10 December 2006

Jonathan Schwabish - Collected Quotes

"Active titles don't make us biased, but descriptive titles do waste an opportunity to make a clear, compelling case. Of course, short, active titles aren't always possible - you may be making more than one point or your sole goal is to simply describe the data. Generally speaking, however, integrating your graphs as part of your argument creates a more cohesive approach to making your argument and telling your story." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"An outlier is a data point that is far away from other observations in your data. It may be due to random variability in the data, measurement error, or an actual anomaly. Outliers are both an opportunity and a warning. They potentially give you something very interesting to talk about, or they may signal that something is wrong in the data." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Another cardinal sin of data visualization is what is called 'breaking the bar' - that is, using a squiggly line or shape to show that you've cropped one or more of the bars. It's tempting to do this when you have an outlier, but it distorts the relative values between the bars." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Another word of caution for dot plots that show changes over time. The dot plot is, by definition, a summary chart. It does not show all of the data in the intervening years. If the data between the two dots generally move in the same direction, a dot plot is sufficient. But if the data contain sharp variations year by year, a dot plot will obscure that pattern (as it also does for bar charts)."

"As data communicators, it is therefore our responsibility to treat our work and our data as carefully and objectively as possible. It is also our responsibility to recognize where our data may suffer from underlying bias or error, or even implicit bias that data creators may themselves not even be aware of." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"As data visualization creators, we must understand our audience and know when a different graph can engage readers - and help them expand their own graphic literacy." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Clutter is the main issue to keep in mind when assessing whether a paired bar chart is the right approach. With too many bars, and especially when there are more than two bars for each category, it can be difficult for the reader to see the patterns and determine whether the most important comparison is between or within the different categories." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Data visualization is a mix of science and art. Sometimes we want to be closer to the science side of the spectrum - in other words, use visualizations that allow readers to more accurately perceive the absolute values of data and make comparisons. Other times we may want to be closer to the art side of the spectrum and create visuals that engage and excite the reader, even if they do not permit the most accurate comparisons." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"People see bar charts and line charts and pie charts all the time, and those charts are often boring. Boring graphs are forgettable. Different shapes and uncommon forms that move beyond the borders of our typical data visualization experience can draw readers in." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Showing the data and reducing the clutter means reducing extraneous gridlines, markers, and shades that obscure the actual data. Active titles, better labels, and helpful annotations will integrate your chart with the text around it. When charts are dense with many data series, you can use color strategically to highlight series of interest or break one dense chart into multiple smaller versions."  (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Start with gray. Whenever you make a graph, start with all-gray data elements. By doing so, you force yourself to be purposeful and strategic in your use of color, labels, and other elements." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"Standard graphs, like bar and line charts, are so common because they are perceptually more accurate, familiar to people, and easy to create. Nonstandard graphs - those that use circles or curves, for instance - may not allow the reader to most accurately perceive the exact data values. But perceptual accuracy is not always the goal. And sometimes it's not a goal at all. Spurring readers to engage with a graph is sometimes just as important. Sometimes, it's more important. And nonstandard chart types may do just that. In some cases, nonstandard graphs may help show underlying patterns and trends in better ways that standard graphs. In other cases, the fact that these nonstandard graphs are different may make them more engaging, which we may sometimes need to first attract attention to the visualization."  (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"The radial bar chart, also called the polar bar chart, arranges the bars to radiate outward from the center of a circle. This graph lies lowers on the perceptual ranking list because it is harder to compare the heights of the bars arranged around a circle than when they are arranged along a single flat axis. But this layout does allow you to fit more values in a compact space, and makes the radial bar chart well-suited for showing more data, frequent changes (such as monthly or daily), or changes over a long period of time." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

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