"The set of disciplines and methods to ensure the currency, meaning, and quality of a company’s reference data that is shared across various systems and organizations." (Jill Dyché & Evan Levy, "Customer Data Integration", 2006)
"The framework of processes and technologies aimed at creating and maintaining an authoritative, reliable, sustainable, accurate, and secure data environment that represents a “single version of truth,” an accepted system of record used both intra- and interenterprise across a diverse set of application systems, lines of business, and user communities. (Alex Berson & Lawrence Dubov, "Master Data Management and Customer Data Integration for a Global Enterprise", 2007)
"Centralized facilities designed to hold master copies of shared entities, such as customers or products. MDM systems are meant to support transaction systems and usually have some means to reconcile different sources for the same attribute." (Ralph Kimball, "The Data Warehouse Lifecycle Toolkit", 2008)
"Processes that control management of master data values to enable consistent, shared, contextual use across systems, of the most accurate, timely, and relevant version of truth about essential business entities." (DAMA International, "The DAMA Guide to the Data Management Body of Knowledge" 1st Ed., 2009)
"The guiding principles and technology for maintaining data in a manner that can be shared across various systems and departments throughout an organization." (Tony Fisher, "The Data Asset", 2009)
"The processes and tools to help an organization consistently define and manage core reference or descriptive data across the organization. This may involve providing a centralized view of the data to ensure that its use for all business processes is consistent and accurate." (Laura Reeves, "A Manager's Guide to Data Warehousing", 2009)
"Master Data Management comprises a set of processes and tools that consistently define and manage the nontransactional data entities of an organization such as Customers and Products." (Paulraj Ponniah, "Data Warehousing Fundamentals for IT Professionals", 2010)
"A discipline that resolves master data to maintain the golden record, the holistic and panoramic view of master entities and relationships, and the benchmark for master data that can be used across the enterprise, and sometimes between enterprises to facilitate data exchanges." (Alex Berson & Lawrence Dubov, "Master Data Management and Data Governance", 2010)
"A system and services for the single, authoritative source of truth of master data for an enterprise." (Martin Oberhofer et al, "The Art of Enterprise Information Architecture", 2010)
"MDM is a set of disciplines, processes, and technologies for ensuring the accuracy, completeness, timeliness, and consistency of multiple domains of enterprise data across applications, systems, and databases, and across multiple business processes, functional areas, organizations, geographies, and channels." (Dan Power, "Moving Master Data Management into the Cloud", 2010)
"The processes and tools to help an organization consistently define and manage core reference or descriptive data " (Martin Oberhofer et al, "The Art of Enterprise Information Architecture", 2010)
"The set of codes and structures that identify and organize data, such as customer numbers, employee IDs, and general ledger account numbers." (Janice M Roehl-Anderson, "IT Best Practices for Financial Managers", 2010)
"An information quality activity in which the data elements that are used by multiple systems in an organization are identified, managed, and controlled at the enterprise level." (John R Talburt, "Entity Resolution and Information Quality", 2011)
"Data that is key to the operation of a business, such as data about customers, suppliers, partners, products, and materials." (Brenda L Dietrich et al, "Analytics Across the Enterprise", 2014)
"In business, master data management comprises the processes, governance, policies, standards, and tools that consistently define and manage the critical data of an organization to provide a single point of reference." (Keith Holdaway, "Harness Oil and Gas Big Data with Analytics", 2014)
"The data that describes the important details of a business subject area such as customer, product, or material across the organization. Master data allows different applications and lines of business to use the same definitions and data regarding the subject area. Master data gives an accurate, 360-degree view of the business subject." (Jim Davis & Aiman Zeid, "Business Transformation: A Roadmap for Maximizing Organizational Insights", 2014)
"A new trend in IT, Master Data Management is composed of processes and tools that ultimately help an organization define and manage its master data." (Andrew Pham et al, "From Business Strategy to Information Technology Roadmap", 2016)
'It is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts." (Richard T Herschel, "Business Intelligence", 2019)
"The most critical data is called master data and the companioned discipline of master data management, which is about making the master data within the organization accessible, secure, transparent, and trustworthy." (Piethein Strengholt, "Data Management at Scale", 2020)
"An umbrella term that incorporates processes, policies, standards, tools and governance that define and manage all of an organization’s critical data in order to formulate one point of reference." (Solutions Review)
"The technology, tools, and processes required to create and maintain consistent and accurate lists of master data of an organization." (Microsoft)
"Master data management solutions provide the capabilities to create
the unique and qualified reference of shared enterprise data, such as customer,
product, supplier, employee, site, asset, and organizational data." (Forrester)
"Master data management (MDM) is the effort made by an organization to create one single master reference source for all critical business data, leading to fewer errors and less redundancy in business processes." (Informatica) [source]
"Master data management (MDM) is the process of defining, managing, and making use of an organization’s master data so it is visible and accessible via a single reference point." (MuleSoft) [source]
"Master data management (MDM) is the process of making sure an organization is always working with, and making decisions based on, one version of current, ‘true’ data - often referred to as a 'golden record'." (Talend) [source]
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