27 March 2025

🧭Business Intelligence: Perspectives (Part XXIX: Navigating into the Unknown)

Business Intelligence Series
Business Intelligence Series

One of the important challenges in Business Intelligence and the other related knowledge domains is that people try to oversell ideas, overstretching, shifting, mixing and bending the definition of concepts and their use to suit the sales pitch or other related purposes. Even if there are several methodologies built around data that attempt to provide a solid foundation on which organizations can build upon, terms like actionable, value, insight, quality or importance continue to be a matter of perception, interpretation, and quite often be misused. 

It's often challenging to define precisely such businesses concepts especially there are degrees of fuzziness that may apply to the different contexts that are associated with them. What makes a piece of signal, data, information or knowledge valuable, respectively actionable? What is the value, respectively values we associate with a piece or aggregation of information, insight or degree of quality? When do values, changes, variations and other aspects become important, respectively can be ignored? How much can one generalize or particularize certain aspects? And, many more such questions can be added to this line of inquiry. 

Just because an important value changed, no matter in what direction, it might mean nothing as long as the value moves in certain ranges, respectively other direct or indirect conditions are met or not. Sometimes, there are simple rules and models that can be used to identify the various areas that should trigger different responses, respectively actions, though even small variations can increase the overall complexity multifold. There seems to be certain comfort in numbers, even if the same numbers can mean different things to different people, at different points in time, respectively contexts.

In the pursuit to bridge the multitude of gaps and challenges, organization attempt to arrive at common definitions and understanding in what concerns the business terms, goals, objectives, metrics, rules, procedures, processes and other points of focus associated with the respective terms. Unfortunately, many such foundations barely support the edifices built as long as there’s no common mental models established!

Even if the use of shared models is not new, few organizations try to make the knowledge associated with them explicit, respectively agree on and evolve a set of mental models that reflect how the business works, what is important, respectively can be ignored, which are the dependent and independent aspects, etc. This effort can prove to be a challenge for many organizations, especially when several leaps of faith must be made in the process.

Independently on whether organizations use shared mental models, some kind of common ground must be achieved. It starts with open dialog, identifying the gaps, respectively the minimum volume of knowledge required for making progress in the right direction(s). The broader the gaps and the misalignment, the more iterations are needed to make progress! And, of course, one must know which are the destinations, what paths to follow, what to ignore, etc. 

It's important how we look at the business, and people tend to use different filters (aka glasses or hats) for this purpose. Simple relationships between the various facts are ideal, though uncommon. There’s a chain of causality that may trigger a certain change, though more likely one deals with a networked structure of cause-effect relationships. The world is more complex than we (can} imagine. We try to focus on the aspects we are aware of, respectively consider as important. However, in a complex world also small variations in certain areas can shift the overall weight to aspects outside of our focus, influence or area of responsibility. Quite often, what we don’t know is more important than what we know!

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Koeln, NRW, Germany
IT Professional with more than 25 years experience in IT in the area of full life-cycle of Web/Desktop/Database Applications Development, Software Engineering, Consultancy, Data Management, Data Quality, Data Migrations, Reporting, ERP implementations & support, Team/Project/IT Management, etc.