📉Graphical Representation: Smoothing (Just the Quotes)

 "The chief problems in the technique of historigram [aka histogram] plotting are those of base line scales, types of lines to use for the graphs and methods of and purposes of smoothing these curves. The size of page, ability of grasp by the eye, subsequent treatment of the illustration, etc., are determining factors. The variable factor is usually plotted from a base line along the ordinate axis. Spacing and rules for scales apply as in frequency diagrams." (William C Marshall, "Graphical methods for schools, colleges, statisticians, engineers and executives", 1921)

"A connected graph is appropriate when the time series is smooth, so that perceiving individual values is not important. A vertical line graph is appropriate when it is important to see individual values, when we need to see short-term fluctuations, and when the time series has a large number of values; the use of vertical lines allows us to pack the series tightly along the horizontal axis. The vertical line graph, however, usually works best when the vertical lines emanate from a horizontal line through the center of the data and when there are no long-term trends in the data." (William S Cleveland, "The Elements of Graphing Data", 1985)

"If the underlying pattern of the data has gentle curvature with no local maxima and minima, then locally linear fitting is usually sufficient. But if there are local maxima or minima, then locally quadratic fitting typically does a better job of following the pattern of the data and maintaining local smoothness." (William S Cleveland, "Visualizing Data", 1993)

"As a general rule, the fewer the time intervals used in the averaging process, the more closely the moving average curve resembles the curve of the actual data. Conversely, the greater the number of intervals, the smoother the moving average curve. […] Moving average curves tend to have a delayed reaction to changes." (Robert L Harris, "Information Graphics: A Comprehensive Illustrated Reference", 1996)

"The plot tells us the data are granular in the data source, something we could not ascertain with the histogram. There is an important lesson here. Statistics texts and statistical packages that recommend the histogram as the graphical starting point for a data analysis are giving bad advice. The same goes for kernel density estimates. These are appropriate second stages for graphical data analysis. The best starting point for getting a sense of the distribution of a variable is a tally, stem-and-leaf, or a dot plot. A dot plot is a special case of a tally (perhaps best thought of as a delta-neighborhood tally). Once we see that the data are not granular, we may move on to a histogram or kernel density, which smooths the data more than a dot plot." (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)

"Another method used to simplify the appearance of a graphic is smoothing. A regression line overlaid on a scatterplot is a smooth representation of the relationship between the two graph variables. For time series data, a moving average of the data over time is often used to smooth out the variation over small time steps in order to illustrate the overall trend." (Daniel B Carr & Linda W Pickle, "Visualizing Data Patterns with Micromaps", 2010)

"Scatterplots are the preferred medium for adding smooth curves to show a causal functional relationship or an association […] However, despite the advantage of the scatterplot for seeing some types of patterns, the linked micromap design adds geographic location to the information displayed and so enables searches for geographic patterns that the scatterplot omits." (Daniel B Carr & Linda W Pickle, "Visualizing Data Patterns with Micromaps", 2010)

"Smoothing is a technique that can be used to remove some of the variation in short-term data in favor of emphasizing long-term trends." (Andy Kriebel & Eva Murray, "#MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time", 2018) 

📉Graphical Representation: Size (Just the Quotes)

"Comparison between circles of different size should be absolutely avoided. It is inexcusable when we have available simple methods of charting so good and so convenient from every point of view as the horizontal bar." (Willard C Brinton, "Graphic Methods for Presenting Facts", 1919)

"Sometimes the scales of these accompanying charts are so large that the reader is puzzled to get clearly in his mind what the whole chart is driving at. There is a possibility of making a simple chart on such a large scale that the mere size of the chart adds to its complexity by causing the reader to glance from one side of the chart to the other in trying to get a condensed visualization of the chart." (Willard C Brinton, "Graphic Methods for Presenting Facts", 1919) 

"To the question "how many rulings is the 'right' number?" there is unfortunately no easy answer. Charts designed to perform the work of a large amount of tabular data, being primarily tabular in purpose, obviously require closer rulings than charts designed primarily to present a picture. But even within these two groups the decision may be influenced by the precise purpose of the chart, its size and shape, the nature of the data, the degree of reading accuracy needed, and to some extent, by the style of the medium in which the chart appears." (Kenneth W Haemer, "Hold That Line. A Plea for the Preservation of Chart Scale Ruling", The American Statistician Vol. 1 (1) 1947)

"Recognize effective results. Does the type of chart selected give a comprehensive picture of the situation? Does the size of chart and visual aid used satisfy all audience requirements? Do materials meet all reproduction problems? Is the layout well balanced and style of lettering uniform? Does the chart as a whole accurately present the facts? Is the projected idea an effective visual tool?" (Mary E Spear, "Charting Statistics", 1952)

"The number of grid lines should be kept to a minimum. This means that there should be just enough coordinate lines in the field so that the eye can readily interpret the values at any point on the curve. No definite rule can be specified as to the optimum number of lines in a grid. This must be left to the discretion of the chart-maker and can come only from experience. The size of the chart, the type and range of the data, the number of curves, the length and detail of the period covered, as well as other factors, will help to determine the number of grid lines." (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)

"The bar chart is one of the most useful, simple, adaptable, and popular techniques in graphic presentation. The simple bar chart. with its many variations, is particularly appropriate for comparing the magnitude, or size, of coordinate items or of parts of a total. The basis of comparison in the bar chart is linear or one-dimensional. The length of each bar or of its components is proportional to the quantity or amount of each category' represented. " (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)

"The number of grid lines should be kept to a minimum. This means that there should be just enough coordinate lines in the field so that the eye can readily interpret the values at any point on the curve. No definite rule can be specified as to the optimum number of lines in a grid. This must be left to the discretion of the chart-maker and can come only from experience. The size of the chart, the type and range of the data, the number of curves, the length and detail of the period covered, as well as other factors, will help to determine the number of grid lines." (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)

"Simplicity, accuracy. appropriate size, proper proportion, correct emphasis, and skilled execution - these are the factors that produce the effective chart. To achieve simplicity your chart must be designed with a definite audience in mind, show only essential information. Technical terms should be absent as far as possible. And in case of doubt it is wiser to oversimplify than to make matters unduly complex. Be careful to avoid distortion or misrepresentation. Accuracy in graphics is more a matter of portraying a clear reliable picture than reiterating exact values. Selecting the right scales and employing authoritative titles and legends are as important as precision plotting. The right size of a chart depends on its probable use, its importance, and the amount of detail involved." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"Without adequate planning, it is seldom possible to achieve either proper emphasis of each component element within the chart or a presentation that is pleasing in its entirely. Too often charts are developed around a single detail without sufficient regard for the work as a whole. Good chart design requires consideration of these four major factors: (1) size, (2) proportion, (3) position and margins, and (4) composition." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"The bar of a bar chart has two aspects that can be used to visually decode quantitative information-size (length and area) and the relative position of the end of the bar along the common scale. The changing sizes of the bars is an important and imposing visual factor; thus it is important that size encode something meaningful. The sizes of bars encode the magnitudes of deviations from the baseline. If the deviations have no important interpretation, the changing sizes are wasted energy and even have the potential to mislead." (William S. Cleveland, "Graphical Methods for Data Presentation: Full Scale Breaks, Dot Charts, and Multibased Logging", The American Statistician Vol. 38 (4) 1984) 

"When a graph is constructed, quantitative and categorical information is encoded, chiefly through position, size, symbols, and color. When a person looks at a graph, the information is visually decoded by the person's visual system. A graphical method is successful only if the decoding process is effective. No matter how clever and how technologically impressive the encoding, it is a failure if the decoding process is a failure. Informed decisions about how to encode data can be achieved only through an understanding of the visual decoding process, which is called graphical perception." (William S Cleveland, "The Elements of Graphing Data", 1985)

"Good graphics can be spoiled by bad annotation. Labels must always be subservient to the information to be conveyed, and legibility should never be sacrificed for style. All the information on the sheet should be easy to read, and more important, easy to interpret. The priorities of the information should be clearly expressed by the use of differing sizes, weights and character of letters." (Bruce Robertson, "How to Draw Charts & Diagrams", 1988)

"The visual representation of a scale - an axis with ticks - looks like a ladder. Scales are the types of functions we use to map varsets to dimensions. At first glance, it would seem that constructing a scale is simply a matter of selecting a range for our numbers and intervals to mark ticks. There is more involved, however. Scales measure the contents of a frame. They determine how we perceive the size, shape, and location of graphics. Choosing a scale (even a default decimal interval scale) requires us to think about what we are measuring and the meaning of our measurements. Ultimately, that choice determines how we interpret a graphic." (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)

"What distinguishes data tables from graphics is explicit comparison and the data selection that this requires. While a data table obviously also selects information, this selection is less focused than a chart's on a particular comparison. To the extent that some figures in a table are visually emphasised. say in colour or size and style of print. the table is well on its way to becoming a chart. If you're making no comparisons - because you have no particular message and so need no selection (in other words, if you are simply providing a database, number quarry or recycling facility) - tables are easier to use than charts." (Nicholas Strange, "Smoke and Mirrors: How to bend facts and figures to your advantage", 2007)

