24 July 2026

🪙Business Intelligence: Mistakes (Just the Quotes)

"Using data quality rules brings comprehensive data quality assessment from fantasy world to reality. However, it is by no means simple, and it takes a skillful skipper to navigate through the powerful currents and maelstroms along the way. Considering the volume and structural complexity of a typical database, designing a comprehensive set of data quality rules is a daunting task. The number of rules will often reach hundreds or even thousands. When some rules are missing, the results of the data quality assessment can be completely jeopardized, Thus the first challenge is to design all rules and make sure that they indeed identify all or most errors." (Arkady Maydanchik, "Data Quality Assessment", 2007)

"A common misconception about BI standardization is the assumption that all users must use the same tool. It would be a mistake to pursue this strategy. Instead, successful BI companies use the right tool for the right user. For a senior executive, the right tool might be a dashboard. For a power user, it might be a business query tool. For a call center agent, it might be a custom application or a BI gadget embedded in an operational application."(Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Business intelligence tools can only present the facts. Removing biases and other errors in decision making are dynamics of company culture that affect how well business intelligence is used." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The problem is when biases and inaccurate data also get filtered into the gut. In this case, the gut-feel decision making should be supported with objective data, or errors in decision making may occur." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008

"Tests are sometimes mistaken with quality assurance. These two notions are not identical: 1) quality assurance ensures that the organization's processes are implemented and applied correctly; 2) testing identifies defects and failures, and provides information on the software and the risks associated with their release to the market." (Bernard Homes, "Fundamentals of Software Testing", 2012)

"[…] humans make mistakes when they try to count large numbers in complicated systems. They make even greater errors when they attempt - as they always do - to reduce complicated systems to simple numbers." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. Decisions are made at every level of the organization, beginning with individual professional contributors and frontline supervisors. These apparently low-level decisions are extremely important in a knowledge-based organization." (Zach Gemignani et al, "Data Fluency", 2014)

"Exploratory data analysis is the search for patterns and trends in a given data set. Visualization techniques play an important part in this quest. Looking carefully at your data is important for several reasons, including identifying mistakes in collection/processing, finding violations of statistical assumptions, and suggesting interesting hypotheses." (Steven S Skiena, "The Data Science Design Manual", 2017)

"A common mistake when implementing a data catalog is to focus only on technical metadata. This limits its use and the potential value. It also excludes business users who have valuable related input or need to use the catalog. A catalog should in fact function as a two-way translation layer between technical and business users." (Fadi Maali & Jason Lim, "Implementing a Modern Data Catalog to Power Data Intelligence: Make Trustworthy Data Central to Your Organization", 2022)

"Since data engineering is such a crucial field, you may be wondering who the main players are and what skill sets they possess. Building a data product involves several folks, all of whom need to come together with seamless handoffs to ensure a successful end product or service is created. It would be a mistake to create silos and increase both the number and complexity of integration points as each additional integration is a potential failure point." (Anindita Mahapatra, "Simplifying Data Engineering and Analytics with Delta", 2022)

"The problem of bad data has existed for a very long time. Data copies diverge as their original source changes. Copies get stale. Errors detected in one data set are not fixed in duplicate ones. Domain knowledge related to interpreting and understanding data remains incomplete, as does support from the owners of the original data." (Adam Bellemare, "Building an Event-Driven Data Mesh: Patterns for Designing and Building Event-Driven Architectures", 2023)

"Domain autonomy should not be mistaken for a lack of governance or accountability. Autonomy, in this context, implies a higher level of responsibility. Domains are free to act and accountable for their actions, especially regarding how well their data strategies align with domain-specific and broader organizational objectives." (Pradeep Menon, "Data Mesh Principles, patterns, architecture, and strategies for data-driven decision making", 2024)

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Koeln, NRW, Germany
IT Professional with more than 25 years experience in IT in the area of full life-cycle of Web/Desktop/Database Applications Development, Software Engineering, Consultancy, Data Management, Data Quality, Data Migrations, Reporting, ERP implementations & support, Team/Project/IT Management, etc.