"There is no doubt that graphical expression will soon replace all others whenever one has at hand a movement or change of state - in a word, any phenomenon. Born before science, language is often inappropriate to express exact measures or definite relations." (Étienne-Jules Marey, "La méthode graphique dans les sciences expérimentales et principalement en physiologie et en médecine", 1878)
"First, color has identity value. In other words, it serves to distinguish one thing from another. In many cases it does this much better and much quicker than black and white coding by different types of shading or lines. […] Second, color has suggestion value. […] Red is usually taken to mean a danger signal or an unfavorable condition. But since it is one of the most visible of colors it is excellent for adding emphasis, regardless of connotation. […] Green has no such unfavorable implication, and is usually appropriate for suggesting a green light" condition. […] Similarly, every color carries its own connotations; and although they seldom make a vital difference one way or the other, it seems logical to try to make them work for you rather than against you." (Kenneth W Haemer, "Color in Chart Presentation", The American Statistician Vol. 4 (2) , 1950)
"First, it is generally inadvisable to attempt to portray a series of more than four or five categories by means of pie charts. If, for example, there are six, eight, or more categories, it may be very confusing to differentiate the relative values portrayed, especially if several small sectors are of approximately the same size. Second, the pie chart may lose its effectiveness if an attempt is made to compare the component values of several circles, as might be found in a temporal or geographical series. In such case the one-hundred percent bar or column chart is more appropriate. Third, although the proportionate values portrayed in a pie chart are measured as distances along arcs about the circle, actually there is a tendency to estimate values in terms of areas of sectors or by the size of subtended angles at the center of the circle." (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)
"The bar chart is one of the most useful, simple, adaptable, and popular techniques in graphic presentation. The simple bar chart. with its many variations, is particularly appropriate for comparing the magnitude, or size, of coordinate items or of parts of a total. The basis of comparison in the bar chart is linear or one-dimensional. The length of each bar or of its components is proportional to the quantity or amount of each category' represented. " (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)
"Simplicity, accuracy. appropriate size, proper proportion, correct emphasis, and skilled execution - these are the factors that produce the effective chart. To achieve simplicity your chart must be designed with a definite audience in mind, show only essential information. Technical terms should be absent as far as possible. And in case of doubt it is wiser to oversimplify than to make matters unduly complex. Be careful to avoid distortion or misrepresentation. Accuracy in graphics is more a matter of portraying a clear reliable picture than reiterating exact values. Selecting the right scales and employing authoritative titles and legends are as important as precision plotting. The right size of a chart depends on its probable use, its importance, and the amount of detail involved." (Anna C Rogers, "Graphic Charts Handbook", 1961)
"The common bar chart is particularly appropriate for comparing magnitude or size of coordinate items or parts of a total. It is one of the most useful, simple, and adaptable techniques in graphic presentation. The basis of comparison in the bar chart is linear or one-dimensional. The length of each bar or of its components is proportional to the quantity or amount of each category represented." (Anna C Rogers, "Graphic Charts Handbook", 1961)
"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes. information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)
"Data should not be forced into an uncomfortable or improper mold. For example, data that is appropriate for line graphs is not usually appropriate for circle charts and in any case not without some arithmetic transformation. Only graphs that are designed to fit the data can be used profitably." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)
"Understanding is accomplished through: (a) the use of relative size of the shapes used in the graphic; (b) the positioning of the graphic-line forms; (c) shading; (d) the use of scales of measurement; and (e) the use of words to label the forms in the graphic. In addition. in order for a person to attach meaning to a graphic it must also be simple, clear, and appropriate." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)
"There are several reasons why symmetry is an important concept in data analysis. First, the most important single summary of a set of data is the location of the center, and when data meaning of 'center' is unambiguous. We can take center to mean any of the following things, since they all coincide exactly for symmetric data, and they are together for nearly symmetric data: (l) the center of symmetry. (2) the arithmetic average or center of gravity, (3) the median or 50%. Furthermore, if data a single point of highest concentration instead of several (that is, they are unimodal), then we can add to the list (4) point of highest concentration. When data are far from symmetric, we may have trouble even agreeing on what we mean by center; in fact, the center may become an inappropriate summary for the data." (John M Chambers et al, "Graphical Methods for Data Analysis", 1983)
"In order to be easily understood, a display of information must have a logical structure which is appropriate for the user's knowledge and needs, and this structure must be clearly represented visually. In order to indicate structure, it is necessary to be able to eemphasiz, divide and relate items of information. Visual emphasis can be used to indicate a hierarchical relationship between items of information, as in the case of systems of headings and subheadings for example. Visual separation of items can be used to indicate that they are different in kind or are unrelated functionally, and similarly a visual relationship between items will imply that they are of a similar kind or bear some functional relation to one another. This kind of visual 'coding' helps the reader to appreciate the extent and nature of the relationship between items of information, and to adopt an appropriate scanning strategy." (Linda Reynolds & Doig Simmonds, "Presentation of Data in Science" 4th Ed, 1984)
