"As beautiful as data can be, it’s not an al fresco painting that should be open to interpretation from anyone who walks by its section of the museum. Make bold, smart color choices that leave no doubt what the purpose of the data is." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Blue is a nice color for a lot of things, but it’s tough for people to tell the difference between shades of blue in a report. Light blue and dark blue and royal blue and navy blue have a tendency to run together, so differing shades are not going to make that big of a difference for audience members trying to unspool what’s being presented. The same goes for other colors: it’s not that easy for humans to tell the difference between varying shades of the same color (unless they are drastic)." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Colors and numbers are much more similar than we think. Using contrasting colors on different forms of information allows your audience to make a very clear delineation between the two, even when the setup and style are completely the same." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Color is by far the most abused and neglected tool in data visualization. We abuse it by making color choices that make no sense, and we neglect it when we populate our hard work with software default settings, which are a good place to start but can be customized to suit your needs. [...] Color - if used prudently - makes our visualizations more digestible and more informative." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Data becomes more useful once it’s transformed into a data visualization or used in a data story. Data storytelling is the ability to effectively communicate insights from a dataset using narratives and visualizations. It can be used to put data insights into context and inspire action from your audience. Color can be very helpful when you are trying to make information stand out within your data visualizations." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Data storytelling is a method of communicating information that is custom-fit for a specific audience and offers a compelling narrative to prove a point, highlight a trend, make a sale, or all of the above. [...] Data storytelling combines three critical components, storytelling, data science, and visualizations, to create not just a colorful chart or graph, but a work of art that carries forth a narrative complete with a beginning, middle, and end." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Data visualization is the practice of taking insights found in data analysis and turning them into numbers, graphs, charts, and other visual concepts to make them easier to grasp, understand, learn from, and utilize.[...] The visualization of data can be thought of as both a science and an art in that the way it is displayed is often as important to its understanding as the actual information that is being displayed." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Good data stories have three key components: data, narrative, and visuals. [...] The data part is fairly obvious - data has to be accurate for the correct insights to be achieved. The narrative has to give a voice to the data in simple language, turning each data point into a character in the story with its own tale to tell. The visuals are what we are most concerned about. They have to allow us to be able to find trends and patterns in our datasets and do so easily and specifically. The last thing we want is for the most important points to be buried in rows and columns." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"One tip to keep an audience focused on your story without overwhelming them is to reduce the saturation of the colors [...] When you lower the brightness and intensity, you are reducing the cognitive load that your audience has to bear. [...] Regardless of what combinations you decide on, you need to avoid pure colors that are bright and saturated." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Our machines are helpers, not decision makers. Their insights are not the final word in the discussion, merely the work of our most nimble observers who can ramp up time spent on analysis by factors that our counterparts even a generation ago would have a hard time believing." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Sometimes, adding a divider to a visualization can help transform it from something that’s difficult to understand into a more effective visual." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"The lack of focus and commitment to color is a perplexing thing. When used correctly, color has no equal as a visualization tool - in advertising, in branding, in getting the message across to any audience you seek. Data analysts can make numbers dance and sing on command, but they sometimes struggle to create visually stimulating environments that convince the intended audience to tap their feet in time." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"The practice of finding relationships between different sets of data - also known as correlations - is the bread and butter of what data analysis, and by proxy data visualization, is all about." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Visualizations can remove the background noise from enormous sets of data so that only the most important points stand out to the intended audience. This is particularly important in the era of big data. The more data there is, the more chance for noise and outliers to interfere with the core concepts of the data set." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"When the colors are dull and neutral, they can communicate a sense of uniformity and an aura of calmness. Grays do a great job of mapping out the context of your story so that the more sharp colors highlight what you’re trying to explain. The power of gray comes in handy for all of our supporting details such as the axis, gridlines, and nonessential data that is included for comparative purposes. By using gray as the primary color in a visualization, we automatically draw our viewers’ eyes to whatever isn’t gray. That way, if we are interested in telling a story about one data point, we can do so quite easily." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
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