🪙Business Intelligence: Datasets (Just the Quotes)

"Of course statistical graphics, just like statistical calculations, are only as good as what goes into them. An ill-specified or preposterous model or a puny data set cannot be rescued by a graphic (or by calculation), no matter how clever or fancy. A silly theory means a silly graphic." (Edward R Tufte, "The Visual Display of Quantitative Information", 1983)

"No matter what the data, and no matter how the values are arranged and presented, you must always use some method of analysis to come up with an interpretation of the data.

While every data set contains noise, some data sets may contain signals. Therefore, before you can detect a signal within any given data set, you must first filter out the noise." (Donald J Wheeler," Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Since the average is a measure of location, it is common to use averages to compare two data sets. The set with the greater average is thought to ‘exceed’ the other set. While such comparisons may be helpful, they must be used with caution. After all, for any given data set, most of the values will not be equal to the average." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Without meaningful data there can be no meaningful analysis. The interpretation of any data set must be based upon the context of those data." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Largeness comes in different forms and has many different effects. Whereas some tasks remain easy, others become obstinately difficult. Largeness is not just an increase in dataset size. [...] Largeness may mean more complexity - more variables, more detail (additional categories, special cases), and more structure (temporal or spatial components, combinations of relational data tables). Again this is not so much of a problem with small datasets, where the complexity will be by definition limited, but becomes a major problem with large datasets. They will often have special features that do not fit the standard case by variable matrix structure well-known to statisticians." (Antony Unwin et al [in "Graphics of Large Datasets: Visualizing a Million"], 2006)

"There are plenty of graphical displays that work well for small datasets and that can be found in the commonly available software packages, but they do not automatically scale up. Dotplots, scatterplots, and parallel coordinate plots all suffer from overplotting with large datasets; just think of drawing a scatterplot of a million points." (Antony Unwin et al [in "Graphics of Large Datasets: Visualizing a Million"], 2006)

"Enabling insight into large and complex datasets is a prevalent theme in current visualization research for which different approaches are pursued. Topology-based methods are built on the idea of abstracting characteristic structures such as the topological skeleton from the data and to construct the visualization accordingly." (Helwig Hauser et al [Eds.], "Topology-based Methods in Visualization", 2007)

"Most mainstream data-mining techniques ignore the fact that real-world datasets are combinations of underlying data, and build single models from them. If such datasets can first be separated into the components that underlie them, we might expect that the quality of the models will improve significantly. (David Skillicorn, "Understanding Complex Datasets: Data Mining with Matrix Decompositions", 2007)

"For a given dataset there is not a great deal of advice which can be given on content and context. hose who know their own data should know best for their specific purposes. It is advisable to think hard about what should be shown and to check with others if the graphic makes the desired impression. Design should be let to designers, though some basic guidelines should be followed: consistency is important (sets of graphics should be in similar style and use equivalent scaling); proximity is helpful (place graphics on the same page, or on the facing page, of any text that refers to them); and layout should be checked (graphics should be neither too small nor too large and be attractively positioned relative to the whole page or display)."(Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)

"Graphical displays are often constructed to place principal focus on the individual observations in a dataset, and this is particularly helpful in identifying both the typical positions of data points and unusual or influential cases. However, in many investigations, principal interest lies in identifying the nature of underlying trends and relationships between variables, and so it is often helpful to enhance graphical displays in ways which give deeper insight into these features. This can be very beneficial both for small datasets, where variation can obscure underlying patterns, and large datasets, where the volume of data is so large that effective representation inevitably involves suitable summaries." (Adrian W Bowman, "Smoothing Techniques for Visualisation" [in "Handbook of Data Visualization"], 2008)

"The main goal of data visualization is its ability to visualize data, communicating information clearly and effectively. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex dataset by communicating its key aspects in a more intuitive way. Yet designers often tend to discard the balance between design and function, creating gorgeous data visualizations which fail to serve its main purpose - communicate information." (Vitaly Friedman, "Data Visualization and Infographics", Smashing Magazine, 2008)

"There are two main reasons for using graphic displays of datasets: either to present or to explore data. Presenting data involves deciding what information you want to convey and drawing a display appropriate for the content and for the intended audience. [...] Exploring data is a much more individual matter, using graphics to find information and to generate ideas.Many displays may be drawn. They can be changed at will or discarded and new versions prepared, so generally no one plot is especially important, and they all have a short life span." (Antony Unwin, "Good Graphics?" [in "Handbook of Data Visualization"], 2008)

"To extract useful information from such large and structured data sets, a first step is to be able to visualize their structure, identifying interesting patterns, trends, and complex relationships between the items. The main idea of visual data exploration is to produce a representation of the data in such a way that the human eye can gain insight into their structure and patterns." (George Michailidis, "Data Visualization Through Their Graph Representations" [in "Handbook of Data Visualization"], 2008)

"[...] the form of a technological object must depend on the tasks it should help with. This is one of the most important principles to remember when dealing with infographics and visualizations: The form should be constrained by the functions of your presentation. There may be more than one form a data set can adopt so that readers can perform operations with it and extract meanings, but the data cannot adopt any form. Choosing visual shapes to encode information should not be based on aesthetics and personal tastes alone." (Alberto Cairo, "The Functional Art", 2011)

"If you look too hard at a set of data, you will find something - but it might not generalize beyond the data you’re looking at. This is referred to as overfitting a dataset. Data mining techniques can be very powerful, and the need to detect and avoid overfitting is one of the most important concepts to grasp when applying data mining to real problems. The concept of overfitting and its avoidance permeates data science processes, algorithms, and evaluation methods." (Foster Provost & Tom Fawcett, "Data Science for Business", 2013)

"No subjective metric can escape strategic gaming [...] The possibility of mischief is bottomless. Fighting ratings is fruitless, as they satisfy a very human need. If one scheme is beaten down, another will take its place and wear its flaws. Big Data just deepens the danger. The more complex the rating formulas, the more numerous the opportunities there are to dress up the numbers. The larger the data sets, the harder it is to audit them." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"Visualization can be appreciated purely from an aesthetic point of view, but it’s most interesting when it’s about data that’s worth looking at. That’s why you start with data, explore it, and then show results rather than start with a visual and try to squeeze a dataset into it. It’s like trying to use a hammer to bang in a bunch of screws. […] Aesthetics isn’t just a shiny veneer that you slap on at the last minute. It represents the thought you put into a visualization, which is tightly coupled with clarity and affects interpretation." (Nathan Yau, "Data Points: Visualization That Means Something", 2013)

"Most people start working with data from exactly the wrong end. They begin with a data set, then apply their favorite tools and techniques to it. The result is narrow questions and shallow arguments. Starting with data, without first doing a lot of thinking, without having any structure, is a short road to simple questions and unsurprising results. We don’t want unsurprising - we want knowledge. [...] As professionals working with data, our domain of expertise has to be the full problem, not merely the columns to combine, transformations to apply, and models to fit. Picking the right techniques has to be secondary to asking the right questions. We have to be proficient in both to make a difference." (Max Shron, "Thinking with Data: How to Turn Information into Insights", 2014)

"Big Data allows us to meaningfully zoom in on small segments of a dataset to gain new insights on who we are." (Seth Stephens-Davidowitz, "Everybody Lies: What the Internet Can Tell Us About Who We Really Are", 2017)

"Effects without an understanding of the causes behind them, on the other hand, are just bunches of data points floating in the ether, offering nothing useful by themselves. Big Data is information, equivalent to the patterns of light that fall onto the eye. Big Data is like the history of stimuli that our eyes have responded to. And as we discussed earlier, stimuli are themselves meaningless because they could mean anything. The same is true for Big Data, unless something transformative is brought to all those data sets… understanding." (Beau Lotto, "Deviate: The Science of Seeing Differently", 2017)

"One way to lie with statistics is to compare things - datasets, populations, types of products - that are different from one another, and pretend that they’re not. As the old idiom says, you can’t compare apples with oranges." (Daniel J Levitin, "Weaponized Lies", 2017)

"There are other problems with Big Data. In any large data set, there are bound to be inconsistencies, misclassifications, missing data - in other words, errors, blunders, and possibly lies. These problems with individual items occur in any data set, but they are often hidden in a large mass of numbers even when these numbers are generated out of computer interactions." (David S Salsburg, "Errors, Blunders, and Lies: How to Tell the Difference", 2017)