"Designers are responsible for the project’s fit and finish, that is, specifying the geometry and sizes of components so they properly mate with each other and are ergonomically and aesthetically acceptable within the operating environment." (Dennis K Lieu & Sheryl Sorby, "Visualization, Modeling, and Graphics for Engineering Design", 2009)

"One way a chart can lie is through overemphasis of the size and scale of items, particularly when the dimension of depth isnʼt considered." (Brian Suda, "A Practical Guide to Designing with Data", 2010)

"Maps also have the disadvantage that they consume the most powerful encoding channels in the visualization toolbox - position and size - on an aspect that is held constant. This leaves less effective encoding channels like color for showing the dimension of interest." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"When it comes to presenting categorical data, pie charts allow an impression of the size of each category relative to the whole pie, but are often visually confusing, especially if they attempt to show too many categories in the same chart, or use a three-dimensional representation that distorts areas. [...] Multiple pie charts are generally not a good idea, as comparisons are hampered by the difficulty in assessing the relative sizes of areas of different shapes. Comparisons are better based on height or length alone in a bar chart." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"The sizes of charts in space reflect how we convey information to a reader. In a dashboard context, the content, size, and space that the various charts occupy should reflect the form and function of the main message. As you saw with the bento box metaphor from the introduction, there needs to be deliberate thought put into the placement and size of each individual chart so that they all work together in harmony." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

📉Graphical Representation: Titles (Just the Quotes)

"The title for any chart presenting data in the graphic form should be so clear and so complete that the chart and its title could be removed from the context and yet give all the information necessary for a complete interpretation of the data. Charts which present new or especially interesting facts are very frequently copied by many magazines. A chart with its title should be considered a unit, so that anyone wishing to make an abstract of the article in which the chart appears could safely transfer the chart and its title for use elsewhere." (Willard C Brinton, "Graphic Methods for Presenting Facts", 1919) 

"Simplicity, accuracy, appropriate size, proper proportion, correct emphasis, and skilled execution - these are the factors that produce the effective chart. To achieve simplicity your chart must be designed with a definite audience in mind, show only essential information. Technical terms should be absent as far as possible. And in case of doubt it is wiser to oversimplify than to make matters unduly complex. Be careful to avoid distortion or misrepresentation. Accuracy in graphics is more a matter of portraying a clear reliable picture than reiterating exact values. Selecting the right scales and employing authoritative titles and legends are as important as precision plotting. The right size of a chart depends on its probable use, its importance, and the amount of detail involved." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"Labels should be complete but succinct. Long and complicated labels will defeat the viewer and therefore the purpose of the graph. Treat a label as a cue to jog the memory or to complete comprehension. Shorten long labels; avoid abbreviations unless they are universally understood; avoid repetition on the same graph. A title, for instance, should not repeat what is already in the axis labels. Be consistent in terminology." (Mary H Briscoe, "Preparing Scientific Illustrations: A guide to better posters, presentations, and publications" 2nd ed., 1995)

"Documentation allows more effective watching, and we have the Fifth Principle for the analysis and presentation of data: 'Thoroughly describe the evidence. Provide a detailed title, indicate the authors and sponsors, document the data sources, show complete measurement scales, point out relevant issues.'" (Edward R Tufte, "Beautiful Evidence", 2006)

"One of the easiest ways to display data badly is to display as little information as possible. This includes not labelling axes and titles adequately, and not giving units. In addition, information that is displayed can be obscured by including unnecessary and distracting details." (Jenny Freeman et al, "How to Display Data", 2008)

"A great infographic leads readers on a visual journey, telling them a story along the way. Powerful infographics are able to capture people’s attention in the first few seconds with a strong title and visual image, and then reel them in to digest the entire message. Infographics have become an effective way to speak for the creator, conveying information and image simultaneously." (Justin Beegel, "Infographics For Dummies", 2014)

"To keep accuracy and efficiency of your diagrams appealing to a potential audience, explicitly describe the encoding principles we used. Titles, labels, and legends are the most common ways to define the meaning of the diagram and its elements." (Vasily Pantyukhin, "Principles of Design Diagramming", 2015)

"Showing the data and reducing the clutter means reducing extraneous gridlines, markers, and shades that obscure the actual data. Active titles, better labels, and helpful annotations will integrate your chart with the text around it. When charts are dense with many data series, you can use color strategically to highlight series of interest or break one dense chart into multiple smaller versions."  (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

📉Graphical Representation: Organization (Just the Quotes)

"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes. information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"Statistical techniques do not solve any of the common-sense difficulties about making causal inferences. Such techniques may help organize or arrange the data so that the numbers speak more clearly to the question of causality - but that is all statistical techniques can do. All the logical, theoretical, and empirical difficulties attendant to establishing a causal relationship persist no matter what type of statistical analysis is applied." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"We can gain further insight into what makes good plots by thinking about the process of visual perception. The eye can assimilate large amounts of visual information, perceive unanticipated structure, and recognize complex patterns; however, certain kinds of patterns are more readily perceived than others. If we thoroughly understood the interaction between the brain, eye, and picture, we could organize displays to take advantage of the things that the eye and brain do best, so that the potentially most important patterns are associated with the most easily perceived visual aspects in the display." (John M Chambers et al, "Graphical Methods for Data Analysis", 1983)

"Statistical techniques do not solve any of the common-sense difficulties about making causal inferences. Such techniques may help organize or arrange the data so that the numbers speak more clearly to the question of causality - but that is all statistical techniques can do. All the logical, theoretical, and empirical difficulties attendant to establishing a causal relationship persist no matter what type of statistical analysis is applied." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Tables are [...] the backbone of most statistical reports. They provide the basic substance and foundation on which conclusions can be based. They are considered valuable for the following reasons: (1) Clarity - they present many items of data in an orderly and organized way. (2) Comprehension - they make it possible to compare many figures quickly. (3) Explicitness - they provide actual numbers which document data presented in accompanying text and charts. (4) Economy - they save space, and words. (5) Convenience - they offer easy and rapid access to desired items of information." (Peter H Selby, "Interpreting Graphs and Tables", 1976)

"A good chart delineates and organizes information. It communicates complex ideas, procedures, and lists of facts by simplifying, grouping, and setting and marking priorities. By spatial organization, it should lead the eye through information smoothly and efficiently." (Mary H Briscoe, "Preparing Scientific Illustrations: A guide to better posters, presentations, and publications" 2nd ed., 1995)

"A graphical display, when used appropriately, can be a powerful tool for organizing and summarizing data. By sacrificing some of the detail of a complete listing of a data set, important features of the data distribution are more easily seen and more easily communicated to others." (Roxy Peck et al, "Introduction to Statistics and Data Analysis" 4th Ed., 2012)

"Descriptive statistics is the branch of statistics that includes methods for organizing and summarizing data. Inferential statistics is the branch of statistics that involves generalizing from a sample to the population from which the sample was selected and assessing the reliability of such generalizations." (Roxy Peck et al, "Introduction to Statistics and Data Analysis" 4th Ed., 2012)

"Competition for your audiences attention is fierce. The fact that infographics are unique allows organizations an opportunity to make the content they are publishing stand out and get noticed." (Mark Smiciklas, "The Power of Inforgraphics", 2012)

📉Graphical Representation: Outliers (Just the Quotes)

"Boxplots provide information at a glance about center (median), spread (interquartile range), symmetry, and outliers. With practice they are easy to read and are especially useful for quick comparisons of two or more distributions. Sometimes unexpected features such as outliers, skew, or differences in spread are made obvious by boxplots but might otherwise go unnoticed." (Lawrence C Hamilton, "Regression with Graphics: A second course in applied statistics", 1991)

"Remember that normality and symmetry are not the same thing. All normal distributions are symmetrical, but not all symmetrical distributions are normal. With water use we were able to transform the distribution to be approximately symmetrical and normal, but often symmetry is the most we can hope for. For practical purposes, symmetry (with no severe outliers) may be sufficient. Transformations are not a magic wand, however. Many distributions cannot even be made symmetrical." (Lawrence C Hamilton, "Regression with Graphics: A second course in applied statistics", 1991)

"Fitting is essential to visualizing hypervariate data. The structure of data in many dimensions can be exceedingly complex. The visualization of a fit to hypervariate data, by reducing the amount of noise, can often lead to more insight. The fit is a hypervariate surface, a function of three or more variables. As with bivariate and trivariate data, our fitting tools are loess and parametric fitting by least-squares. And each tool can employ bisquare iterations to produce robust estimates when outliers or other forms of leptokurtosis are present." (William S Cleveland, "Visualizing Data", 1993)

