"A good data strategy is not determined by what data is readily or potentially available – it’s about what your business wants to achieve, and how data can help you get there." (Bernard Marr, "Data Strategy", 2017)
"A picture can paint a thousand words, as the saying goes. In this way, visuals are great for conveying information because they’re quick and direct, they’re memorable, and they add interest (being much more likely to hold the reader’s attention than a full page of text). But unless we know how to decode its message, a picture can also be difficult to read." (Bernard Marr, "Data Strategy", 2017)
"Analytics is the process of collecting, processing and analysing data to generate insights that help you improve the way you do business." (Bernard Marr, "Data Strategy", 2017)
"Data for data’s sake is meaningless. Therefore, instead of hoarding data, collect only what you really need and what makes business sense." (Bernard Marr, "Data Strategy", 2017) [?!]
"Data is certainly exciting – revolutionary, even. But that doesn’t always mean useful. To be truly useful, in a business sense, data must address a specific business need, help the organization reach its strategic goals, or generate real value." (Bernard Marr, "Data Strategy", 2017)
"[…] from a data strategy point of view, you need to describe the ideal data sets that would help you achieve your strategic objectives. You can then choose the best options for you based on how well they help you achieve your objectives, how easy it is to access or gather that data, and how cost effective it is." (Bernard Marr, "Data Strategy", 2017)
"However you plan to use data, even if you plan to treat data as a key business asset, it is never a good idea to capture huge mountains of data that you don’t really need. Remember, the power of big data is not in the data it - self, it’s in how you use it." (Bernard Marr, "Data Strategy", 2017) [?!]
"I can’t stress enough how important this stage is; ‘selling’ big data to your people is a crucial early step on your data journey. It instils confidence in data." (Bernard Marr, "Data Strategy", 2017) [?!]
"[…] if companies want to avoid drowning in data, they need
to develop a smart strategy that focuses on the data they really need to
achieve their goals. In other words, this means defining the business-critical
questions that need answering and then collecting and analysing only that data
which will answer those questions.
"Structured data is any data or information that is located in a fixed field within a defined record or file, usually in databases or spreadsheets. Essentially, it is data that is organized in a predetermined way, usually in rows and columns." (Bernard Marr, "Data Strategy", 2017)
"[…] the better insights are communicated, the more likely it is that data leads to positive action (in this case, better business decisions)." (Bernard Marr, "Data Strategy", 2017)
"Unfortunately, the widespread perception among business executives is that data and analytics are purely IT matters. And as with all IT matters, this means they don’t really need to understand how they work, or why." (Bernard Marr, "Data Strategy", 2017)
"When data isn’t properly looked after, it becomes
meaningless and valueless. Even worse, if the data is out of date, incorrectly
categorized, or used out of context, it can lead to misinformed decisions that
can damage the long-term health of the company.
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