"The effective communication of information in visual form, whether it be text, tables, graphs, charts or diagrams, requires an understanding of those factors which determine the 'legibility', 'readability' and 'comprehensibility', of the information being presented. By legibility we mean: can the data be clearly seen and easily read? By readability we mean: is the information set out in a logical way so that its structure is clear and it can be easily scanned? By comprehensibility we mean: does the data make sense to the audience for whom it is intended? Is the presentation appropriate for their previous knowledge, their present information needs and their information processing capacities?" (Linda Reynolds & Doig Simmonds, "Presentation of Data in Science" 4th Ed, 1984)
"[…] the partial scale break is a weak indicator that the reader can fail to appreciate fully; visually the graph is still a single panel that invites the viewer to see, inappropriately, patterns between the two scales. […] The partial scale break also invites authors to connect points across the break, a poor practice indeed; […]" (William S. Cleveland, "Graphical Methods for Data Presentation: Full Scale Breaks, Dot Charts, and Multibased Logging", The American Statistician Vol. 38 (4) 1984)
"A connected graph is appropriate when the time series is smooth, so that perceiving individual values is not important. A vertical line graph is appropriate when it is important to see individual values, when we need to see short-term fluctuations, and when the time series has a large number of values; the use of vertical lines allows us to pack the series tightly along the horizontal axis. The vertical line graph, however, usually works best when the vertical lines emanate from a horizontal line through the center of the data and when there are no long-term trends in the data." (William S Cleveland, "The Elements of Graphing Data", 1985)
"Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal. If the visual task is contrast, comparison, and choice - as so often it is - then the more relevant information within eyespan, the better. Vacant, low-density displays, the dreaded posterization of data spread over pages and pages, require viewers to rely on visual memory - a weak skill - to make a contrast, a comparison, a choice." (Edward R Tufte, "Envisioning Information", 1990)
"We analyze numbers in order to know when a change has occurred in our processes or systems. We want to know about such changes in a timely manner so that we can respond appropriately. While this sounds rather straightforward, there is a complication - the numbers can change even when our process does not. So, in our analysis of numbers, we need to have a way to distinguish those changes in the numbers that represent changes in our process from those that are essentially noise." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)
"Every statistical analysis is an interpretation of the data, and missingness affects the interpretation. The challenge is that when the reasons for the missingness cannot be determined there is basically no way to make appropriate statistical adjustments. Sensitivity analyses are designed to model and explore a reasonable range of explanations in order to assess the robustness of the results." (Gerald van Belle, "Statistical Rules of Thumb", 2002)
"The content and context of the numerical data determines the most appropriate mode of presentation. A few numbers can be listed, many numbers require a table. Relationships among numbers can be displayed by statistics. However, statistics, of necessity, are summary quantities so they cannot fully display the relationships, so a graph can be used to demonstrate them visually. The attractiveness of the form of the presentation is determined by word layout, data structure, and design." (Gerald van Belle, "Statistical Rules of Thumb", 2002)
"The plot tells us the data are granular in the data source, something we could not ascertain with the histogram. There is an important lesson here. Statistics texts and statistical packages that recommend the histogram as the graphical starting point for a data analysis are giving bad advice. The same goes for kernel density estimates. These are appropriate second stages for graphical data analysis. The best starting point for getting a sense of the distribution of a variable is a tally, stem-and-leaf, or a dot plot. A dot plot is a special case of a tally" (perhaps best thought of as a delta-neighborhood tally). Once we see that the data are not granular, we may move on to a histogram or kernel density, which smooths the data more than a dot plot." (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)
"[...] the First Principle for the analysis and presentation data: 'Show comparisons, contrasts, differences'. The fundamental analytical act in statistical reasoning is to answer the question "Compared with what?". Whether we are evaluating changes over space or time, searching big data bases, adjusting and controlling for variables, designing experiments , specifying multiple regressions, or doing just about any kind of evidence-based reasoning, the essential point is to make intelligent and appropriate comparisons. Thus visual displays, if they are to assist thinking, should show comparisons." (Edward R Tufte, "Beautiful Evidence", 2006)
"A histogram consists of the outline of bars of equal width and appropriate length next to each other. By connecting the frequency values at the position of the nominal values" (the midpoints of the intervals) with straight lines, a frequency polygon is obtained. Attaching classes with frequency zero at either end makes the area" (the integral) under the frequency polygon equal to that under the histogram." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)
