🖌️John Naisbitt - Collected Quotes

"In the future, editors won't tell us what to read: We will tell editors what we choose to read." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"Information is an economic entity because it costs someI thing to produce and because people are willing to pay for it. Value is whatever people are willing to pay for. So even if an economy built around information seems less real than one i built around automobiles and steel, it doesn't matter so long as people will pay for information or knowledge."(John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"The acceleration of technological progress has created an urgent need for a counter ballast - for high-touch experience." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"The new source of power is not money in the hands of a few but information in the hands of the many." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"There are three stages of technological development: First, the new technology or innovation follows the line of least resistance; second, the technology is used to improve previous technologies (this stage can last a long time); and third, new directions or uses are discovered that grow out of the technology itself." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"Trends, like horses, are easier to ride in the direction they are already going." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"We are drowning in information but starved for knowledge." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"We created the hierarchical, pyramidal, managerial system because we needed to keep track of people and the things people did; with the computer to keep track, we can restructure our institutions horizontally." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"We lose all intelligence by averaging." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"We are moving from the specialist who is soon obsolete to the generalist who can adapt."(John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"Why are we so confident that content analysis is an effective way to monitor social change? Simply stated, because the news hole in a newspaper is a closed system. For economic reasons, the amount of space devoted to news in a newspaper does not change significantly over time. So, when something new is introduced, something else or a combination of things must be omitted. You cannot add unless you subtract. It is the principle of forced choice in a closed system." (John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"With the coming of the information society, we hove for the first time an economy based on a key resource that is not only renewable but self-generating. Uncontrolled and unorganized information is no longer a resource in an information society. Instead, it becomes the enemy of the information worker. Scientists who are overwhelmed with technical data complain of information pollution and charge that it takes less time to do an experiment than to find out whether or not it has already been done."(John Naisbitt, "Megatrends: Ten New Directions Transforming Our Lives", 1982)

"In an information society, education is no mere amenity; it is the prime tool for growing people and profits." (John Naisbitt, "Re-Inventing the Corporation", 1985) 

"Intuition becomes increasingly valuable in the new information society precisely because there is so much data." (John Naisbitt, "Re-Inventing the Corporation", 1985) 

"The most important skill to acquire now is learning how to learn." (John Naisbitt, "Re-Inventing the Corporation", 1985) 

"It is in the nature of human beings to bend information in the direction of desired conclusions." (John Naisbitt, "Mind Set!: Reset Your Thinking and See the Future", 2006)