"Variance and its square root, the standard deviation, summarize the amount of spread around the mean, or how much a variable varies. Outliers influence these statistics too, even more than they influence the mean. On the other hand. the variance and standard deviation have important mathematical advantages that make them (together with the mean) the foundation of classical statistics. If a distribution appears reasonably symmetrical, with no extreme outliers, then the mean and standard deviation or variance are the summaries most analysts would use." (Lawrence C Hamilton, "Data Analysis for Social Scientists: A first course in applied statistics", 1995)

"[…] an outlier is an observation that lies an 'abnormal' distance from other values in a batch of data. There are two possible explanations for the occurrence of an outlier. One is that this happens to be a rare but valid data item that is either extremely large or extremely small. The other is that it isa mistake - maybe due to a measuring or recording error." (Alan Graham, "Developing Thinking in Statistics", 2006)

"Any conclusion drawn from an analysis of a transformed variable must be retranslated into the original domain - which is usually not an easy task. A special handling of outliers, be it a complete removal, or just visual suppression such as hot-selection or shadowing, must have a cogent motivation. At any rate, transformations of data are usually part of a data preprocessing step that might precede a data analysis. Also it can be motivated by initial findings in a data analysis which revealed yet undiscovered problems in the dataset." (Martin Theus & Simon Urbanek, "Interactive Graphics for Data Analysis: Principles and Examples", 2009) 

"After you visualize your data, there are certain things to look for […]: increasing, decreasing, outliers, or some mix, and of course, be sure you’re not mixing up noise for patterns. Also note how much of a change there is and how prominent the patterns are. How does the difference compare to the randomness in the data? Observations can stand out because of human or mechanical error, because of the uncertainty of estimated values, or because there was a person or thing that stood out from the rest. You should know which it is." (Nathan Yau, "Data Points: Visualization That Means Something", 2013)

"What is good visualization? It is a representation of data that helps you see what you otherwise would have been blind to if you looked only at the naked source. It enables you to see trends, patterns, and outliers that tell you about yourself and what surrounds you. The best visualization evokes that moment of bliss when seeing something for the first time, knowing that what you see has been right in front of you, just slightly hidden. Sometimes it is a simple bar graph, and other times the visualization is complex because the data requires it." (Nathan Yau, "Data Points: Visualization That Means Something", 2013)

"When we find data quality issues due to valid data during data exploration, we should note these issues in a data quality plan for potential handling later in the project. The most common issues in this regard are missing values and outliers, which are both examples of noise in the data." (John D Kelleher et al, "Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, worked examples, and case studies", 2015)

"Histograms and frequency polygons display a schematic of a numeric variable's frequency distribution. These plots can show us the center and spread of a distribution, can be used to judge the skewness, kurtosis, and modicity of a distribution, can be used to search for outliers, and can help us make decisions about the symmetry and normality of a distribution." (Forrest W Young et al, "Visual Statistics: Seeing data with dynamic interactive graphics", 2016)

"A histogram represents the frequency distribution of the data. Histograms are similar to bar charts but group numbers into ranges. Also, a histogram lets you show the frequency distribution of continuous data. This helps in analyzing the distribution (for example, normal or Gaussian), any outliers present in the data, and skewness." (Umesh R Hodeghatta & Umesha Nayak, "Business Analytics Using R: A Practical Approach", 2017)

"[…] the data itself can lead to new questions too. In exploratory data analysis (EDA), for example, the data analyst discovers new questions based on the data. The process of looking at the data to address some of these questions generates incidental visualizations - odd patterns, outliers, or surprising correlations that are worth looking into further." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"When visuals are applied to data, they can enlighten the audience to insights that they wouldn’t see without charts or graphs. Many interesting patterns and outliers in the data would remain hidden in the rows and columns of data tables without the help of data visualizations. They connect with our visual nature as human beings and impart knowledge that couldn’t be obtained as easily using other approaches that involve just words or numbers." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)

"Visualizations can remove the background noise from enormous sets of data so that only the most important points stand out to the intended audience. This is particularly important in the era of big data. The more data there is, the more chance for noise and outliers to interfere with the core concepts of the data set." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)

"We see first what stands out. Our eyes go right to change and difference - peaks, valleys, intersections, dominant colors, outliers. Many successful charts - often the ones that please us the most and are shared and talked about - exploit this inclination by showing a single salient point so clearly that we feel we understand the chart’s meaning without even trying." (Scott Berinato, "Good Charts : the HBR guide to making smarter, more persuasive data visualizations", 2023)

📉Graphical Representation: Comparison (Just the Quotes)

"Comparison between circles of different size should be absolutely avoided. It is inexcusable when we have available simple methods of charting so good and so convenient from every point of view as the horizontal bar." (Willard C Brinton, "Graphic Methods for Presenting Facts", 1919)

"Graphic comparisons, wherever possible, should be made in one dimension only." (Willard C Brinton, "Graphic Methods for Presenting Facts", 1919)

"Readers of statistical diagrams should not be required to compare magnitudes in more than one dimension. Visual comparisons of areas are particularly inaccurate and should not be necessary in reading any statistical graphical diagram." (William C Marshall, "Graphical methods for schools, colleges, statisticians, engineers and executives", 1921)

"[….] double-scale charts are likely to be misleading unless the two zero values coincide" (either on or off the chart). To insure an accurate comparison of growth the scale intervals should be so chosen that both curves meet at some point. This treatment produces the effect of percentage relatives or simple index numbers with the point of juncture serving as the base point. The principal advantage of this form of presentation is that it is a short-cut method of comparing the relative change of two or more series without computation. It is especially useful for bringing together series that either vary widely in magnitude or are measured in different units and hence cannot be compared conveniently on a chart having only one absolute-amount scale. In general, the double scale treatment should not be used for presenting growth comparisons to the general reader." (Kenneth W Haemer, "Double Scales Are Dangerous", The American Statistician Vol. 2" (3), 1948)

"An important rule in the drafting of curve charts is that the amount scale should begin at zero. In comparisons of size the omission of the zero base, unless clearly indicated, is likely to give a misleading impression of the relative values and trend." (Rufus R Lutz, "Graphic Presentation Simplified", 1949)

"Charts and graphs represent an extremely useful and flexible medium for explaining, interpreting, and analyzing numerical facts largely by means of points, lines, areas, and other geometric forms and symbols. They make possible the presentation of quantitative data in a simple, clear, and effective manner and facilitate comparison of values, trends, and relationships. Moreover, charts and graphs possess certain qualities and values lacking in textual and tabular forms of presentation." (Calvin F Schmid, "Handbook of Graphic Presentation", 1954)

"The common bar chart is particularly appropriate for comparing magnitude or size of coordinate items or parts of a total. It is one of the most useful, simple, and adaptable techniques in graphic presentation. The basis of comparison in the bar chart is linear or one-dimensional. The length of each bar or of its components is proportional to the quantity or amount of each category represented." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"A graphic is an illustration that, like a painting or drawing, depicts certain images on a flat surface. The graphic depends on the use of lines and shapes or symbols to represent numbers and ideas and show comparisons, trends, and relationships. The success of the graphic depends on the extent to which this representation is transmitted in a clear and interesting manner." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)

"Understandability implies that the graph will mean something to the audience. If the presentation has little meaning to the audience, it has little value. Understandability is the difference between data and information. Data are facts. Information is facts that mean something and make a difference to whoever receives them. Graphic presentation enhances understanding in a number of ways. Many people find that the visual comparison and contrast of information permit relationships to be grasped more easily. Relationships that had been obscure become clear and provide new insights." (Anker V Andersen, "Graphing Financial Information: How accountants can use graphs to communicate", 1983)

"At the heart of quantitative reasoning is a single question: Compared to what? Small multiple designs, multivariate and data bountiful, answer directly by visually enforcing comparisons of changes, of the differences among objects, of the scope of alternatives. For a wide range of problems in data presentation, small multiples are the best design solution." (Edward R Tufte, "Envisioning Information", 1990)

"Changing measures are a particularly common problem with comparisons over time, but measures also can cause problems of their own. [...] We cannot talk about change without making comparisons over time. We cannot avoid such comparisons, nor should we want to. However, there are several basic problems that can affect statistics about change. It is important to consider the problems posed by changing - and sometimes unchanging - measures, and it is also important to recognize the limits of predictions. Claims about change deserve critical inspection; we need to ask ourselves whether apples are being compared to apples - or to very different objects." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"Comparing series visually can be misleading […]. Local variation is hidden when scaling the trends. We first need to make the series stationary" (removing trend and/or seasonal components and/or differences in variability) and then compare changes over time. To do this, we log the series" (to equalize variability) and difference each of them by subtracting last year’s value from this year’s value." (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)

"[...] the First Principle for the analysis and presentation data: 'Show comparisons, contrasts, differences'. The fundamental analytical act in statistical reasoning is to answer the question Compared with what?". Whether we are evaluating changes over space or time, searching big data bases, adjusting and controlling for variables, designing experiments , specifying multiple regressions, or doing just about any kind of evidence-based reasoning, the essential point is to make intelligent and appropriate comparisons. Thus visual displays, if they are to assist thinking, should show comparisons." (Edward R Tufte, "Beautiful Evidence", 2006)

