IT: Product Information Management (Definitions)

"The management of product master data, usually via a PIM hub, to avail a single version of the truth about product data to the business." (Evan Levy & Jill Dyché, "Customer Data Integration", 2006)

"MDM Systems that focus exclusively on managing the descriptions of products are also call PIM systems." (Martin Oberhofer et al, "Enterprise Master Data Management", 2008)

"Processes and technologies focused on centrally managing information about products, with a focus on the data required to market and sell the products through one or more distribution channels. A central set of product data can be used to feed consistent, accurate, and up-to-date information to multiple output media such as websites, print catalogs, ERP systems, and electronic data feeds to trading partners. PIM systems generally need to support multiple geographic locations, multilingual data, and maintenance and modification of product information within a centralized catalog to provide consistently accurate information to multiple channels in a cost-effective manner." (Janice M Roehl-Anderson, "IT Best Practices for Financial Managers", 2010)

"Processes and tools used to predict and evaluate success of products through marketing and sales efforts." (DAMA International, "The DAMA Dictionary of Data Management", 2011)

"Product Information Management (PIM) is the process, techniques and technology of gaining control over a company's product marketing information. The objective of PIM solutions is to remove inefficiency in the marketing supply chain by delivering information to sales channels more quickly and with fewer mistakes." (Digital Asset Management)

"Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels." (Wikipedia) [source]

"Product information management (PIM) is the software-based orchestration of data dissemination related to a business’s products and its suppliers’ products. PIM coordinates changing product information across all channels of communication, thus ensuring that a business’s entire ecosystem has consistent and up-to-date information." (Informatica)

"The processes and tools for managing product information, including: 1) data centralization and governance; 2) data onboarding from partners; 3) data and content creation and enrichment; and 4) content distribution/syndication." (Forrester)