Nir Eyal - Collected Quotes

"Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014) 

"User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"Users who continually find value in a product are more likely to tell their friends about it." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014) 

"When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)

"You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do." (Nir Eyal, "Hooked: How to Build Habit-Forming Products", 2014)