24 December 2015

🪙Business Intelligence: Data Marts (Just the Quotes)

"There are four levels of data in the architected environment - the operational level, the atomic (or the data warehouse) level, the departmental (or the data mart) level, and the individual level. These different levels of data are the basis of a larger architecture called the corporate information factory (CIF). The operational level of data holds application-oriented primitive data only and primarily serves the high-performance transaction-processing community. The data-warehouse level of data holds integrated, historical primitive data that cannot be updated. In addition, some derived data is found there. The departmental or data mart level of data contains derived data almost exclusively. The departmental or data mart level of data is shaped by end-user requirements into a form specifically suited to the needs of the department. And the individual level of data is where much heuristic analysis is done." (William H Inmon, "Building the Data Warehouse" 4th Ed., 2005)

"If you think of a Data Mart as a store of bottled water, cleansed and packaged and structured for easy consumption, the Data Lake is a large body of water in a more natural state. The contents of the Data Lake stream in from a source to fill the lake, and various users of the lake can come to examine, dive in, or take samples." (James Dixon 2010)

"Many organizations need to create data warehouses—massive data stores of timeseries data for decision support. Data are imported from various external and internal resources and are cleansed and organized in a manner consistent with the organization’s needs. After the data are populated in the data warehouse, data marts can be loaded for a specific area or department. Alternatively, data marts can be created first, as needed, and then integrated into an EDW." (Ramesh Sharda et al, "Business Intelligence: A Managerial Perspective on Analytics" 3rd Ed., 2014)

"Whereas a data warehouse combines databases across an entire enterprise, a data mart is usually smaller and focuses on a particular subject or department. A data mart is a subset of a data warehouse, typically consisting of a single subject area (e.g., marketing, operations). A data mart can be either dependent or independent. A dependent data mart is a subset that is created directly from the data warehouse. It has the advantages of using a consistent data model and providing quality data. [...] An independent data mart is a small warehouse designed for a strategic business unit (SBU) or a department, but its source is not an EDW." (Ramesh Sharda et al, "Business Intelligence: A Managerial Perspective on Analytics" 3rd Ed., 2014)

"If you think of a Data Mart as a store of bottled water, cleansed and packaged and structured for easy consumption, the Data Lake is a large body of water in a more natural state. [...] The contents of the Data Lake stream in from a source to fill the lake, and various users of the lake can come to examine, dive in, or take samples." (James Dixon, "Pentaho, Hadoop, and Data Lakes", 2010) [sorce] [first known usage]

"Data mart: A subset of a data warehouse that’s usually oriented to a business group or process rather than enterprise-wide views. They have value as part of the overall enterprise data architecture, but can cause problems when they sprout uncontrolled as data silos with their own data definitions, creating data shadow systems." (Rick Sherman, "Business Intelligence Guidebook: From Data Integration to Analytics, 2015)

"Data marts promised to be quicker and cheaper to build, and provided many more benefits - including the benefit of actually being able to finish building them! The data mart was primarily a backlash to the big, cumbersome CDW projects, with the key difference being that its scope was limited to a single business group rather than the entire enterprise. Of course, that shortcut did speed things up, but at the expense of obtaining agreement on consistent data definitions, thereby guaranteeing data silos." (Rick Sherman, "Business Intelligence Guidebook: From Data Integration to Analytics, 2015)

"There are, however, many problems with independent data marts. Independent data marts: (1) Do not have data that can be reconciled with other data marts (2) Require their own independent integration of raw data (3) Do not provide a foundation that can be built on whenever there are future analytical needs." (William H Inmon & Daniel Linstedt, "Data Architecture: A Primer for the Data Scientist: Big Data, Data Warehouse and Data Vault", 2015)

"The data warehouse approach is also referred to as data marts with the usual distinction that a data mart serves a single department in an organization, while a data warehouse serves the larger organization integrating across multiple departments. Regardless of their scope, from the architectural modeling perspective they both have similar characteristics." (Zhamak Dehghani,"Data Mesh: Delivering Data-Driven Value at Scale", 2021) 

"Data marts are subject-oriented databases typically aligned with a particular business unit like sales, finance, or marketing. These are some-times called 'functional data marts' since they support specific business functions. Data marts accelerate business processes by allowing access to relevant information in a more timely nature since they are not aggregating the volume and variety (many data sources) that an EDW does. However, they are more transformed or normalized than an ODS." (Scott Burk et al, It’s All Analytics - Part II: Designing an Integrated AI, Analytics, and Data Science Architecture for Your Organization, 2022)

"Some sources try to distinguish the differences of data marts and EDWs by size. Size is a consequence and not a determinant. While EDWs are normally much larger, they are larger due to the fact they are pulling data from many sources and across business functions." (Scott Burk et al, It’s All Analytics - Part II: Designing an Integrated AI, Analytics, and Data Science Architecture for Your Organization, 2022)

"Traditional data stores used for analytics, such as data marts and data ware-houses, followed an ETL process, extract first by making a copy from the source, then transformations are made upon this copy, and then the data is loaded into the target system. ETL tools require processing engines for running transformations prior to loading data into a destination. Running these engines performing transformations before the load phase results in a more complex data replication process." (Scott Burk et al, It’s All Analytics - Part II: Designing an Integrated AI, Analytics, and Data Science Architecture for Your Organization, 2022)

