procedures, the tables begin to have combinations of categories without any cases at all in them, and they become somewhat more difficult for the reader to understand." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The use of statistical methods to analyze data does not make a study any more 'scientific', 'rigorous', or 'objective'. The purpose of quantitative analysis is not to sanctify a set of findings. Unfortunately, some studies, in the words of one critic, 'use statistics as a drunk uses a street lamp, for support rather than illumination'. Quantitative techniques will be more likely to illuminate if the data analyst is guided in methodological choices by a substantive understanding of the problem he or she is trying to learn about. Good procedures in data analysis involve techniques that help to (a) answer the substantive questions at hand, (b) squeeze all the relevant information out of the data, and (c) learn something new about the world." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Typically, data analysis is messy, and little details clutter it. Not only confounding factors, but also deviant cases, minor problems in measurement, and ambiguous results lead to frustration and discouragement, so that more data are collected than analyzed. Neglecting or hiding the messy details of the data reduces the researcher's chances of discovering something new." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"An especially effective device for enhancing the explanatory power of time-series displays is to add spatial dimensions to the design of the graphic, so that the data are moving over space (in two or three dimensions) as well as over time. […] Occasionally graphics are belligerently multivariate, advertising the technique rather than the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Clear, detailed, and thorough labeling should be used to defeat graphical distortion and ambiguity. Write out explanations of the data on the graphic itself. Label important events in the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Each part of a graphic generates visual expectations about its other parts and, in the economy of graphical perception, these expectations often determine what the eye sees. Deception results from the incorrect extrapolation of visual expectations generated at one place on the graphic to other places." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"For many people the first word that comes to mind when they think about statistical charts is 'lie'. No doubt some graphics do distort the underlying data, making it hard for the viewer to learn the truth. But data graphics are no different from words in this regard, for any means of communication can be used to deceive. There is no reason to believe that graphics are especially vulnerable to exploitation by liars; in fact, most of us have pretty good graphical lie detectors that help us see right through frauds." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design. Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency. Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space. Graphical excellence is nearly always multivariate. And graphical excellence requires telling the truth about the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Graphical competence demands three quite different skills: the substantive, statistical, and artistic. Yet now most graphical work, particularly at news publications, is under the direction of but a single expertise - the artistic. Allowing artist-illustrators to control the design and content of statistical graphics is almost like allowing typographers to control the content, style, and editing of prose. Substantive and quantitative expertise must also participate in the design of data graphics, at least if statistical integrity and graphical sophistication are to be achieved." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

