"Something of value as perceived by a customer." (Steven Haines, "The Product Manager's Desk Reference", 2008)
"As it pertains to products and services, what problem a product or service solves or what need it fulfills for customers." (Gina Abudi & Brandon Toropov, "The Complete Idiot's Guide to Best Practices for Small Business", 2011)
"The improvement resulting from outcomes perceived and expressed in terms of advantages for the organization, such as decreases in operating costs or product failures and increases in profit or productivity." (Paul C Dinsmore et al, "Enterprise Project Governance", 2012)
"An outcome of actions, behaviors, products, or services that provide utility to the sponsoring organization as well as to the program's intended beneficiaries." (Project Management Institute, "The Standard for Program Management" 3rd Ed., 2013)
"A description of a product advantage written from the perspective of the customer. Often includes emotional aspects." (Pamela Schure & Brian Lawley, "Product Management For Dummies", 2017)
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