"Data marts are used in most data warehouse approaches and focus on the data of a specific area, department, or domain of the business. A data warehouse focuses on building an SSOT for all data. A data warehouse can be made up of data marts (bottom-up approach), or data marts can be created from the data warehouse (top-down approach). In either case, data marts are smaller and less complicated than the data warehouse. As they only contain a subset of the data, data marts are often easier and quicker to establish. They are often managed by the departments the data mart focuses on." (Olivier Mertens & Breght Van Baelen, "Azure Data and AI Architect Handbook", 2023)

22 December 2015

🪙Business Intelligence: Lakehouses (Just the Quotes)

"A data lakehouse is an amalgamation of the best components from both data lakes and data warehouses. A data lakehouse implements data structure and data management features from data warehouses into a cost-effective storage like a data lake. It tries to combine the best from both worlds - data lake - based Big Data analytics and a data warehouse." (Bhadresh Shiyal, "Beginning Azure Synapse Analytics: Transition from Data Warehouse to Data Lakehouse", 2021) 

"A defining characteristic of the data lakehouse architecture is allowing direct access to data as files while retaining the valuable properties of a data warehouse. Just do both!" (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"Once you combine the data lake along with analytical infrastructure, the entire infrastructure can be called a data lakehouse. [...] The data lake without the analytical infrastructure simply becomes a data swamp. And a data swamp does no one any good." (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"The data lakehouse architecture presents an opportunity comparable to the one seen during the early years of the data warehouse market. The unique ability of the lakehouse to manage data in an open environment, blend all varieties of data from all parts of the enterprise, and combine the data science focus of the data lake with the end user analytics of the data warehouse will unlock incredible value for organizations. [...] The lakehouse architecture equally makes it natural to manage and apply models where the data lives." (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"With the data lakehouse, it is possible to achieve a level of analytics and machine learning that is not feasible or possible any other way. But like all architectural structures, the data lakehouse requires an understanding of architecture and an ability to plan and create a blueprint." (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"The lakehouse provides a key advantage over the modern data warehouse by eliminating the need to have two places to store the same data." (Rukmani Gopalan, "The Cloud Data Lake: A Guide to Building Robust Cloud Data Architecture", 2022)

"Delta Lake is one solution for building data lakehouses, an open data architecture combining the best of data warehouses and data lakes." (Bennie Haelen & Dan Davis, "Delta Lake: Up and Running Modern Data Lakehouse Architectures with Delta Lake", 2024)

"It is very important to understand that data mesh is a concept, not a technology. It is all about an organizational and cultural shift within companies. The technology used to build a data mesh could follow the modern data warehouse, data fabric, or data lakehouse architecture - or domains could even follow different architectures." (James Serra, "Deciphering Data Architectures", 2024)

"The term data lakehouse is a portmanteau (blend) of data lake and data warehouse. [...] The concept of a lakehouse is to get rid of the relational data warehouse and use just one repository, a data lake, in your data architecture." (James Serra, "Deciphering Data Architectures", 2024)

"The lakehouse combines the best elements of data lakes and data warehouses for OLAP workloads. It merges the scalability and flexibility of data lakes with the management features and performance optimization of data warehouses. [...] A lakehouse eliminates the need for disjointed systems and provides a single, coherent platform for all forms of data analysis. Lakehouses enhance the performance of data queries and simplify data management, making it easier for organizations to derive insights from their data." (Denny Lee et al, "Delta Lake: The Definitive Guide", 2025)

🪙Business Intelligence: Data Lakes (Just the Quotes)

"If you think of a Data Mart as a store of bottled water, cleansed and packaged and structured for easy consumption, the Data Lake is a large body of water in a more natural state. [...] The contents of the Data Lake stream in from a source to fill the lake, and various users of the lake can come to examine, dive in, or take samples." (James Dixon, "Pentaho, Hadoop, and Data Lakes", 2010) [sorce] [first known usage]

"A data lake represents an environment that collects and stores large volumes of structured and unstructured datasets, typically in their original, unaltered forms. More than a data depository, the data lake architecture enables the various users and data science teams to conduct data exploration and related analytical activities." (EMC Education Services, "Data Science & Big Data Analytics", 2015)

"A data lake strategy supports the introduction of a separate analytics environment that off-loads the analytics being done today on your overly expensive data warehouse. This separate analytics environment provides the data science team an on-demand, fail-fast environment for quickly ingesting and analyzing a wide variety of data sources in an attempt to address immediate business opportunities independent of the data warehouse's production schedule and service level agreement (SLA) rules." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"At its core, it is a data storage and processing repository in which all of the data in an organization can be placed so that every internal and external systems', partners', and collaborators' data flows into it and insights spring out. [...] Data Lake is a huge repository that holds every kind of data in its raw format until it is needed by anyone in the organization to analyze." (Beulah S Purra & Pradeep Pasupuleti, "Data Lake Development with Big Data", 2015) 