"What distinguishes data tables from graphics is explicit comparison and the data selection that this requires. While a data table obviously also selects information, this selection is less focused than a chart's on a particular comparison. To the extent that some figures in a table are visually emphasised. say in colour or size and style of print. the table is well on its way to becoming a chart. If you're making no comparisons - because you have no particular message and so need no selection" (in other words, if you are simply providing a database, number quarry or recycling facility) - tables are easier to use than charts." (Nicholas Strange, "Smoke and Mirrors: How to bend facts and figures to your advantage", 2007)

"Whereas charts generally focus on a trend or comparison, tables organize data for the reader to scan. Tables present data in an easy-read-format, or matrix. Tables arrange data in columns or rows so readers can make side-by-side comparisons. Tables work for many situations because they convey large amounts of data and have several variables for each item. Tables allow the reader to focus quickly on a specific item by scanning the matrix or to compare multiple items by scanning the rows or columns."  (Dennis K Lieu & Sheryl Sorby, "Visualization, Modeling, and Graphics for Engineering Design", 2009)

"[...] the human brain is not good at calculating surface sizes. It is much better at comparing a single dimension such as length or height. [...] the brain is also a hopelessly lazy machine." (Alberto Cairo, "The Functional Art", 2011)

"Histograms are often mistaken for bar charts but there are important differences. Histograms show distribution through the frequency of quantitative values" (y axis) against defined intervals of quantitative values(x axis). By contrast, bar charts facilitate comparison of categorical values. One of the distinguishing features of a histogram is the lack of gaps between the bars [...]" (Andy Kirk, "Data Visualization: A successful design process", 2012)

"Good design is an important part of any visualization, while decoration (or chart-junk) is best omitted. Statisticians should also be careful about comparing themselves to artists and designers; our goals are so different that we will fare poorly in comparison." (Hadley Wickham, "Graphical Criticism: Some Historical Notes", Journal of Computational and Graphical Statistics Vol. 22(1), 2013) 

"Comparisons are the lifeblood of empirical studies. We can’t determine if a medicine, treatment, policy, or strategy is effective unless we compare it to some alternative. But watch out for superficial comparisons: comparisons of percentage changes in big numbers and small numbers, comparisons of things that have nothing in common except that they increase over time, comparisons of irrelevant data. All of these are like comparing apples to prunes." (Gary Smith, "Standard Deviations", 2014)

"Further develop the situation or problem by covering relevant background. Incorporate external context or comparison points. Give examples that illustrate the issue. Include data that demonstrates the problem. Articulate what will happen if no action is taken or no change is made. Discuss potential options for addressing the problem. Illustrate the benefits of your recommended solution." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"One way to lie with statistics is to compare things - datasets, populations, types of products - that are different from one another, and pretend that they’re not. As the old idiom says, you can’t compare apples with oranges." (Daniel J Levitin, "Weaponized Lies", 2017)

"The second rule of communication is to know what you want to achieve. Hopefully the aim is to encourage open debate, and informed decision-making. But there seems no harm in repeating yet again that numbers do not speak for themselves; the context, language and graphic design all contribute to the way the communication is received. We have to acknowledge we are telling a story, and it is inevitable that people will make comparisons and judgements, no matter how much we only want to inform and not persuade. All we can do is try to pre-empt inappropriate gut reactions by design or warning." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"For numbers to be transparent, they must be placed in an appropriate context. Numbers must presented in a way that allows for fair comparisons." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"So what does it mean to tell an honest story? Numbers should be presented in ways that allow meaningful comparisons." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"A good test of how effective your data visualizations are: can you remove all or most of the numbers and still understand the visualization and make comparisons?" (Steve Wexler, "The Big Picture: How to use data visualization to make better decisions - faster", 2021)

"Clutter is the main issue to keep in mind when assessing whether a paired bar chart is the right approach. With too many bars, and especially when there are more than two bars for each category, it can be difficult for the reader to see the patterns and determine whether the most important comparison is between or within the different categories." (Jonathan Schwabish, "Better Data Visualizations: A guide for scholars, researchers, and wonks", 2021)

"For a chart to be truly insightful, context is crucial because it provides us with the visual answer to an important question - 'compared with what'? No number on its own is inherently big or small – we need context to make that judgement. Common contextual comparisons in charts are provided by time" ('compared with last year...') and place" ('compared with the north...'). With ranking, context is provided by relative performance" ('compared with our rivals...')." (Alan Smith, "How Charts Work: Understand and explain data with confidence", 2022)

📉Graphical Representation: Relevance (Just the Quotes)

"Summarization of statistical data into tabular form is an art rather than a routine following a set of formal rules. Tabulation inevitably implies a loss of detail. The original data are far too voluminous to be appreciated and understood; the significant details are mixed up with much that is irrelevant. The art of tabulation lies in the sacrifice of detail which is less significant for the purposes in hand so that what is really important can be emphasized. Tabulation implies classification, the grouping of items into classes according to various characteristics. And classification depends on clear and precise definitions." (Roy D G Allen, "Statistics for Economists", 1951)

"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes, information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"Quantitative techniques will be more likely to illuminate if the data analyst is guided in methodological choices by a substantive understanding of the problem he or she is trying to learn about. Good procedures in data analysis involve techniques that help to (a) answer the substantive questions at hand, (b) squeeze all the relevant information out of the data, and (c) learn something new about the world." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The information on a plot should be relevant to the goals of the analysis. This means that in choosing graphical methods we should match the capabilities of the methods to our needs in the context of each application. [...] Scatter plots, with the views carefully selected as in draftsman's displays, casement displays, and multiwindow plots, are likely to be more informative. We must be careful, however, not to confuse what is relevant with what we expect or want to find. Often wholly unexpected phenomena constitute our most important findings." (John M Chambers et al, "Graphical Methods for Data Analysis", 1983)

"There are two kinds of misrepresentation. In one. the numerical data do not agree with the data in the graph, or certain relevant data are omitted. This kind of misleading presentation. while perhaps hard to determine, clearly is wrong and can be avoided. In the second kind of misrepresentation, the meaning of the data is different to the preparer and to the user." (Anker V Andersen, "Graphing Financial Information: How accountants can use graphs to communicate", 1983)

"Maps used as charts do not need fine cartographic detail. Their purpose is to express ideas, explain relationships, or store data for consultation. Keep your maps simple. Edit out irrelevant detail. Without distortion, try to present the facts as the main feature of your map, which should serve only as a springboard for the idea you're trying to put across." (Bruce Robertson, "How to Draw Charts & Diagrams", 1988)

"Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal. If the visual task is contrast, comparison, and choice - as so often it is - then the more relevant information within eyespan, the better. Vacant, low-density displays, the dreaded posterization of data spread over pages and pages, require viewers to rely on visual memory - a weak skill - to make a contrast, a comparison, a choice." (Edward R Tufte, "Envisioning Information", 1990)

"Often many tracings are shown together. Extraneous parts of the tracings must be eliminated and relevant tracings should be placed in a logical order. Repetitious labels should be eliminated and labels added that will fully clarify your information." (Mary H Briscoe, "Preparing Scientific Illustrations: A guide to better posters, presentations, and publications" 2nd ed., 1995)

"Areas surrounding data-lines may generate unintentional optical clutter. Strong frames produce melodramatic but content-diminishing visual effects. [...] A good way to assess a display for unintentional optical clutter is to ask 'Do the prominent visual effects convey relevant content?'" (Edward R Tufte, "Beautiful Evidence", 2006)

"Evidence is evidence, whether words, numbers, images, din grams- still or moving. It is all information after all. For readers and viewers, the intellectual task remains constant regardless of the particular mode Of evidence: to understand and to reason about the materials at hand, and to appraise their quality, relevance. and integrity." (Edward R Tufte, "Beautiful Evidence", 2006)

"People tend to give greater weight to the data that they have just been exposed to than other relevant data. […] This phenomenon, where people give greater attention to recent or easily available data, is often referred to as an availability error." (Alan Graham, "Developing Thinking in Statistics", 2006)

"Making a presentation is a moral act as well as an intellectual activity. The use of corrupt manipulations and blatant rhetorical ploys in a report or presentation - outright lying, flagwaving, personal attacks, setting up phony alternatives, misdirection, jargon-mongering, evading key issues, feigning disinterested objectivity, willful misunderstanding of other points of view - suggests that the presenter lacks both credibility and evidence. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity." (Edward R Tufte, "Beautiful Evidence", 2006)

