"An app that involves computer-generated graphic images superimposed over photos of real things." (Linda Volonino & Efraim Turban, "Information Technology for Management 8th Ed", 2011)
"Integrates digital information with a user’s environment in real time. It is a live direct or indirect view of a person’s immediate physical, real-world environment with information provided about what one sees." (Ciara Heavin & Daniel J Power, "Decision Support, Analytics, and Business Intelligence 3rd Ed.", 2017)
"AR represents the effort to augment the existing content with computer-generated interactive experiences through sensory inputs like audio, visuals, and haptic manipulations. It provides learning support to existing content by integrating various digital technologies to enhance the educational and learning benefits of the materials." (Robert Z Zheng & Kevin Greenberg, "Immersive Technology: Past, Present, and Future in Education", 2020)
"Technology that upgrades the image of the real world with additional computer-generated information or virtual effects, such as images and sounds." (Jurij Urbančič et al, "Expansion of Technology Utilization Through Tourism 4.0 in Slovenia", 2020)
"superimposes computer-generated images over views of physical environments. Its purpose is to enrich how viewers see and interact with these environments. Augmented reality apps, from social media filters, to games like Pokémon Go® to surgical procedures, are expanding rapidly thanks to their ability to bring elements of the virtual world into the real world and enhance what people see, hear and feel. Augmented reality lies in the middle of the reality spectrum: between the real and virtual worlds." (Accenture)
"The virtual overlay of contextual digital information thata computer generates on a physical-world object and that a user sees in thedisplay of a mobile device as its camera captures it in real time." (Forrester)
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