"Having multiple data lakes replicates the same problems that were created with multiple data warehouses - disparate data siloes and data fiefdoms that don't facilitate sharing of the corporate data assets across the organization. Organizations need to have a single data lake from which they can source the data for their BI/data warehousing and analytic needs. The data lake may never become the 'single version of the truth' for the organization, but then again, neither will the data warehouse. Instead, the data lake becomes the 'single or central repository for all the organization's data' from which all the organization's reporting and analytic needs are sourced." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"[...] the real power of the data lake is to enable advanced analytics or data science on the detailed and complete history of data in an attempt to uncover new variables and metrics that are better predictors of business performance." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"The data lake is not an incremental enhancement to the data warehouse, and it is NOT data warehouse 2.0. The data lake enables entirely new capabilities that allow your organization to address data and analytic challenges that the data warehouse could not address." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"Unfortunately, some organizations are replicating the bad data warehouse practice by creating special-purpose data lakes - data lakes to address a specific business need. Resist that urge! Instead, source the data that is needed for that specific business need into an 'analytic sandbox' where the data scientists and the business users can collaborate to find those data variables and analytic models that are better predictors of the business performance. Within the 'analytic sandbox', the organization can bring together (ingest and integrate) the data that it wants to test, build the analytic models, test the model's goodness of fit, acquire new data, refine the analytic models, and retest the goodness of fit." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"A data lake is a storage repository that holds a very large amount of data, often from diverse sources, in native format until needed. In some respects, a data lake can be compared to a staging area of a data warehouse, but there are key differences. Just like a staging area, a data lake is a conglomeration point for raw data from diverse sources. However, a staging area only stores new data needed for addition to the data warehouse and is a transient data store. In contrast, a data lake typically stores all possible data that might be needed for an undefined amount of analysis and reporting, allowing analysts to explore new data relationships. In addition, a data lake is usually built on commodity hardware and software such as Hadoop, whereas traditional staging areas typically reside in structured databases that require specialized servers." (Mike Fleckenstein & Lorraine Fellows, "Modern Data Strategy", 2018)

"A data warehouse follows a pre-built static structure to model source data. Any changes at the structural and configuration level must go through a stringent business review process and impact analysis. Data lakes are very agile. Consumption or analytical layer can be modified to fit in the model requirements. Consumers of a data lake are not constant; therefore, schema and modeling lies at the liberty of analysts and scientists." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data in the data lake should never get disposed. Data driven strategy must define steps to version the data and handle deletes and updates from the source systems." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data governance policies must not enforce constraints on data - Data governance intends to control the level of democracy within the data lake. Its sole purpose of existence is to maintain the quality level through audits, compliance, and timely checks. Data flow, either by its size or quality, must not be constrained through governance norms. [...] Effective data governance elevates confidence in data lake quality and stability, which is a critical factor to data lake success story. Data compliance, data sharing, risk and privacy evaluation, access management, and data security are all factors that impact regulation." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data Lake induces accessibility and catalyzes availability. It warrants data discovery platforms to soak the data trends at a horizontal scale and produce visual insights. It largely cuts down the time that goes into data preparation and exhaustive data analysis." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data Lake is a single window snapshot of all enterprise data in its raw format, be it structured, semi-structured, or unstructured. Starting from curating the data ingestion pipeline to the transformation layer for analytical consumption, every aspect of data gets addressed in a data lake ecosystem. It is supposed to hold enormous volumes of data of varied structures." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data swamp, on the other hand, presents the devil side of a lake. A data lake in a state of anarchy is nothing but turns into a data swamp. It lacks stable data governance practices, lacks metadata management, and plays weak on ingestion framework. Uncontrolled and untracked access to source data may produce duplicate copies of data and impose pressure on storage systems." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data warehousing, as we are aware, is the traditional approach of consolidating data from multiple source systems and combining into one store that would serve as the source for analytical and business intelligence reporting. The concept of data warehousing resolved the problems of data heterogeneity and low-level integration. In terms of objectives, a data lake is no different from a data warehouse. Both are primary advocates of terms like 'single source of truth' and 'central data repository'." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"At first, we threw all of this data into a pit called the 'data lake'. But we soon discovered that merely throwing data into a pit was a pointless exercise. To be useful - to be analyzed - data needed to (1) be related to each other and (2) have its analytical infrastructure carefully arranged and made available to the end user. Unless we meet these two conditions, the data lake turns into a swamp, and swamps start to smell after a while. [...] In a data swamp, data just sits there are no one uses it. In the data swamp, data just rots over time." (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"Data lake architecture suffers from complexity and deterioration. It creates complex and unwieldy pipelines of batch or streaming jobs operated by a central team of hyper-specialized data engineers. It deteriorates over time. Its unmanaged datasets, which are often untrusted and inaccessible, provide little value. The data lineage and dependencies are obscured and hard to track." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"When it comes to data lakes, some things usually stay constant: the storage and processing patterns. Change could come in any of the following ways: Adding new components and processing or consumption patterns to respond to new requirements. […] Optimizing existing architecture for better cost or performance" (Rukmani Gopalan, "The Cloud Data Lake: A Guide to Building Robust Cloud Data Architecture", 2022)

"Delta Lake is a transactional storage software layer that runs on top of an existing data lake and adds RDW-like features that improve the lake’s reliability, security, and performance. Delta Lake itself is not storage. In most cases, it’s easy to turn a data lake into a Delta Lake; all you need to do is specify, when you are storing data to your data lake, that you want to save it in Delta Lake format (as opposed to other formats, like CSV or JSON)." (James Serra, "Deciphering Data Architectures", 2024)

"Data Lakes embrace a schema-on-read approach, storing vast volumes of raw or lightly processed data in native formats with minimal upfront constraints. This design significantly enhances ingestion velocity and accommodates diverse, unstructured, or semi-structured datasets. However, enforcing data quality at scale becomes more complex, as traditional static constraints are absent." (William Smith, "Great Expectations for Modern Data Quality: The Complete Guide for Developers and Engineers", 2025) 

 

17 December 2015

🪙Business Intelligence: Decision-Making (Just the Quotes)

"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes, information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor." (Donald T Campbell, "Assessing the impact of planned social change", 1976)