"Creating effective visualizations is hard. Not because a dataset requires an exotic and bespoke visual representation - for many problems, standard statistical charts will suffice. And not because creating a visualization requires coding expertise in an unfamiliar programming language [...]. Rather, creating effective visualizations is difficult because the problems that are best addressed by visualization are often complex and ill-formed. The task of figuring out what attributes of a dataset are important is often conflated with figuring out what type of visualization to use. Picking a chart type to represent specific attributes in a dataset is comparatively easy. Deciding on which data attributes will help answer a question, however, is a complex, poorly defined, and user-driven process that can require several rounds of visualization and exploration to resolve." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Data analysis and data mining are concerned with unsupervised pattern finding and structure determination in data sets. The data sets themselves are explicitly linked as a form of representation to an observational or otherwise empirical domain of interest. 'Structure' has long been understood as symmetry which can take many forms with respect to any transformation, including point, translational, rotational, and many others. Symmetries directly point to invariants, which pinpoint intrinsic properties of the data and of the background empirical domain of interest. As our data models change, so too do our perspectives on analysing data." (Fionn Murtagh, "Data Science Foundations: Geometry and Topology of Complex Hierarchic Systems and Big Data Analytics", 2018)

"[…] creating effective visualizations is difficult because the problems that are best addressed by visualization are often complex and ill-formed. The task of figuring out what attributes of a dataset are important is often conflated with figuring out what type of visualization to use. Picking a chart type to represent specific attributes in a dataset is comparatively easy. Deciding on which data attributes will help answer a question, however, is a complex, poorly defined, and user-driven process that can require several rounds of visualization and exploration to resolve." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Every dataset has subtleties; it can be far too easy to slip down rabbit holes of complications. Being systematic about the operationalization can help focus our conversations with experts, only introducing complications when needed." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"The goal of data science is to improve decision making by basing decisions on insights extracted from large data sets. As a field of activity, data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting nonobvious and useful patterns from large data sets. It is closely related to the fields of data mining and machine learning, but it is broader in scope. (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"Using data science, we can uncover the important patterns in a data set, and these patterns can reveal the important attributes in the domain. The reason why data science is used in so many domains is that it doesn’t matter what the problem domain is: if the right data are available and the problem can be clearly defined, then data science can help."  (John D Kelleher & Brendan Tierney, "Data Science", 2018)

"Big data is revolutionizing the world around us, and it is easy to feel alienated by tales of computers handing down decisions made in ways we don’t understand. I think we’re right to be concerned. Modern data analytics can produce some miraculous results, but big data is often less trustworthy than small data. Small data can typically be scrutinized; big data tends to be locked away in the vaults of Silicon Valley. The simple statistical tools used to analyze small datasets are usually easy to check; pattern-recognizing algorithms can all too easily be mysterious and commercially sensitive black boxes." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Each of us is sweating data, and those data are being mopped up and wrung out into oceans of information. Algorithms and large datasets are being used for everything from finding us love to deciding whether, if we are accused of a crime, we go to prison before the trial or are instead allowed to post bail. We all need to understand what these data are and how they can be exploited." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"It’d be nice to fondly imagine that high-quality statistics simply appear in a spreadsheet somewhere, divine providence from the numerical heavens. Yet any dataset begins with somebody deciding to collect the numbers. What numbers are and aren’t collected, what is and isn’t measured, and who is included or excluded are the result of all-too-human assumptions, preconceptions, and oversights." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

"Many people have strong intuitions about whether they would rather have a vital decision about them made by algorithms or humans. Some people are touchingly impressed by the capabilities of the algorithms; others have far too much faith in human judgment. The truth is that sometimes the algorithms will do better than the humans, and sometimes they won’t. If we want to avoid the problems and unlock the promise of big data, we’re going to need to assess the performance of the algorithms on a case-by-case basis. All too often, this is much harder than it should be. […] So the problem is not the algorithms, or the big datasets. The problem is a lack of scrutiny, transparency, and debate." (Tim Harford, "The Data Detective: Ten easy rules to make sense of statistics", 2020)

🪙Business Intelligence: Data Analytics Myths (Just the Quotes)

"[myth:] Accuracy is more important than precision. For single best estimates, be it a mean value or a single data value, this question does not arise because in that case there is no difference between accuracy and precision. (Think of a single shot aimed at a target.) Generally, it is good practice to balance precision and accuracy. The actual requirements will differ from case to case." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"[myth:] Counting can be done without error. Usually, the counted number is an integer and therefore without (rounding) error. However, the best estimate of a scientifically relevant value obtained by counting will always have an error. These errors can be very small in cases of consecutive counting, in particular of regular events, e.g., when measuring frequencies." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"The simplicity of the process behavior chart can be deceptive. This is because the simplicity of the charts is based on a completely different concept of data analysis than that which is used for the analysis of experimental data.  When someone does not understand the conceptual basis for process behavior charts they are likely to view the simplicity of the charts as something that needs to be fixed.  Out of these urges to fix the charts all kinds of myths have sprung up resulting in various levels of complexity and obstacles to the use of one of the most powerful analysis techniques ever invented." (Donald J Wheeler, "Myths About Data Analysis", International Lean & Six Sigma Conference, 2012)

"The search for better numbers, like the quest for new technologies to improve our lives, is certainly worthwhile. But the belief that a few simple numbers, a few basic averages, can capture the multifaceted nature of national and global economic systems is a myth. Rather than seeking new simple numbers to replace our old simple numbers, we need to tap into both the power of our information age and our ability to construct our own maps of the world to answer the questions we need answering." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"The field of big-data analytics is still littered with a few myths and evidence-free lore. The reasons for these myths are simple: the emerging nature of technologies, the lack of common definitions, and the non-availability of validated best practices. Whatever the reasons, these myths must be debunked, as allowing them to persist usually has a negative impact on success factors and Return on Investment (RoI). On a positive note, debunking the myths allows us to set the right expectations, allocate appropriate resources, redefine business processes, and achieve individual/organizational buy-in." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017) 

"The first myth is that prediction is always based on time-series extrapolation into the future (also known as forecasting). This is not the case: predictive analytics can be applied to generate any type of unknown data, including past and present. In addition, prediction can be applied to non-temporal (time-based) use cases such as disease progression modeling, human relationship modeling, and sentiment analysis for medication adherence, etc. The second myth is that predictive analytics is a guarantor of what will happen in the future. This also is not the case: predictive analytics, due to the nature of the insights they create, are probabilistic and not deterministic. As a result, predictive analytics will not be able to ensure certainty of outcomes." (Prashant Natarajan et al, "Demystifying Big Data and Machine Learning for Healthcare", 2017)

"Another myth is that we shall have a single source of truth for each concept or entity. […] This is a wonderful idea, and is placed to prevent multiple copies of out-of-date and untrustworthy data. But in reality it’s proved costly, an impediment to scale and speed, or simply unachievable. Data Mesh does not enforce the idea of one source of truth. However, it places multiple practices in place that reduces the likelihood of multiple copies of out-of-date data." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data mesh [...] reduces points of centralization that act as coordination bottlenecks. It finds a new way of decomposing the data architecture without slowing the organization down with synchronizations. It removes the gap between where the data originates and where it gets used and removes the accidental complexities - aka pipelines - that happen in between the two planes of data. Data mesh departs from data myths such as a single source of truth, or one tightly controlled canonical data model." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"I think sometimes organizations are looking at tools or the mythical and elusive data driven culture to be the strategy. Let me emphasize now: culture and tools are not strategies; they are enabling pieces." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)

"In the world of data and analytics, people get enamored by the nice, shiny object. We are pulled around by the wind of the latest technology, but in so doing we are pulled away from the sound and intelligent path that can lead us to data and analytical success. The data and analytical world is full of examples of overhyped technology or processes, thinking this thing will solve all of the data and analytical needs for an individual or organization. Such topics include big data or data science. These two were pushed into our minds and down our throats so incessantly over the past decade that they are somewhat of a myth, or people finally saw the light. In reality, both have a place and do matter, but they are not the only solution to your data and analytical needs. Unfortunately, though, organizations bit into them, thinking they would solve everything, and were left at the alter, if you will, when it came time for the marriage of data and analytical success with tools." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)

"Unlike other analytical data management paradigms, data mesh does not embrace the concept of the mythical single source of truth. Every data product provides a truthful portion of the reality - for a particular domain - to the best of its ability, a single slice of truth." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

🪙Business Intelligence: Key Performance Indicators [KPIs] (Just the Quotes)

"Alerts and KPI thresholds are two sides of the same coin. Alerts are actions taken once a KPI threshold is reached. However, alerts are not defined for every threshold boundary. For the most part, they serve as a warning system when a KPI shows poor performance or an undesired trend. Alerts must always be accompanied by attention-capturing actions such as automatic e-mails and/or visual indication such as blinking or animation on the dashboard. The other variable for alerts is the recipient. There may be one or more appropriate recipients for each alert." (Shadan Malik, "Enterprise Dashboards: Design and best practices for IT", 2005)