" In time-series displays of money, deflated and standardized units of monetary measurement are nearly always better than nominal units." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Inept graphics also flourish because many graphic artists believe that statistics are boring and tedious. It then follows that decorated graphics must pep up, animate, and all too often exaggerate what evidence there is in the data. […] If the statistics are boring, then you've got the wrong numbers." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Modern data graphics can do much more than simply substitute for small statistical tables. At their best, graphics are instruments for reasoning about quantitative information. Often the most effective way to describe, explore, and summarize a set of numbers even a very large set - is to look at pictures of those numbers. Furthermore, of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Nearly all those who produce graphics for mass publication are trained exclusively in the fine arts and have had little experience with the analysis of data. Such experiences are essential for achieving precision and grace in the presence of statistics. [...] Those who get ahead are those who beautified data, never mind statistical integrity." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Of course, false graphics are still with us. Deception must always be confronted and demolished, even if lie detection is no longer at the forefront of research. Graphical excellence begins with telling the truth about the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Of course, statistical graphics, just like statistical calculations, are only as good as what goes into them. An ill-specified or preposterous model or a puny data set cannot be rescued by a graphic (or by calculation), no matter how clever or fancy. A silly theory means a silly graphic." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Relational graphics are essential to competent statistical analysis since they confront statements about cause and effect with evidence, showing how one variable affects another." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The conditions under which many data graphics are produced - the lack of substantive and quantitative skills of the illustrators, dislike of quantitative evidence, and contempt for the intelligence of the audience-guarantee graphic mediocrity. These conditions engender graphics that (1) lie; (2) employ only the simplest designs, often unstandardized time-series based on a small handful of data points; and (3) miss the real news actually in the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The interior decoration of graphics generates a lot of ink that does not tell the viewer anything new. The purpose of decoration varies - to make the graphic appear more scientific and precise, to enliven the display, to give the designer an opportunity to exercise artistic skills. Regardless of its cause, it is all non-data-ink or redundant data-ink, and it is often chartjunk."  (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The number of information-carrying (variable) dimensions depicted should not exceed the number of dimensions in the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"[…] the only worse design than a pie chart is several of them, for then the viewer is asked to compare quantities located in spatial disarray both within and between pies. […] Given their low data-density and failure to order numbers along a visual dimension, pie charts should never be used." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The problem with time-series is that the simple passage of time is not a good explanatory variable: descriptive chronology is not causal explanation. There are occasional exceptions, especially when there is a clear mechanism that drives the Y-variable." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The representation of numbers, as physically measured on the surface of the graphic itself, should be directly proportional to the numerical quantities represented." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The theory of the visual display of quantitative information consists of principles that generate design options and that guide choices among options. The principles should not be applied rigidly or in a peevish spirit; they are not logically or mathematically certain; and it is better to violate any principle than to place graceless or inelegant marks on paper. Most principles of design should be greeted with some skepticism, for word authority can dominate our vision, and we may come to see only though the lenses of word authority rather than with our own eyes." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"The time-series plot is the most frequently used form of graphic design. With one dimension marching along to the regular rhythm of seconds, minutes, hours, days, weeks, months, years, centuries, or millennia, the natural ordering of the time scale gives this design a strength and efficiency of interpretation found in no other graphic arrangement." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that heavoid all detail and treat his subjects only in outline, but that every word tell." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"A range-frame does not require any viewing or decoding instructions; it is not a graphical puzzle and most viewers can easily tell what is going on. Since it is more informative about the data in a clear and precise manner, the range-frame should replace the non-data bearing frame inmany graphical applications." (Edward R Tufte, "Data-Ink Maximization and Graphical Design", Oikos Vol. 58 (2), 1990)

"At the heart of quantitative reasoning is a single question: Compared to what? Small multiple designs, multivariate and data bountiful, answer directly by visually enforcing comparisons of changes, of the differences among objects, of the scope of alternatives. For a wide range of problems in data presentation, small multiples are the best design solution." (Edward R Tufte, "Envisioning Information", 1990) 

"Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding. Among the most powerful devices for reducing noise and enriching the content of displays is the technique of layering and separation, visually stratifying various aspects of the data." (Edward R Tufte, "Envisioning Information", 1990)

"Consider this unsavory exhibit at right – chockablock with cliché and stereotype, coarse humor, and a content-empty third dimension. [...] Credibility vanishes in clouds of chartjunk; who would trust a chart that looks like a video game?" (Edward R Tufte, "Envisioning Information", 1990) [on diamond charts]

"Graphics are almost always going to improve as they go through editing, revision, and testing against different design options. The principles of maximizing data-ink and erasing generate graphical alternatives and also suggest a direction in which revisions should move." (Edward R Tufte, "Data-Ink Maximization and Graphical Design", Oikos Vol. 58 (2), 1990)

"Gray grids almost always work well and, with a delicate line, may promote more accurate data reading and reconstruction than a heavy grid. Dark grid lines are chartjunk. When a graphic serves as a look-up table (rare indeed), then a grid may help with reading and interpolation. But even then the grid should be muted relative to the data." (Edward R Tufte, "Envisioning Information", 1990)

"Information consists of differences that make a difference." (Edward R Tufte, "Envisioning Information", 1990)

"Lurking behind chartjunk is contempt both for information and for the audience. Chartjunk promoters imagine that numbers and details are boring, dull, and tedious, requiring ornament to enliven. Cosmetic decoration, which frequently distorts the data, will never salvage an underlying lack of content. If the numbers are boring, then you've got the wrong numbers." (Edward R Tufte, "Envisioning Information", 1990)

