Data Science: Big Data (Just the Quotes)

"If we gather more and more data and establish more and more associations, however, we will not finally find that we know something. We will simply end up having more and more data and larger sets of correlations." (Kenneth N Waltz, "Theory of International Politics Source: Theory of International Politics", 1979)

“There are those who try to generalize, synthesize, and build models, and there are those who believe nothing and constantly call for more data. The tension between these two groups is a healthy one; science develops mainly because of the model builders, yet they need the second group to keep them honest.” (Andrew Miall, “Principles of Sedimentary Basin Analysis”, 1984)

"Big Data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it." (Edd Wilder-James, "What is big data?", 2012) [source]

"The secret to getting the most from Big Data isn’t found in huge server farms or massive parallel computing or in-memory algorithms. Instead, it’s in the almighty pencil." (Matt Ariker, "The One Tool You Need To Make Big Data Work: The Pencil", 2012)

"Big data is the most disruptive force this industry has seen since the introduction of the relational database." (Jeffrey Needham, "Disruptive Possibilities: How Big Data Changes Everything", 2013)

"No subjective metric can escape strategic gaming [...] The possibility of mischief is bottomless. Fighting ratings is fruitless, as they satisfy a very human need. If one scheme is beaten down, another will take its place and wear its flaws. Big Data just deepens the danger. The more complex the rating formulas, the more numerous the opportunities there are to dress up the numbers. The larger the data sets, the harder it is to audit them." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"There is convincing evidence that data-driven decision-making and big data technologies substantially improve business performance. Data science supports data-driven decision-making - and sometimes conducts such decision-making automatically - and depends upon technologies for 'big data' storage and engineering, but its principles are separate." (Foster Provost & Tom Fawcett, "Data Science for Business", 2013)

"Our needs going forward will be best served by how we make use of not just this data but all data. We live in an era of Big Data. The world has seen an explosion of information in the past decades, so much so that people and institutions now struggle to keep pace. In fact, one of the reasons for the attachment to the simplicity of our indicators may be an inverse reaction to the sheer and bewildering volume of information most of us are bombarded by on a daily basis. […] The lesson for a world of Big Data is that in an environment with excessive information, people may gravitate toward answers that simplify reality rather than embrace the sheer complexity of it." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"The other buzzword that epitomizes a bias toward substitution is 'big data'. Today’s companies have an insatiable appetite for data, mistakenly believing that more data always creates more value. But big data is usually dumb data. Computers can find patterns that elude humans, but they don’t know how to compare patterns from different sources or how to interpret complex behaviors. Actionable insights can only come from a human analyst (or the kind of generalized artificial intelligence that exists only in science fiction)." (Peter Thiel & Blake Masters, "Zero to One: Notes on Startups, or How to Build the Future", 2014)

"We have let ourselves become enchanted by big data only because we exoticize technology. We’re impressed with small feats accomplished by computers alone, but we ignore big achievements from complementarity because the human contribution makes them less uncanny. Watson, Deep Blue, and ever-better machine learning algorithms are cool. But the most valuable companies in the future won’t ask what problems can be solved with computers alone. Instead, they’ll ask: how can computers help humans solve hard problems?" (Peter Thiel & Blake Masters, "Zero to One: Notes on Startups, or How to Build the Future", 2014)

"As business leaders we need to understand that lack of data is not the issue. Most businesses have more than enough data to use constructively; we just don't know how to use it. The reality is that most businesses are already data rich, but insight poor." (Bernard Marr, Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, 2015)

"Big data is based on the feedback economy where the Internet of Things places sensors on more and more equipment. More and more data is being generated as medical records are digitized, more stores have loyalty cards to track consumer purchases, and people are wearing health-tracking devices. Generally, big data is more about looking at behavior, rather than monitoring transactions, which is the domain of traditional relational databases. As the cost of storage is dropping, companies track more and more data to look for patterns and build predictive models." (Neil Dunlop, "Big Data", 2015)

"Big Data often seems like a meaningless buzz phrase to older database professionals who have been experiencing exponential growth in database volumes since time immemorial. There has never been a moment in the history of database management systems when the increasing volume of data has not been remarkable." (Guy Harrison, "Next Generation Databases: NoSQL, NewSQL, and Big Data", 2015)

