Key Performance Indicators (KPIs) are quantifiable measurements (aka metrics) that reflect the critical success factor of an organization in respect to their strategic goals and objectives. They allow measuring the progress toward reaching the defined goals and, to some degree, forecasting the further evolution. They help keeping the focus on the goals, increases awareness in what concerns the goals and provide visibility into the business.
As they reflect an organization’s objectives, KPIs need to be anchored and aligned with them. If there’s no association with an objective then one doesn’t deal with a KPI but with other form of performance metric. Therefore KPIs need to change with the objectives, they are not fix.
One important requirement for a KPI is to be defined using SMART (specific, measurable, attainable, relevant, time-bound) criteria. Thus a KPI needs to be clear and unambiguous (specific), needs to measure the progress against a goal (measurable), needs to be realistic (attainable), needs to be relevant for the business and its current strategy (relevant), and needs to specify when the result(s) can be achieved (time-bound). To the SMART criteria some consider also the requirement for a KPI to be periodically and consistently evaluated and reviewed (trackable) and agreed between the parties afected by it (agreed).
A KPI needs to be visible within an organization, understandable and non-redundant. Even if KPIs are a tool for the upper management, their definition and impact needs to be visible and understood by all the people working with it, even if this can lead to unexpected behavior. The requirement for non-redundancy implies a partition of the KPIs to limit the cases in which two or more KPIs provide the same information.
A KPI needs to be supported by actions and needs to trigger actions. It’s nice to have KPIs reported periodically to the upper management, though as long no action is triggered, there’s no value in it. A KPI is kind of reinforcement for questions like: “why are we doing good/bad?”. The negative variations must trigger some form of action, however also the positive variation could involve further analysis to understand what caused the improvement.
The variation of a KPI needs to be supported by facts – each variation needs to be explainable in one form or another. A number without a story remains a number that can or not be trusted. Therefore, it might be needed to have further metrics or reports that support the KPIs, that can be used to identify the sources for variation, in order to understand the data.
Last but not the least KPIs need to be documented. The documentation needs to include at minimum a rough definition that includes the rationale, the boundary as well the critical values, metric’s owners, unit of measure, etc. In addition, one can add historical information about the KPI in respect to when and what caused variations, respectively how the variations were brought under control.
KPIs vary from an organization to another, the variation in not only influenced by the different goals organizations might have, but also based on the fact that organizations tend to measure different things, often the wrong things. It’s in general recommended to have a small number of KPIs that reflect in one dasboard how the business is doing and what is important for the business.
KPIs provide a basis for change by providing insights into what needs to change to improve some aspects of the business. When adequately defined and measured, KPIs provide a good perspective over an organization’s effort in achieving its goals and objectives, and therefore a good tool for monitoring and stirring organization’s strategy.
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