"Maximizing data ink (within reason) is but a single dimension of a complex and multivariate design task. The principle helps conduct experiments in graphical design. Some of those experiments will succeed. There remain, however, many other considerations in the design of statistical graphics - not only of efficiency, but also of complexity, structure, density, and even beauty." (Edward R Tufte, "Data-Ink Maximization and Graphical Design", Oikos Vol. 58 (2), 1990)

"The ducks of information design are false escapes from flatland, adding pretend dimensions to impoverished data sets, merely fooling around with information." (Edward R Tufte, "Envisioning Information", 1990)

"Then there is the audience: will those looking at the new designs be confused? Some of the designs are selfexplanatory, as in the case of the range-frame. The dot-dash-plot is more difficult, although it still shows all the standard information found in the scatterplot. Nothing is lost to those puzzled by the frame of dashes, and something is gained by those who do understand. Moreover, it is a frequent mistake in thinking about statistical graphics to underestimate the audience. Instead, why not assume that if you understand it, most other readers will, too? Graphics should be as intelligent and sophisticated as the accompanying text." (Edward R Tufte, "Data-Ink Maximization and Graphical Design", Oikos Vol. 58 (2), 1990)

"Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal. If the visual task is contrast, comparison, and choice - as so often it is - then the more relevant information within eyespan, the better. Vacant, low-density displays, the dreaded posterization of data spread over pages and pages, require viewers to rely on visual memory - a weak skill - to make a contrast, a comparison, a choice." (Edward R Tufte, "Envisioning Information", 1990)

"We envision information in order to reason about, communicate, document, and preserve that knowledge - activities nearly always carried out on two-dimensional paper and computer screen. Escaping this flatland and enriching the density of data displays are the essential tasks of information design." (Edward R Tufte, "Envisioning Information", 1990)

"What about confusing clutter? Information overload? Doesn't data have to be ‘boiled down’ and  ‘simplified’? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of reading. Clutter and confusion are failures of design, not attributes of information. Often the less complex and less subtle the line, the more ambiguous and less interesting is the reading. Stripping the detail out of data is a style based on personal preference and fashion, considerations utterly indifferent to substantive content." (Edward R Tufte, "Envisioning Information", 1990)

"Good information design is clear thinking made visible, while bad design is stupidity in action." (Edward Tufte, "Visual Explanations" , 1997)

"Audience boredom is usually a content failure, not a decoration failure." (Edward R Tufte, "The cognitive style of PowerPoint", 2003)

"If your words or images are not on point, making them dance in color won't make them relevant." (Edward R Tufte, "The cognitive style of PowerPoint", 2003)

"A sparkline is a small, intense, simple, word-sized graphic with typographic resolution. Sparklines mean that graphics are no longer cartoonish special occasions with captions and boxes, but rather sparkline graphics can be everywhere a word or number can be: embedded in a sentence, table, headline, map, spreadsheet, graphic." (Edward R Tufte, "Beautiful Evidence", 2006)

"Areas surrounding data-lines may generate unintentional optical clutter. Strong frames produce melodramatic but content-diminishing visual effects. [...] A good way to assess a display for unintentional optical clutter is to ask 'Do the prominent visual effects convey relevant content?'" (Edward R Tufte, "Beautiful Evidence", 2006)

"By segregating evidence by mode (word, number, image, graph) , the current-day computer approach contradicts the spirit of sparklines, a spirit that makes no distinction among words, numbers, graphics, images. It is all evidence, after all. A good system for evidence display should be centered on evidence, not on a collection of application programs each devoted to a single mode of information." (Edward R Tufte, "Beautiful Evidence", 2006)

"By showing recent change in relation to many past changes, sparklines provide a context for nuanced analysis - and, one hopes, better decisions. [...] Sparklines efficiently display and narrate binary data (presence/absence, occurrence/non-occurrence, win/loss). [...] Sparklines can simultaneously accommodate several variables. [...] Sparklines can narrate on-going results detail for any process producing sequential binary outcomes." (Edward R Tufte, "Beautiful Evidence", 2006)