"It is important to pay heed to the following detail: a disadvantage of logarithmic diagrams is that a graphical integration is not possible, i.e., the area under the curve (the integral) is of no relevance." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"A beautiful visualization has a clear goal, a message, or a particular perspective on the information that it is designed to convey. Access to this information should be as straightforward as possible, without sacrificing any necessary, relevant complexity. [...] Most importantly, beautiful visualizations reflect the qualities of the data that they represent, explicitly revealing properties and relationships inherent and implicit in the source data. As these properties and relationships become available to the reader, they bring new knowledge, insight, and enjoyment."  (Noah Iliinsky, "On Beauty", [in "Beautiful Visualization"] 2010)

"[...] communicating with data is less often about telling a specific story and more like starting a guided conversation. It is a dialogue with the audience rather than a monologue. While some data presentations may share the linear approach of a traditional story, other data products (analytical tools, in particular) give audiences the flexibility for exploration. In our experience, the best data products combine a little of both: a clear sense of direction defined by the author with the ability for audiences to focus on the information that is most relevant to them. The attributes of the traditional story approach combined with the self-exploration approach leads to the guided safari analogy." (Zach Gemignani et al, "Data Fluency", 2014)

"Further develop the situation or problem by covering relevant background. Incorporate external context or comparison points. Give examples that illustrate the issue. Include data that demonstrates the problem. Articulate what will happen if no action is taken or no change is made. Discuss potential options for addressing the problem. Illustrate the benefits of your recommended solution." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"A well-designed graph clearly shows you the relevant end points of a continuum. This is especially important if you’re documenting some actual or projected change in a quantity, and you want your readers to draw the right conclusions. […]" (Daniel J Levitin, "Weaponized Lies", 2017)

"The relevance to data visualization is that we are always conveying a message to some extent, and in the case of associations between variables, that message is sometimes a step removed from the data itself. If you are making visualizations, be careful not to impose your own interpretation too much when showing associations. If you are reading them, don’t assume that the message accompanying the data is as sound and scientifically based as the data themselves." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"If the data that go into the analysis are flawed, the specific technical details of the analysis don’t matter. One can obtain stupid results from bad data without any statistical trickery. And this is often how bullshit arguments are created, deliberately or otherwise. To catch this sort of bullshit, you don’t have to unpack the black box. All you have to do is think carefully about the data that went into the black box and the results that came out. Are the data unbiased, reasonable, and relevant to the problem at hand? Do the results pass basic plausibility checks? Do they support whatever conclusions are drawn?" (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"What is the secret to getting people to use charts and dashboards? Personalization. Inserting the audience into the visualization, and making it especially meaningful and relevant to the user, never fails." (Steve Wexler, "The Big Picture: How to use data visualization to make better decisions - faster", 2021)

📉Graphical Representation: Parts-to-Whole (Just the Quotes)

"The pie or sector chart makes a comparison of various components with each other and with the whole. However, this type should be used sparingly, especially when there are many segments. It is not only difficult to compare area segments, but most difficult to label them properly. When there are many divisions of the data, a bar chart would give greater clarity." (Mary E Spear, "Charting Statistics", 1952)

"A drawing can show a true picture of both the situation as a whole and its separate components at a glance, and do the job better than could figures or the spoken word. In its essence, a chart is a medium of communication conveying a thought, an idea, a situation from one mind to another and not a work of art or a statistical table. The simpler, the more direct it is, the better it will perform that service which is its sole function." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"Without adequate planning, it is seldom possible to achieve either proper emphasis of each component element within the chart or a presentation that is pleasing in its entirely. Too often charts are developed around a single detail without sufficient regard for the work as a whole. Good chart design requires consideration of these four major factors: (1) size, (2) proportion, (3) position and margins, and (4) composition." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"A pie chart is comprised of a circle that is divided into segments by straight lines within the circle. The circle represents the total or whole amount. Each segment or wedge of the circle represents the proportion that a particular factor is of the total or whole amount. Thus, a pie chart in its entirety always represents whole amounts of either 100% or a total absolute number, such as 100 cents or 5,000 people. All of the segments of the pie when taken together (that is, in the aggregate) must add up to the total." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)

"If you want to dramatize comparisons in relation to the whole. use a pie chart. If you want to add coherence to the narrative, the pie chart also helps because it depicts a whole. If your main interest is in stressing the relationship of one factor to another, use bar charts. If you wish to achieve all these effects. you can use either type of chart. and decide on the basis of which one is more aesthetically or pictorially interesting." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)

"The bar graph and the column graph are popular because they are simple and easy to read. These are the most versatile of the graph forms. They can be used to display time series, to display the relationship between two items, to make a comparison among several items, and to make a comparison between parts and the whole (total). They do not appear to be as 'statistical', which is an advantage to those people who have negative attitudes toward statistics. The column graph shows values over time, and the bar graph shows values at a point in time. bar graph compares different items as of a specific time (not over time)." (Anker V Andersen, "Graphing Financial Information: How accountants can use graphs to communicate", 1983)

"There was a controversy [in the 1920s][...]about whether the divided bar chart or the pie chart was superior for portraying the parts of a whole. The contest appears to have ended in a draw. We conclude that neither graphical form should be used because other methods are demonstrably better." (William Cleveland & Robert McGill, "Graphical Perception: Theory, Experimentation, and Application to the Development of Graphical Models", Journal of the American Statistical Association 79, 1984)

"Area graphs are generally not used to convey specific values. Instead, they are most frequently used to show trends and relationships, to identify and/or add emphasis to specific information by virtue of the boldness of the shading or color, or to show parts-of-the-whole." (Robert L Harris, "Information Graphics: A Comprehensive Illustrated Reference", 1996)

"The unique thing you get with a pie chart is the concept of there being a whole and, thus, parts of a whole. But if the visual is difficult to read, is it worth it?" (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"Form simplification means simplifying relationships among the components of the whole, emphasizing the whole and reducing the relevance of individual components by standardizing and generalizing relationships. This results in an increased weight of useful information (signal) against useless information (noise)." (Jorge Camões, "Data at Work: Best practices for creating effective charts and information graphics in Microsoft Excel", 2016)

"The problem is that a pie chart does one thing well, and most people don’t use it for that one thing. Specifically, they’re great at giving you a fast and accurate estimate of the part-to-whole relationship for two of the slices. Other than that, pie charts are terrible. [...] The same strengths and shortcomings that apply to the pie chart also apply to the donut chart." (Steve Wexler, "The Big Picture: How to use data visualization to make better decisions - faster", 2021)

"Cohesion means ideas work together to build a unified whole, which helps conversation interlink in purposeful ways, and the basic parts adhere to grammar." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

📉Graphical Representation: Prediction (Just the Quotes)

"Factual science may collect statistics, and make charts. But its predictions are, as has been well said, but past history reversed." (John Dewey, "Art as Experience", 1934)

"The great trouble with all business data upon which the statisticians and economists base their forecasts is that they are ancient history before they ever become available. They pertain to conditions which existed some weeks or months previous. The figures for what is going on at the moment in all lines of business are never available. A business index, while of great interest and value, is always historical and never predictive." (Walter E Weld, "How to Chart; Facts from Figures with Graphs", 1959)

"In part, graphing data needs to be iterative because we often do not know what to expect of the data; a graph can help discover unknown aspects of the data, and once the unknown is known, we frequently find ourselves formulating a new question about the data. Even when we understand the data and are graphing them for presentation, a graph will look different from what we had expected; our mind's eye frequently does not do a good job of predicting what our actual eyes will see." (William S Cleveland, "The Elements of Graphing Data", 1985)

"Changing measures are a particularly common problem with comparisons over time, but measures also can cause problems of their own. [...] We cannot talk about change without making comparisons over time. We cannot avoid such comparisons, nor should we want to. However, there are several basic problems that can affect statistics about change. It is important to consider the problems posed by changing - and sometimes unchanging - measures, and it is also important to recognize the limits of predictions. Claims about change deserve critical inspection; we need to ask ourselves whether apples are being compared to apples - or to very different objects." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

Statistics can certainly pronounce a fact, but they cannot explain it without an underlying context, or theory. Numbers have an unfortunate tendency to supersede other types of knowing. […] Numbers give the illusion of presenting more truth and precision than they are capable of providing." (Ronald J Baker, "Measure what Matters to Customers: Using Key Predictive Indicators", 2006)

"Data visualization is a means to an end, not an end in itself. It's merely a bridge connecting the messenger to the receiver and its limitations are framed by our own inherent irrationalities, prejudices, assumptions, and irrational tastes. All these factors can undermine the consistency and reliability of any predicted reaction to a given visualization, but that is something we can't realistically influence." (Andy Kirk, "Data Visualization: A successful design process", 2012)

