"A fundamental principle of design is to consider multiple alternatives and then choose the best, rather than to immediately fixate on one solution without considering any alternatives. One way to ensure that more than one possibility is considered is to explicitly generate multiple ideas in parallel. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"As with all design problems, vis design cannot be easily handled as a simple process of optimization because trade-offs abound. A design that does well by one measure will rate poorly on another. The characterization of trade-offs in the vis design space is a very open problem at the frontier of vis research." (Tamara Munzner, "Visualization Analysis and Design", 2014)
"Developing a clear understanding of the requirements of a particular target audience is a tricky problem for a designer. While it might seem obvious to you that it would be a good idea to understand requirements, it’s a common pitfall for designers to cut corners by making assumptions rather than actually engaging with any target users. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"Interactivity is crucial for building vis tools that handle complexity. When datasets are large enough, the limitations of both people and displays preclude just showing everything at once; interaction where user actions cause the view to change is the way forward. Moreover, a single static view can show only one aspect of a dataset. For some combinations of simple datasets and tasks, the user may only need to see a single visual encoding. In contrast, an interactively changing display supports many possible queries. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"Statistical characterization of datasets is a very powerful approach, but it has the intrinsic limitation of losing information through summarization. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The effectiveness principle dictates that the importance of the attribute should match the salience of the channel; that is, its noticeability. In other words, the most important attributes should be encoded with the most effective channels in order to be most noticeable, and then decreasingly important attributes can be matched with less effective channels. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The expressiveness principle dictates that the visual encoding should express all of, and only, the information in the dataset attributes. The most fundamental expression of this principle is that ordered data should be shown in a way that our perceptual system intrinsically senses as ordered. Conversely, unordered data should not be shown in a way that perceptually implies an ordering that does not exist. Violating this principle is a common beginner’s mistake in vis. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The idiom of heatmaps is one of the simplest uses of the matrix alignment: each cell is fully occupied by an area mark encoding a single quantitative value attribute with color. […] The benefit of heatmaps is that visually encoding quantitative data with color using small area marks is very compact, so they are good for providing overviews with high information density. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The idiom of parallel coordinates is an approach for visualizing many quantitative attributes at once using spatial position. As the name suggests, the axes are placed parallel to each other, rather than perpendicularly at right angles. While an item is shown with a dot in a scatterplot, with parallel coordinates a single item is represented by a jagged line that zigzags through the parallel axes, crossing each axis exactly once at the location of the item’s value for the associated attribute. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The idiom of scatterplots encodes two quantitative value variables using both the vertical and horizontal spatial position channels, and the mark type is necessarily a point. Scatterplots are effective for the abstract tasks of providing overviews and characterizing distributions, and specifically for finding outliers and extreme values. Scatterplots are also highly effective for the abstract task of judging the correlation between two attributes. With this visual encoding, that task corresponds the easy perceptual judgement of noticing whether the points form a line along the diagonal. The stronger the correlation, the closer the points fall along a perfect diagonal line; positive correlation is an upward slope, and negative is downward." (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The most powerful depth cue is occlusion, where some objects can not be seen because they are hidden behind others. The visible objects are interpreted as being closer than the occluded ones. The occlusion relationships between objects change as we move around; this motion parallax allows us to build up an understanding of the relative distances between objects in the world. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The phenomenon of change blindness is that we fail to notice even quite drastic changes if our attention is directed elsewhere. […] Although we are very sensitive to changes at the focus of our attention, we are surprisingly blind to changes when our attention is not engaged. The difficulty of tracking complex and widespread changes across multiframe animations is one of the implications of change blindness for vis. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"Three high-level targets are very broadly relevant, for all kinds of data: trends, outliers, and features. A trend is a high-level characterization of a pattern in the data. Simple examples of trends include increases, decreases, peaks, troughs, and plateaus. Almost inevitably, some data doesn’t fit well with that backdrop; those elements are the outliers. The exact definition of features is task dependent, meaning any particular structures of interest." (Tamara Munzner, "Visualization Analysis and Design", 2014)
No comments:
Post a Comment