"Closely spaced lines produce moiré vibration, usually at its worst when data-lines (the figure) and spaces (the ground) between data-lines are approximately equal in size, and also when figure and ground contrast strongly in color value." (Edward R Tufte, "Beautiful Evidence", 2006)

"Conflicting with the idea of integrating evidence regardless of its these guidelines provoke several issues: First, labels are data. even intriguing data. [...] Second, when labels abandon the data points, then a code is often needed to relink names to numbers. Such codes, keys, and legends are Impediments to learning, causing the reader's brow to furrow. Third, segregating nouns from data-dots breaks up evidence on the basis of mode (verbal vs. nonverbal), a distinction lacking substantive relevance. Such separation is uncartographic; contradicting the methods of map design often causes trouble for any type of graphical display. Fourth, design strategies that reduce data-resolution take evidence displays in the wrong direction. Fifth, what clutter? Even this supposedly cluttered graph clearly shows the main ideas: brain and body mass are roughly linear in logarithms, and as both variables increase, this linearity becomes less tight." (Edward R Tufte, "Beautiful Evidence", 2006) [argumentation against Cleveland's recommendation of not using words on data plots]

"Documentation allows more effective watching, and we have the Fifth Principle for the analysis and presentation of data: 'Thoroughly describe the evidence. Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues.'" (Edward R Tufte, "Beautiful Evidence", 2006)

"Explanatory, journalistic, and scientific images should nearly always be mapped, contextualized, and placed on the universal grid. Mapped pictures combine representational images with scales, diagrams, overlays, numbers, words, images." (Edward R Tufte, "Beautiful Evidence", 2006)

"Evidence is evidence, whether words, numbers, images, din grams- still or moving. It is all information after all. For readers and viewers, the intellectual task remains constant regardless of the particular mode Of evidence: to understand and to reason about the materials at hand, and to appraise their quality, relevance. and integrity." (Edward R Tufte, "Beautiful Evidence", 2006)

"Excellent graphics exemplify the deep fundamental principles of analytical design in action. If this were not the case, then something might well be wrong with the principles." (Edward R Tufte, "Beautiful Evidence", 2006)

"Good design, however, can dispose of clutter and show all the data points and their names. [...] Clutter calls for a design solution, not a content reduction." (Edward R Tufte, "Beautiful Evidence", 2006)

"In general. statistical graphics should be moderately greater in length than in height. And, as William Cleveland discovered, for judging slopes and velocities up and down the hills in time-series, best is an aspect ratio that yields hill - slopes averaging 45°, over every cycle in the time-series. Variations in slopes are best detected when the slopes are around 45°, uphill or downhill." (Edward R Tufte, "Beautiful Evidence", 2006)

"Making a presentation is a moral act as well as an intellectual activity. The use of corrupt manipulations and blatant rhetorical ploys in a report or presentation - outright lying, flagwaving, personal attacks, setting up phony alternatives, misdirection, jargon-mongering, evading key issues, feigning disinterested objectivity, willful misunderstanding of other points of view - suggests that the presenter lacks both credibility and evidence. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity." (Edward R Tufte, "Beautiful Evidence", 2006)

"Making an evidence presentation is a moral act as well as an intellectual activity. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity." (Edward R Tufte, "Beautiful Evidence", 2006)

"Most techniques for displaying evidence are inherently multimodal, bringing verbal, visual. and quantitative elements together. Statistical graphics and maps arc visual-numerical fields labeled with words and framed by numbers. Even an austere image may evoke other images, new or remembered narrative, and perhaps a sense of scale and quantity. Words can simultaneously convey semantic and visual content, as the nouns on a map both name places and locate them in the two - space of latitude and longitude." (Edward R Tufte, "Beautiful Evidence", 2006)

"Principles of design should attend to the fundamental intellectual tasks in the analysis of evidence; thus we have the Second Principle for the analysis And presentation of data: Show causality, mechanism, explanation, systematic structure." (Edward R Tufte, "Beautiful Evidence", 2006)

