"The relative advantage that one product or product line has over those products offered by other companies." (Steven Haines, "The Product Manager's Desk Reference", 2008)
"An advantage a company has over its competitors, which is gained by providing consumers with greater value through product or service offerings." (Linda Volonino & Efraim Turban, "Information Technology for Management 8th Ed", 2011)
"A strategic advantage held by one organization that cannot be matched by its competitors. This advantage may or may not be sustainable and, if not, may eventually be replicated by its competitors." (Evan Stubbs, "Big Data, Big Innovation", 2014)
"A strategy whereby companies position themselves ahead of competitors either by charging less or by differentiating their services or products from those of their rivals. " (DK, "The Business Book", 2014)
"The characteristics of an organization that differentiate it from other organizations in the same sector and that cannot easily be replicated. This differentiation may potentially provide the basis for competitive advantage. From a strategic management perspective it is the differentiated competences that are significant because they can be most easily managed strategically through training and development. Thus it is usually a distinctive network of competences that are most likely to provide competitive advantage. These distinctive competences are usually also core competences, but core competences are not necessarily distinctive." (Fran Ackermann et al, "Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations", 2014)
"A sustainable, strategic advantage that an organization possesses over its industry rivals." (Andrew Pham et al, "From Business Strategy to Information Technology Roadmap", 2016)
"The unique set of assets, capabilities, positions and environmental circumstances that enable an organisation to consistently out-perform its competitors in its chosen strategic outcomes." (Duncan Angwin & Stephen Cummings, "The Strategy Pathfinder 3rd Ed.", 2017)
"A firm possesses a competitive advantage over its direct competitors when it earns (or has the potential to earn) a persistently higher rate of profit." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed., 2018)
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