"Dimensionality reduction is essential for coping with big data - like the data coming in through your senses every second. A picture may be worth a thousand words, but it’s also a million times more costly to process and remember. [...] A common complaint about big data is that the more data you have, the easier it is to find spurious patterns in it. This may be true if the data is just a huge set of disconnected entities, but if they’re interrelated, the picture changes." (Pedro Domingos, "The Master Algorithm", 2015)

"Science’s predictions are more trustworthy, but they are limited to what we can systematically observe and tractably model. Big data and machine learning greatly expand that scope. Some everyday things can be predicted by the unaided mind, from catching a ball to carrying on a conversation. Some things, try as we might, are just unpredictable. For the vast middle ground between the two, there’s machine learning." (Pedro Domingos, "The Master Algorithm", 2015)

"The human side of analytics is the biggest challenge to implementing big data." (Paul Gibbons, "The Science of Successful Organizational Change", 2015)

"To make progress, every field of science needs to have data commensurate with the complexity of the phenomena it studies. [...] With big data and machine learning, you can understand much more complex phenomena than before. In most fields, scientists have traditionally used only very limited kinds of models, like linear regression, where the curve you fit to the data is always a straight line. Unfortunately, most phenomena in the world are nonlinear. [...] Machine learning opens up a vast new world of nonlinear models." (Pedro Domingos, "The Master Algorithm", 2015)

"Underfitting is when a model doesn’t take into account enough information to accurately model real life. For example, if we observed only two points on an exponential curve, we would probably assert that there is a linear relationship there. But there may not be a pattern, because there are only two points to reference. [...] It seems that the best way to mitigate underfitting a model is to give it more information, but this actually can be a problem as well. More data can mean more noise and more problems. Using too much data and too complex of a model will yield something that works for that particular data set and nothing else." (Matthew Kirk, "Thoughtful Machine Learning", 2015)

"We are moving slowly into an era where Big Data is the starting point, not the end." (Pearl Zhu, "Digital Master: Debunk the Myths of Enterprise Digital Maturity", 2015)

"A popular misconception holds that the era of Big Data means the end of a need for sampling. In fact, the proliferation of data of varying quality and relevance reinforces the need for sampling as a tool to work efficiently with a variety of data, and minimize bias. Even in a Big Data project, predictive models are typically developed and piloted with samples." (Peter C Bruce & Andrew G Bruce, "Statistics for Data Scientists: 50 Essential Concepts", 2016)

"Big data is, in a nutshell, large amounts of data that can be gathered up and analyzed to determine whether any patterns emerge and to make better decisions." (Daniel Covington, Analytics: Data Science, Data Analysis and Predictive Analytics for Business, 2016)

"Big Data processes codify the past. They do not invent the future. Doing that requires moral imagination, and that’s something only humans can provide. We have to explicitly embed better values into our algorithms, creating Big Data models that follow our ethical lead. Sometimes that will mean putting fairness ahead of profit." (Cathy O'Neil, "Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy", 2016)

"While Big Data, when managed wisely, can provide important insights, many of them will be disruptive. After all, it aims to find patterns that are invisible to human eyes. The challenge for data scientists is to understand the ecosystems they are wading into and to present not just the problems but also their possible solutions." (Cathy O'Neil, "Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy", 2016)

"Big Data allows us to meaningfully zoom in on small segments of a dataset to gain new insights on who we are." (Seth Stephens-Davidowitz, "Everybody Lies: What the Internet Can Tell Us About Who We Really Are", 2017)

"Effects without an understanding of the causes behind them, on the other hand, are just bunches of data points floating in the ether, offering nothing useful by themselves. Big Data is information, equivalent to the patterns of light that fall onto the eye. Big Data is like the history of stimuli that our eyes have responded to. And as we discussed earlier, stimuli are themselves meaningless because they could mean anything. The same is true for Big Data, unless something transformative is brought to all those data sets… understanding." (Beau Lotto, "Deviate: The Science of Seeing Differently", 2017)

"The term [Big Data] simply refers to sets of data so immense that they require new methods of mathematical analysis, and numerous servers. Big Data - and, more accurately, the capacity to collect it - has changed the way companies conduct business and governments look at problems, since the belief wildly trumpeted in the media is that this vast repository of information will yield deep insights that were previously out of reach." (Beau Lotto, "Deviate: The Science of Seeing Differently", 2017)

"There are other problems with Big Data. In any large data set, there are bound to be inconsistencies, misclassifications, missing data - in other words, errors, blunders, and possibly lies. These problems with individual items occur in any data set, but they are often hidden in a large mass of numbers even when these numbers are generated out of computer interactions." (David S Salsburg, "Errors, Blunders, and Lies: How to Tell the Difference", 2017)

