"Data is frequently missing or incongruous. If data is missing, do you simply ignore the missing points? That isn’t always possible. If data is incongruous, do you decide that something is wrong with badly behaved data (after all, equipment fails), or that the incongruous data is telling its own story, which may be more interesting? It’s reported that the discovery of ozone layer depletion was delayed because automated data collection tools discarded readings that were too low. In data science, what you have is frequently all you’re going to get. It’s usually impossible to get 'better' data, and you have no alternative but to work with the data at hand." (Mike Loukides, "What Is Data Science?", 2011).
"Data science isn’t just about the existence of data, or making guesses about what that data might mean; it’s about testing hypotheses and making sure that the conclusions you’re drawing from the data are valid.
"The thread that ties most of these applications together is that data collected from users provides added value. Whether that data is search terms, voice samples, or product reviews, the users are in a feedback loop in which they contribute to the products they use. That’s the beginning of data science.
"Using data effectively requires something different from traditional statistics, where actuaries in business suits perform arcane but fairly well-defined kinds of analysis. What differentiates data science from statistics is that data science is a holistic approach. We’re increasingly finding data in the wild, and data scientists are involved with gathering data, massaging it into a tractable form, making it tell its story, and presenting that story to others" (Mike Loukides, "What Is Data Science?", 2011).
"Data science is an iterative process. It starts with a hypothesis (or several hypotheses) about the system we’re studying, and then we analyze the information. The results allow us to reject our initial hypotheses and refine our understanding of the data. When working with thousands of fields and millions of rows, it’s important to develop intuitive ways to reject bad hypotheses quickly." (Phil Simon, "The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions", 2014)
"Hollywood loves the myth of a lone scientist working late nights in a dark laboratory on a mysterious island, but the truth is far less melodramatic. Real science is almost always a team sport. Groups of people, collaborating with other groups of people, are the norm in science - and data science is no exception to the rule. When large groups of people work together for extended periods of time, a culture begins to emerge." (Mike Barlow, "Learning to Love Data Science", 2015)
"One important thing to bear in mind about the outputs of data science and analytics is that in the vast majority of cases they do not uncover hidden patterns or relationships as if by magic, and in the case of predictive analytics they do not tell us exactly what will happen in the future. Instead, they enable us to forecast what may come. In other words, once we have carried out some modelling there is still a lot of work to do to make sense out of the results obtained, taking into account the constraints and assumptions in the model, as well as considering what an acceptable level of reliability is in each scenario." (Jesús Rogel-Salazar, "Data Science and Analytics with Python", 2017)
"One of the biggest myths is the belief that data science is an autonomous process that we can let loose on our data to find the answers to our problems. In reality, data science requires skilled human oversight throughout the different stages of the process. [...] The second big myth of data science is that every data science project needs big data and needs to use deep learning. In general, having more data helps, but having the right data is the more important requirement. [...] A third data science myth is that modern data science software is easy to use, and so data science is easy to do. [...] The last myth about data science [...] is the belief that data science pays for itself quickly. The truth of this belief depends on the context of the organization. Adopting data science can require significant investment in terms of developing data infrastructure and hiring staff with data science expertise. Furthermore, data science will not give positive results on every project." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"The goal of data science is to improve decision making by basing decisions on insights extracted from large data sets. As a field of activity, data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting nonobvious and useful patterns from large data sets. It is closely related to the fields of data mining and machine learning, but it is broader in scope. (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"The patterns that we extract using data science are useful only if they give us insight into the problem that enables us to do something to help solve the problem." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"We humans are reasonably good at defining rules that check one, two, or even three attributes (also commonly referred to as features or variables), but when we go higher than three attributes, we can start to struggle to handle the interactions between them. By contrast, data science is often applied in contexts where we want to look for patterns among tens, hundreds, thousands, and, in extreme cases, millions of attributes." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"Even in an era of open data, data science and data journalism, we still need basic statistical principles in order not to be misled by apparent patterns in the numbers." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)
"Data science is, in reality, something that has been around for a very long time. The desire to utilize data to test, understand, experiment, and prove out hypotheses has been around for ages. To put it simply: the use of data to figure things out has been around since a human tried to utilize the information about herds moving about and finding ways to satisfy hunger. The topic of data science came into popular culture more and more as the advent of ‘big data’ came to the forefront of the business world." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Data scientists are advanced in their technical skills. They like to do coding, statistics, and so forth. In its purest form, data science is where an individual uses the scientific method on data." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Pure data science is the use of data to test, hypothesize, utilize statistics and more, to predict, model, build algorithms, and so forth. This is the technical part of the puzzle. We need this within each organization. By having it, we can utilize the power that these technical aspects bring to data and analytics. Then, with the power to communicate effectively, the analysis can flow throughout the needed parts of an organization." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Aim for simplicity in Data Science. Real creativity won’t make things more complex. Instead, it will simplify them." (Damian D Mingle)
"Data Science is a series of failures punctuated by the occasional success." (Nigel C Lewis)
"Invite your Data Science team to ask questions and assume any system, rule, or way of doing things is open to further consideration." (Damian D Mingle)
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