"By a small sample we may judge of the whole piece." (Miguel
de Cervantes, "Don Quixote de la Mancha", 1605–1615)
"If the number of experiments be very large, we may have precise information as to the value of the mean, but if our sample be small, we have two sources of uncertainty: (I) owing to the 'error of random sampling' the mean of our series of experiments deviates more or less widely from the mean of the population, and (2) the sample is not sufficiently large to determine what is the law of distribution of individuals." (William S Gosset, "The Probable Error of a Mean", Biometrika, 1908)
"The postulate of randomness thus resolves itself into the question, 'of what population is this a random sample?' which must frequently be asked by every practical statistician." (Ronald Fisher, "On the Mathematical Foundation of Theoretical Statistics", Philosophical Transactions of the Royal Society of London Vol. A222, 1922)
"The principle underlying sampling is that a set of objects taken at random from a larger group tends to reproduce the characteristics of that larger group: this is called the Law of Statistical Regularity. There are exceptions to this rule, and a certain amount of judgment must be exercised, especially when there are a few abnormally large items in the larger group. With erratic data, the accuracy of sampling can often be tested by comparing several samples. On the whole, the larger the sample the more closely will it tend to resemble the population from which it is taken; too small a sample would not give reliable results." (Lewis R Connor, "Statistics in Theory and Practice", 1932)
"If the chance of error alone were the sole basis for
evaluating methods of inference, we would never reach a decision, but would
merely keep increasing the sample size indefinitely." (C West Churchman, "Theory
of Experimental Inference", 1948)
"If significance tests are required for still larger samples, graphical accuracy is insufficient, and arithmetical methods are advised. A word to the wise is in order here, however. Almost never does it make sense to use exact binomial significance tests on such data - for the inevitable small deviations from the mathematical model of independence and constant split have piled up to such an extent that the binomial variability is deeply buried and unnoticeable. Graphical treatment of such large samples may still be worthwhile because it brings the results more vividly to the eye." (Frederick Mosteller & John W Tukey, "The Uses and Usefulness of Binomial Probability Paper?", Journal of the American Statistical Association 44, 1949)
"A good sample-design is lost if it is not carried out
according to plans." (W Edwards Deming, "Some Theory of Sampling", 1950)
"Sampling is the science and art of controlling and measuring the reliability of useful statistical information through the theory of probability." (William E Deming, "Some Theory of Sampling", 1950)
"Almost any sort of inquiry that is general and not particular involves both sampling and measurement […]. Further, both the measurement and the sampling will be imperfect in almost every case. We can define away either imperfection in certain cases. But the resulting appearance of perfection is usually only an illusion."
"By sampling we can learn only about collective properties of populations, not about properties of individuals. We can study the average height, the percentage who wear hats, or the variability in weight of college juniors [...]. The population we study may be small or large, but there must be a population - and what we are studying must be a population characteristic. By sampling, we cannot study individuals as particular entities with unique idiosyncrasies; we can study regularities (including typical variabilities as well as typical levels) in a population as exemplified by the individuals in the sample." (Frederick Mosteller et al, "Principles of Sampling", Journal of the American Statistical Association Vol. 49 (265), 1954)
"In many cases general probability samples can be thought of in terms of (1) a subdivision of the population into strata, (2) a self-weighting probability sample in each stratum, and (3) combination of the stratum sample means weighted by the size of the stratum."