"The term shrinkage is used in regression modeling to denote two ideas. The first meaning relates to the slope of a calibration plot, which is a plot of observed responses against predicted responses. When a dataset is used to fit the model parameters as well as to obtain the calibration plot, the usual estimation process will force the slope of observed versus predicted values to be one. When, however, parameter estimates are derived from one dataset and then applied to predict outcomes on an independent dataset, overfitting will cause the slope of the calibration plot" (i.e., the shrinkage factor ) to be less than one, a result of regression to the mean. Typically, low predictions will be too low and high predictions too high. Predictions near the mean predicted value will usually be quite accurate. The second meaning of shrinkage is a statistical estimation method that preshrinks regression coefficients towards zero so that the calibration plot for new data will not need shrinkage as its calibration slope will be one." (Frank E. Harrell Jr., "Regression Modeling Strategies: With Applications to Linear Models, Logistic and Ordinal Regression, and Survival Analysis" 2nd Ed, 2015)

The first myth is that prediction is always based on time-series extrapolation into the future (also known as forecasting). This is not the case: predictive analytics can be applied to generate any type of unknown data, including past and present. In addition, prediction can be applied to non-temporal (time-based) use cases such as disease progression modeling, human relationship modeling, and sentiment analysis for medication adherence, etc. The second myth is that predictive analytics is a guarantor of what will happen in the future. This also is not the case: predictive analytics, due to the nature of the insights they create, are probabilistic and not deterministic. As a result, predictive analytics will not be able to ensure certainty of outcomes." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"Models are formal structures represented in mathematics and diagrams that help us to understand the world. Mastery of models improves your ability to reason, explain, design, communicate, act, predict, and explore." (Scott E Page, "The Model Thinker", 2018)

📉Graphical Representation: Details (Just the Quotes)

"Graphic methods convey to the mind a more comprehensive grasp of essential features than do written reports, because one can naturally gather interesting details from a picture in far less time than from a written description. Further than this, the examination of a picture allows one to make deductions of his own, while in the case of a written description the reader must, to a great degree, accept the conclusions of the author." (Allan C Haskell, "How to Make and Use Graphic Charts", 1919)

"It pays to keep wide awake in studying any graph. The thing looks so simple, so frank, and so appealing that the careless are easily fooled. [...] Data and formulae should be given along with the graph, so that the interested reader may look at the details if he wishes." (Michael J Moroney, "Facts from Figures", 1951)

"Simplicity, accuracy, appropriate size, proper proportion, correct emphasis, and skilled execution - these are the factors that produce the effective chart. To achieve simplicity your chart must be designed with a definite audience in mind, show only essential information. Technical terms should be absent as far as possible. And in case of doubt it is wiser to oversimplify than to make matters unduly complex. Be careful to avoid distortion or misrepresentation. Accuracy in graphics is more a matter of portraying a clear reliable picture than reiterating exact values. Selecting the right scales and employing authoritative titles and legends are as important as precision plotting. The right size of a chart depends on its probable use, its importance, and the amount of detail involved." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"Typically, data analysis is messy, and little details clutter it. Not only confounding factors, but also deviant cases, minor problems in measurement, and ambiguous results lead to frustration and discouragement, so that more data are collected than analyzed. Neglecting or hiding the messy details of the data reduces the researcher's chances of discovering something new." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Clear, detailed, and thorough labeling should be used to defeat graphical distortion and ambiguity. Write out explanations of the data on the graphic itself. Label important events in the data." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"There are some who argue that a graph is a success only if the important information in the data can be seen within a few seconds. While there is a place for rapidly-understood graphs, it is too limiting to make speed a requirement in science and technology, where the use of graphs ranges from, detailed, in-depth data analysis to quick presentation." (William S Cleveland, "The Elements of Graphing Data", 1985)

"Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding. Among the most powerful devices for reducing noise and enriching the content of displays is the technique of layering and separation, visually stratifying various aspects of the data." (Edward R Tufte, "Envisioning Information", 1990)

"Lurking behind chartjunk is contempt both for information and for the audience. Chartjunk promoters imagine that numbers and details are boring, dull, and tedious, requiring ornament to enliven. Cosmetic decoration, which frequently distorts the data, will never salvage an underlying lack of content. If the numbers are boring, then you've got the wrong numbers." (Edward R Tufte, "Envisioning Information", 1990)

"Diagrams are a means of communication and explanation, and they facilitate brainstorming. They serve these ends best if they are minimal. Comprehensive diagrams of the entire object model fail to communicate or explain; they overwhelm the reader with detail and they lack meaning." (Eric Evans, "Domain-Driven Design: Tackling complexity in the heart of software", 2003)

"Graphical design notations have been with us for a while [...] their primary value is in communication and understanding. A good diagram can often help communicate ideas about a design, particularly when you want to avoid a lot of details. Diagrams can also help you understand either a software system or a business process. As part of a team trying to figure out something, diagrams both help understanding and communicate that understanding throughout a team. Although they aren't, at least yet, a replacement for textual programming languages, they are a helpful assistant." (Martin Fowler, "UML Distilled: A Brief Guide to the Standard Object Modeling", 2004)

"Graphs are for the forest and tables are for the trees. Graphs give you the big picture and show you the trends; tables give you the details." (Naomi B Robbins, "Creating More effective Graphs", 2005)

"One of the easiest ways to display data badly is to display as little information as possible. This includes not labelling axes and titles adequately, and not giving units. In addition, information that is displayed can be obscured by including unnecessary and distracting details." (Jenny Freeman et al, "How to Display Data", 2008)

"Missing data is the blind spot of statisticians. If they are not paying full attention, they lose track of these little details. Even when they notice, many unwittingly sway things our way. Most ranking systems ignore missing values." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"Readability in visualization helps people interpret data and make conclusions about what the data has to say. Embed charts in reports or surround them with text, and you can explain results in detail. However, take a visualization out of a report or disconnect it from text that provides context (as is common when people share graphics online), and the data might lose its meaning; or worse, others might misinterpret what you tried to show." (Nathan Yau, "Data Points: Visualization That Means Something", 2013)

"The first rule of communication is to shut up and listen, so that you can get to know about the audience for your communication, whether it might be politicians, professionals or the general public. We have to understand their inevitable limitations and any misunderstandings, and fight the temptation to be too sophisticated and clever, or put in too much detail." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Dashboards are collections of several linked visualizations all in one place. The idea is very popular as part of business intelligence: having current data on activity summarized and presented all inone place. One danger of cramming a lot of disparate information into one place is that you will quickly hit information overload. Interactivity and small multiples are definitely worth considering as ways of simplifying the information a reader has to digest in a dashboard. As with so many other visualizations, layering the detail for different readers is valuable." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"However, just as in cooking, the details matter: the wrong spice can ruin the stew. In graphing data, different methods or graphical features can make it easier or harder to perceive and understand relationships or comparisons from the same data." (Michael Friendly & Howard Wainer, "A History of Data Visualization and Graphic Communication", 2021)

"A semantic approach to visualization focuses on the interplay between charts, not just the selection of charts themselves. The approach unites the structural content of charts with the context and knowledge of those interacting with the composition. It avoids undue and excessive repetition by instead using referential devices, such as filtering or providing detail-on-demand. A cohesive analytical conversation also builds guardrails to keep users from derailing from the conversation or finding themselves lost without context. Functional aesthetics around color, sequence, style, use of space, alignment, framing, and other visual encodings can affect how users follow the script." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"As we enter into certain types of analytical conversations, we expect the conversations to flow in a predictable and cohesive manner. A KPI dashboard, for example, uses redundant structures across specific dimensions or measures to convey information. A dashboard with a top-down exposition style provides high-level information first and clarifies downward, while a bottom-up dashboard starts with the details and clarifies them against the larger picture." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"Communication requires the ability to expand or contract a message based on norms within a given culture or language. Expansion provides more detail, sometimes adding in information that is culturally relevant or needed for the person to understand. Contraction preserves the same intent but discards information that isn't needed by that person. Some concepts in certain situations require greater detail than others." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

📉Graphical Representation: Decision-Making (Just the Quotes)

"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes. information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"Graphs can present internal accounting data effectively. Because one of the main functions of the accountant is to communicate accounting information to users. accountants should use graphs, at least to the extent that they clarify the presentation of accounting data. present the data fairly, and enhance management's ability to make a more informed decision. It has been argued that the human brain can absorb and understand images more easily than words and numbers, and, therefore, graphs may be better communicative devices than written reports or tabular statements." (Anker V Andersen, "Graphing Financial Information: How accountants can use graphs to communicate", 1983)

"Dashboards and visualization are cognitive tools that improve your 'span of control' over a lot of business data. These tools help people visually identify trends, patterns and anomalies, reason about what they see and help guide them toward effective decisions. As such, these tools need to leverage people's visual capabilities. With the prevalence of scorecards, dashboards and other visualization tools now widely available for business users to review their data, the issue of visual information design is more important than ever." (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)

"By showing recent change in relation to many past changes, sparklines provide a context for nuanced analysis - and, one hopes, better decisions. [...] Sparklines efficiently display and narrate binary data (presence/absence, occurrence/non-occurrence, win/loss). [...] Sparklines can simultaneously accommodate several variables. [...] Sparklines can narrate on-going results detail for any process producing sequential binary outcomes." (Edward R Tufte, "Beautiful Evidence", 2006)