"[…] a KPI is a metric, but a metric is not necessarily a KPI. A metric is really a measure of anything. A KPI, however, is meant to be a measure “ that matters ”and that ideally can be acted on. An organization has many metrics, but typically just a few KPIs. This is often the challenge when a management team meets to agree on a short list of key measures for use in its proposed dashboards and scorecards." (Nils H Rasmussen et al, "Business Dashboards: A visual catalog for design and deployment", 2009)

"All good KPIs that I have come across, that have made a difference, had the CEO’s constant attention, with daily calls to the relevant staff. [...] A KPI should tell you about what action needs to take place. [...] A KPI is deep enough in the organization that it can be tied down to an individual. [...] A good KPI will affect most of the core CSFs and more than one BSC perspective. [...] A good KPI has a flow on effect." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"If the KPIs you currently have are not creating change, throw them out because there is a good chance that they may be wrong. They are probably measures that were thrown together without the in-depth research and investigation KPIs truly deserve." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"Key performance indicators (KPIs) are the vital navigation instruments used by managers to understand whether their business is on a successful voyage or whether it is veering off the prosperous path. The right set of indicators will shine light on performance and highlight areas that need attention. ‘What gets measured gets done’ and ‘if you can’t measure it, you can’t manage it’ are just two of the popular sayings used to highlight the critical importance of metrics. Without the right KPIs managers are sailing blind." (Bernard Marr, "Key Performance Indicators (KPI): The 75 measures every manager needs to know", 2011)

"KRAs and KPIs KRA and KPI are two confusing acronyms for an approach commonly recommended for identifying a person’s major job responsibilities. KRA stands for key result areas; KPI stands for key performance indicators. As academics and consultants explain this jargon, key result areas are the primary components or parts of the job in which a person is expected to deliver results. Key performance indicators represent the measures that will be used to determine how well the individual has performed. In other words, KRAs tell where the individual is supposed to concentrate her attention; KPIs tell how her performance in the specified areas should be measured. Probably few parts of the performance appraisal process create more misunderstanding and bewilderment than do the notion of KRAs and KPIs. The reason is that so much of the material written about KPIs and KRAs is both." (Dick Grote, "How to Be Good at Performance Appraisals: Simple, Effective, Done Right", 2011)

"An interesting aspect of KPIs are that they change over time. At one moment in time the organization is interested in profitability. There will be one set of KPIs that measure profitability. At another moment in time the organization is interested in market share. There will be another set of KPIs that measure market share. As the focus of the corporation changes over time, so do the KPIs that measure that focus." (William H Inmon & Daniel Linstedt, "Data Architecture: A Primer for the Data Scientist: Big Data, Data Warehouse and Data Vault", 2015)

"Financial measures are a quantification of an activity that has taken place; we have simply placed a value on the activity. Thus, behind every financial measure is an activity. I call financial measures result indicators, a summary measure. It is the activity that you will want more or less of. It is the activity that drives the dollars, pounds, or yen. Thus financial measures cannot possibly be KPIs." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"'Getting it right the first time' is a rare achievement, and ascertaining the organization’s winning KPIs and associated reports is no exception. The performance measure framework and associated reporting is just like a piece of sculpture: you can be criticized on taste and content, but you can’t be wrong. The senior management team and KPI project team need to ensure that the project has a just-do-it culture, not one in which every step and measure is debated as part of an intellectual exercise." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"Selecting the right measure and measuring things right are both art and science. And KPIs influence management behavior as well as business culture." (Pearl Zhu, "CIO Master: Unleash the Digital Potential of It", 2016)

"A KPI is a performance measure that demonstrates how effectively an organisation is achieving its critical objectives. They are used to track performance over a period of time to ensure the organisation is heading in the desired direction, and are quantifiable to guide whether activities need to be dialled up or down, resources adjusted or management resource focused on understanding what is in play that may be holding back the organisation." (Ian Wallis, "Data Strategy: From definition to execution", 2021)

"The KPI juggernaut has been misused and abused in too many organisations to the extent it has devalued the concept of KPIs. KPIs used well - the ten things that really matter to an organisation - can, in my experience, be a real galvanising force to get focus and attention put in those areas which really can make a difference. The rest is a distraction, there through some misplaced view that more adds value when actually it detracts through losing the focus from where it needs to be." (Ian Wallis, "Data Strategy: From definition to execution", 2021)

"If an organization had a single overall data quality key performance indicator (KPI), then it might be appropriate to put a greater weighting on those rules which would impact regulatory compliance. A lack of regulatory compliance is a risk to the very existence of organizations like these, and therefore, a greater weighting might be needed." (Robert Hawker, "Practical Data Quality", 2023)

"The selection of KPIs should be driven by a rigorous alignment with business objectives and user requirements. This mandates close collaboration with stakeholders spanning data scientists, operations teams, compliance officers, and executive sponsors." " (William Smith, "Soda Core for Modern Data Quality and Observability: The Complete Guide for Developers and Engineers", 2025)

🪙Business Intelligence: Averages (Just the Quotes)

"It is difficult to understand why statisticians commonly limit their inquiries to Averages, and do not revel in more comprehensive views. Their souls seem as dull to the charm of variety as that of the native of one of our flat English counties, whose retrospect of Switzerland was that, if its mountains could be thrown into its lakes, two nuisances would be got rid of at once. An Average is but a solitary fact, whereas if a single other fact be added to it, an entire Normal Scheme, which nearly corresponds to the observed one, starts potentially into existence." (Sir Francis Galton, "Natural Inheritance", 1889)

"Statistics may rightly be called the science of averages. […] Great numbers and the averages resulting from them, such as we always obtain in measuring social phenomena, have great inertia. […] It is this constancy of great numbers that makes statistical measurement possible. It is to great numbers that statistical measurement chiefly applies." (Sir Arthur L Bowley, "Elements of Statistics", 1901)

"[…] the new mathematics is a sort of supplement to language, affording a means of thought about form and quantity and a means of expression, more exact, compact, and ready than ordinary language. The great body of physical science, a great deal of the essential facts of financial science, and endless social and political problems are only accessible and only thinkable to those who have had a sound training in mathematical analysis, and the time may not be very remote when it will be understood that for complete initiation as an efficient citizen of one of the new great complex world wide states that are now developing, it is as necessary to be able to compute, to think in averages and maxima and minima, as it is now to be able to read and to write." (Herbert G Wells, "Mankind In the Making", 1906)

"Of itself an arithmetic average is more likely to conceal than to disclose important facts; it is the nature of an abbreviation, and is often an excuse for laziness." (Arthur L Bowley, "The Nature and Purpose of the Measurement of Social Phenomena", 1915)

"Averages are like the economic man; they are inventions, not real. When applied to salaries they hide gaunt poverty at the lower end." (Julia Lathrop, 1919)

"Scientific laws, when we have reason to think them accurate, are different in form from the common-sense rules which have exceptions: they are always, at least in physics, either differential equations, or statistical averages." (Bertrand A Russell, "The Analysis of Matter", 1927)

"An average value is a single value within the range of the data that is used to represent all of the values in the series. Since an average is somewhere within the range of the data, it is sometimes called a measure of central value." (Frederick E Croxton & Dudley J Cowden, "Practical Business Statistics", 1937)

"An average is a single value which is taken to represent a group of values. Such a representative value may be obtained in several ways, for there are several types of averages. […] Probably the most commonly used average is the arithmetic average, or arithmetic mean." (John R Riggleman & Ira N Frisbee, "Business Statistics", 1938)

"Because they are determined mathematically instead of according to their position in the data, the arithmetic and geometric averages are not ascertained by graphic methods." (John R Riggleman & Ira N Frisbee, "Business Statistics", 1938)

"[…] statistical literacy. That is, the ability to read diagrams and maps; a 'consumer' understanding of common statistical terms, as average, percent, dispersion, correlation, and index number."  (Douglas Scates, "Statistics: The Mathematics for Social Problems", 1943)

"[Disorganized complexity] is a problem in which the number of variables is very large, and one in which each of the many variables has a behavior which is individually erratic, or perhaps totally unknown. However, in spite of this helter-skelter, or unknown, behavior of all the individual variables, the system as a whole possesses certain orderly and analyzable average properties. [...] [Organized complexity is] not problems of disorganized complexity, to which statistical methods hold the key. They are all problems which involve dealing simultaneously with a sizable number of factors which are interrelated into an organic whole. They are all, in the language here proposed, problems of organized complexity." (Warren Weaver, "Science and Complexity", American Scientist Vol. 36, 1948)