"Precision is expressed by an international standard, viz., the standard error. It measures the average of the difference between a complete coverage and a long series of estimates formed from samples drawn from this complete coverage by a particular procedure or drawing, and processed by a particular estimating formula." (W Edwards Deming, "On the Presentation of the Results of Sample Surveys as Legal Evidence", Journal of the American Statistical Association Vol 49 (268), 1954)
"The purely random sample is the only kind that can be examined with entire confidence by means of statistical theory, but there is one thing wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it." (Darell Huff, "How to Lie with Statistics", 1954)
"To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed." (Darell Huff, "How to Lie with Statistics", 1954)
"Null hypotheses of no difference are usually known to be false before the data are collected [...] when they are, their rejection or acceptance simply reflects the size of the sample and the power of the test, and is not a contribution to science." (I Richard Savage, "Nonparametric statistics", Journal of the American Statistical Association 52, 1957)
"[A] sequence is random if it has every property that is shared by all infinite sequences of independent samples of random variables from the uniform distribution." (Joel N Franklin, 1962)
"Weighing a sample appropriately is no more fudging the
data than is correcting a gas volume for barometric pressure." (Frederick
Mosteller, "Principles of Sampling", Journal of the American Statistical
Association Vol. 49 (265), 1964)
"Entropy theory is indeed a first attempt to deal with global form; but it has not been dealing with structure. All it says is that a large sum of elements may have properties not found in a smaller sample of them." (Rudolf Arnheim, "Entropy and Art: An Essay on Disorder and Order", 1974)
"The fact must be expressed as data, but there is a problem in that the correct data is difficult to catch. So that I always say 'When you see the data, doubt it!' 'When you see the measurement instrument, doubt it!' [...]For example, if the methods such as sampling, measurement, testing and chemical analysis methods were incorrect, data. […] to measure true characteristics and in an unavoidable case, using statistical sensory test and express them as data." (Kaoru Ishikawa, Annual Quality Congress Transactions, 1981)
"The law of truly large numbers states: With a large
enough sample, any outrageous thing is likely to happen." (Frederick Mosteller, "Methods
for Studying Coincidences", Journal of the American Statistical Association Vol.
84, 1989)
"A little thought reveals a fact widely understood among statisticians: The null hypothesis, taken literally (and that’s the only way you can take it in formal hypothesis testing), is always false in the real world. [...] If it is false, even to a tiny degree, it must be the case that a large enough sample will produce a significant result and lead to its rejection. So if the null hypothesis is always false, what’s the big deal about rejecting it?" (Jacob Cohen,"Things I Have Learned (So Far)", American Psychologist, 1990)
"When looking at the end result of any statistical analysis, one must be very cautious not to over interpret the data. Care must be taken to know the size of the sample, and to be certain the method forg athering information is consistent with other samples gathered. […] No one should ever base conclusions without knowing the size of the sample and how random a sample it was. But all too often such data is not mentioned when the statistics are given - perhaps it is overlooked or even intentionally omitted." (Theoni Pappas, "More Joy of Mathematics: Exploring mathematical insights & concepts", 1991)
"Forget 'large-sample' methods. In the real world of experiments samples are so nearly always 'small' that it is not worth making any distinction, and small-sample methods are no harder to apply." (George Dyke, "How to avoid bad statistics", 1997)
"When the sample size is small or the study is of one
organization, descriptive use of the thematic coding is desirable." (Richard
Boyatzis, "Transforming qualitative information", 1998)
"Statisticians can calculate the probability that such random samples represent the population; this is usually expressed in terms of sampling error [...]. The real problem is that few samples are random. Even when researchers know the nature of the population, it can be time-consuming and expensive to draw a random sample; all too often, it is impossible to draw a true random sample because the population cannot be defined. This is particularly true for studies of social problems.[...] The best samples are those that come as close as possible to being random." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)
"There are two problems with sampling - one obvious, and the other more subtle. The obvious problem is sample size. Samples tend to be much smaller than their populations. [...] Obviously, it is possible to question results based on small samples. The smaller the sample, the less confidence we have that the sample accurately reflects the population. However, large samples aren't necessarily good samples. This leads to the second issue: the representativeness of a sample is actually far more important than sample size. A good sample accurately reflects (or 'represents') the population." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)
