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| Business Intelligence Series |
Data Science is a collection of quantitative and qualitative methods, respectively techniques, algorithms, principles, processes and technologies used to analyze, and process amounts of raw and aggregated data to extract information or knowledge it contains. Its theoretical basis is rooted within mathematics, mainly statistics, computer science and domain expertise, though it can include further aspects related to communication, management, sociology, ecology, cybernetics, and probably many other fields, as there’s enough space for experimentation and translation of knowledge from one field to another.
The aim of Data Science is to extract valuable insights from data to support decision-making, problem-solving, drive innovation and probably it can achieve more in time. Reading in between the lines, Data Science sounds like a superhero that can solve all the problems existing out there, which frankly is too beautiful to be true! In theory everything is possible, when in practice there are many hard limitations! Given any amount of data, the knowledge that can be obtained from it can be limited by many factors - the degree to which the data, processes and models built reflect reality, and there can be many levels of approximation, respectively the degree to which such data can be collected consistently.
Moreover, even if the theoretical basis seems sound, the data, information or knowledge which is not available can be the important missing link in making any sensible progress toward the goals set in Data Science projects. In some cases, one might be aware of what's missing, though for the data scientist not having the required domain knowledge, this can be a hard limit! This gap can be probably bridged with sensemaking, exploration and experimentation approaches, especially by applying models from other domains, though there are no guarantees ahead!
AI can help in this direction by utilizing its capacity to explore fast ideas or models. However, it's questionable how much the models built with AI can be further used if one can't build mechanistical mental models of the processes reflected in the data. It's like devising an algorithm for winning at lottery small amounts, though investing more money in the algorithm doesn't automatically imply greater wins. Even if occasionally the performance is improved, it's questionable how much it can be leveraged for each utilization. Statistics has its utility when one studies data in aggregation and can predict average behavior. It can’t be used to predict the occurrence of events with a high precision. Think how hard the prediction of earthquakes or extreme weather is by just looking at a pile of data reflecting what’s happening only in a certain zone!
In theory, the more data one has from different geographical areas or organizations, the more robust the models can become. However, no two geographies, respectively no two organizations are alike: business models, the people, the events and other aspects make global models less applicable to local context. Frankly, one has more chances of progress if a model is obtained by having a local scope and then attempting to leverage the respective model for a broader scope. Even then, there can be differences between the behavior or phenomena at micro, respectively at macro level (see the law of physics).
This doesn’t mean that Data Science or AI related knowledge is useless. The knowledge accumulated by applying various techniques, models and programming languages in problem-solving can be more valuable than the results obtained! Experimentation is a must for organizations to innovate, to extend their knowledge base. It’s also questionable how much of the respective knowledge can be retained and put to good use. In the end, each organization must determine this by itself!
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