"Just as they did thirty years ago, machine learning programs (including those with deep neural networks) operate almost entirely in an associational mode. They are driven by a stream of observations to which they attempt to fit a function, in much the same way that a statistician tries to fit a line to a collection of points. Deep neural networks have added many more layers to the complexity of the fitted function, but raw data still drives the fitting process. They continue to improve in accuracy as more data are fitted, but they do not benefit from the 'super-evolutionary speedup'."  (Judea Pearl & Dana Mackenzie, "The Book of Why: The new science of cause and effect", 2018)

"One of the biggest myths is the belief that data science is an autonomous process that we can let loose on our data to find the answers to our problems. In reality, data science requires skilled human oversight throughout the different stages of the process. [...] The second big myth of data science is that every data science project needs big data and needs to use deep learning. In general, having more data helps, but having the right data is the more important requirement. [...] A third data science myth is that modern data science software is easy to use, and so data science is easy to do. [...] The last myth about data science [...] is the belief that data science pays for itself quickly. The truth of this belief depends on the context of the organization. Adopting data science can require significant investment in terms of developing data infrastructure and hiring staff with data science expertise. Furthermore, data science will not give positive results on every project." (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"Apart from the technical challenge of working with the data itself, visualization in big data is different because showing the individual observations is just not an option. But visualization is essential here: for analysis to work well, we have to be assured that patterns and errors in the data have been spotted and understood. That is only possible by visualization with big data, because nobody can look over the data in a table or spreadsheet." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"With the growing availability of massive data sets and user-friendly analysis software, it might be thought that there is less need for training in statistical methods. This would be naïve in the extreme. Far from freeing us from the need for statistical skills, bigger data and the rise in the number and complexity of scientific studies makes it even more difficult to draw appropriate conclusions. More data means that we need to be even more aware of what the evidence is actually worth." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Big data is revolutionizing the world around us, and it is easy to feel alienated by tales of computers handing down decisions made in ways we don’t understand. I think we’re right to be concerned. Modern data analytics can produce some miraculous results, but big data is often less trustworthy than small data. Small data can typically be scrutinized; big data tends to be locked away in the vaults of Silicon Valley. The simple statistical tools used to analyze small datasets are usually easy to check; pattern-recognizing algorithms can all too easily be mysterious and commercially sensitive black boxes." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Making big data work is harder than it seems. Statisticians have spent the past two hundred years figuring out what traps lie in wait when we try to understand the world through data. The data are bigger, faster, and cheaper these days, but we must not pretend that the traps have all been made safe. They have not." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Many people have strong intuitions about whether they would rather have a vital decision about them made by algorithms or humans. Some people are touchingly impressed by the capabilities of the algorithms; others have far too much faith in human judgment. The truth is that sometimes the algorithms will do better than the humans, and sometimes they won’t. If we want to avoid the problems and unlock the promise of big data, we’re going to need to assess the performance of the algorithms on a case-by-case basis. All too often, this is much harder than it should be. […] So the problem is not the algorithms, or the big datasets. The problem is a lack of scrutiny, transparency, and debate." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"The problem is the hype, the notion that something magical will emerge if only we can accumulate data on a large enough scale. We just need to be reminded: Big data is not better; it’s just bigger. And it certainly doesn’t speak for itself." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"[...] the focus on Big Data AI seems to be an excuse to put forth a number of vague and hand-waving theories, where the actual details and the ultimate success of neuroscience is handed over to quasi- mythological claims about the powers of large datasets and inductive computation. Where humans fail to illuminate a complicated domain with testable theory, machine learning and big data supposedly can step in and render traditional concerns about finding robust theories. This seems to be the logic of Data Brain efforts today. (Erik J Larson, "The Myth of Artificial Intelligence: Why Computers Can’t Think the Way We Do", 2021)

"Visualizations can remove the background noise from enormous sets of data so that only the most important points stand out to the intended audience. This is particularly important in the era of big data. The more data there is, the more chance for noise and outliers to interfere with the core concepts of the data set." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)

"Visualisation is fundamentally limited by the number of pixels you can pump to a screen. If you have big data, you have way more data than pixels, so you have to summarise your data. Statistics gives you lots of really good tools for this." (Hadley Wickham)