📊Business Intelligence: Data Storytelling (Definitions)

"A narrative way of describing a scenario, product idea, or strategy intended to provide a real-world context to promote decision making and better understanding." (Steven Haines, "The Product Manager's Desk Reference", 2008)

[storytelling:] "A method of communicating and sharing ideas, experiences and knowledge in a specific context." (Darren Dalcher, "Making Sense of IS Failures", Encyclopedia of Information Science and Technology 2nd Ed., 2009)

"A method of explaining a series of events through narrative." (Jonathan Ferrar et al, "The Power of People: Learn How Successful Organizations Use Workforce Analytics To Improve Business Performance", 2017)

"using a combination of data facts and a qualitative 'story' that provides effective communication of a business message." (Daniel J. Power & Ciara Heavin, "Data-Based Decision Making and Digital Transformation", 2018)

"Data storytelling can be defined as a structured approach for communicating data insights using narrative elements and explanatory visuals." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)

[storytelling:] "The social and cultural activity of sharing stories, with great application to journalism." (Georgios Vassis et al, "Review and Evaluation of Systems Supporting Data Journalism", 2021)

"Data storytelling forms a compelling narrative by putting data in context to show the challenges, insights and solutions of a specific business problem. It normally highlights a series of changes or trends over time through linked visualizations that combine to tell a story." (Sisense) [source]

"Data storytelling is a method of visually presenting data to make it more understandable and easy to digest. Visualizations such as charts and graphs guide users toward a conclusion about their data and empower them to make a decision based on that conclusion." (Logi Analytics) [source]

"Data storytelling is a methodology for communicating information, tailored to a specific audience, with a compelling narrative. It is the last ten feet of your data analysis and arguably the most important aspect." (Nugit) [source]

"Data storytelling is the practice of building a narrative around a set of data and its accompanying visualizations to help convey the meaning of that data in a powerful and compelling fashion." (TDWI)