"But business fosters a particular fondness for tactics. That emphasis can lead to an imbalance that reduces the opportunities for success. We get so wrapped up in tactics - doing things to meet a quota or deadline, executing someone else's orders - that we miss the reason behind the tactics. Eventually the purpose of the tactic fades away, but the rules, quotas, deadlines, forms, and frustration remain." (Terry Richey, "The Marketer's Visual Tool Kit", 1994)
"One of the issues involved in moving strategy making down into the business organization concerns common understanding or focus. To carry out tactics, we do not need to share common objectives. But with strategy, we must interpret conditions, events, and actions in a similar manner to have any hope of creating a successful plan." (Terry Richey, "The Marketer's Visual Tool Kit", 1994)
"Strategy and tactics. Thinking and doing. Vision and execution. Whatever you call it, finding a balance between these two powerful forces of success remains a lifelong search for the best in any field: military leader, artist, baseball coach, or marketing manager." (Terry Richey, "The Marketer's Visual Tool Kit", 1994)
"The difference between strategy and tactics is that tactics get you down to the 'nitty-gritty' details of exactly how you are going to do the work." (James P Lewis, "Project Planning, Scheduling, and Control" 3rd Ed., 2001)
"Tactical modeling identifies necessary operational systems, functional areas, or general project areas. Priorities for development are set at the tactical level." (Alan Chmura & J Mark Heumann, "Logical Data Modeling: What it is and How to do it", 2005)
"A good strategy is one that takes into account not only the requirements of the position, but also the opponent's strategy and tactics. Strategy lies between science and art. It supports the ability to evaluate positions, recognize patterns and imagine adequate plans." (Mihai Suba, "Dynamic Chess Strategy", 2010)
"Strategy requires thought, tactics require observation." (Max Euwe)
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