"The economists, of course, have great fun - and show remarkable skill - in inventing more refined index numbers. Sometimes they use geometric averages instead of arithmetic averages (the advantage here being that the geometric average is less upset by extreme oscillations in individual items), sometimes they use the harmonic average. But these are all refinements of the basic idea of the index number [...]" (Michael J Moroney, "Facts from Figures", 1951)

"The mode would form a very poor basis for any further calculations of an arithmetical nature, for it has deliberately excluded arithmetical precision in the interests of presenting a typical result. The arithmetic average, on the other hand, excellent as it is for numerical purposes, has sacrificed its desire to be typical in favour of numerical accuracy. In such a case it is often desirable to quote both measures of central tendency."(Michael J Moroney, "Facts from Figures", 1951)

"An average does not tell the full story. It is hardly fully representative of a mass unless we know the manner in which the individual items scatter around it. A further description of the series is necessary if we are to gauge how representative the average is." (George Simpson & Fritz Kafk, "Basic Statistics", 1952)

"An average is a single value selected from a group of values to represent them in some way, a value which is supposed to stand for whole group of which it is part, as typical of all the values in the group." (Albert E Waugh, "Elements of Statistical Methods" 3rd Ed., 1952)

"Only when there is a substantial number of trials involved is the law of averages a useful description or prediction." (Darell Huff, "How to Lie with Statistics", 1954)

"Place little faith in an average or a graph or a trend when those important figures are missing."  (Darell Huff, "How to Lie with Statistics", 1954)

"Every economic and social situation or problem is now described in statistical terms, and we feel that it is such statistics which give us the real basis of fact for understanding and analysing problems and difficulties, and for suggesting remedies. In the main we use such statistics or figures without any elaborate theoretical analysis; little beyond totals, simple averages and perhaps index numbers. Figures have become the language in which we describe our economy or particular parts of it, and the language in which we argue about policy." (Ely Devons, "Essays in Economics", 1961)

"The fact that index numbers attempt to measure changes of items gives rise to some knotty problems. The dispersion of a group of products increases with the passage of time, principally because some items have a long-run tendency to fall while others tend to rise. Basic changes in the demand is fundamentally responsible. The averages become less and less representative as the distance from the period increases." (Anna C Rogers, "Graphic Charts Handbook", 1961)

"Myth is more individual and expresses life more precisely than does science. Science works with concepts of averages which are far too general to do justice to the subjective variety of an individual life." (Carl G Jung, "Memories, Dreams, Reflections", 1963)

"An average is sometimes called a 'measure of central tendency' because individual values of the variable usually cluster around it. Averages are useful, however, for certain types of data in which there is little or no central tendency." (William A Spirr & Charles P Bonini, "Statistical Analysis for Business Decisions" 3rd Ed., 1967)

"The most widely used mathematical tools in the social sciences are statistical, and the prevalence of statistical methods has given rise to theories so abstract and so hugely complicated that they seem a discipline in themselves, divorced from the world outside learned journals. Statistical theories usually assume that the behavior of large numbers of people is a smooth, average 'summing-up' of behavior over a long period of time. It is difficult for them to take into account the sudden, critical points of important qualitative change. The statistical approach leads to models that emphasize the quantitative conditions needed for equilibrium-a balance of wages and prices, say, or of imports and exports. These models are ill suited to describe qualitative change and social discontinuity, and it is here that catastrophe theory may be especially helpful." (Alexander Woodcock & Monte Davis, "Catastrophe Theory", 1978)

"The arithmetic mean has another familiar property that will be useful to remember. The sum of the deviations of the values from their mean is zero, and the sum of the squared deviations of the values about the mean is a minimum. That is to say, the sum of the squared deviations is less than the sum of the squared deviations about any other value." (Charles T Clark & Lawrence L Schkade, "Statistical Analysis for Administrative Decisions", 1979)

"Averaging results, whether weighted or not, needs to be done with due caution and commonsense. Even though a measurement has a small quoted error it can still be, not to put too fine a point on it, wrong. If two results are in blatant and obvious disagreement, any average is meaningless and there is no point in performing it. Other cases may be less outrageous, and it may not be clear whether the difference is due to incompatibility or just unlucky chance." (Roger J Barlow, "Statistics: A guide to the use of statistical methods in the physical sciences", 1989)

"All the law [of large numbers] tells us is that the average of a large number of throws will be more likely than the average of a small number of throws to differ from the true average by less than some stated amount. And there will always be a possibility that the observed result will differ from the true average by a larger amount than the specified bound." (Peter L Bernstein, "Against the Gods: The Remarkable Story of Risk", 1996)

"It is a consequence of the definition of the arithmetic mean that the mean will lie somewhere between the lowest and highest values. In the unrealistic and meaningless case that all values which make up the mean are the same, all values will be equal to the average. In an unlikely and impractical case, it is possible for only one of many values to be above or below the average. By the very definition of the average, it is impossible for all values to be above average in any case." (Herbert F Spirer et al, "Misused Statistics" 2nd Ed, 1998)

"Averages, ranges, and histograms all obscure the time-order for the data. If the time-order for the data shows some sort of definite pattern, then the obscuring of this pattern by the use of averages, ranges, or histograms can mislead the user. Since all data occur in time, virtually all data will have a time-order. In some cases this time-order is the essential context which must be preserved in the presentation." (Donald J Wheeler," Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Since the average is a measure of location, it is common to use averages to compare two data sets. The set with the greater average is thought to ‘exceed’ the other set. While such comparisons may be helpful, they must be used with caution. After all, for any given data set, most of the values will not be equal to the average." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"A bar graph typically presents either averages or frequencies. It is relatively simple to present raw data (in the form of dot plots or box plots). Such plots provide much more information. and they are closer to the original data. If the bar graph categories are linked in some way - for example, doses of treatments - then a line graph will be much more informative. Very complicated bar graphs containing adjacent bars are very difficult to grasp. If the bar graph represents frequencies. and the abscissa values can be ordered, then a line graph will be much more informative and will have substantially reduced chart junk." (Gerald van Belle, "Statistical Rules of Thumb", 2002)

"If you want to hide data, try putting it into a larger group and then use the average of the group for the chart. The basis of the deceit is the endearingly innocent assumption on the part of your readers that you have been scrupulous in using a representative average: one from which individual values do not deviate all that much. In scientific or statistical circles, where audiences tend to take less on trust, the 'quality' of the average (in terms of the scatter of the underlying individual figures) is described by the standard deviation, although this figure is itself an average." (Nicholas Strange, "Smoke and Mirrors: How to bend facts and figures to your advantage", 2007)

"Prior to the discovery of the butterfly effect it was generally believed that small differences averaged out and were of no real significance. The butterfly effect showed that small things do matter. This has major implications for our notions of predictability, as over time these small differences can lead to quite unpredictable outcomes. For example, first of all, can we be sure that we are aware of all the small things that affect any given system or situation? Second, how do we know how these will affect the long-term outcome of the system or situation under study? The butterfly effect demonstrates the near impossibility of determining with any real degree of accuracy the long term outcomes of a series of events." (Elizabeth McMillan, Complexity, "Management and the Dynamics of Change: Challenges for practice", 2008)

"Having NUMBERSENSE means: (•) Not taking published data at face value; (•) Knowing which questions to ask; (•) Having a nose for doctored statistics. [...] NUMBERSENSE is that bit of skepticism, urge to probe, and desire to verify. It’s having the truffle hog’s nose to hunt the delicacies. Developing NUMBERSENSE takes training and patience. It is essential to know a few basic statistical concepts. Understanding the nature of means, medians, and percentile ranks is important. Breaking down ratios into components facilitates clear thinking. Ratios can also be interpreted as weighted averages, with those weights arranged by rules of inclusion and exclusion. Missing data must be carefully vetted, especially when they are substituted with statistical estimates. Blatant fraud, while difficult to detect, is often exposed by inconsistency." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"What is so unconventional about the statistical way of thinking? First, statisticians do not care much for the popular concept of the statistical average; instead, they fixate on any deviation from the average. They worry about how large these variations are, how frequently they occur, and why they exist. [...] Second, variability does not need to be explained by reasonable causes, despite our natural desire for a rational explanation of everything; statisticians are frequently just as happy to pore over patterns of correlation. [...] Third, statisticians are constantly looking out for missed nuances: a statistical average for all groups may well hide vital differences that exist between these groups. Ignoring group differences when they are present frequently portends inequitable treatment. [...] Fourth, decisions based on statistics can be calibrated to strike a balance between two types of errors. Predictably, decision makers have an incentive to focus exclusively on minimizing any mistake that could bring about public humiliation, but statisticians point out that because of this bias, their decisions will aggravate other errors, which are unnoticed but serious. [...] Finally, statisticians follow a specific protocol known as statistical testing when deciding whether the evidence fits the crime, so to speak. Unlike some of us, they don’t believe in miracles. In other words, if the most unusual coincidence must be contrived to explain the inexplicable, they prefer leaving the crime unsolved." (Kaiser Fung, "Numbers Rule the World", 2010) 

