"Unfortunately, just collecting the data in one place and making it easily available isn’t enough. When operational data from transactions is loaded into the data warehouse, it often contains missing or inaccurate data. How good or bad the data is a function of the amount of input checking done in the application that generates the transaction. Unfortunately, many deployed applications are less than stellar when it comes to validating the inputs. To overcome this problem, the operational data must go through a 'cleansing' process, which takes care of missing or out-of-range values. If this cleansing step is not done before the data is loaded into the data warehouse, it will have to be performed repeatedly whenever that data is used in a data mining operation." (Joseph P Bigus,"Data Mining with Neural Networks: Solving business problems from application development to decision support", 1996)
"Dashboards and visualization are cognitive tools that improve your 'span of control' over a lot of business data. These tools help people visually identify trends, patterns and anomalies, reason about what they see and help guide them toward effective decisions. As such, these tools need to leverage people's visual capabilities. With the prevalence of scorecards, dashboards and other visualization tools now widely available for business users to review their data, the issue of visual information design is more important than ever." (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)
"The chaos without a data strategy is not as obvious, but the indicators abound: dirty data, redundant data, inconsistent data, the inability to integrate, poor performance, terrible availability, little accountability, users who are increasingly dissatisfied with the performance of IT, and the general feeling that things are out of control." (Sid Adelman et al, "Data Strategy", 2005)
"A good data strategy is not determined by what data is readily or potentially available – it’s about what your business wants to achieve, and how data can help you get there." (Bernard Marr, "Data Strategy", 2017)
"Data Lake induces accessibility and catalyzes availability. It warrants data discovery platforms to soak the data trends at a horizontal scale and produce visual insights. It largely cuts down the time that goes into data preparation and exhaustive data analysis." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)
"The desire to collect as much data as possible must be balanced with an approximation of which data sources are useful to address a business issue. It is worth mentioning that often the value of internal data is high. Most internal data has been cleansed and transformed to suit the mission. It should not be overlooked simply because of the excitement of so much other available data." (Mike Fleckenstein & Lorraine Fellows, "Modern Data Strategy", 2018)
"Using data science, we can uncover the important patterns in a data set, and these patterns can reveal the important attributes in the domain. The reason why data science is used in so many domains is that it doesn’t matter what the problem domain is: if the right data are available and the problem can be clearly defined, then data science can help." (John D Kelleher & Brendan Tierney, "Data Science", 2018)
"It’s important to look at multiple hypotheses. If your initial hypothesis isn’t supported, you’ll have little direction for moving forward. […] Thinking through viable alternative hypotheses will help you get a sense of where to find data in your organization. […] start by brainstorming. Think about the information that may be available. Is there a way it might be relevant? What sources are available to you?" (Shonna D Watters et al, "The Practical Guide for HR Analytics: Using data to inform, transform, and empower HR decisions", 2019)
"DataOps requires that data scientists, data analysts, and data engineers have quick access to data, tools, and infrastructure to eliminate bottlenecks. That is, they need to be able to access, add, or modify data quickly by themselves. We term this availability to data self-service. Through self-service, data analytics professionals can create data products in far less time than with traditional approaches." (Harvinder Atwal, "Practical DataOps: Delivering Agile Data Science at Scale", 2020)
"Timeliness means that information is available when it is needed. Most managers function in a dynamic environment of change, demands updated and current information. Computerised information systems have the ability to gather, sort, analyse, store, retrieve, and transmit large amounts of information in a very short period of time. Completeness of information is the extent to which information is all there." (C S V Murthy, "Data and Businesss Analytics", 2020)
"At first, we threw all of this data into a pit called the 'data lake'. But we soon discovered that merely throwing data into a pit was a pointless exercise. To be useful - to be analyzed - data needed to (1) be related to each other and (2) have its analytical infrastructure carefully arranged and made available to the end user. Unless we meet these two conditions, the data lake turns into a swamp, and swamps start to smell after a while. [...] In a data swamp, data just sits there are no one uses it. In the data swamp, data just rots over time." (Bill Inmon et al, "Building the Data Lakehouse", 2021)
"The term data governance is used for the processes and responsibilities that define, manage, and enforce access, privacy, availability, and security of the organization’s data. It typically includes a set of policies, rules, and data classifications and functionality to monitor and enforce compliance. As stated earlier, we use the term AI governance in a broader sense, also including AI artefacts." (Eberhard Hechler et al, "Data Fabric and Data Mesh Approaches with AI", 2023)
"Be aware that data product is not the same thing as data as a product. Data as a product describes the idea that data owners treat data as a fully contained product that they are responsible for, rather than a byproduct of a process that others manage, and should make the data available to other domains and consumers. Data product refers to the architecture of implementing data as a product." (James Serra, "Deciphering Data Architectures", 2024)
"The data fabric architecture is an evolution of the modern data warehouse (MDW) architecture: an advanced layer built onto the MDW to enhance data accessibility, security, discoverability, and availability. [...] The most important aspect of the data fabric philosophy is that a data fabric solution can consume any and all data within the organization." (James Serra, "Deciphering Data Architectures", 2024)
"Timeliness captures the degree to which data is available when needed and reflects the relevant time frame of the underlying phenomena." (William Smith, "Soda Core for Modern Data Quality and Observability: The Complete Guide for Developers and Engineers", 2025)

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