"Computers are the first thing to come along since books that will sit there and interact with you endlessly, without judgment." (Steve Jobs, Playboy, 1985)
"You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new." (Steve Jobs, 1989)
"What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds." (Steve Jobs, "Memory and Imagination: New Pathways to the Library of Congress", 1991)
"Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them." (Steve Jobs, Rolling Stone, 1994)
"You can’t really predict exactly what will happen, but you can feel the direction that we’re going. And that’s about as close as you can get. Then you just stand back and get out of the way, and these things take on a life of their own." (Steve Jobs, Rolling Stone, 1994)
"For me, the most exciting thing in the software area is the Internet, and part of the reason for that is no one owns it. It’s a free for all, it’s much like the early days of the personal computer." (Steve Jobs, Wall $treet Week, 1995)
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things." (Steve Jobs, 1996)
"The Web is not going to change the world, certainly not in the next 10 years. It’s going to augment the world." (Steve Jobs, Wired, 1996)
"It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them." (Steve Jobs, BusinessWeek, 1998)
"That’s been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains." (Steve Jobs, Business Week, 1998)
"The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are." (Steve Jobs, Fortune, 2000)
"Process makes you more efficient." (Steve Jobs, BusinessWeek, 2004)
"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines." (Steve Jobs, BusinessWeek, 2004)
"You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe." (Steve Jobs, Newsweek, 2004)
"Things don’t have to change the world to be important." (Steve Jobs, Wired, 2006)
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." (Steve Jobs)
"The broader one’s understanding of the human experience, the better design we will have." (Steve Jobs)
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