Prashant Natarajan - Collected Quotes

"Data quality in warehousing and BI is typically defined in terms of the 4 C’s—is the data clean, correct, consistent, and complete? When it comes to big data, there are two schools of thought that have different views and expectations of data quality. The first school believes that the gold standard of the 4 C’s must apply to all data (big and little) used for clinical care and performance metrics. The second school believes that in big data environments, a stringent data quality standard is impossible, too costly, or not required. While diametrically opposite opinions may play well in panel discussions, they do little to reconcile the realities of healthcare data quality." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017) 

"Data warehousing has always been difficult, because leaders within an organization want to approach warehousing and analytics as just another technology or application buy. Viewed in this light, they fail to understand the complexity and interdependent nature of building an enterprise reporting environment." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"Generalization is a core concept in machine learning; to be useful, machine-learning algorithms can’t just memorize the past, they must learn from the past. Generalization is the ability to respond properly to new situations based on experience from past situations." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"The field of big-data analytics is still littered with a few myths and evidence-free lore. The reasons for these myths are simple: the emerging nature of technologies, the lack of common definitions, and the non-availability of validated best practices. Whatever the reasons, these myths must be debunked, as allowing them to persist usually has a negative impact on success factors and Return on Investment (RoI). On a positive note, debunking the myths allows us to set the right expectations, allocate appropriate resources, redefine business processes, and achieve individual/organizational buy-in." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017) 

"The first myth is that prediction is always based on time-series extrapolation into the future (also known as forecasting). This is not the case: predictive analytics can be applied to generate any type of unknown data, including past and present. In addition, prediction can be applied to non-temporal (time-based) use cases such as disease progression modeling, human relationship modeling, and sentiment analysis for medication adherence, etc. The second myth is that predictive analytics is a guarantor of what will happen in the future. This also is not the case: predictive analytics, due to the nature of the insights they create, are probabilistic and not deterministic. As a result, predictive analytics will not be able to ensure certainty of outcomes." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"Your machine-learning algorithm should answer a very specific question that tells you something you need to know and that can be answered appropriately by the data you have access to. The best first question is something you already know the answer to, so that you have a reference and some intuition to compare your results with. Remember: you are solving a business problem, not a math problem."(Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)