"The greater the uncertainty, the greater the amount of decision making and information processing. It is hypothesized that organizations have limited capacities to process information and adopt different organizing modes to deal with task uncertainty. Therefore, variations in organizing modes are actually variations in the capacity of organizations to process information and make decisions about events which cannot be anticipated in advance." (John K Galbraith, "Organization Design", 1977)

"So we pour in data from the past to fuel the decision-making mechanisms created by our models, be they linear or nonlinear. But therein lies the logician's trap: past data from real life constitute a sequence of events rather than a set of independent observations, which is what the laws of probability demand. [...] It is in those outliers and imperfections that the wildness lurks." (Peter L Bernstein, "Against the Gods: The Remarkable Story of Risk", 1996)

"Delay time, the time between causes and their impacts, can highly influence systems. Yet the concept of delayed effect is often missed in our impatient society, and when it is recognized, it’s almost always underestimated. Such oversight and devaluation can lead to poor decision making as well as poor problem solving, for decisions often have consequences that don’t show up until years later. Fortunately, mind mapping, fishbone diagrams, and creativity/brainstorming tools can be quite useful here." (Stephen G Haines, "The Manager's Pocket Guide to Strategic and Business Planning", 1998)

"Blissful data consist of information that is accurate, meaningful, useful, and easily accessible to many people in an organization. These data are used by the organization’s employees to analyze information and support their decision-making processes to strategic action. It is easy to see that organizations that have reached their goal of maximum productivity with blissful data can triumph over their competition. Thus, blissful data provide a competitive advantage.". (Margaret Y Chu, "Blissful Data", 2004)

"Dashboards and visualization are cognitive tools that improve your 'span of control' over a lot of business data. These tools help people visually identify trends, patterns and anomalies, reason about what they see and help guide them toward effective decisions. As such, these tools need to leverage people's visual capabilities. With the prevalence of scorecards, dashboards and other visualization tools now widely available for business users to review their data, the issue of visual information design is more important than ever." (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)

"Decision-makers process priors incorrectly in several ways. First, people tend to assess probability from the representativeness of an outcome rather than from its frequency. When supporting information is added to make an outcome more coherent and congruent with a representative mental image, people tend to judge the outcome more probable, even though the added qualifications and constraints by definition make it less probable. […] Second, humans often judge relative probability of outcomes by assessing similarity rather than frequency. […] Third, when given worthless evidence in a Bayesian framework, people tend to ignore prior probabilities and use the worthless evidence." (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)

"Human decision-making in the face of uncertainty is not only prone to error, it is also biased against Bayesian principles. We are not randomly suboptimal in our decisions. We are systematically suboptimal. (Leland Wilkinson, "The Grammar of Graphics" 2nd Ed., 2005)

"If you simply present data, it’s easy for your audience to say, Oh, that’s interesting, and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not. This elicits a more productive reaction from your audience, which can lead to a more productive conversation - one that might never have been started if you hadn’t recommended the action in the first place." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"All human storytellers bring their subjectivity to their narratives. All have bias, and possibly error. Acknowledging and defusing that bias is a vital part of successfully using data stories. By debating a data story collaboratively and subjecting it to critical thinking, organizations can get much higher levels of engagement with data and analytics and impact their decision making much more than with reports and dashboards alone." (James Richardson, 2017)

"An actionable task means that it is possible to act on its result. That action might be to present a useful result to a decision maker or to proceed to a next step in a different result. An answer is actionable when it no longer needs further work to make sense of it." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Business intelligence tools can only present the facts. Removing biases and other errors in decision making are dynamics of company culture that affect how well business intelligence is used." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The problem is when biases and inaccurate data also get filtered into the gut. In this case, the gut-feel decision making should be supported with objective data, or errors in decision making may occur." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake. Decisions are made at every level of the organization, beginning with individual professional contributors and frontline supervisors. These apparently low-level decisions are extremely important in a knowledge-based organization." (Zach Gemignani et al, "Data Fluency", 2014)

"Apart from the secondary benefits of digital data, which are many, such as faster and cheaper information collection and distribution, the primary benefit is better decision making based on evidence. Despite our intellectual powers, when we allow our minds to become disconnected from reliable information about the world, we tend to screw up and make bad decisions." (Stephen Few, "Signal: Understanding What Matters in a World of Noise", 2015) 

"Probabilities allow us to quantify future events and are an important aid to rational decision making. Without them, we can become seduced by anecdotes and stories." (Daniel J Levitin, "Weaponized Lies", 2017)

"The goal of data science is to improve decision making by basing decisions on insights extracted from large data sets. As a field of activity, data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting nonobvious and useful patterns from large data sets. It is closely related to the fields of data mining and machine learning, but it is broader in scope." (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"The second rule of communication is to know what you want to achieve. Hopefully the aim is to encourage open debate, and informed decision-making. But there seems no harm in repeating yet again that numbers do not speak for themselves; the context, language and graphic design all contribute to the way the communication is received. We have to acknowledge we are telling a story, and it is inevitable that people will make comparisons and judgements, no matter how much we only want to inform and not persuade. All we can do is try to pre-empt inappropriate gut reactions by design or warning." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Information relevance refers to the extent to which information is appropriate for the decision-making situation facing the manager. Extraneous or extra information distracts the decision-maker from the assigned task and information overload frustrates the decision-maker and impairs the decision-making process. Relevant information must pertain to the problems, decisions and responsibilities of the recipient." (C S V Murthy, "Data and Businesss Analytics", 2020)

