"In a subscription service, the ratio of customers lost to customers gained." (Ralph Kimball & Margy Ross, "The Data Warehouse Toolkit" 2nd Ed., 2002)
"Reflects the tendency of subscribers to switch services." (Glenn J Myatt, "Making Sense of Data: A Practical Guide to Exploratory Data Analysis and Data Mining", 2006)
"The phenomenon of customers leaving your business to go to a competitor. Churn implies the customer might or might not return. “Churn reduction” is another way of saying customer retention and is a major goal of CRM programs. Churn is most often used in conjunction with commodity businesses such as telcos, utilities, and airlines." (Evan Levy & Jill Dyché, "Customer Data Integration", 2006)
"Reflects the tendency of subscribers to switch services." (Glenn J Myatt, "Making Sense of Data: A Practical Guide to Exploratory Data Analysis and Data Mining", 2007)
"Also known as customer attrition, this is a term used by businesses to describe the loss of clients or customers." (Martin Oberhofer et al, "The Art of Enterprise Information Architecture", 2010)
"A customer switches to a competitor's service." (Linda Volonino & Efraim Turban, "Information Technology for Management 8th Ed", 2011)
[viral churn:] "A situation in which individuals cancel their services because other people in their network have canceled their service. Common reasons include being made aware of better options and pull-through by leveraging positive network externalities." (Evan Stubbs, "Delivering Business Analytics: Practical Guidelines for Best Practice", 2013)
"A term that refers to a customers going to a different provider. Depending on the context, it may refer to a total migration away from the organization in question to a reduction in consumption." (Evan Stubbs, "Delivering Business Analytics: Practical Guidelines for Best Practice", 2013)
No comments:
Post a Comment