"A semantic approach to visualization focuses on the interplay between charts, not just the selection of charts themselves. The approach unites the structural content of charts with the context and knowledge of those interacting with the composition. It avoids undue and excessive repetition by instead using referential devices, such as filtering or providing detail-on-demand. A cohesive analytical conversation also builds guardrails to keep users from derailing from the conversation or finding themselves lost without context. Functional aesthetics around color, sequence, style, use of space, alignment, framing, and other visual encodings can affect how users follow the script." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"A well-designed dashboard needs to provide a similar experience; information cannot be placed just anywhere on the dashboard. Charts that relate to one another are usually positioned close to one another. Important charts often appear larger and more visually prominent than less important ones. In other words, there are natural sizes for how a dashboard comprises charts based on the task and context." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Aligning on data ink can be a powerful way to build relationships across charts. It can be used to obscure the lines between charts, making the composition feel more seamless. [....] Alignment paradigms can also influence the layout design needed. [...] The layout added to the alignment further supports this relationship." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Annotations are in-chart clarifiers. They identify salient points within the visualization using placement as a primary attribute in their understanding. They call out peaks, averages, or notable reference points." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"As we enter into certain types of analytical conversations, we expect the conversations to flow in a predictable and cohesive manner. A KPI dashboard, for example, uses redundant structures across specific dimensions or measures to convey information. A dashboard with a top-down exposition style provides high-level information first and clarifies downward, while a bottom-up dashboard starts with the details and clarifies them against the larger picture." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Beyond basic charts, practitioners must also learn to compose visualizations together elegantly. The perceptual stage focuses on making the literal charts more precise as well as working to de-emphasize the entire piece. Design choices start to consider distractions, reducing visual clutter and centering on the message. Minimalism is espoused as a core value with an emphasis on shifting toward precision as accuracy. This is the most common next step for practitioners. Minimalism is also a key stage in maturation. It is experimentation at one extreme that helps practitioners distill down to core, shared practices." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Beyond the design of individual charts, the sequence of data visualizations creates grammar within the exposition. Cohesive visualizations follow common narrative structures to fully express their message. Order matters." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Conversational repair is the process people use to detect and resolve problems in communicating, receiving, and understanding. Through repair, participants in social interaction display how they establish and maintain communication and mutual understanding. Language interpretation formalizes multiple levels of repair, from monitoring and evaluating various benchmarks of accuracy to proper ways to intervene and seek clarification." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Charts abstract information. They make it easier to see patterns at a distance, compare, and extrapolate. Icon encodings are graphical elements that are often used to visually represent the semantic meaning of marks for categorical data. Assigning meaningful icons to display elements helps the user perceive and interpret the visualization easier." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Chart choices can also create weight within the entire composition. Presenting information as a comprehensive visualization, such as in a dashboard, requires thinking beyond individual charts. In writing, we not only craft sentences, but write the composition as an entire piece. Certain sentences may drive the writing more, but all sentences play a role in conveying the message." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Cohesion means ideas work together to build a unified whole, which helps conversation interlink in purposeful ways, and the basic parts adhere to grammar." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Coloring needs to be semantically relevant and is also defined by the context." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Communicating data through functionally aesthetic charts is not only about perception and precision but also understanding." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Communication requires the ability to expand or contract a message based on norms within a given culture or language. Expansion provides more detail, sometimes adding in information that is culturally relevant or needed for the person to understand. Contraction preserves the same intent but discards information that isn't needed by that person. Some concepts in certain situations require greater detail than others." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Data that is well prepared makes the analysis easier and allows a deeper exploration of patterns. It helps the analyst sift through the data with less friction. Data that is well crafted holds up to rigorous analysis and presentation. It removes the wall between us and the data and allows us to see the patterns. Well-shaped data isn't only functional, it's also aesthetic." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Design choices include more deliberate thought put into resizing, cropping, simplifying, and enhancing information within the limited real estate. These thumbnails need to be visually interpretable, yet inviting and engaging to the audience." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Functionally aesthetic charts take categories, place, time, and numbers, weaving patterns and stories in creative ways. Data often loses precision when interacting in the real world." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"In practice, selecting charts may include effectiveness, user comfort, surrounding charts, text, software complexities of making the chart, how the data fits the chart, and what to expect if the chart continues to update on its own. Practitioners may choose a less-effective chart for a variety of reasons or may spread a task across several charts."(Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Knowing the semantics of your data helps with sensible data transformations." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Like multimodal reading, data literacy relies on both primary literacy skills and numeracy skills to truly make sense of the third layer: reading and understanding graphs. Charts codify numbers visually into parameters, using stylized marks to embed additional layers of meaning and space to provide quantitative relationships. Beyond the individual chart, data visualizations create ensembles of charts." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Maps are a type of chart that can convey relationships about space and relationships between objects that we relate to in the real world. Their effectiveness as a communication medium is strongly influenced by a host of factors: the nature of spatial data, the form and structure of representation, their intended purpose, the experience of the audience, and the context in the time and space in which the map is viewed. In other words, maps are a ubiquitous representation of spatial information that we can understand and relate to." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Positive and negative space help create balance, but they also draw interest." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Semantic use of color supports the understanding of what the visualization is conveying. When color is used for a specific paradigm, those using the visualization can follow that paradigm. One paradigm might be using a specific color to highlight selections on an otherwise monochrome visualization. In others, color may be categorical but match associations with the time of day [...]. Color can also help direct attention to differences in the data." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Sequencing is relevant to all visualization (not just instructions) because the author can use graphics and conventions to sequence the reading of visualizations. Annotations, in particular, can be used very effectively to teach conventions and to influence sequencing." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Text should be treated as a first-class citizen, just like any chart type. The thoughtful placement of text along with its encodings of shape and color determine the visualization's layout, structure, and flow." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"The effective depiction of an icon often depends on how semantically resonant the image is to the information it represents. The use of icons in charts depends on various factors, including task, how representative they are of the underlying data, and their general recognizability." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"The rise of graphicacy and broader data literacy intersects with the technology that makes it possible and the critical need to understand information in ways current literacies fail. Like reading and writing, data literacy must become mainstream to fully democratize information access." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"The sizes of charts in space reflect how we convey information to a reader. In a dashboard context, the content, size, and space that the various charts occupy should reflect the form and function of the main message. As you saw with the bento box metaphor from the introduction, there needs to be deliberate thought put into the placement and size of each individual chart so that they all work together in harmony." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"[...] to support a conversation, charts need to provide cohesive and relevant responses to a user's intent. Sometimes the interface needs to respond by changing the visual encoding of existing charts, while in other cases, it is necessary to create a new chart to support the analytical conversation. In addition to appropriate visualization responses, it is critical to help the user understand how the system has interpreted their intent by producing appropriate feedback and allowing them to clarify if necessary." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Understanding language goes hand in hand with the ability to integrate complex contextual information into an effective visualization and being able to converse with the data interactively, a term we call analytical conversation. It also helps us think about ways to create artifacts that support and manage how we converse with machines as we see and understand data."(Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Understanding the context and the domain of the data is important to help disambiguate concepts. While reasonable defaults can be used to create a visualization, there should be no dead ends. Provide affordances for a user to understand, repair, and refine." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Using symbols is one common way of applying semantics to help make sense of the world. Symbols provide clues to understanding experiences by conveying recognizable meanings that are shared by societies." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"Visualizations are abstractions, relying on primary graphicacy skills to fully understand the composition." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"When dealing with meaningful visual representation, aspects of a representation's meaning can be altered by modifying its visual characteristics; these characteristics are extensively explored in semiotics, the study of signs and symbols and their use or interpretation." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"We define analytical intent to be the goal that a consumer or analyst focuses on when performing either targeted or more open-ended data exploration and discovery. Analytical intent is expressed as part of a conversation between the user and a visualization interface." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"When integrating written text with charts in a functionally aesthetic way, the reader should be able to find the key takeaways from the chart or dashboard, taking into account the context, constraints, and reading objectives of the overall message." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
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