Strategic Management: Value Proposition (Definitions)

"The benefit received for the investment made." (Janice M Roehl-Anderson, "IT Best Practices for Financial Managers", 2010)

"A three- to five-sentence statement that conveys to customers the value and benefits that a business brings to them. The value proposition should convey why the customer should purchase that business’s products and services over the competition’s." (Gina Abudi & Brandon Toropov, "The Complete Idiot's Guide to Best Practices for Small Business", 2011)

"The analysis of the benefits of using the specific model (tangible and intangible), including the customers' value proposition." (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed., 2011)

"The promise of value to be delivered by an organization. Typically addresses which customer needs the organization will meet and how it will price its offerings." (Andrew Pham et al, "From Business Strategy to Information Technology Roadmap", 2016)

"A statement about how customers will benefit from a product or service." (Duncan Angwin & Stephen Cummings, "The Strategy Pathfinder" 3rd Ed., 2017)

"A statement of the value that your product brings to your customer. The main reason that a customer should buy from you." (Pamela Schure & Brian Lawley, "Product Management For Dummies", 2017)

"A short statement (pre-project) that describes the tangible results or value a decision maker can expect from implementing a recommended course of action and its resulting benefit to the organization. It is expressed in a quantified fashion in the Business Case, where Value = Benefits – Cost (where Cost includes Risk). (See Business Case.) Vision Statement: It provides a view of the future desired state or condition of an organization. (A vision should stretch the organization to become the best that it can be.) The Vision Statement provides an effective tool to help develop objectives." (H James Harrington & William S Ruggles, "Project Management for Performance Improvement Teams", 2018)

"A statement that identifies clear, measurable, and demonstrable benefits consumers get when buying a particular product or service. It should convince consumers that this product or service is better than others on the market." (William Stallings, "Effective Cybersecurity: A Guide to Using Best Practices and Standards", 2018)

"The promise of value to be delivered by an organization. Typically addresses which customer needs the organization will meet and how it will price its offerings." (Tiffany Pham et al, "From Business Strategy to Information Technology Roadmap", 2018)