20 February 2016

Strategic Management: SWOT Analysis (Definitions)

"A scan of the business environment to identify the organization's strengths and weaknesses and the opportunities and threats it faces." (Teri Lund & Susan Barksdale, "10 Steps to Successful Strategic Planning", 2006)

"A general method used as an element of strategic planning. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Within the context of Product Management, SWOT is used to synthesize the many elements of the business environment for a product or product line (as opposed to a corporate or divisional entity). The generalized quadrant structure of the SWOT model is used." (Steven Haines, "The Product Manager's Desk Reference", 2008)

"A method of analyzing a situation or business to determine whether it’s viable." (Sue Johnson & Gwen Moran, "The Complete Idiot's Guide To Business Plans", 2010)

"A method that enables companies to view strengths, weaknesses, opportunities, and threats together." (Annetta Cortez & Bob Yehling, "The Complete Idiot's Guide® To Risk Management", 2010)

"A planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a particular strategic direction for your business." (Gina Abudi & Brandon Toropov, "The Complete Idiot's Guide to Best Practices for Small Business", 2011)

 "A type of analysis that provides companies with both internal and external factors that could affect the long-term success of the company." (DAMA International, "The DAMA Dictionary of Data Management", 2011)

"An analysis used to determine strength and weak sides of the performance of an organization and to identify opportunities and dangers in the form of weaknesses and both internal and external threats. The four attributes of SWOT are: Strengths, Weaknesses, Opportunities, Threats." (International Qualifications Board for Business Analysis, "Standard glossary of terms used in Software Engineering", 2011)

"Involves the evaluation of strengths and weaknesses, which are internal factors, and opportunities and threats, which are external factors." (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed., 2011)

"Method of studying and identifying an organization's strengths, weaknesses, opportunities, and threats." (Leslie G Eldenburg & Susan K Wolcott, "Cost Management" 2nd Ed., 2011)

"This information gathering technique examines the project from the perspective of each project's strengths, weaknesses, opportunities, and threats to increase the breadth of the risks considered by risk management." (Cynthia Stackpole, "PMP Certification All-in-One For Dummies", 2011)

"A problem-solving or decision analysis technique in which strengths, weaknesses, opportunities, and threats to the project or organization are examined." (Bonnie Biafore & Teresa Stover, "Your Project Management Coach: Best Practices for Managing Projects in the Real World", 2012)

"A SWOT analysis is an approach to developing strategy that begins by identifying an organization’s strengths, weaknesses, opportunities, and threats (hence SWOT). From these categories, an organization can identify ways to build on its strengths, improve its weaknesses, take advantage of opportunities, and minimize the potential impact of threats." (Laura Sebastian-Coleman, "Measuring Data Quality for Ongoing Improvement ", 2012)

"An analysis process highlighting strengths, weaknesses, opportunities, and threats to an entity." (Joan C Dessinger, "Fundamentals of Performance Improvement" 3rd Ed., 2012)

"The analysis of strengths, weaknesses, opportunities, and threats of an organization, project, or option." (Project Management Institute, "Navigating Complexity: A Practice Guide", 2014)

"An analysis of the company’s strengths and weaknesses compared to the opportunities and threats in the market place." (Pamela Schure & Brian Lawley, "Product Management For Dummies", 2017)

"Analysis of strengths, weaknesses, opportunities, and threats of an organization, project, or option." (Project Management Institute, "A Guide to the Project Management Body of Knowledge (PMBOK Guide)", 2017)

"The main purpose of this analysis is to determine the extent to which an organisation 'fits' with the demands of its context." (Duncan Angwin & Stephen Cummings, "The Strategy Pathfinder 3rd Ed.", 2017)

"The SWOT framework classifies the factors relevant for a firm’s strategic decision making into four categories: strengths, weaknesses, opportunities, and threats." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed., 2018)

"Technique that reviews and analyses the internal strength and weakness of an organization, and the external opportunities and threats it faces" (ITIL)

No comments:

Related Posts Plugin for WordPress, Blogger...

About Me

My photo
Koeln, NRW, Germany
IT Professional with more than 24 years experience in IT in the area of full life-cycle of Web/Desktop/Database Applications Development, Software Engineering, Consultancy, Data Management, Data Quality, Data Migrations, Reporting, ERP implementations & support, Team/Project/IT Management, etc.