"Numerical precision should be consistent throughout and summary statistics such as means and standard deviations should not have more than one extra decimal place" (or significant digit) compared to the raw data. Spurious precision should be avoided although when certain measures are to be used for further calculations or when presenting the results of analyses, greater precision may sometimes be appropriate." (Jenny Freeman et al, "How to Display Data", 2008)
"There are two main reasons for using graphic displays of datasets: either to present or to explore data. Presenting data involves deciding what information you want to convey and drawing a display appropriate for the content and for the intended audience. [...] Exploring data is a much more individual matter, using graphics to find information and to generate ideas. Many displays may be drawn. They can be changed at will or discarded and new versions prepared, so generally no one plot is especially important, and they all have a short life span." (Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)
"When displaying information visually, there are three questions one will find useful to ask as a starting point. Firstly and most importantly, it is vital to have a clear idea about what is to be displayed; for example, is it important to demonstrate that two sets of data have different distributions or that they have different mean values? Having decided what the main message is, the next step is to examine the methods available and to select an appropriate one. Finally, once the chart or table has been constructed, it is worth reflecting upon whether what has been produced truly reflects the intended message. If not, then refine the display until satisfied; for example if a chart has been used would a table have been better or vice versa?" (Jenny Freeman et al, "How to Display Data", 2008)
"The problem of overplotting can be as severe that (smaller) groups can disappear completely, which will not only lead to quantitatively biased inferences, but even to qualitatively inappropriate conclusions." (Martin Theus & Simon Urbanek, "Interactive Graphics for Data Analysis: Principles and Examples", 2009)
"In order to be effective a descriptive statistic has to make sense - it has to distill some essential characteristic of the data into a value that is both appropriate and understandable. […] the justification for computing any given statistic must come from the nature of the data themselves - it cannot come from the arithmetic, nor can it come from the statistic. If the data are a meaningless collection of values, then the summary statistics will also be meaningless - no arithmetic operation can magically create meaning out of nonsense. Therefore, the meaning of any statistic has to come from the context for the data, while the appropriateness of any statistic will depend upon the use we intend to make of that statistic." (Donald J Wheeler, "Myths About Data Analysis", International Lean & Six Sigma Conference, 2012)
"Visualization ethics relates to the potential deception that can be created, intentionally or otherwise, from an ineffective and inappropriate representation of data. Sometimes it can be through a simple lack of understanding of visual perception." (Andy Kirk, "Data Visualization: A successful design process", 2012)
"There are two kinds of mistakes that an inappropriate inductive bias can lead to: underfitting and overfitting. Underfitting occurs when the prediction model selected by the algorithm is too simplistic to represent the underlying relationship in the dataset between the descriptive features and the target feature. Overfitting, by contrast, occurs when the prediction model selected by the algorithm is so complex that the model fits to the dataset too closely and becomes sensitive to noise in the data."(John D Kelleher et al, "Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples, and Case Studies", 2015)
"When using indexes in a data set, using an average aggregation is appropriate as long as you only use it at the individual region, month, and visitor type level (i.e., the lowest granularity of the data). You cannot use an average of the average to represent the total." (Andy Kriebel & Eva Murray, "#MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time", 2018)
"The second rule of communication is to know what you want to achieve. Hopefully the aim is to encourage open debate, and informed decision-making. But there seems no harm in repeating yet again that numbers do not speak for themselves; the context, language and graphic design all contribute to the way the communication is received. We have to acknowledge we are telling a story, and it is inevitable that people will make comparisons and judgements, no matter how much we only want to inform and not persuade. All we can do is try to pre-empt inappropriate gut reactions by design or warning." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)
"For numbers to be transparent, they must be placed in an appropriate context. Numbers must presented in a way that allows for fair comparisons." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)
"To tell an honest story, it is not enough for numbers to be correct. They need to be placed in an appropriate context so that a reader or listener can properly interpret them." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)
"Raw data without appropriate visualization is like dumped construction raw materials at a building construction site. The finished house is the actual visuals created from those data like raw materials." (Bill Inmon et al, "Building the Data Lakehouse", 2021)
"[...] to support a conversation, charts need to provide cohesive and relevant responses to a user's intent. Sometimes the interface needs to respond by changing the visual encoding of existing charts, while in other cases, it is necessary to create a new chart to support the analytical conversation. In addition to appropriate visualization responses, it is critical to help the user understand how the system has interpreted their intent by producing appropriate feedback and allowing them to clarify if necessary." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"If an organization had a single overall data quality key performance indicator (KPI), then it might be appropriate to put a greater weighting on those rules which would impact regulatory compliance. A lack of regulatory compliance is a risk to the very existence of organizations like these, and therefore, a greater weighting might be needed." (Robert Hawker, "Practical Data Quality", 2023)
