"Everything in strategy is very simple, but that does not mean everything is very easy." (Carl von Clausewitz, "On War", 1832)
"Scientists whose work has no clear, practical implications would want to make their decisions considering such things as: the relative worth of (1) more observations, (2) greater scope of his conceptual model, (3) simplicity, (4) precision of language, (5) accuracy of the probability assignment." (C West Churchman, "Costs, Utilities, and Values", 1956)
"Simplicity does not precede complexity, but follows it." (Alan Perlis, "Epigrams on Programming", 1982)
"No matter how complicated a problem is, it usually can be reduced to a simple, comprehensible form which is often the best solution." (Dr. An Wang, Nation's Business, 1987)
"Organized simplicity occurs where a small number of significant factors and a large number of insignificant factors appear initially to be complex, but on investigation display hidden simplicity." (Robert L Flood & Ewart R Carson, "Dealing with Complexity: An introduction to the theory and application of systems", 1988)
"Industrial managers faced with a problem in production control invariably expect a solution to be devised that is simple and unidimensional. They seek the variable in the situation whose control will achieve control of the whole system: tons of throughput, for example. Business managers seek to do the same thing in controlling a company; they hope they have found the measure of the entire system when they say 'everything can be reduced to monetary terms'." (Stanford Beer, "Decision and Control", 1994)
"Ideas about organization are always based on implicit images or metaphors that persuade us to see, understand, and manage situations in a particular way. Metaphors create insight. But they also distort. They have strengths. But they also have limitations. In creating ways of seeing, they create ways of not seeing. There can be no single theory or metaphor that gives an all-purpose point of view, and there can be no simple 'correct theory' for structuring everything we do." (Gareth Morgan, "Imaginization", 1997)
"Managers are incurably susceptible to panacea peddlers. They are rooted in the belief that there are simple, if not simple-minded, solutions to even the most complex of problems. And they do not learn from bad experiences. Managers fail to diagnose the failures of the fads they adopt; they do not understand them. […] Those at the top feel obliged to pretend to omniscience, and therefore refuse to learn anything new even if the cost of doing so is success." (Russell L Ackoff, "A Lifetime Of Systems Thinking", Systems Thinker, 1999)
"Strategic planning and strategic change management are really 'strategic thinking'. It’s about clarity and simplicity, meaning and purpose, and focus and direction." (Stephen G Haines, "The Systems Thinking Approach to Strategic Planning and Management", 2000)
"Simplicity isn’t just about reduction. It can also be about augmentation. It consists of removing what isn’t relevant from our models but also of bringing in those elements that are essential to making those models truer." (John Maeda, "The Laws of Simplicity", 2006)
"Simplicity: The New Competitive Advantage in a World of More, Better, Faster." (Bill Jensen, "The Simplicity Survival Handbook: 32 Ways to Do Less and Accomplish More", 2007)
"The premise of OKRs is to keep objectives and results simple and flexible, ensuring they align with business goals and enterprise initiatives guided by regular reviews to assess progress during the quarter. The intent is to keep OKRs clear and accountable, as well as measurable, with between three and five objectives recommended at a high level that can each be tracked by three to five key measures. They should be ambitious goals, even uncomfortable, in challenging aspirations, making them stretch targets." (Ian Wallis, "Data Strategy: From definition to execution", 2021)
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