"Knowledge workers and BI experts must continually evaluate the reports, dashboards, alerts, and other mechanisms for disseminating factual information to ensure the design facilitates insight." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)
"In fact, the analogy to storytelling is limited when applied to communicating with data. Data visualization has fundamental characteristics missing from traditional storytelling. For example, interactive data visualizations let audiences explore information to find insights that resonate with them. Visualizations take shape based to a large extent on the underlying data. And as this data changes, the emphasis and message of the visualization is likely to change." (Zach Gemignani et al, "Data Fluency", 2014)
"[…] the better insights are communicated, the more likely it is that data leads to positive action (in this case, better business decisions)." (Bernard Marr, "Data Strategy", 2017)
"Data Lake induces accessibility and catalyzes availability. It warrants data discovery platforms to soak the data trends at a horizontal scale and produce visual insights. It largely cuts down the time that goes into data preparation and exhaustive data analysis." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)
"Bad data are expensive: my best estimate is that it costs a typical company 20% of revenue. Worse, they dilute trust - who would trust an exciting new insight if it is based on poor data! And worse still, sometimes bad data are simply dangerous; look at the damage brought on by the financial crisis, which had its roots in bad data." (Rupa Mahanti, "Data Quality: Dimensions, Measurement, Strategy, Management, and Governance", 2019)
"Data storytelling provides a bridge between the worlds of logic and emotion. A data story offers a safe passage for your insights to travel around emotional pitfalls and through analytical resistance that typically impede facts." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"First, from an ethos perspective, the success of your data story will be shaped by your own credibility and the trustworthiness of your data. Second, because your data story is based on facts and figures, the logos appeal will be integral to your message. Third, as you weave the data into a convincing narrative, the pathos or emotional appeal makes your message more engaging. Fourth, having a visualized insight at the core of your message adds the telos appeal, as it sharpens the focus and purpose of your communication. Fifth, when you share a relevant data story with the right audience at the right time (kairos), your message can be a powerful catalyst for change." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"Ensure you build into your data literacy strategy learning on data quality. If the individuals who are using and working with data do not understand the purpose and need for data quality, we are not sitting in a strong position for great and powerful insight. What good will the insight be, if the data has no quality within the model?" (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"In the same vein, data strategy is often a misnomer for a much wider scope of coverage, but the lack of coherence in how we use the language has led to data strategy being perceived to cover data management activities all the way through to exploitation of data in the broadest sense. The occasional use of information strategy, intelligence strategy or even data exploitation strategy may differentiate, but the lack of a common definition on what we mean tends to lead to data strategy being used as a catch-all for the more widespread coverage such a document would typically include. Much of this is due to the generic use of the term ‘data’ to cover everything from its capture, management, governance through to reporting, analytics and insight." (Ian Wallis, "Data Strategy: From definition to execution", 2021)
"Current decision-making in business suffers from insight gaps. Organizations invest in data and analytics, hoping that will provide them with insights that they can use to make decisions, but in reality, there are many challenges and obstacles that get in the way of that process. One of the biggest challenges is that these organizations tend to focus on technology and hard skills only. They are definitely important, but you will not automatically get insights and better decisions with hard skills alone. Using data to make better data-informed decisions requires not only hard skills but also soft skills as well as mindsets." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
"Decision-makers are constantly provided data in the form of numbers or insights, or similar. The challenge is that we tend to believe every number or piece of data we hear, especially when it comes from a trusted source. However, even if the source is trusted and the data is correct, insights from the data are created when we put it in context and apply meaning to it. This means that we may have put incorrect meaning to the data and then made decisions based on that, which is not ideal. This is why anyone involved in the process needs to have the skills to think critically about the data, to try to understand the context, and to understand the complexity of the situation where the answer is not limited to just one specific thing. Critical thinking allows individuals to assess limitations of what was presented, as well as mitigate any cognitive bias that they may have." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
"Gaining more insight into data, simplifying data access, enabling shopping-for-data, augmenting traditional data governance, generating active metadata, and accelerating development of products and services are enabled by infusing AI into the Data Fabric architecture. An AI-infused Data Fabric is not only leveraging AI but also likewise an architecture to manage and deal with AI artefacts, including AI models, pipelines, etc." (Eberhard Hechler et al, "Data Fabric and Data Mesh Approaches with AI", 2023)
"Establishing a comprehensive observability architecture necessitates a systematic approach that spans the entirety of the data pipeline, from initial telemetry collection to actionable insights accessible by diverse stakeholders. The core objective is to unify distributed data sources - metrics, logs, traces, and quality signals - into a coherent framework that enables rapid diagnosis, continuous monitoring, and strategic decision-making." (William Smith, "Soda Core for Modern Data Quality and Observability: The Complete Guide for Developers and Engineers", 2025)
"The lakehouse combines the best elements of data lakes and data warehouses for OLAP workloads. It merges the scalability and flexibility of data lakes with the management features and performance optimization of data warehouses. [...] A lakehouse eliminates the need for disjointed systems and provides a single, coherent platform for all forms of data analysis. Lakehouses enhance the performance of data queries and simplify data management, making it easier for organizations to derive insights from their data." (Denny Lee et al, "Delta Lake: The Definitive Guide", 2025)
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