"Traditional statistics is strong in devising ways of describing data and inferring distributional parameters from sample. Causal inference requires two additional ingredients: a science-friendly language for articulating causal knowledge, and a mathematical machinery for processing that knowledge, combining it with data and drawing new causal conclusions about a phenomenon." (Judea Pearl, "Causal inference in statistics: An overview", Statistics Surveys 3, 2009)
"Be careful not to confuse clustering and stratification. Even though both of these sampling strategies involve dividing the population into subgroups, both the way in which the subgroups are sampled and the optimal strategy for creating the subgroups are different. In stratified sampling, we sample from every stratum, whereas in cluster sampling, we include only selected whole clusters in the sample. Because of this difference, to increase the chance of obtaining a sample that is representative of the population, we want to create homogeneous groups for strata and heterogeneous (reflecting the variability in the population) groups for clusters." (Roxy Peck et al, "Introduction to Statistics and Data Analysis" 4th Ed., 2012)
"Bias in sampling is the tendency for samples to differ from the corresponding population in some systematic way. Bias can result from the way in which the sample is selected or from the way in which information is obtained once the sample has been chosen. The most common types of bias encountered in sampling situations are selection bias, measurement or response bias, and nonresponse bias." (Roxy Peck et al, "Introduction to Statistics and Data Analysis" 4th Ed., 2012)
"The goal of random sampling is to produce a sample that is likely to be representative of the population. Although random sampling does not guarantee that the sample will be representative, it does allow us to assess the risk of an unrepresentative sample. It is the ability to quantify this risk that will enable us to generalize with confidence from a random sample to the corresponding population." (Roxy Peck et al, "Introduction to Statistics and Data Analysis" 4th Ed., 2012)
"The closer that sample-selection procedures approach the gold standard of random selection - for which the definition is that every individual in the population has an equal chance of appearing in the sample - the more we should trust them. If we don’t know whether a sample is random, any statistical measure we conduct may be biased in some unknown way."
"A popular misconception holds that the era of Big Data means the end of a need for sampling. In fact, the proliferation of data of varying quality and relevance reinforces the need for sampling as a tool to work efficiently with a variety of data, and minimize bias. Even in a Big Data project, predictive models are typically developed and piloted with samples." (Peter C Bruce & Andrew G Bruce, "Statistics for Data Scientists: 50 Essential Concepts", 2016)
"Repeated observations of the same phenomenon do not always produce the same results, due to random noise or error. Sampling errors result when our observations capture unrepresentative circumstances, like measuring rush hour traffic on weekends as well as during the work week. Measurement errors reflect the limits of precision inherent in any sensing device. The notion of signal to noise ratio captures the degree to which a series of observations reflects a quantity of interest as opposed to data variance. As data scientists, we care about changes in the signal instead of the noise, and such variance often makes this problem surprisingly difficult." (Steven S Skiena, "The Data Science Design Manual", 2017)
"Samples give us estimates of something, and they will almost always deviate from the true number by some amount, large or small, and that is the margin of error. […] The margin of error does not address underlying flaws in the research, only the degree of error in the sampling procedure. But ignoring those deeper possible flaws for the moment, there is another measurement or statistic that accompanies any rigorously defined sample: the confidence interval."
"To be any good, a sample has to be representative. A sample is representative if every person or thing in the group you’re studying has an equally likely chance of being chosen. If not, your sample is biased. […] The job of the statistician is to formulate an inventory of all those things that matter in order to obtain a representative sample. Researchers have to avoid the tendency to capture variables that are easy to identify or collect data on - sometimes the things that matter are not obvious or are difficult to measure."
"If you study one group and assume that your results apply to other groups, this is extrapolation. If you think you are studying one group, but do not manage to obtain a representative sample of that group, this is a different problem. It is a problem so important in statistics that it has a special name: selection bias. Selection bias arises when the individuals that you sample for your study differ systematically from the population of individuals eligible for your study."
"There are many ways for error to creep into facts and figures that seem entirely straightforward. Quantities can be miscounted. Small samples can fail to accurately reflect the properties of the whole population. Procedures used to infer quantities from other information can be faulty. And then, of course, numbers can be total bullshit, fabricated out of whole cloth in an effort to confer credibility on an otherwise flimsy argument. We need to keep all of these things in mind when we look at quantitative claims. They say the data never lie - but we need to remember that the data often mislead." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)
More quotes on "Sampling" at the-web-of-knowledge.blogspot.com.
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