"Information that is complete means information that covers key issues and is sufficient to support the decision-making situation at hand without critical omissions. The more complete a body of information, is obviously, the more expensive it is to develop and maintain. Care must also be taken not to provide extra information than needed, due to its expense, and not to provide so much information that the recipient will suffer from information overload (information indigestion)." (C S V Murthy, "Data and Businesss Analytics", 2020)

"The concept of programmed decisions is important because the ultimate (and unachievable) goal of information systems is to provide purely programmed decisions. Because this is not possible, we seek to provide the optimum type of information to the human decision-maker, who then makes non-programmable decisions. Decisions lend themselves to programming techniques if they are repetitive and routine, and if a procedurs can be worked out for handling them so that each is neither an ad hoc decision nor one to be treated as a new situation each time it arises." (C S V Murthy, "Data and Businesss Analytics", 2020)

"Our machines are helpers, not decision makers. Their insights are not the final word in the discussion, merely the work of our most nimble observers who can ramp up time spent on analysis by factors that our counterparts even a generation ago would have a hard time believing." (Kate Strachnyi, "ColorWise: A Data Storyteller’s Guide to the Intentional Use of Color", 2023)

"The goal of using data visualization to make better and faster decisions may lead people to think that any data visualization that is not immediately understood is a failure. Yes, a good visualization should allow you to see things that you might have missed, and to glean insights faster, but you still have to think." (Steve Wexler, "The Big Picture: How to use data visualization to make better decisions - faster", 2021)

"Current decision-making in business suffers from insight gaps. Organizations invest in data and analytics, hoping that will provide them with insights that they can use to make decisions, but in reality, there are many challenges and obstacles that get in the way of that process. One of the biggest challenges is that these organizations tend to focus on technology and hard skills only. They are definitely important, but you will not automatically get insights and better decisions with hard skills alone. Using data to make better data-informed decisions requires not only hard skills but also soft skills as well as mindsets." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

"Decision-makers are constantly provided data in the form of numbers or insights, or similar. The challenge is that we tend to believe every number or piece of data we hear, especially when it comes from a trusted source. However, even if the source is trusted and the data is correct, insights from the data are created when we put it in context and apply meaning to it. This means that we may have put incorrect meaning to the data and then made decisions based on that, which is not ideal. This is why anyone involved in the process needs to have the skills to think critically about the data, to try to understand the context, and to understand the complexity of the situation where the answer is not limited to just one specific thing. Critical thinking allows individuals to assess limitations of what was presented, as well as mitigate any cognitive bias that they may have." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

"Data literacy is something that affects everyone and every organization. The more people who can debate, analyze, work with, and use data in their daily roles, the better data-informed decision-making will be." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

🪙Business Intelligence: Business Intelligence (Just the Quotes)

"A key sign of successful business intelligence is the degree to which it impacts business performance." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Business intelligence tools can only present the facts. Removing biases and other errors in decision making are dynamics of company culture that affect how well business intelligence is used." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Successful business intelligence is influenced by both technical aspects and organizational aspects. In general, companies rate organizational aspects (such as executive level sponsorship) as having a higher impact on success than technical aspects. And yet, even if you do everything right from an organizational perspective, if you don’t have high quality, relevant data, your BI initiative will fail." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The data architecture is the most important technical aspect of your business intelligence initiative. Fail to build an information architecture that is flexible, with consistent, timely, quality data, and your BI initiative will fail. Business users will not trust the information, no matter how powerful and pretty the BI tools. However, sometimes it takes displaying that messy data to get business users to understand the importance of data quality and to take ownership of a problem that extends beyond business intelligence, to the source systems and to the organizational structures that govern a company’s data." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"There is one crucial aspect of extending the reach of business intelligence that has nothing to do with technology and that is Relevance. Understanding what information someone needs to do a job or to complete a task is what makes business intelligence relevant to that person. Much of business intelligence thus far has been relevant to power users and senior managers but not to front/line workers, customers, and suppliers." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Data migration is not just about moving data from one place to another; it should be focused on: realizing all the benefits promised by the new system when you entertained the concept of new software in the first place; creating the improved enterprise performance that was the driver for the project; importing the best, the most appropriate and the cleanest data you can so that you enhance business intelligence; maintaining all your regulatory, legal and governance compliance criteria; staying securely in control of the project." (John Morris, "Practical Data Migration", 2009)

"Data warehousing, as we are aware, is the traditional approach of consolidating data from multiple source systems and combining into one store that would serve as the source for analytical and business intelligence reporting. The concept of data warehousing resolved the problems of data heterogeneity and low-level integration. In terms of objectives, a data lake is no different from a data warehouse. Both are primary advocates of terms like 'single source of truth' and 'central data repository'." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Dashboards are collections of several linked visualizations all in one place. The idea is very popular as part of business intelligence: having current data on activity summarized and presented all in one place. One danger of cramming a lot of disparate information into one place is that you will quickly hit information overload. Interactivity and small multiples are definitely worth considering as ways of simplifying the information a reader has to digest in a dashboard. As with so many other visualizations, layering the detail for different readers is valuable." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"The way we explore data today, we often aren't constrained by rigid hypothesis testing or statistical rigor that can slow down the process to a crawl. But we need to be careful with this rapid pace of exploration, too. Modern business intelligence and analytics tools allow us to do so much with data so quickly that it can be easy to fall into a pitfall by creating a chart that misleads us in the early stages of the process." (Ben Jones, "Avoiding Data Pitfalls: How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations", 2020) 

See also: the [definitions] and the [index] of similar posts.

