"Prescriptive analytics manipulate large data sets to make recommendations. Decision support that prescribes or recommends an action, rather than a forecast or a summary report." (Daniel J. Power & Ciara Heavin, "Data-Based Decision Making and Digital Transformation", 2018)
"Prescriptive analytics involves analyzing the results of the predictive analytics and 'prescribes' the best category to target and minimize or maximize the objective (s). It builds on predictive analytics and often suggests the best course of action leading to best possible solution. It is about optimizing (maximizing or minimizing) an objective function." (Amar Sahay, "Business Analytics" Vol. I, 2018)
"A combination of analytics, math, experiments, simulation, and/or artificial intelligence used to improve the effectiveness of decisions made by humans or by decision logic embedded in applications." (Forrester)
"A type of data analytics in which a combination of previous performance, business models, and logic is used by a machine to suggest the best course of action to achieve a desired outcome." (Board International)
"Prescriptive analytics is a form of data analytics that uses historical data to forecast what will happen in the future and recommend actions you can take to affect those outcomes." (Logi Analytics) [source]
"Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation. Prescriptive analytics is related to both descriptive and predictive analytics. While descriptive analytics aims to provide insight into what has happened and predictive analytics helps model and forecast what might happen, prescriptive analytics seeks to determine the best solution or outcome among various choices, given the known parameters." (Techtarget) [source]
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