"A very different - and very incorrect - argument is that successes must be balanced by failures (and failures by successes) so that things average out. Every coin flip that lands heads makes tails more likely. Every red at roulette makes black more likely. […] These beliefs are all incorrect. Good luck will certainly not continue indefinitely, but do not assume that good luck makes bad luck more likely, or vice versa." (Gary Smith, "Standard Deviations", 2014)

"The indicators - through no particular fault of anyone in particular - have not kept up with the changing world. As these numbers have become more deeply embedded in our culture as guides to how we are doing, we rely on a few big averages that can never be accurate pictures of complicated systems for the very reason that they are too simple and that they are averages. And we have neither the will nor the resources to invent or refine our current indicators enough to integrate all of these changes." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"The search for better numbers, like the quest for new technologies to improve our lives, is certainly worthwhile. But the belief that a few simple numbers, a few basic averages, can capture the multifaceted nature of national and global economic systems is a myth. Rather than seeking new simple numbers to replace our old simple numbers, we need to tap into both the power of our information age and our ability to construct our own maps of the world to answer the questions we need answering." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"When a trait, such as academic or athletic ability, is measured imperfectly, the observed differences in performance exaggerate the actual differences in ability. Those who perform the best are probably not as far above average as they seem. Nor are those who perform the worst as far below average as they seem. Their subsequent performances will consequently regress to the mean." (Gary Smith, "Standard Deviations", 2014)

"The more complex the system, the more variable (risky) the outcomes. The profound implications of this essential feature of reality still elude us in all the practical disciplines. Sometimes variance averages out, but more often fat-tail events beget more fat-tail events because of interdependencies. If there are multiple projects running, outlier (fat-tail) events may also be positively correlated - one IT project falling behind will stretch resources and increase the likelihood that others will be compromised." (Paul Gibbons, "The Science of Successful Organizational Change",  2015)

"The no free lunch theorem for machine learning states that, averaged over all possible data generating distributions, every classification algorithm has the same error rate when classifying previously unobserved points. In other words, in some sense, no machine learning algorithm is universally any better than any other. The most sophisticated algorithm we can conceive of has the same average performance (over all possible tasks) as merely predicting that every point belongs to the same class. [...] the goal of machine learning research is not to seek a universal learning algorithm or the absolute best learning algorithm. Instead, our goal is to understand what kinds of distributions are relevant to the 'real world' that an AI agent experiences, and what kinds of machine learning algorithms perform well on data drawn from the kinds of data generating distributions we care about." (Ian Goodfellow et al, "Deep Learning", 2015)

"[…] average isn’t something that should be considered in isolation. Your average is only as good as the data that supports it. If your sample isn’t representative of the full population, if you cherry- picked the data, or if there are other issues with your data, your average may be misleading." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"If you’re looking at an average, you are - by definition - studying a specific sample set. If you’re comparing averages, and those averages come from different sample sets, the differences in the sample sets may well be manifested in the averages. Remember, an average is only as good as the underlying data." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"In the real world, statistical issues rarely exist in isolation. You’re going to come across cases where there’s more than one problem with the data. For example, just because you identify some sampling errors doesn’t mean there aren’t also issues with cherry picking and correlations and averages and forecasts - or simply more sampling issues, for that matter. Some cases may have no statistical issues, some may have dozens. But you need to keep your eyes open in order to spot them all." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"Just as with aggregated data, an average is a summary statistic that can tell you something about the data - but it is only one metric, and oftentimes a deceiving one at that. By taking all of the data and boiling it down to one value, an average (and other summary statistics) may imply that all of the underlying data is the same, even when it’s not." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"Keep in mind that a weighted average may be different than a simple (non- weighted) average because a weighted average - by definition - counts certain data points more heavily. When you’re thinking about an average, try to determine if it’s a simple average or a weighted average. If it’s weighted, ask yourself how it’s being weighted, and see which data points count more than others." (John H Johnson & Mike Gluck, "Everydata: The misinformation hidden in the little data you consume every day", 2016)

"Outliers make it very hard to give an intuitive interpretation of the mean, but in fact, the situation is even worse than that. For a real‐world distribution, there always is a mean (strictly speaking, you can define distributions with no mean, but they’re not realistic), and when we take the average of our data points, we are trying to estimate that mean. But when there are massive outliers, just a single data point is likely to dominate the value of the mean and standard deviation, so much more data is required to even estimate the mean, let alone make sense of it." (Field Cady, "The Data Science Handbook", 2017)

"Theoretically, the normal distribution is most famous because many distributions converge to it, if you sample from them enough times and average the results. This applies to the binomial distribution, Poisson distribution and pretty much any other distribution you’re likely to encounter (technically, any one for which the mean and standard deviation are finite)." (Field Cady, "The Data Science Handbook", 2017)

"A recurring theme in machine learning is combining predictions across multiple models. There are techniques called bagging and boosting which seek to tweak the data and fit many estimates to it. Averaging across these can give a better prediction than any one model on its own. But here a serious problem arises: it is then very hard to explain what the model is (often referred to as a 'black box'). It is now a mixture of many, perhaps a thousand or more, models." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"Mean-averages can be highly misleading when the raw data do not form a symmetric pattern around a central value but instead are skewed towards one side [...], typically with a large group of standard cases but with a tail of a few either very high (for example, income) or low (for example, legs) values." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Random forests are essentially an ensemble of trees. They use many short trees, fitted to multiple samples of the data, and the predictions are averaged for each observation. This helps to get around a problem that trees, and many other machine learning techniques, are not guaranteed to find optimal models, in the way that linear regression is. They do a very challenging job of fitting non-linear predictions over many variables, even sometimes when there are more variables than there are observations. To do that, they have to employ 'greedy algorithms', which find a reasonably good model but not necessarily the very best model possible." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"Unfortunately, when an ‘average’ is reported in the media, it is often unclear whether this should be interpreted as the mean or median." (David Spiegelhalter, "The Art of Statistics: Learning from Data", 2019)

"Average deviation is the average amount of scatter of the items in a distribution from either the mean or the median, ignoring the signs of the deviations. The average that is taken of the scatter is an arithmetic mean, which accounts for the fact that this measure is often called the mean deviation."  (Charles T Clark & Lawrence L Schkade)

"While the individual man is an insoluble puzzle, in the aggregate he becomes a mathematical certainty. You can, for example, never foretell what anyone man will be up to, but you can say with precision what an average number will be up to. Individuals vary, but percentages remain constant. So says the statistician." (Sir Arthur C Doyle)

🪙Business Intelligence: Indicators (Just the Quotes)

"If we view organizations as adaptive, problem-solving structures, then inferences about effectiveness have to be made, not from static measures of output, but on the basis of the processes through which the organization approaches problems. In other words, no single measurement of organizational efficiency or satisfaction - no single time-slice of organizational performance can provide valid indicators of organizational health." (Warren G Bennis, "General Systems Yearbook", 1962)

"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor." (Donald T Campbell, "Assessing the impact of planned social change", 1976)

"Indicators tend to direct your attention toward what they are monitoring. It is like riding a bicycle: you will probably steer it where you are looking. If, for example, you start measuring your inventory levels carefully, you are likely to take action to drive your inventory levels down, which is good up to a point. But your inventories could become so lean that you can’t react to changes in demand without creating shortages. So because indicators direct one’s activities, you should guard against overreacting. This you can do by pairing indicators, so that together both effect and counter-effect are measured. Thus, in the inventory example, you need to monitor both inventory levels and the incidence of shortages. A rise in the latter will obviously lead you to do things to keep inventories from becoming too low." (Andrew S Grove, "High Output Management", 1983)

"So because indicators direct one’s activities, you should guard against overreacting. This you can do by pairing indicators, so that together both effect and counter-effect are measured. […] In sum, joint monitoring is likely to keep things in the optimum middle ground." (Andrew S Grove, "High Output Management", 1983)

"The first rule is that a measurement - any measurement - is better than none. But a genuinely effective indicator will cover the output of the work unit and not simply the activity involved. […] If you do not systematically collect and maintain an archive of indicators, you will have to do an awful lot of quick research to get the information you need, and by the time you have it, the problem is likely to have gotten worse." (Andrew S Grove, "High Output Management", 1983)