"A good chart can tell a story about the data, helping you understand relationships among data so you can make better decisions. The wrong chart can make a royal mess out of even the best data set." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"A data story starts out like any other story, with a beginning and a middle. However, the end should never be a fixed event, but rather a set of options or questions to trigger an action from the audience. Never forget that the goal of data storytelling is to encourage and energize critical thinking for business decisions." (James Richardson, 2017)

"Most of us have difficulty figuring probabilities and statistics in our heads and detecting subtle patterns in complex tables of numbers. We prefer vivid pictures, images, and stories. When making decisions, we tend to overweight such images and stories, compared to statistical information. We also tend to misunderstand or misinterpret graphics." (Daniel J Levitin, "Weaponized Lies", 2017)

"The second rule of communication is to know what you want to achieve. Hopefully the aim is to encourage open debate, and informed decision-making. But there seems no harm in repeating yet again that numbers do not speak for themselves; the context, language and graphic design all contribute to the way the communication is received. We have to acknowledge we are telling a story, and it is inevitable that people will make comparisons and judgements, no matter how much we only want to inform and not persuade. All we can do is try to pre-empt inappropriate gut reactions by design or warning." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Well-designed data graphics provide readers with deeper and more nuanced perspectives, while promoting the use of quantitative information in understanding the world and making decisions." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

📉Graphical Representation: Metaphor (Just the Quotes)

"Every metaphor is the tip of a submerged model. […] Use of theoretical models resembles the use of metaphors in requiring analogical transfer of a vocabulary. Metaphor and model-making reveal new relationships; both are attempts to pour new content into old bottles." (Max Black," Models and Metaphors", 1962)

"One should employ a metaphor in science only when there is good evidence that an important similarity or analogy exists between its primary and secondary subjects. One should seek to discover more about the relevant similarities or analogies, always considering the possibility that there are no important similarities or analogies, or alternatively, that there are quite distinct similarities for which distinct terminology should be introduced. One should try to discover what the 'essential' features of the similarities or analogies are, and one should try to assimilate one’s account of them to other theoretical work in the same subject area - that is, one should attempt to explicate the metaphor." (Richard Boyd, "Metaphor and Theory Change: What Is ‘Metaphor’ a Metaphor For?", 1979)

"The essence of a graphic display is that a set of numbers having both magnitudes and an order are represented by an appropriate visual metaphor - the magnitude and order of the metaphorical representation match the numbers. We can display data badly by ignoring or distorting this concept." (Howard Wainer, "How to Display Data Badly", The American Statistician Vol. 38(2), 1984) 

"Despite the prevailing use of graphs as metaphors for communicating and reasoning about dependencies, the task of capturing informational dependencies by graphs is not at all trivial." (Judea Pearl, "Probabilistic Reasoning in Intelligent Systems: Network of Plausible Inference", 1988)

"Perhaps our ultimate understanding of scientific topics is measured in terms of our ability to generate metaphoric pictures of what is going on. Maybe understanding is coming up with metaphoric pictures." (Per Bak, "How Nature Works: the science of self-organized criticality", 1996)

"Make use of a simple data metaphor. Regardless of the concept you are trying to convey with an information graphic, you must make sure that the visual metaphor (i.e., a circle to represent a whole, as with a pie chart) be clear and logical. Don’t get so caught up in being clever that you make illogical comparisons or use unclear metaphors. In other words, don’t make your readers have to think too hard to get the point. They’ll appreciate you for it!" (Jennifer George-Palilonis," A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast", 2006)

"Specific numbers, visual descriptions of objects or events and identifiable locations don’t always jump out, and a graphic may not always present itself right away. A good graphics reporter will often discover graphics potential in less obvious ways. Is the explanation in a story getting bogged down and hard to follow? If so, can the information be organized differently? Perhaps in a more graphic manner? Is there information that hat can be conveyed conceptually to put a thought or idea into a more visual perspective? Visual metaphors (or 'data metaphors' in the case of mathematical or quantifiable information) often make it easier for people to digest information." (Jennifer George-Palilonis," A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast", 2006)

"All graphics by definition employ metaphors, but some are more metaphorical than others. Sometimes the metaphor escapes from its graphical cage, takes on a life of its own and provides exciting deception opportunities." (Nicholas Strange, "Smoke and Mirrors: How to bend facts and figures to your advantage", 2007)

"[…] a graph is nothing but a visual metaphor. To be truthful, it must correspond closely to the phenomena it depicts: longer bars or bigger pie slices must correspond to more, a rising line must correspond to an increasing amount. If a graphical depiction of data does not faithfully follow this principle, it is almost sure to be misleading. But the metaphoric attachment of a graphic goes farther than this. The character of the depiction ism a necessary and sufficient condition for the character of the data. When the data change, so too must their depiction; but when the depiction changes very little, we assume that the data, likewise, are relatively unchanging. If this convention is not followed, we are usually misled." (Howard Wainer, "Graphic Discovery: A trout in the milk and other visuals" 2nd, 2008)

"All sorts of metaphorical interpretations are culturally ingrained. An astute designer will think about these possible interpretations and work with them, rather than against them." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"Visual metaphors are about integrating a certain visual quality in your work that somehow conveys that extra bit of connection between the data, the design, and the topic. It goes beyond just the choice of visual variable, though this will have a strong influence. Deploying the best visual metaphor is something that really requires a strong design instinct and a certain amount of experience." (Andy Kirk, "Data Visualization: A successful design process", 2012)

📉Graphical Representation: Action (Just the Quotes)

"The types of graphics used in operating a business fall into three main categories: diagrams, maps, and charts. Diagrams, such as organization diagrams, flow diagrams, and networks, are usually intended to graphically portray how an activity should be, or is being, accomplished, and who is responsible for that accomplishment. Maps such as route maps, location maps, and density maps, illustrate where an activity is, or should be, taking place, and what exists there. [...] Charts such as line charts, column charts, and surface charts, are normally constructed to show the businessman how much and when. Charts have the ability to graphically display the past, present, and anticipated future of an activity. They can be plotted so as to indicate the current direction that is being followed in relationship to what should be followed. They can indicate problems and potential problems, hopefully in time for constructive corrective action to be taken." (Robert D Carlsen & Donald L Vest, "Encyclopedia of Business Charts", 1977)

"Part of the strategy of regression modelling is to improve the model until the residuals look 'structureless', or like a simple random sample. They should only contain structure that is already taken into account (such as nonconstant variance) or imposed by the fitting process itself. By plotting them against a variety of original and derived variables, we can look for systematic patterns that relate to the model's adequacy. Although we talk about graphics for use after the model is fit, if problems with the fit are discovered at this stage of the analysis, We should take corrective action and refit the equation or a modified form of it." (John M Chambers et al, "Graphical Methods for Data Analysis", 1983)

"We can gain further insight into what makes good plots by thinking about the process of visual perception. The eye can assimilate large amounts of visual information, perceive unanticipated structure, and recognize complex patterns; however, certain kinds of patterns are more readily perceived than others. If we thoroughly understood the interaction between the brain, eye, and picture, we could organize displays to take advantage of the things that the eye and brain do best, so that the potentially most important patterns are associated with the most easily perceived visual aspects in the display." (John M Chambers et al, "Graphical Methods for Data Analysis", 1983)

"Many of the applications of visualization in this book give the impression that data analysis consists of an orderly progression of exploratory graphs, fitting, and visualization of fits and residuals. Coherence of discussion and limited space necessitate a presentation that appears to imply this. Real life is usually quite different. There are blind alleys. There are mistaken actions. There are effects missed until the very end when some visualization saves the day. And worse, there is the possibility of the nearly unmentionable: missed effects." (William S Cleveland, "Visualizing Data", 1993)

"Anyone who has seen, and especially used, a highly responsive interactive visualization tool will be struck by two features. First, that a mere rearrangement of how the data is displayed can lead to a surprising degree of additional insight into that data. Second, that the very property of interactivity can considerably enhance that tool's effectiveness, especially if the computer's response follows a user's action virtually immediately, say within a fraction of a second." (Robert Spence, "Information Visualization", 2001)

