"Graphic representation by means of charts depends upon the superposition of special lines or curves upon base lines drawn or ruled in a standard manner. For the economic construction of these charts as well as their correct use it is necessary that the standard rulings be correctly designed." (Allan C Haskell, "How to Make and Use Graphic Charts", 1919)
"Without adequate planning, it is seldom possible to achieve either proper emphasis of each component element within the chart or a presentation that is pleasing in its entirely. Too often charts are developed around a single detail without sufficient regard for the work as a whole. Good chart design requires consideration of these four major factors: (1) size, (2) proportion, (3) position and margins, and (4) composition." (Anna C Rogers, "Graphic Charts Handbook", 1961)
"An organization chart is a graphic device that uses pictorial methods to show qualitative information about an organization. [...] The organization chart can be used to show one or more of three things: (1) What the various staff positions in the organization are, how they are structurally related to each other and the span of control and chain of command within the organization. (2) What the different units of the organization are and how they are arranged and related to each other. (3) What the various functions are within the organization and how they are organized and related." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)
"Understanding is accomplished through: (a) the use of relative size of the shapes used in the graphic; (b) the positioning of the graphic-line forms; (c) shading; (d) the use of scales of measurement; and (e) the use of words to label the forms in the graphic. In addition. in order for a person to attach meaning to a graphic it must also be simple, clear, and appropriate." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)
"The bar of a bar chart has two aspects that can be used to visually decode quantitative information-size (length and area) and the relative position of the end of the bar along the common scale. The changing sizes of the bars is an important and imposing visual factor; thus it is important that size encode something meaningful. The sizes of bars encode the magnitudes of deviations from the baseline. If the deviations have no important interpretation, the changing sizes are wasted energy and even have the potential to mislead." (William S. Cleveland, "Graphical Methods for Data Presentation: Full Scale Breaks, Dot Charts, and Multibased Logging", The American Statistician Vol. 38 (4) 1984)
"The full break results in a graph with two juxtaposed panels. This use of juxtaposition to provide a full scale break, with each panel having a fill frame and its own scales, shows the scale break about as forcefully as possible and discourages mental visual connections by viewers and actual connections by authors." (William S. Cleveland, "Graphical Methods for Data Presentation: Full Scale Breaks, Dot Charts, and Multibased Logging", The American Statistician Vol. 38 (4) 1984)
"When a graph is constructed, quantitative and categorical information is encoded, chiefly through position, size, symbols, and color. When a person looks at a graph, the information is visually decoded by the person's visual system. A graphical method is successful only if the decoding process is effective. No matter how clever and how technologically impressive the encoding, it is a failure if the decoding process is a failure. Informed decisions about how to encode data can be achieved only through an understanding of the visual decoding process, which is called graphical perception." (William S Cleveland, "The Elements of Graphing Data", 1985)
"Simplicity in design can be recognized in visualizations that are clear, easy to understand, uncluttered, and impactful. Nonessential items are removed from these visualizations so that the data stands out, giving it space and removing distractions. Simplicity in design pays careful attention to the overall layout and positioning of individual components, the balance of charts and text elements, and the choice of colors, fonts, and icons, as well as the clarity with which all of these elements communicate to the audience." (Andy Kriebel & Eva Murray, "#MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time", 2018)
"While visuals are an essential part of data storytelling, data visualizations can serve a variety of purposes from analysis to communication to even art. Most data charts are designed to disseminate information in a visual manner. Only a subset of data compositions is focused on presenting specific insights as opposed to just general information. When most data compositions combine both visualizations and text, it can be difficult to discern whether a particular scenario falls into the realm of data storytelling or not." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)
"People do care about how they are measured. What can we do about this? If you are in the position to measure something, think about whether measuring it will change people’s behaviors in ways that undermine the value of your results. If you are looking at quantitative indicators that others have compiled, ask yourself: Are these numbers measuring what they are intended to measure? Or are people gaming the system and rendering this measure useless?" (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)
"Ensure you build into your data literacy strategy learning on data quality. If the individuals who are using and working with data do not understand the purpose and need for data quality, we are not sitting in a strong position for great and powerful insight. What good will the insight be, if the data has no quality within the model?" (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)
"A well-designed dashboard needs to provide a similar experience; information cannot be placed just anywhere on the dashboard. Charts that relate to one another are usually positioned close to one another. Important charts often appear larger and more visually prominent than less important ones. In other words, there are natural sizes for how a dashboard comprises charts based on the task and context." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)
"The idiom of parallel coordinates is an approach for visualizing many quantitative attributes at once using spatial position. As the name suggests, the axes are placed parallel to each other, rather than perpendicularly at right angles. While an item is shown with a dot in a scatterplot, with parallel coordinates a single item is represented by a jagged line that zigzags through the parallel axes, crossing each axis exactly once at the location of the item’s value for the associated attribute. " (Tamara Munzner, "Visualization Analysis and Design", 2014)
"The idiom of scatterplots encodes two quantitative value variables using both the vertical and horizontal spatial position channels, and the mark type is necessarily a point. Scatterplots are effective for the abstract tasks of providing overviews and characterizing distributions, and specifically for finding outliers and extreme values. Scatterplots are also highly effective for the abstract task of judging the correlation between two attributes. With this visual encoding, that task corresponds the easy perceptual judgement of noticing whether the points form a line along the diagonal. The stronger the correlation, the closer the points fall along a perfect diagonal line; positive correlation is an upward slope, and negative is downward." (Tamara Munzner, "Visualization Analysis and Design", 2014)
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