15 April 2016

♜Strategic Management: Storytelling (Definitions)

"Narrating sequences of events in an artistic manner for a group of audience orally or in written words." (Mehrak Rahimi, "Digital Storytelling in Language Classes", Encyclopedia of Information Science and Technology 4th Ed., 2018)

"The act of sharing a tale or a series of events, often in a trajectory that give perspective on context and culture." (Catherine Hayes & Ian Corrie, "Learner-Centred Pedagogy Framing Authentic Identity and Positionality in Higher Education", 2020)

"Art of conveying events or phenomena in different formats, in order to entertain, inform, instruct, demonstrate, or persuade." (Tamara E Martin et al, "The Use of Storytelling to Promote Literacy Skills in Biology Education: An Intervention Proposal", 2021)

"Storytelling is a communication tool that creates meanings and emotions on audience. It is a tool to create and maintain bonds for humans as well as organizations." Beris A Özoran, "Digital Storytelling and Public Relations: An Analysis Through Case Studies", 2021)

"Storytelling is one of the most effective communication methods in telling the organizations themselves. Corporate stories are powerful and permanent narratives that express the corporate identity. In stories, perceptions are reshaped. The vision, mission, and values of the organization are narrated." (Deniz Özer, "Corporate Cults: Corporate Identity and Storytelling in the Context of Archetypal Symbolism", 2021)

"The art of telling tales and a great tool to teach language incorporating culture." (Carmela B Scala, "How to Foster Equality in the Language Classroom", 2021)

"The process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message." (Stavroula Kalogeras, "Transmedia Storytelling Edutainment and the New Testament Lesson", 2021)

"The social and cultural activity of creating and sharing stories. Today, it is re-considered as an important communication tool useful in many domains such as organizational leadership and branding." (Laura R Grünberg, "In Need for More Tailored Feminist Stories in a Time of Crisis", 2021)

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