"All good KPIs that I have come across, that have made a difference, had the CEO’s constant attention, with daily calls to the relevant staff. [...] A KPI should tell you about what action needs to take place. [...] A KPI is deep enough in the organization that it can be tied down to an individual. [...] A good KPI will affect most of the core CSFs and more than one BSC perspective. [...] A good KPI has a flow on effect." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"Many management reports are not a management tool; they are merely memorandums of information. As a management tool, management reports should encourage timely action in the right direction, by reporting on those activities the Board, management, and staff need to focus on. The old adage 'what gets measured gets done' still holds true." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"A persuasive visualization primarily serves the relationship between the designer and the reader. It is useful when the designer wishes to change the reader’s mind about something. It represents a very specific point of view, and advocates a change of opinion or action on the part of the reader. In this category of visualization, the data represented is specifically chosen for the purpose of supporting the designer’s point of view, and is presented carefully so as to convince the reader of same." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"Data alone isn’t valuable. In fact, it can be expensive in time and resources to manage and maintain. The analysis of this data is closer to something that is valuable. A clearly communicated analysis starts to transform a reflection of the world into knowledge in the minds of people. Even so, knowledge alone does not make your organization better. It is the decisions and actions of people - based on this data-sourced knowledge - that is the goal. But these decisions are seldom made in a vacuum. In most organizations, decisions are a collaborative, social experience. People come together to discuss options, review their knowledge of the situation, and arrive at a path to go down. Herein is one of the great powers of effective data products: They can shape and guide these discussions. Conclusions are seldom clear-cut, even when there is data to support a direction." (Zach Gemignani et al, "Data Fluency", 2014)

"Data captures actions and characteristics of the real world and transforms them into something that can be examined and explored after the fact." (Zach Gemignani et al, "Data Fluency", 2014)

"Just because data is visualized doesn’t necessarily mean that it is accurate, complete, or indicative of the right course of action. Exhibiting a healthy skepticism is almost always a good thing." (Phil Simon, "The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions", 2014)

"Further develop the situation or problem by covering relevant background. Incorporate external context or comparison points. Give examples that illustrate the issue. Include data that demonstrates the problem. Articulate what will happen if no action is taken or no change is made. Discuss potential options for addressing the problem. Illustrate the benefits of your recommended solution." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"If you simply present data, it’s easy for your audience to say, Oh, that’s interesting, and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not. This elicits a more productive reaction from your audience, which can lead to a more productive conversation - one that might never have been started if you hadn’t recommended the action in the first place." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"A data story starts out like any other story, with a beginning and a middle. However, the end should never be a fixed event, but rather a set of options or questions to trigger an action from the audience. Never forget that the goal of data storytelling is to encourage and energize critical thinking for business decisions." (James Richardson, 2017)

"Indicators represent a way of 'distilling' the larger volume of data collected by organizations. As data become bigger and bigger, due to the greater span of control or growing complexity of operations, data management becomes increasingly difficult. Actions and decisions are greatly influenced by the nature, use and time horizon (e.g., short or long-term) of indicators." (Fiorenzo Franceschini et al, "Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators", 2019)

"The intended endpoint or destination of a data story is to guide an audience toward a better understanding and appreciation of your main point or insight, which hopefully leads to discussion, action, and change. However, if you have several divergent findings and try to combine them into a single data story, you may run the risk of confusing your audience or overwhelming them with too much information. To tell a cohesive data story, you must prioritize and limit what you focus on. Sometimes an insight deserves its own data story rather than being appended to the narrative of another insight." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)

📉Graphical Representation: Designers (Just the Quotes)

"The numerous design possibilities include several varieties of line graphs that are geared to particular types of problems. The design of a graph should be adapted to the type of data being structured. The data might be percentages, index numbers, frequency distributions, probability distributions, rates of change, numbers of dollars, and so on. Consequently, the designer must be prepared to structure his graph accordingly." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"Because ease of use is the purpose, this ratio of function to conceptual complexity is the ultimate test of system design. Neither function alone nor simplicity alone defines a good design. [...] Function, and not simplicity, has always been the measure of excellence for its designers." (Fred P Brooks, "The Mythical Man-Month: Essays", 1975)

"The interior decoration of graphics generates a lot of ink that does not tell the viewer anything new. The purpose of decoration varies - to make the graphic appear more scientific and precise, to enliven the display, to give the designer an opportunity to exercise artistic skills. Regardless of its cause, it is all non-data-ink or redundant data-ink, and it is often chartjunk."  (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"Good design protects you from the need for too many highly accurate components in the system. But such design principles are still, to this date, ill-understood and need to be researched extensively. Not that good designers do not understand this intuitively, merely it is not easily incorporated into the design methods you were taught in school. Good minds are still needed in spite of all the computing tools we have developed." (Richard Hamming, "The Art of Doing Science and Engineering: Learning to Learn", 1997)

"There is no end to the information we can use. A 'good' map provides the information we need for a particular purpose - or the information the mapmaker wants us to have. To guide us, a map’s designers must consider more than content and projection; any single map involves hundreds of decisions about presentation." (Peter Turchi, "Maps of the Imagination: The writer as cartographer", 2004)

"For a given dataset there is not a great deal of advice which can be given on content and context. hose who know their own data should know best for their specific purposes. It is advisable to think hard about what should be shown and to check with others if the graphic makes the desired impression. Design should be let to designers, though some basic guidelines should be followed: consistency is important (sets of graphics should be in similar style and use equivalent scaling); proximity is helpful (place graphics on the same page, or on the facing page, of any text that refers to them); and layout should be checked (graphics should be neither too small nor too large and be attractively positioned relative to the whole page or display)." (Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)

"The main goal of data visualization is its ability to visualize data, communicating information clearly and effectively. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex dataset by communicating its key aspects in a more intuitive way. Yet designers often tend to discard the balance between design and function, creating gorgeous data visualizations which fail to serve its main purpose - communicate information." (Vitaly Friedman, "Data Visualization and Infographics", Smashing Magazine, 2008)

"Designers are responsible for the project’s fit and finish, that is, specifying the geometry and sizes of components so they properly mate with each other and are ergonomically and aesthetically acceptable within the operating environment." (Dennis K Lieu & Sheryl Sorby, "Visualization, Modeling, and Graphics for Engineering Design", 2009)

"Having a purposeless or poorly performing dashboard is more common than not. This happens when the underlying architecture is not designed properly to support the needs of dashboard interaction. There is an obvious disconnect between the design of the data warehouse and the design of the dashboards. The people who design the data warehouse do not know what the dashboard will do; and the people who design the dashboards do not know how the data warehouse was designed, resulting in a lack of cohesion between the two. A similar disconnect can also exist between the dashboard designer and the business analyst, resulting in a dashboard that may look beautiful and dazzling but brings very little business value." (Nils H Rasmussen et al, "Business Dashboards: A visual catalog for design and deployment", 2009)

"Be aware that bar charts provide ample opportunities for chart junk. The space within the bars is enticingly empty and it is tempting to put images or textures in the background. Some designers even swap out the standard bars for graphics." (Brian Suda, "A Practical Guide to Designing with Data", 2010)

"All sorts of metaphorical interpretations are culturally ingrained. An astute designer will think about these possible interpretations and work with them, rather than against them." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"A persuasive visualization primarily serves the relationship between the designer and the reader. It is useful when the designer wishes to change the reader’s mind about something. It represents a very specific point of view, and advocates a change of opinion or action on the part of the reader. In this category of visualization, the data represented is specifically chosen for the purpose of supporting the designer’s point of view, and is presented carefully so as to convince the reader of same." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"[...] visual art, primarily serves the relationship between the designer and the data. [...] it often entails unidirectional encoding of information, meaning that the reader may not be able to decode the visual presentation to understand the underlying information. [...] visual art merely translates the data into a visual form. The designer may intend only to condense it, translate it into a new medium, or make it beautiful; she may not intend for the reader to be able to extract anything from it other than enjoyment." (Noah Iliinsky & Julie Steel, "Designing Data Visualizations", 2011)

"Information design, when successful - whether in print, on the web, or in the environment - represents the functional balance of the meaning of the information, the skills and inclinations of the designer, and the perceptions, education, experience, and needs of the audience." (Joel Katz, "Designing Information: Human factors and common sense in information design", 2012)

"Good design is an important part of any visualization, while decoration (or chart-junk) is best omitted. Statisticians should also be careful about comparing themselves to artists and designers; our goals are so different that we will fare poorly in comparison." (Hadley Wickham, "Graphical Criticism: Some Historical Notes", Journal of Computational and Graphical Statistics Vol. 22(1), 2013)

"Developing a clear understanding of the requirements of a particular target audience is a tricky problem for a designer. While it might seem obvious to you that it would be a good idea to understand requirements, it’s a common pitfall for designers to cut corners by making assumptions rather than actually engaging with any target users. " (Tamara Munzner, "Visualization Analysis and Design", 2014)

"Usually, diagrams contain some noise - information unrelated to the diagram’s primary goal. Noise is decorations, redundant, and irrelevant data, unnecessarily emphasized and ambiguous icons, symbols, lines, grids, or labels. Every unnecessary element draws attention away from the central idea that the designer is trying to share. Noise reduces clarity by hiding useful information in a fog of useless data. You may quickly identify noise elements if you can remove them from the diagram or make them less intense and attractive without compromising the function." (Vasily Pantyukhin, "Principles of Design Diagramming", 2015)

"Another problem is that while data visualizations may appear to be objective, the designer has a great deal of control over the message a graphic conveys. Even using accurate data, a designer can manipulate how those data make us feel. She can create the illusion of a correlation where none exists, or make a small difference between groups look big." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)