Strategic Management: Objectives (Definitions)

"A statement of an attainable, time-targeted, and measurable desired result the enterprise seeks to meet to achieve its goals." (David C Hay, "Data Model Patterns: A Metadata Map", 2010)

"Building blocks of strategy. They set out what the business is trying to achieve. They are action-oriented statements that define the continuous improvement activities that must be done to be successful." (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed. , 2011)

"Something toward which work is to be directed, a strategic position to be attained, or a purpose to be achieved, a result to be obtained, a product to be produced, or a service to be performed." (Cynthia Stackpole, "PMP® Certification All-in-One For Dummies®", 2011)

"Specific goals that managers choose to measure and monitor, to motivate employees to carry out organizational strategies." (Leslie G Eldenburg & Susan K Wolcott, "Cost Management 2nd Ed", 2011)

"The definition of an organization's intended achievements in terms of business results interpreted from various perspectives financial, customer, infrastructure, products and services, or by cultural outcomes that are measurable." (Project Management Institute, "The Standard for Portfolio Management" 3rd Ed., 2012)

"The goal broken down into manageable tasks so that you can carry them out and measure for success. It is more precise and capable of both attainment and measurement." (Paul C Dinsmore et al, "Enterprise Project Governance", 2012)

"These set out the measures of success that you will apply to achieving your goal - typically in terms of time, cost (or budget or resources) and quality standards." (Mike Clayton, "Brilliant Project Leader", 2012)

"Something toward which work is to be directed, a strategic position to be attained, a purpose to be achieved, a result to be obtained, a product to be produced, or a service to be performed." (For Dummies, "PMP Certification All-in-One For Dummies" 2nd Ed., 2013)

"A result to be achieved" (David Sutton, "Information Risk Management: A practitioner’s guide", 2014)

"Step in time used to demonstrate the progress made toward reaching a goal (e.g., “increase capability usage by 30% by the end of 2014 in order to support the expected increase in market share")." (Gilbert Raymond & Philippe Desfray, "Modeling Enterprise Architecture with TOGAF", 2014)

"A set of goals. Used as part of an assessment to determine what needs to be accomplished to validate a control." (Weiss, "Auditing IT Infrastructures for Compliance" 2nd Ed., 2015)

"Something toward which work is to be directed, a strategic position to be attained, a purpose to be achieved, a result to be obtained, a product to be produced, or a service to be performed." (Project Management Institute, "A Guide to the Project Management Body of Knowledge (PMBOK Guide)", 2017)

"A concise statement describing specific, critical, actionable and measurable things an organization must do in order to effectively execute its strategy and achieve its mission and vision. Objectives often begin with action verbs such as increase, reduce, improve, achieve, etc. Whereas the vision and mission statements provide an organizing and mobilizing 'rallying cry', objectives translate the vision and mission into measurable and actionable operational terms." (Intrafocus)