"The technique of placing data often accessed/used together in a physical location that optimizes the performance of the system." (Margaret Y Chu, "Blissful Data ", 2004)
"An intentional violation of the rules of normalization done to increase performance of a database. It typically occurs in varying degrees during all phases of physically implementing a database. Database designs are often denormalized to accomplish a specific performance-related goal. Denormalization can’t be done without a thorough understanding of the data and the needs of the customer." (Sharon Allen & Evan Terry, "Beginning Relational Data Modeling" 2nd Ed., 2005)
"The process of adding planned redundancy to an already fully normalized data model." (Thomas Moore, "EXAM CRAM™ 2: Designing and Implementing Databases with SQL Server 2000 Enterprise Edition", 2005)
"The technique of placing normalized data in a physical location that optimizes the performance of the system." (William H Inmon, "Building the Data Warehouse", 2005)
"Most often the opposite of normalization, more commonly used in data warehouse or reporting environments. Denormalization decreases granularity by reversing normalization, and otherwise." (Gavin Powell, "Beginning Database Design", 2006)
"Organization of data by minimizing joins between tables and storing redundant values in a single table to reduce query time." (Reed Jacobsen & Stacia Misner, "Microsoft SQL Server 2005 Analysis Services Step by Step", 2006)
"The process of adding planned redundancy to an already fully normalized data model." (Thomas Moore, "MCTS 70-431: Implementing and Maintaining Microsoft SQL Server 2005", 2006)
"Denormalization is the process of combining tables so that they are easier to query. Denormalization is opposite to normalization. Denormalization is done to improve query performance." (S. Sumathi & S. Esakkirajan, "Fundamentals of Relational Database Management Systems", 2007)
"The formal process of introducing redundancy back into the database design to improve performance." (Victor Isakov et al, "MCITP Administrator: Microsoft SQL Server 2005 Optimization and Maintenance (70-444) Study Guide", 2007)
"Denormalization is the process of extracting data from normalized tables in the relational model of a data warehouse." (Robert Nisbet et al, "Handbook of statistical analysis and data mining applications", 2009)
"The consolidation of database tables to increase performance in data retrieval (query), despite the potential loss of data integrity. Decisions on when to denormalize tables are based on cost/benefit analysis by the DBA." (Toby J Teorey, ", Database Modeling and Design 4th Ed", 2010)
"A process by which a table is changed from a higher level normal form to a lower level normal form. Usually done to increase processing speed. Potentially yields data anomalies." (Carlos Coronel et al, "Database Systems: Design, Implementation, and Management" 9th Ed, 2011)
"Undoing the effect of normalization; the process of putting one fact in numerous places in the database." (Craig S Mullins, "Database Administration", 2012)
"The intentional duplication of columns in multiple tables to increase data redundancy. Denormalization is sometimes used to improve performance." (Sybase, "Open Server Server-Library/C Reference Manual", 2019)
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