"In management, there are few things as dangerous as a comprehensive, accurate answer to the wrong question. This is pseudo-knowledge. It easily misleads management into erroneous actions. Pseudo-knowledge has mushroomed with the advent of computers, which have made available masses of data that answer questions managers found too costly to ask before. In too many instances, however, the data are collected but not used because they answer irrelevant questions." (Dale E Zand, "Information, Organization, and Power", 1981)
"Knowledge specialists may ascribe a degree of certainty to their models of the world that baffles and offends managers. Often the complexity of the world cannot be reduced to mathematical abstractions that make sense to a manager. Managers who expect complete, one-to-one correspondence between the real world and each element in a model are disappointed and skeptical." (Dale E Zand, "Information, Organization, and Power", 1981)
No comments:
Post a Comment