"The number of possible indicators you can choose is virtually limitless, but for any set of them to be useful, you have to focus each indicator on a specific operational goal. […] Put another way, which five pieces of information would you want to look at each day, immediately upon arriving at your office?" (Andrew S Grove, "High Output Management", 1983)

"All good KPIs that I have come across, that have made a difference, had the CEO’s constant attention, with daily calls to the relevant staff. [...] A KPI should tell you about what action needs to take place. [...] A KPI is deep enough in the organization that it can be tied down to an individual. [...] A good KPI will affect most of the core CSFs and more than one BSC perspective. [...] A good KPI has a flow on effect." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"If the KPIs you currently have are not creating change, throw them out because there is a good chance that they may be wrong. They are probably measures that were thrown together without the in-depth research and investigation KPIs truly deserve." (David Parmenter, "Pareto’s 80/20 Rule for Corporate Accountants", 2007)

"Key performance indicators (KPIs) are the vital navigation instruments used by managers to understand whether their business is on a successful voyage or whether it is veering off the prosperous path. The right set of indicators will shine light on performance and highlight areas that need attention. ‘What gets measured gets done’ and ‘if you can’t measure it, you can’t manage it’ are just two of the popular sayings used to highlight the critical importance of metrics. Without the right KPIs managers are sailing blind." (Bernard Marr, "Key Performance Indicators (KPI): The 75 measures every manager needs to know", 2011)

"KRAs and KPIs KRA and KPI are two confusing acronyms for an approach commonly recommended for identifying a person’s major job responsibilities. KRA stands for key result areas; KPI stands for key performance indicators. As academics and consultants explain this jargon, key result areas are the primary components or parts of the job in which a person is expected to deliver results. Key performance indicators represent the measures that will be used to determine how well the individual has performed. In other words, KRAs tell where the individual is supposed to concentrate her attention; KPIs tell how her performance in the specified areas should be measured. Probably few parts of the performance appraisal process create more misunderstanding and bewilderment than do the notion of KRAs and KPIs. The reason is that so much of the material written about KPIs and KRAs is both." (Dick Grote, "How to Be Good at Performance Appraisals: Simple, Effective, Done Right", 2011)

"A statistical index has all the potential pitfalls of any descriptive statistic - plus the distortions introduced by combining multiple indicators into a single number. By definition, any index is going to be sensitive to how it is constructed; it will be affected both by what measures go into the index and by how each of those measures is weighted." (Charles Wheelan, "Naked Statistics: Stripping the Dread from the Data", 2012)

"Even if you have a solid indicator of what you are trying to measure and manage, the challenges are not over. The good news is that 'managing by statistics' can change the underlying behavior of the person or institution being managed for the better. If you can measure the proportion of defective products coming off an assembly line, and if those defects are a function of things happening at the plant, then some kind of bonus for workers that is tied to a reduction in defective products would presumably change behavior in the right kinds of ways. Each of us responds to incentives (even if it is just praise or a better parking spot). Statistics measure the outcomes that matter; incentives give us a reason to improve those outcomes." (Charles Wheelan, "Naked Statistics: Stripping the Dread from the Data", 2012)

"Once these different measures of performance are consolidated into a single number, that statistic can be used to make comparisons […] The advantage of any index is that it consolidates lots of complex information into a single number. We can then rank things that otherwise defy simple comparison […] Any index is highly sensitive to the descriptive statistics that are cobbled together to build it, and to the weight given to each of those components. As a result, indices range from useful but imperfect tools to complete charades." (Charles Wheelan, "Naked Statistics: Stripping the Dread from the Data", 2012)

"Defining an indicator as lagging, coincident, or leading is connected to another vital notion: the business cycle. Indicators are lagging or leading based on where economists believe we are in the business cycle: whether we are heading into a recession or emerging from one." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"[…] economics is a profession grounded in the belief that 'the economy' is a machine and a closed system. The more clearly that machine is understood, the more its variables are precisely measured, the more we will be able to manage and steer it as we choose, avoiding the frenetic expansions and sharp contractions. With better indicators would come better policy, and with better policy, states would be less likely to fall into depression and risk collapse." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"Our needs going forward will be best served by how we make use of not just this data but all data. We live in an era of Big Data. The world has seen an explosion of information in the past decades, so much so that people and institutions now struggle to keep pace. In fact, one of the reasons for the attachment to the simplicity of our indicators may be an inverse reaction to the sheer and bewildering volume of information most of us are bombarded by on a daily basis. […] The lesson for a world of Big Data is that in an environment with excessive information, people may gravitate toward answers that simplify reality rather than embrace the sheer complexity of it." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"Statistics are meaningless unless they exist in some context. One reason why the indicators have become more central and potent over time is that the longer they have been kept, the easier it is to find useful patterns and points of reference." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"The indicators - through no particular fault of anyone in particular - have not kept up with the changing world. As these numbers have become more deeply embedded in our culture as guides to how we are doing, we rely on a few big averages that can never be accurate pictures of complicated systems for the very reason that they are too simple and that they are averages. And we have neither the will nor the resources to invent or refine our current indicators enough to integrate all of these changes." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"We don’t need new indicators that replace old simple numbers with new simple numbers. We need instead bespoke indicators, tailored to the specific needs and specific questions of governments, businesses, communities, and individuals." (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"Yet our understanding of the world is still framed by our leading indicators. Those indicators define the economy, and what they say becomes the answer to the simple question 'Are we doing well?'" (Zachary Karabell, "The Leading Indicators: A short history of the numbers that rule our world", 2014)

"[…] an overall green status indicator doesn’t mean anything most of the time. All it says is that the things under measurement seem okay. But there always will be many more things not under measurement. To celebrate green indicators is to ignore the unknowns. […] The tendency to roll up metrics into dashboards promotes ignorance of the real situation on the ground. We forget that we only see what is under measurement. We only act when something is not green." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

"Financial measures are a quantification of an activity that has taken place; we have simply placed a value on the activity. Thus, behind every financial measure is an activity. I call financial measures result indicators, a summary measure. It is the activity that you will want more or less of. It is the activity that drives the dollars, pounds, or yen. Thus financial measures cannot possibly be KPIs." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"Key performance indicators (KPIs) are those indicators that focus on the aspects of organizational performance that are the most critical for the current and future success of the organization." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"Key Performance Indicators (KPIs) in many organizations are a broken tool. The KPIs are often a random collection prepared with little expertise, signifying nothing. [...] KPIs should be measures that link daily activities to the organization’s critical success factors (CSFs), thus supporting an alignment of effort within the organization in the intended direction." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"Most organizational measures are very much past indicators measuring events of the last month or quarter. These indicators cannot be and never were KPIs." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"We need indicators of overall performance that need only be reviewed on a monthly or bimonthly basis. These measures need to tell the story about whether the organization is being steered in the right direction at the right speed, whether the customers and staff are happy, and whether we are acting in a responsible way by being environmentally friendly. These measures are called key result indicators (KRIs)." (David Parmenter, "Key Performance Indicators: Developing, implementing, and using winning KPIs" 3rd Ed., 2015)

"Indicators represent a way of 'distilling' the larger volume of data collected by organizations. As data become bigger and bigger, due to the greater span of control or growing complexity of operations, data management becomes increasingly difficult. Actions and decisions are greatly influenced by the nature, use and time horizon (e.g., short or long-term) of indicators." (Fiorenzo Franceschini et al, "Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators", 2019)

"Indicators take on the role of real 'conceptual technologies', capable of driving organizational management in intangible terms, conditioning the 'what' to focus and the 'how'; in other words, they become the beating heart of the management, operational and technological processes." (Fiorenzo Franceschini et al, "Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators", 2019)

"Lagging indicators are metrics describing what happened in the past. 'Lagging' refers to the time lapse between an action and a specific outcome. […] Leading indicators are metrics that provide early indications of your progress toward an objective. […] Lagging and leading indicators work together, allowing you to make a more comprehensive evaluation." (Shonna D Watters et al, "The Practical Guide for HR Analytics: Using data to inform, transform, and empower HR decisions", 2019)

"Monitoring a process requires identifying specific activities, responsibilities and indicators for testing effectiveness and efficiency. Effectiveness means setting the right goals and objectives, making sure that they are properly accomplished (doing the right things); effectiveness is measured comparing the achieved results with target objectives. On the other hand, efficiency means getting the most (output) from the available (input) resources (doing things right): efficiency defines a link between process performance and available resources." (Fiorenzo Franceschini et al, "Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators", 2019)