"Sparklines are wordlike graphics, With an intensity of visual distinctions comparable to words and letters. [...] Words visually present both an overall shape and letter-by-letter detail; since most readers have seen the word previously, the visual task is usually one of quick recognition. Sparklines present an overall shape and aggregate pattern along with plenty of local detail. Sparklines are read the same way as words, although much more carefully and slowly." (Edward R Tufte, "Beautiful Evidence", 2006)

"Sparklines vastly increase the amount of data within our eyespan and intensify statistical graphics up to the everyday routine capabilities of the human eye-brain system for reasoning about visual evidence, seeing distinctions, and making comparisons. [...] Providing a straightforward and contextual look at intense evidence, sparkline graphics give us some chance to be approximately right rather than exactly wrong."  (Edward R Tufte, "Beautiful Evidence", 2006)

"Sparklines work at intense resolutions, at the level of good typography and cartography. [...] Just as sparklines are like words, so then distributions of sparklines on a page are like sentences and paragraphs. The graphical idea here is make it wordlike and typographic - an idea that leads to reasonable answers for most questions about sparkline arrangements." (Edward R Tufte, "Beautiful Evidence", 2006)

"[...] the First Principle for the analysis and presentation data: 'Show comparisons, contrasts, differences'. The fundamental analytical act in statistical reasoning is to answer the question "Compared with what?". Whether we are evaluating changes over space or time, searching big data bases, adjusting and controlling for variables, designing experiments , specifying multiple regressions, or doing just about any kind of evidence-based reasoning, the essential point is to make intelligent and appropriate comparisons. Thus visual displays, if they are to assist thinking, should show comparisons." (Edward R Tufte, "Beautiful Evidence", 2006)

"The only thing that is 2-dimensional about evidence is the physical flatland of paper and computer screen. Flatlandy technologies of display encourage flatlandy thinking. Reasoning about evidence should not be stuck in 2 dimensions, for the world seek to understand is profoundly multivariate. Strategies of design should make multivariateness routine, nothing out of the ordinary. To think multivariate, show multivariate; the Third Principle for the analysis and presentation of data: 'Show multivariate data; that is, show more than 1 or 2 variables.'" (Edward R Tufte, "Beautiful Evidence", 2006)

"The principles of analytical design are universal - like mathematics, the laws of Nature, the deep structure of language - and are not tied to any particular language, culture, style, century, gender, or technology of information display." (Edward R Tufte, "Beautiful Evidence", 2006)

"The purpose of an evidence presentation is to assist thinking. Thus presentations should be constructed so as to assist with the fundamental intellectual tasks in reasoning about evidence: describing the data, making multivariate comparisons, understanding causality, integrating a diversity Of evidence, and documenting the analysis. Thus the Grand Principle of analytical design: 'The principles of analytical design are derived from the principles of analytical thinking.' Cognitive tasks are turned into principles of evidence presentation and design." (Edward R Tufte, "Beautiful Evidence", 2006)

"The Sixth Principle for the analysis and display of data: 'Analytical presentations ultimately stand or fall depending on the quality, relevance, and integrity of their content.' This suggests that the most effective way to improve a presentation is to get better content. It also suggests that design devices and gimmicks cannot salvage failed content." (Edward R Tufte, "Beautiful Evidence", 2006)

"These little data lines, because of their active quality over time, are named sparklines - small, high-resolution graphics usually embedded in a full context of words, numbers, images. Sparklines are datawords: data-intense, design-simple, word-sized graphics." (Edward R Tufte, "Beautiful Evidence", 2006)

"Words. numbers. pictures, diagrams, graphics, charts, tables belong together. Excellent maps, which are the heart and soul of good practices in analytical graphics, routinely integrate words, numbers, line-art, grids, measurement scales. Rarely is a distinction among the different modes of evidence useful for making sound inferences. It is all information after all. Thus the Fourth Principle for the analysis and presentation of data: 'Completely integrate words, numbers, images, diagrams.'" (Edward R Tufte, "Beautiful Evidence", 2006)