"[…] statistical literacy. That is, the ability to read diagrams and maps; a 'consumer' understanding of common statistical terms, as average, percent, dispersion, correlation, and index number." (Douglas Scates, "Statistics: The Mathematics for Social Problems", 1943)
"Just as by ‘literacy’, in this context, we mean much more than its dictionary sense of the ability to read and write, so by ‘numeracy’ we mean more than mere ability to manipulate the rule of three. When we say that a scientist is ‘illiterate’, we mean that he is not well enough read to be able to communicate effectively with those who have had a literary education. When we say that a historian or a linguist is ‘innumerate’ we mean that he cannot even begin to understand what scientists and mathematicians are talking about." (Sir Geoffrey Crowther, "A Report of the Central Advisory Committee for Education", 1959)
"People often feel inept when faced with numerical data. Many of us think that we lack numeracy, the ability to cope with numbers. […] The fault is not in ourselves, but in our data. Most data are badly presented and so the cure lies with the producers of the data. To draw an analogy with literacy, we do not need to learn to read better, but writers need to be taught to write better." (Andrew Ehrenberg, "The problem of numeracy", American Statistician 35(2), 1981)
"If you give users with low data literacy access to a business query tool and they create incorrect queries because they didn’t understand the different ways revenue could be calculated, the BI tool will be perceived as delivering bad data." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)
"Even with simple and usable models, most organizations will need to upgrade their analytical skills and literacy. Managers must come to view analytics as central to solving problems and identifying opportunities - to make it part of the fabric of daily operations." (Dominic Barton & David Court, "Making Advanced Analytics Work for You", 2012)
"Statistical literacy is more than numeracy. It includes the ability to read and communicate the meaning of data. This quality makes people literate as opposed to just numerate. Wherever words (and pictures) are added to numbers and data in your communication, people need to be able to understand them correctly." (United Nations, "Making Data Meaningful" Part 4: "A guide to improving statistical literacy", 2012)
"Most important, the range of data literacy and familiarity with your data’s context is much wider when you design graphics for a general audience."
"Data literacy, simply put, means the ability to read, understand, and communicate with data and the insights derived from it. Some people argue that it’s not like reading text because it requires math skills, implying a greater complexity. I disagree. To the uninitiated, reading text is just as hard as 'reading' data or graphs." (Jennifer Belissent, "Data Literacy Matters - Do We Have To Spell It Out?!", 2019)
"Even though data is being thrust on more people, it doesn’t mean everyone is prepared to consume and use it effectively. As our dependence on data for guidance and insights increases, the need for greater data literacy also grows. If literacy is defined as the ability to read and write, data literacy can be defined as the ability to understand and communicate data. Today’s advanced data tools can offer unparalleled insights, but they require capable operators who can understand and interpret data." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"Data fluency, as defined in this book, is the ability to speak and understand the language of data; it is essentially an ability to communicate with and about data. In different cases around the world, the term data fluency has sometimes been used interchangeably with data literacy. That is not the approach of this book. This book looks to define data literacy as the ability to read, work with, analyze, and communicate with data. Data fluency is the ability to speak and understand the language of data." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Data literacy is not a change in an individual’s abilities, talents, or skills within their careers, but more of an enhancement and empowerment of the individual to succeed with data. When it comes to data and analytics succeeding in an organization’s culture, the increase in the workforces’ skills with data literacy will help individuals to succeed with the strategy laid in front of them. In this way, organizations are not trying to run large change management programs; the process is more of an evolution and strengthening of individual’s talents with data. When we help individuals do more with data, we in turn help the organization’s culture do more with data." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Overall [...] everyone also has a need to analyze data. The ability to analyze data is vital in its understanding of product launch success. Everyone needs the ability to find trends and patterns in the data and information. Everyone has a need to ‘discover or reveal (something) through detailed examination’, as our definition says. Not everyone needs to be a data scientist, but everyone needs to drive questions and analysis. Everyone needs to dig into the information to be successful with diagnostic analytics. This is one of the biggest keys of data literacy: analyzing data." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"The process of asking, acquiring, analyzing, integrating, deciding, and iterating should become second nature to you. This should be a part of how you work on a regular basis with data literacy. Again, without a decision, what is the purpose of data literacy? Data literacy should lead you as an individual, and organizations, to make smarter decisions." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"The reality is, the majority of a workforce doesn’t need to be data scientists, they just need comfort with data literacy." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"Data literacy is not achieved by mastering a uniform set of competencies that applies to everyone. Those that are relevant to each individual can vary significantly depending on how they interact with data and which part of the data process they are involved in." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
"Data literacy is something that affects everyone and every organization. The more people who can debate, analyze, work with, and use data in their daily roles, the better data-informed decision-making will be." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
"It is also important to note that data literacy is not about expecting to or becoming an expert; rather, it is a journey that must begin somewhere." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
"Organizations must have a plan and vision for data literacy, which they then communicate to all employees. They will need to develop and foster a culture that embraces data literacy and data-informed decisions. They will need to provide employees with access to various learning content specific to data literacy. Along their journey, they will need to make sure they benchmark and measure progress toward their vision and celebrate successes along the way." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)
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