"People do care about how they are measured. What can we do about this? If you are in the position to measure something, think about whether measuring it will change people’s behaviors in ways that undermine the value of your results. If you are looking at quantitative indicators that others have compiled, ask yourself: Are these numbers measuring what they are intended to measure? Or are people gaming the system and rendering this measure useless?" (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"A KPI is a performance measure that demonstrates how effectively an organisation is achieving its critical objectives. They are used to track performance over a period of time to ensure the organisation is heading in the desired direction, and are quantifiable to guide whether activities need to be dialled up or down, resources adjusted or management resource focused on understanding what is in play that may be holding back the organisation." (Ian Wallis, "Data Strategy: From definition to execution", 2021)

"The KPI juggernaut has been misused and abused in too many organisations to the extent it has devalued the concept of KPIs. KPIs used well - the ten things that really matter to an organisation - can, in my experience, be a real galvanising force to get focus and attention put in those areas which really can make a difference. The rest is a distraction, there through some misplaced view that more adds value when actually it detracts through losing the focus from where it needs to be." (Ian Wallis, "Data Strategy: From definition to execution", 2021)

🪙Business Intelligence: Dashboards (Just the Quotes)

"The real value of dashboard products lies in their ability to replace hunt‐and‐peck data‐gathering techniques with a tireless, adaptable, information‐flow mechanism. Dashboards transform data repositories into consumable information." (Gregory L Hovis, "Stop Searching for InformationMonitor it with Dashboard Technology," DM Direct, 2002)

"Dashboards and visualization are cognitive tools that improve your 'span of control' over a lot of business data. These tools help people visually identify trends, patterns and anomalies, reason about what they see and help guide them toward effective decisions. As such, these tools need to leverage people's visual capabilities. With the prevalence of scorecards, dashboards and other visualization tools now widely available for business users to review their data, the issue of visual information design is more important than ever." (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)

“Dashboards aren't all that different from some of the other means of presenting information, but when properly designed the single-screen display of integrated and finely tuned data can deliver insight in an especially powerful way.” (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)

"Alerts are integral to the dashboard concept in that they transform the dashboard from a graphical information presentation into a live console for managing organizational processes and performance. Effective dashboard deployment must facilitate easy management of alerts. This management process involves three components: (1) rules, (2) actions, and (3) recipients." (Shadan Malik, "Enterprise Dashboards: Design and best practices for IT", 2005)

"Although it does so much more, the central purpose of a dashboard is to warn the user when any relevant metrics are out of acceptable boundaries. In the dashboard terminology, these alerts consisting of rules and actions add critical value to an enterprise dashboard deployment complemented with strong visual indicators of warnings." (Shadan Malik, "Enterprise Dashboards: Design and best practices for IT", 2005)

"The term dashboard has acquired a vibrant new meaning in the field of information management as leading organizations worldwide embrace the idea of empowerment through improved real-time information systems. In the current corporate vocabulary, a dashboard is a rich computer interface with charts, reports, visual indicators, and alert mechanisms that are consolidated into a dynamic and relevant information platform." (Shadan Malik, "Enterprise Dashboards: Design and best practices for IT", 2005)

"An effective dashboard is the product not of cute gauges, meters, and traffic lights, but rather of informed design: more science than art, more simplicity than dazzle. It is, above all else, about communication." (Stephen Few, "Information Dashboard Design", 2006)

"Most dashboards fail to communicate efficiently and effectively, not because of inadequate technology (at least not primarily), but because of poorly designed implementations. No matter how great the technology, a dashboard's success as a medium of communication is a product of design, a result of a display that speaks clearly and immediately. Dashboards can tap into the tremendous power of visual perception to communicate, but only if those who implement them understand visual perception and apply that understanding through design principles and practices that are aligned with the way people see and think." (Stephen Few, "Information Dashboard Design", 2006) 

"Having a purposeless or poorly performing dashboard is more common than not. This happens when the underlying architecture is not designed properly to support the needs of dashboard interaction. There is an obvious disconnect between the design of the data warehouse and the design of the dashboards. The people who design the data warehouse do not know what the dashboard will do; and the people who design the dashboards do not know how the data warehouse was designed, resulting in a lack of cohesion between the two. A similar disconnect can also exist between the dashboard designer and the business analyst, resulting in a dashboard that may look beautiful and dazzling but brings very little business value." (Nils H Rasmussen et al, "Business Dashboards: A visual catalog for design and deployment", 2009)

"In general, it still holds true that 'there is no such thing as a free lunch'. What this means is that the most advanced dashboard solutions with the most features and flexibility are generally also the technologies that require more setup and more skill sets from the administrators and the end users. In some cases companies 'dumb down' their dashboard application in the initial stages of deployment so as not to scare their users with too many options. Later, when a dashboard culture has developed, they open up more of the functionality." (Nils H Rasmussen et al, "Business Dashboards: A visual catalog for design and deployment", 2009)

"Dashboarding is an area that has been using information design to communicate key business metrics for decades. In terms of purpose, these interfaces have embodied many of the best practices surrounding visual communication. Yet their aesthetic and creative value is often lacking. This is an area of great opportunity in business communication; while well intentioned, the dashboard’s traditional format and appearance could benefit from a bit of a makeover." (Jason Lankow et al, "Infographics: The power of visual storytelling", 2012)

"There are myriad questions that we can ask from data today. As such, it’s impossible to write enough reports or design a functioning dashboard that takes into account every conceivable contingency and answers every possible question." (Phil Simon, "The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions", 2014)

"A dashboard is like the executive summary of a report. We read executive summaries and skip the body of the report if the summary is more or less in line with our expectations. Trouble is, measurement is never exhaustive. It is only when we dive in that we realize what areas may have been missed." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

"[…] an overall green status indicator doesn’t mean anything most of the time. All it says is that the things under measurement seem okay. But there always will be many more things not under measurement. To celebrate green indicators is to ignore the unknowns. […] The tendency to roll up metrics into dashboards promotes ignorance of the real situation on the ground. We forget that we only see what is under measurement. We only act when something is not green." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

"Rolling up fine-grained metrics to create high-level dashboards puts pressure on teams to keep the fine-grained metrics green even when it might not be the best use of their time." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

"A performance dashboard is a practical tool to improve management effectiveness and efficiency, not just a pretty retrospective picture in an annual report." (Pearl Zhu, "Performance Master: Take a Holistic Approach to Unlock Digital Performance", 2017)

"All human storytellers bring their subjectivity to their narratives. All have bias, and possibly error. Acknowledging and defusing that bias is a vital part of successfully using data stories. By debating a data story collaboratively and subjecting it to critical thinking, organizations can get much higher levels of engagement with data and analytics and impact their decision making much more than with reports and dashboards alone." (James Richardson, 2017)

"Dashboards are a type of multiform visualization used to summarize and monitor data. These are most useful when proxies have been well validated and the task is well understood. This design pattern brings a number of carefully selected attributes together for fast, and often continuous, monitoring - dashboards are often linked to updating data streams. While many allow interactivity for further investigation, they typically do not depend on it. Dashboards are often used for presenting and monitoring data and are typically designed for at-a-glance analysis rather than deep exploration and analysis." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Infographics combine art and science to produce something that is not unlike a dashboard. The main difference from a dashboard is the subjective data and the narrative or story, which enhances the data-driven visual and engages the audience quickly through highlighting the required context." (Travis Murphy, "Infographics Powered by SAS®: Data Visualization Techniques for Business Reporting", 2018)

"Dashboards are collections of several linked visualizations all in one place. The idea is very popular as part of business intelligence: having current data on activity summarized and presented all inone place. One danger of cramming a lot of disparate information into one place is that you will quickly hit information overload. Interactivity and small multiples are definitely worth considering as ways of simplifying the information a reader has to digest in a dashboard. As with so many other visualizations, layering the detail for different readers is valuable." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"[Dashboards] are popular methods for displaying multiple visualizations and statistical information. Dashboards often take the form of some organizational instrument that offers both at-a-glance and detailed views of many different analytical and information dimensions. Dashboards are not a unique chart type themselves, but rather should be considered compositions that comprise multiple chart types." (Andy Kirk, "Data Visualisation: A Handbook for Data Driven Design" 2nd Ed., 2019)

"Understanding the entire data ecosystem, from the production of a data point to its consumption in a dashboard or a visualization, provides the ability to invoke action, which is more valuable than the mere sum of its parts." (Jesús Barrasa et al, "Knowledge Graphs: Data in Context for Responsive Businesses", 2021)