14 December 2015

🪙Business Intelligence: Datasets (Just the Quotes)

"Of course statistical graphics, just like statistical calculations, are only as good as what goes into them. An ill-specified or preposterous model or a puny data set cannot be rescued by a graphic (or by calculation), no matter how clever or fancy. A silly theory means a silly graphic." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"No matter what the data, and no matter how the values are arranged and presented, you must always use some method of analysis to come up with an interpretation of the data.
While every data set contains noise, some data sets may contain signals. Therefore, before you can detect a signal within any given data set, you must first filter out the noise." (Donald J Wheeler," Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Since the average is a measure of location, it is common to use averages to compare two data sets. The set with the greater average is thought to ‘exceed’ the other set. While such comparisons may be helpful, they must be used with caution. After all, for any given data set, most of the values will not be equal to the average." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Without meaningful data there can be no meaningful analysis. The interpretation of any data set must be based upon the context of those data." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Largeness comes in different forms and has many different effects. Whereas some tasks remain easy, others become obstinately difficult. Largeness is not just an increase in dataset size. [...] Largeness may mean more complexity - more variables, more detail (additional categories, special cases), and more structure (temporal or spatial components, combinations of relational data tables). Again this is not so much of a problem with small datasets, where the complexity will be by definition limited, but becomes a major problem with large datasets. They will often have special features that do not fit the standard case by variable matrix structure well-known to statisticians." (Antony Unwin et al [in "Graphics of Large Datasets: Visualizing a Million"], 2006)

"There are plenty of graphical displays that work well for small datasets and that can be found in the commonly available software packages, but they do not automatically scale up. Dotplots, scatterplots, and parallel coordinate plots all suffer from overplotting with large datasets; just think of drawing a scatterplot of a million points." (Antony Unwin et al [in "Graphics of Large Datasets: Visualizing a Million"], 2006)

"Enabling insight into large and complex datasets is a prevalent theme in current visualization research for which different approaches are pursued. Topology-based methods are built on the idea of abstracting characteristic structures such as the topological skeleton from the data and to construct the visualization accordingly." (Helwig Hauser et al [Eds.], "Topology-based Methods in Visualization", 2007)

"Most mainstream data-mining techniques ignore the fact that real-world datasets are combinations of underlying data, and build single models from them. If such datasets can first be separated into the components that underlie them, we might expect that the quality of the models will improve significantly. (David Skillicorn, "Understanding Complex Datasets: Data Mining with Matrix Decompositions", 2007)

"For a given dataset there is not a great deal of advice which can be given on content and context. hose who know their own data should know best for their specific purposes. It is advisable to think hard about what should be shown and to check with others if the graphic makes the desired impression. Design should be let to designers, though some basic guidelines should be followed: consistency is important (sets of graphics should be in similar style and use equivalent scaling); proximity is helpful (place graphics on the same page, or on the facing page, of any text that refers to them); and layout should be checked (graphics should be neither too small nor too large and be attractively positioned relative to the whole page or display)."(Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)

"Graphical displays are often constructed to place principal focus on the individual observations in a dataset, and this is particularly helpful in identifying both the typical positions of data points and unusual or influential cases. However, in many investigations, principal interest lies in identifying the nature of underlying trends and relationships between variables, and so it is often helpful to enhance graphical displays in ways which give deeper insight into these features. This can be very beneficial both for small datasets, where variation can obscure underlying patterns, and large datasets, where the volume of data is so large that effective representation inevitably involves suitable summaries." (Adrian W Bowman, "Smoothing Techniques for Visualisation" [in "Handbook of Data Visualization"], 2008)

"The main goal of data visualization is its ability to visualize data, communicating information clearly and effectively. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex dataset by communicating its key aspects in a more intuitive way. Yet designers often tend to discard the balance between design and function, creating gorgeous data visualizations which fail to serve its main purpose - communicate information." (Vitaly Friedman, "Data Visualization and Infographics", Smashing Magazine, 2008)

"There are two main reasons for using graphic displays of datasets: either to present or to explore data. Presenting data involves deciding what information you want to convey and drawing a display appropriate for the content and for the intended audience. [...] Exploring data is a much more individual matter, using graphics to find information and to generate ideas.Many displays may be drawn. They can be changed at will or discarded and new versions prepared, so generally no one plot is especially important, and they all have a short life span." (Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)

"To extract useful information from such large and structured data sets, a first step is to be able to visualize their structure, identifying interesting patterns, trends, and complex relationships between the items. The main idea of visual data exploration is to produce a representation of the data in such a way that the human eye can gain insight into their structure and patterns." (George Michailidis, "Data Visualization Through Their Graph Representations" [in "Handbook of Data Visualization"], 2008)

"[...] the form of a technological object must depend on the tasks it should help with. This is one of the most important principles to remember when dealing with infographics and visualizations: The form should be constrained by the functions of your presentation. There may be more than one form a data set can adopt so that readers can perform operations with it and extract meanings, but the data cannot adopt any form. Choosing visual shapes to encode information should not be based on aesthetics and personal tastes alone." (Alberto Cairo, "The Functional Art", 2011)

"If you look too hard at a set of data, you will find something - but it might not generalize beyond the data you’re looking at. This is referred to as overfitting a dataset. Data mining techniques can be very powerful, and the need to detect and avoid overfitting is one of the most important concepts to grasp when applying data mining to real problems. The concept of overfitting and its avoidance permeates data science processes, algorithms, and evaluation methods." (Foster Provost & Tom Fawcett, "Data Science for Business", 2013)

