"When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized." (Marshall McLuhan, "The Gutenberg Galaxy", 1962)
"Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force." (Marshall McLuhan, "Understanding Media", 1964)
"Environments are invisible. Their ground-rules, pervasive structure, and overall patterns elude easy perception." (Marshall McLuhan, "Understanding Media", 1964)
"It is experience, rather than understanding, that influences behaviour." (Marshall McLuhan, "Understanding Media", 1964)
"The 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs." (Marshall McLuhan, "Understanding Media", 1964)
"The products of modern science are not in themselves good or bad; it is the way they are used that determines their value." (Marshall McLuhan, "Understanding Media", 1964)
"The specialist is one who never makes small mistakes while moving towards the grand fallacy." (Marshall McLuhan, "Understanding Media", 1964)
"Environments are not just containers, but are processes that change the content totally." (Marshall McLuhan, American Scholar Vol. 35, 1965)
"Faced with information overload, we have no alternative but pattern-recognition."(Marshall McLuhan, "Counterblast", 1969)
"The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb." (Marshall McLuhan, "Counterblast", 1969)
"All discoveries in art and science result from an accumulation of errors." (Marshall McLuhan, "Culture Is Our Business", 1970)
"Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly." (Marshall McLuhan, "Take Today: The Executive as Dropout", 1972)
ransportation of data from point to point." (Marshall McLuhan & Eric McLuhan, "Laws of Media: The New Science", 1988)
"Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation." (Marshall McLuhan & Eric McLuhan, "Laws of Media: The New Science", 1988)
"One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with." (Marshall McLuhan, "Understanding Me: Lectures and Interviews" , 2003)
"Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation." (Marshall McLuhan, "The Book of Probes : Marshall McLuhan", 2011)
"As information becomes our environment, it becomes mandatory to program the environment itself as a work of art." (Marshall McLuhan)
"By simply moving information and brushing information against information, any medium whatever creates vast wealth." (Marshall McLuhan)
"Effects are perceived, whereas causes are conceived. Effects always precede causes in the actual developmental order." (Marshall McLuhan)
"When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result." (Marshall McLuhan)
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