 |
| Business Intelligence Series |
How does one create value for an organization in BI area? This should be one of the questions the BI professional should ask himself and eventually his/her colleagues on a periodic basis because the mere act of providing reports and good-looking visualizations doesn’t provide value per se. Therefore, it’s important to identify the critical to success and value drivers within each area!
One can start with the data, BI or IT strategies, when organizations invest the time in their direction, respectively with the considered KPIs and/or OKRs defined, and hopefully the organizations already have something similar in place! However, these are just topics that can be used to get a bird view over the overall landscape and challenges. It’s advisable to dig deeper, especially when the strategic, tactical and operational plans aren’t in sync, and let’s be realistic, this happens probably in many organizations, more often than one wants to admit!
Ideally, the BI professional should be able to talk with the colleagues who could benefit from having a set of reports or dashboards that offer a deeper perspective into their challenges. Talking with each of them can be time consuming and not necessarily value driven. However, giving each team or department the chance to speak their mind, and brainstorm what can be done, could in theory bring more value. Even if their issues and challenges should be reflected in the strategy, there’s always an important gap between the actual business needs and those reflected in formal documents, especially when the latter are not revised periodically. Ideally, such issues should be tracked back to a business goal, though it’s questionable how much such an alignment is possible in practice. Exceptions will always exist, no matter how well structured and thought a strategy is!
Unfortunately, this approach also involves some risks. Despite their local importance, the topics raised might not be aligned with what the organization wants, and there can be a strong case against and even a set of negative aspects related to this. However, talking about the costs involved by losing an opportunity can hopefully change the balance favorably. In general, transposing the perspective of issues into the area of their associated cost for the organization has (hopefully) the power to change people’s minds.
Organizations tend to bring forward the major issues, addressing the minor ones only after that, this having the effect that occasionally some of the small issues increase in impact when not addressed. It makes sense to prioritize with the risks, costs and quick wins in mind while looking at the broader perspective! Quick wins are usually addressed at strategic level, but apparently seldom at tactical and operational level, and at these levels one can create the most important impact, paving the way for other strategic measures and activities.
The question from the title is not limited only to BI professionals - it should be in each manager and every employee’s mind. The user is the closest to the problems and opportunities, while the manager is the one who has a broader view and the authority to push the topic up the waiting list. Unfortunately, the waiting lists in some organizations are quite big, while not having a good set of requests on the list might pinpoint that issues might exist in other areas!
BI professionals and organizations probably know the theory well but prove to have difficulties in combining it with praxis. It’s challenging to obtain the needed impact (eventually the maximum effect) with a minimum of effort while addressing the different topics. Sooner or later the complexity of the topic kicks in, messing things around!
No comments:
Post a Comment