"No subjective metric can escape strategic gaming [...] The possibility of mischief is bottomless. Fighting ratings is fruitless, as they satisfy a very human need. If one scheme is beaten down, another will take its place and wear its flaws. Big Data just deepens the danger. The more complex the rating formulas, the more numerous the opportunities there are to dress up the numbers. The larger the data sets, the harder it is to audit them." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"Visualization can be appreciated purely from an aesthetic point of view, but it’s most interesting when it’s about data that’s worth looking at. That’s why you start with data, explore it, and then show results rather than start with a visual and try to squeeze a dataset into it. It’s like trying to use a hammer to bang in a bunch of screws. […] Aesthetics isn’t just a shiny veneer that you slap on at the last minute. It represents the thought you put into a visualization, which is tightly coupled with clarity and affects interpretation." (Nathan Yau, "Data Points: Visualization That Means Something", 2013)

"Most people start working with data from exactly the wrong end. They begin with a data set, then apply their favorite tools and techniques to it. The result is narrow questions and shallow arguments. Starting with data, without first doing a lot of thinking, without having any structure, is a short road to simple questions and unsurprising results. We don’t want unsurprising - we want knowledge. [...] As professionals working with data, our domain of expertise has to be the full problem, not merely the columns to combine, transformations to apply, and models to fit. Picking the right techniques has to be secondary to asking the right questions. We have to be proficient in both to make a difference." (Max Shron, "Thinking with Data: How to Turn Information into Insights", 2014)

"Big Data allows us to meaningfully zoom in on small segments of a dataset to gain new insights on who we are." (Seth Stephens-Davidowitz, "Everybody Lies: What the Internet Can Tell Us About Who We Really Are", 2017)

"Effects without an understanding of the causes behind them, on the other hand, are just bunches of data points floating in the ether, offering nothing useful by themselves. Big Data is information, equivalent to the patterns of light that fall onto the eye. Big Data is like the history of stimuli that our eyes have responded to. And as we discussed earlier, stimuli are themselves meaningless because they could mean anything. The same is true for Big Data, unless something transformative is brought to all those data sets… understanding." (Beau Lotto, "Deviate: The Science of Seeing Differently", 2017)

"One way to lie with statistics is to compare things - datasets, populations, types of products - that are different from one another, and pretend that they’re not. As the old idiom says, you can’t compare apples with oranges." (Daniel J Levitin, "Weaponized Lies", 2017)

"There are other problems with Big Data. In any large data set, there are bound to be inconsistencies, misclassifications, missing data - in other words, errors, blunders, and possibly lies. These problems with individual items occur in any data set, but they are often hidden in a large mass of numbers even when these numbers are generated out of computer interactions." (David S Salsburg, "Errors, Blunders, and Lies: How to Tell the Difference", 2017)

"Creating effective visualizations is hard. Not because a dataset requires an exotic and bespoke visual representation - for many problems, standard statistical charts will suffice. And not because creating a visualization requires coding expertise in an unfamiliar programming language [...]. Rather, creating effective visualizations is difficult because the problems that are best addressed by visualization are often complex and ill-formed. The task of figuring out what attributes of a dataset are important is often conflated with figuring out what type of visualization to use. Picking a chart type to represent specific attributes in a dataset is comparatively easy. Deciding on which data attributes will help answer a question, however, is a complex, poorly defined, and user-driven process that can require several rounds of visualization and exploration to resolve." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Data analysis and data mining are concerned with unsupervised pattern finding and structure determination in data sets. The data sets themselves are explicitly linked as a form of representation to an observational or otherwise empirical domain of interest. 'Structure' has long been understood as symmetry which can take many forms with respect to any transformation, including point, translational, rotational, and many others. Symmetries directly point to invariants, which pinpoint intrinsic properties of the data and of the background empirical domain of interest. As our data models change, so too do our perspectives on analysing data." (Fionn Murtagh, "Data Science Foundations: Geometry and Topology of Complex Hierarchic Systems and Big Data Analytics", 2018)

"[…] creating effective visualizations is difficult because the problems that are best addressed by visualization are often complex and ill-formed. The task of figuring out what attributes of a dataset are important is often conflated with figuring out what type of visualization to use. Picking a chart type to represent specific attributes in a dataset is comparatively easy. Deciding on which data attributes will help answer a question, however, is a complex, poorly defined, and user-driven process that can require several rounds of visualization and exploration to resolve." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Every dataset has subtleties; it can be far too easy to slip down rabbit holes of complications. Being systematic about the operationalization can help focus our conversations with experts, only introducing complications when needed." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The goal of data science is to improve decision making by basing decisions on insights extracted from large data sets. As a field of activity, data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting nonobvious and useful patterns from large data sets. It is closely related to the fields of data mining and machine learning, but it is broader in scope. (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"Using data science, we can uncover the important patterns in a data set, and these patterns can reveal the important attributes in the domain. The reason why data science is used in so many domains is that it doesn’t matter what the problem domain is: if the right data are available and the problem can be clearly defined, then data science can help."  (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"Big data is revolutionizing the world around us, and it is easy to feel alienated by tales of computers handing down decisions made in ways we don’t understand. I think we’re right to be concerned. Modern data analytics can produce some miraculous results, but big data is often less trustworthy than small data. Small data can typically be scrutinized; big data tends to be locked away in the vaults of Silicon Valley. The simple statistical tools used to analyze small datasets are usually easy to check; pattern-recognizing algorithms can all too easily be mysterious and commercially sensitive black boxes." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Each of us is sweating data, and those data are being mopped up and wrung out into oceans of information. Algorithms and large datasets are being used for everything from finding us love to deciding whether, if we are accused of a crime, we go to prison before the trial or are instead allowed to post bail. We all need to understand what these data are and how they can be exploited." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"It’d be nice to fondly imagine that high-quality statistics simply appear in a spreadsheet somewhere, divine providence from the numerical heavens. Yet any dataset begins with somebody deciding to collect the numbers. What numbers are and aren’t collected, what is and isn’t measured, and who is included or excluded are the result of all-too-human assumptions, preconceptions, and oversights." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Many people have strong intuitions about whether they would rather have a vital decision about them made by algorithms or humans. Some people are touchingly impressed by the capabilities of the algorithms; others have far too much faith in human judgment. The truth is that sometimes the algorithms will do better than the humans, and sometimes they won’t. If we want to avoid the problems and unlock the promise of big data, we’re going to need to assess the performance of the algorithms on a case-by-case basis. All too often, this is much harder than it should be. […] So the problem is not the algorithms, or the big datasets. The problem is a lack of scrutiny, transparency, and debate." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

