17 January 2015

♜Strategic Management: Scenario Analysis (Definitions)

"The process of identifying and evaluating potential risks to your business, and how they might play out, before they occur." (Annetta Cortez & Bob Yehling, "The Complete Idiot's Guide® To Risk Management", 2010)

"A technique to evaluate scenarios in order to predict their effect on portfolio objectives." (Project Management Institute, "The Standard for Portfolio Management" 3rd Ed., 2012)

"Scenario analysis, or what-if analysis, assesses the potential out­come of various scenarios by setting up several possible situations and analyzing the potential outcomes of each situation." (Christopher Donohue et al, "Foundations of Financial Risk: An Overview of Financial Risk and Risk-based Financial Regulation" 2nd Ed., 2015)

"A scenario analysis involves changing parameters in a model and then examining the results. A tool that helps a user explore different scenarios by changing a range of input values." (Ciara Heavin & Daniel J Power, "Decision Support, Analytics, and Business Intelligence" 3rd Ed., 2017)

"A technique for integrating information and ideas on current trends and future developments into a small number of distinctly different future outcomes." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed, 2018)


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