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For example, in Power BI a report is a "multi-perspective view into a single semantic model, with visualizations that represent different findings and insights from that semantic model" [1], while a dashboard is "a single page, often called a canvas, that uses visualizations to tell a story" [1], a dashboards’ visuals coming from one or more reports [2]. Despite this clear delimitation, the two concepts continue to be mixed and misused in conversations even by data-related professionals. This happens also because in other tools the vendors designate as dashboard what is called report in Power BI.
Given the limited terminology, it’s easy to generalize that dashboards are useless, poorly designed, bad for business users, and so on. As Stephen Few recognized almost two decades ago, "most dashboards fail to communicate efficiently and effectively, not because of inadequate technology (at least not primarily), but because of poorly designed implementations" [3]. Therefore, when people say that "dashboards are bad" refer to the result of poorly implementations, of what some of them were part of, which frankly is a different topic! Unfortunately, BI implementations reflect probably more than any other areas how easy is to fail!
Frankly, here it is not necessarily the poor implementation of a project management methodology at fault, which quite often happens, but the way requirements are defined, understood, documented and implemented. Even if these last aspects are part of the methodologies, they are merely a reflection of how people understand the business. The outcomes of BI implementations are rooted in other areas, and it starts with how the strategic goals and objectives are defined, how the elements that need oversight are considered in the broader perspectives. The dashboards become thus the end-result of a chain of failures, failing to build the business-related fundament on which the reporting infrastructure should be based upon. It’s so easy to shift the blame on what’s perceptible than on what’s missing!
Many dashboards are built because people need a sense of what’s happening in the business. It starts with some ideas based on the problems identified in organizations, one or more dashboards are built, and sometimes a lot of time is invested in the process. Then, some important progress is made, and all comes to a stale if the numbers don’t reveal something new, important, or whatever users’ perception is. Some might regard this as failure, though as long as the initial objectives were met, something was learned in the process and a difference was made, one can’t equate this with failure!
It’s more important to recognize the temporary character of dashboards, respectively of the requirements that lead to them and build around them. Of course, this requires occasionally a different approach to the whole topic. It starts with how KPIs and other business are defined and organized, respectively on how data repositories are built, and it ends with how data are visualized and reported.
As the practice often revealed, it’s possible to build castles in the air, without a solid foundation, though the expectation for such edifices to sustain the weight of businesses is unrealistic. Such edifices break with the first strong storm and unfortunately it's easier to blame a set of tools, some people or a whole department instead at looking critically at the whole organization!
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