"If you want to hide data, try putting it into a larger group and then use the average of the group for the chart. The basis of the deceit is the endearingly innocent assumption on the part of your readers that you have been scrupulous in using a representative average: one from which individual values do not deviate all that much. In scientific or statistical circles, where audiences tend to take less on trust, the 'quality' of the average (in terms of the scatter of the underlying individual figures) is described by the standard deviation, although this figure is itself an average." (Nicholas Strange, "Smoke and Mirrors: How to bend facts and figures to your advantage", 2007)
"Any presentation of data, whether a simple calculated metric or a complex predictive model, is going to have a set of assumptions and choices that the producer has made to get to the output. The more that these can be made explicit, the more the audience of the data will be open to accepting the message offered by the presenter." (Zach Gemignani et al, "Data Fluency", 2014)
"In fact, the analogy to storytelling is limited when applied to communicating with data. Data visualization has fundamental characteristics missing from traditional storytelling. For example, interactive data visualizations let audiences explore information to find insights that resonate with them. Visualizations take shape based to a large extent on the underlying data. And as this data changes, the emphasis and message of the visualization is likely to change." (Zach Gemignani et al, "Data Fluency", 2014)
"If you simply present data, it’s easy for your audience to say, Oh, that’s interesting, and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not. This elicits a more productive reaction from your audience, which can lead to a more productive conversation - one that might never have been started if you hadn’t recommended the action in the first place." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)
"Infographics combine art and science to produce something that is not unlike a dashboard. The main difference from a dashboard is the subjective data and the narrative or story, which enhances the data-driven visual and engages the audience quickly through highlighting the required context." (Travis Murphy, "Infographics Powered by SAS®: Data Visualization Techniques for Business Reporting", 2018
"Analysis is a two-step process that has an exploratory and an explanatory phase. In order to create a powerful data story, you must effectively transition from data discovery (when you’re finding insights) to data communication (when you’re explaining them to an audience). If you don’t properly traverse these two phases, you may end up with something that resembles a data story but doesn’t have the same effect. Yes, it may have numbers, charts, and annotations, but because it’s poorly formed, it won’t achieve the same results." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"Analysis is a two-step process that has an exploratory and an explanatory phase. In order to create a powerful data story, you must effectively transition from data discovery (when you’re finding insights) to data communication (when you’re explaining them to an audience). If you don’t properly traverse these two phases, you may end up with something that resembles a data story but doesn’t have the same effect. Yes, it may have numbers, charts, and annotations, but because it’s poorly formed, it won’t achieve the same results." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"First, from an ethos perspective, the success of your data story will be shaped by your own credibility and the trustworthiness of your data. Second, because your data story is based on facts and figures, the logos appeal will be integral to your message. Third, as you weave the data into a convincing narrative, the pathos or emotional appeal makes your message more engaging. Fourth, having a visualized insight at the core of your message adds the telos appeal, as it sharpens the focus and purpose of your communication. Fifth, when you share a relevant data story with the right audience at the right time (kairos), your message can be a powerful catalyst for change." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"As presenters of data visualizations, often we just want our audience to understand something about their environment – a trend, a pattern, a breakdown, a way in which things have been progressing. If we ask ourselves what we want our audience to do with that information, we might have a hard time coming up with a clear answer sometimes. We might just want them to know something." (Ben Jones, "Avoiding Data Pitfalls: How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations", 2020)
"The lack of focus and commitment to color is a perplexing thing. When used correctly, color has no equal as a visualization tool - in advertising, in branding, in getting the message across to any audience you seek. Data analysts can make numbers dance and sing on command, but they sometimes struggle to create visually stimulating environments that convince the intended audience to tap their feet in time." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)
"Data Mesh also emphasizes aligning data products with business domains and use- cases to ensure that the data serves a clear business purpose and provides tangible value. Beforehand, we define the value proposition, target audience, quality attributes, and KPIs of each data product to ensure that it meets or exceeds the expectations of its consumers." (Pradeep Menon, "Data Mesh Principles, patterns, architecture, and strategies for data-driven decision making", 2024)
"Data Storytelling allows you to fill the gap between simply visualizing data and communicating it to an audience. Data storytelling improves your communication skills and standardizes and simplifies the process of communicating results, making it easier for people to understand and remember information. Data storytelling also helps you learn to communicate more effectively with others, improving personal and professional relationships." (Angelica Lo Duca, "Data Storytelling with Generative AI: Using Python and Altair", 2024)
"[...] data storytelling builds compelling stories supported by data, allowing analysts and data scientists to present and share their insights interestingly and interactively. The ultimate goal of data storytelling is to engage the audience and inspire them to make decisions. In some cases, including business scenarios, you do not start from data but from a narrative or a hypothesis you have in mind and then search for data that confirm or negate it. In this case, you can still have data storytelling, but you must pay attention not to alter your data to support your hypothesis." (Angelica Lo Duca, "Data Storytelling with Generative AI: Using Python and Altair", 2024)
"Data storytelling is about more than just communicating data. It's about inspiring your audience and inviting them to take action. Good data storytelling requires a mix of art and science. Art comes in finding the right story, while science understands how to use data to support that story. When done well, data storytelling can be a potent tool for change." (Angelica Lo Duca, "Data Storytelling with Generative AI: Using Python and Altair", 2024)
"Data visualization is primarily concerned with presenting data in a way that is easy to understand, usually through charts and graphs. On the other hand, data storytelling is more concerned with using data to tell a story that will engage the audience and help them understand the problem. In addition, data storytelling often uses narratives to explain the data, while data visualization focuses on presenting the data itself. Anyway, good data storytelling includes visualization elements." (Angelica Lo Duca, "Data Storytelling with Generative AI: Using Python and Altair", 2024)
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