13 December 2015

🪙Business Intelligence: Data Analytics Myths (Just the Quotes)

"[myth:] Accuracy is more important than precision. For single best estimates, be it a mean value or a single data value, this question does not arise because in that case there is no difference between accuracy and precision. (Think of a single shot aimed at a target.) Generally, it is good practice to balance precision and accuracy. The actual requirements will differ from case to case." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"[myth:] Counting can be done without error. Usually, the counted number is an integer and therefore without (rounding) error. However, the best estimate of a scientifically relevant value obtained by counting will always have an error. These errors can be very small in cases of consecutive counting, in particular of regular events, e.g., when measuring frequencies." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"The simplicity of the process behavior chart can be deceptive. This is because the simplicity of the charts is based on a completely different concept of data analysis than that which is used for the analysis of experimental data.  When someone does not understand the conceptual basis for process behavior charts they are likely to view the simplicity of the charts as something that needs to be fixed.  Out of these urges to fix the charts all kinds of myths have sprung up resulting in various levels of complexity and obstacles to the use of one of the most powerful analysis techniques ever invented." (Donald J Wheeler, "Myths About Data Analysis", International Lean & Six Sigma Conference, 2012)

"The search for better numbers, like the quest for new technologies to improve our lives, is certainly worthwhile. But the belief that a few simple numbers, a few basic averages, can capture the multifaceted nature of national and global economic systems is a myth. Rather than seeking new simple numbers to replace our old simple numbers, we need to tap into both the power of our information age and our ability to construct our own maps of the world to answer the questions we need answering." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"The field of big-data analytics is still littered with a few myths and evidence-free lore. The reasons for these myths are simple: the emerging nature of technologies, the lack of common definitions, and the non-availability of validated best practices. Whatever the reasons, these myths must be debunked, as allowing them to persist usually has a negative impact on success factors and Return on Investment (RoI). On a positive note, debunking the myths allows us to set the right expectations, allocate appropriate resources, redefine business processes, and achieve individual/organizational buy-in." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017) 

"The first myth is that prediction is always based on time-series extrapolation into the future (also known as forecasting). This is not the case: predictive analytics can be applied to generate any type of unknown data, including past and present. In addition, prediction can be applied to non-temporal (time-based) use cases such as disease progression modeling, human relationship modeling, and sentiment analysis for medication adherence, etc. The second myth is that predictive analytics is a guarantor of what will happen in the future. This also is not the case: predictive analytics, due to the nature of the insights they create, are probabilistic and not deterministic. As a result, predictive analytics will not be able to ensure certainty of outcomes." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"Another myth is that we shall have a single source of truth for each concept or entity. […] This is a wonderful idea, and is placed to prevent multiple copies of out-of-date and untrustworthy data. But in reality it’s proved costly, an impediment to scale and speed, or simply unachievable. Data Mesh does not enforce the idea of one source of truth. However, it places multiple practices in place that reduces the likelihood of multiple copies of out-of-date data." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data mesh [...] reduces points of centralization that act as coordination bottlenecks. It finds a new way of decomposing the data architecture without slowing the organization down with synchronizations. It removes the gap between where the data originates and where it gets used and removes the accidental complexities - aka pipelines - that happen in between the two planes of data. Data mesh departs from data myths such as a single source of truth, or one tightly controlled canonical data model." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"I think sometimes organizations are looking at tools or the mythical and elusive data driven culture to be the strategy. Let me emphasize now: culture and tools are not strategies; they are enabling pieces." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)

"In the world of data and analytics, people get enamored by the nice, shiny object. We are pulled around by the wind of the latest technology, but in so doing we are pulled away from the sound and intelligent path that can lead us to data and analytical success. The data and analytical world is full of examples of overhyped technology or processes, thinking this thing will solve all of the data and analytical needs for an individual or organization. Such topics include big data or data science. These two were pushed into our minds and down our throats so incessantly over the past decade that they are somewhat of a myth, or people finally saw the light. In reality, both have a place and do matter, but they are not the only solution to your data and analytical needs. Unfortunately, though, organizations bit into them, thinking they would solve everything, and were left at the alter, if you will, when it came time for the marriage of data and analytical success with tools." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)

"Unlike other analytical data management paradigms, data mesh does not embrace the concept of the mythical single source of truth. Every data product provides a truthful portion of the reality - for a particular domain - to the best of its ability, a single slice of truth." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

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