"A well-designed dashboard needs to provide a similar experience; information cannot be placed just anywhere on the dashboard. Charts that relate to one another are usually positioned close to one another. Important charts often appear larger and more visually prominent than less important ones. In other words, there are natural sizes for how a dashboard comprises charts based on the task and context." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"As we enter into certain types of analytical conversations, we expect the conversations to flow in a predictable and cohesive manner. A KPI dashboard, for example, uses redundant structures across specific dimensions or measures to convey information. A dashboard with a top-down exposition style provides high-level information first and clarifies downward, while a bottom-up dashboard starts with the details and clarifies them against the larger picture." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"Chart choices can also create weight within the entire composition. Presenting information as a comprehensive visualization, such as in a dashboard, requires thinking beyond individual charts. In writing, we not only craft sentences, but write the composition as an entire piece. Certain sentences may drive the writing more, but all sentences play a role in conveying the message." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"The sizes of charts in space reflect how we convey information to a reader. In a dashboard context, the content, size, and space that the various charts occupy should reflect the form and function of the main message. As you saw with the bento box metaphor from the introduction, there needs to be deliberate thought put into the placement and size of each individual chart so that they all work together in harmony." (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"When integrating written text with charts in a functionally aesthetic way, the reader should be able to find the key takeaways from the chart or dashboard, taking into account the context, constraints, and reading objectives of the overall message."  (Vidya Setlur & Bridget Cogley, "Functional Aesthetics for data visualization", 2022)

"It turns out that the visual part of [gauges] does not convey significant information; it merely serves as an aesthetically pleasing frame for the total value. However, on a dashboard, we typically need to save space and highlight key information, and a standard card would be better suited for this task." (Alex Kolokolov & Maxim Zelensky, "Data Visualization with Microsoft Power BI", 2024)

"Data may indeed be the new oil. But just like crude oil, data needs refining. It must be transformed into information. This is why we clean, combine, model, and visualize data. The output of all this work - whether you do it on your own, get some help, or use a (semi-)automatic process - includes reports and dashboards that provide insights into various aspects of the organization’s dealings, which decision-makers can then consume to make critical business decisions." (Jeroen ter Heerdt et al, "Microsoft Power BI Visual Calculations: Simplifying DAX", 2026)

See also the definitions on "dashboards". 

🪙Business Intelligence: Data Products (Just the Quotes)

"Data scientists combine entrepreneurship with patience, the willingness to build data products incrementally, the ability to explore, and the ability to iterate over a solution. They are inherently interdisciplinary. They can tackle all aspects of a problem, from initial data collection and data conditioning to drawing conclusions. They can think outside the box to come up with new ways to view the problem, or to work with very broadly defined problems: 'there’s a lot of data, what can you make from it?'" (Mike Loukides, "What Is Data Science?", 2011)

"Discovery is the key to building great data products, as opposed to products that are merely good." (Mike Loukides, "The Evolution of Data Products", 2011)

"New interfaces for data products are all about hiding the data itself, and getting to what the user wants." (Mike Loukides, "The Evolution of Data Products", 2011)

"[...] a good definition of a data product is a product that facilitates an end goal through the use of data. It’s tempting to think of a data product purely as a data problem. After all, there’s nothing more fun than throwing a lot of technical expertise and fancy algorithmic work at a difficult problem." (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"As data scientists, we prefer to interact with the raw data. We know how to import it, transform it, mash it up with other data sources, and visualize it. Most of your customers can’t do that. One of the biggest challenges of developing a data product is figuring out how to give data back to the user. Giving back too much data in a way that’s overwhelming and paralyzing is 'data vomit'. It’s natural to build the product that you would want, but it’s very easy to overestimate the abilities of your users. The product you want may not be the product they want." (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"Generalizing beyond advertising, when building any data product in which the data is obfuscated (where there isn’t a clear relationship between the user and the result), you can compromise on precision, but not on recall. But when the data is exposed, focus on high precision." (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"Ideas for data products tend to start simple and become complex; if they start complex, they become impossible." (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"In an emergency, a data product that just produces more data is of little use. Data scientists now have the predictive tools to build products that increase the common good, but they need to be aware that building the models is not enough if they do not also produce optimized, implementable outcomes." (Jeremy Howard et al, "Designing Great Data Products", 2012)

"The best way to avoid data vomit is to focus on actionability of data. That is, what action do you want the user to take? If you want them to be impressed with the number of things that you can do with the data, then you’re likely producing data vomit. If you’re able to lead them to a clear set of actions, then you’ve built a product with a clear focus." (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"The key aspect of making a data product is putting the 'product' first and 'data' second. Saying it another way, data is one mechanism by which you make the product user-focused. With all products, you should ask yourself the following three questions: (1) What do you want the user to take away from this product? (2) What action do you want the user to take because of the product? (3) How should the user feel during and after using your product?" (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"You can give your data product a better chance of success by carefully setting the users’ expectations. [...] One under-appreciated facet of designing data products is how the user feels after using the product. Does he feel good? Empowered? Or disempowered and dejected?" (Dhanurjay Patil, "Data Jujitsu: The Art of Turning Data into Product", 2012)

"A core premise of data mesh is federating data ownership among domain data owners who are responsible for their data as a product. Offering the data as a product requires the data to be discoverable and to have explicitly stated quality characteristics and a clearly defined access method. Such requirements are at the core of what data catalogs support. With support for data labeling, curation, and crowdsourced feedback, data catalogs are well positioned to offer data as a product. Furthermore, data catalogs support the enforcement of compliant data usage, which becomes more important when data ownership is not managed centrally." (Fadi Maali & Jason Lim, "Implementing a Modern Data Catalog to Power Data Intelligence: Make Trustworthy Data Central to Your Organization", 2022)

"Since data engineering is such a crucial field, you may be wondering who the main players are and what skill sets they possess. Building a data product involves several folks, all of whom need to come together with seamless handoffs to ensure a successful end product or service is created. It would be a mistake to create silos and increase both the number and complexity of integration points as each additional integration is a potential failure point." (Anindita Mahapatra, "Simplifying Data Engineering and Analytics with Delta", 2022)

"A data product is based on semantically related raw data that is transformed into a meaningful business context and easily discoverable and consumable by business users." (Eberhard Hechler et al, "Data Fabric and Data Mesh Approaches with AI", 2023)

"Data products should remain stable and be decoupled from the operational/transactional applications. This requires a mechanism for detecting schema drift, and avoiding disruptive changes. It also requires versioning and, in some cases, independent pipelines to run in parallel, giving your data consumers time to migrate from one version to another." (Piethein Strengholt, "Data Management at Scale: Modern Data Architecture with Data Mesh and Data Fabric" 2nd Ed., 2023)

"In Exploiting semantic knowledge graphs can support interpretability and explainability of nearly all AI model types (including DL models) by discovering and depicting semantic and non-obvious relationships or depicting an ML model in a simplified and more readable, explainable way., a Data Mesh solution organizes data around business domain owners and transforms relevant data assets (data sources) to data products that can be consumed by distributed business users from various business domains or functions. These data products are created, governed, and used in an autonomous, decentralized, and self-service manner. Self-service capabilities, which we have already referenced as a Data Fabric capability, enable business organizations to entertain a data marketplace with shopping-for-data characteristics." (Eberhard Hechler et al, "Data Fabric and Data Mesh Approaches with AI", 2023)

"Data Mesh emphasizes ensuring reliable, consistent, and interoperable data products. When data is treated as a product, quality is non-negotiable. High-quality data must meet the expectations and requirements of its users, both internally and externally. Additionally, data products must be designed with other products in mind, adhering to principles like loose coupling for easy interchangeability and high cohesion for strong functional relatedness. This feature enables the integration of different data products, ensuring seamless interoperability and greater usability. Data products should be reliable, complete, accurate, and accurate. They should also be integrated, compatible, and consistent rather than isolated, incompatible, or conflicting." (Pradeep Menon, "Data Mesh Principles, patterns, architecture, and strategies for data-driven decision making", 2024)

"Domain-oriented ownership is a core principle of data mesh. It entails that data producers, experts in their business domains, are responsible for the entire lifecycle of their produced data. Specifically, they take ownership of the data from the point of ingestion through transformation, serving, quality assurance, and governance. Moreover, they are responsible for the data products created from their data, which serve as units of data consumption for other domains or users." (Pradeep Menon, "Data Mesh Principles, patterns, architecture, and strategies for data-driven decision making", 2024)

"To explain a data mesh in one sentence, a data mesh is a centrally managed network of decentralized data products. The data mesh breaks the central data lake into decentralized islands of data that are owned by the teams that generate the data. The data mesh architecture proposes that data be treated like a product, with each team producing its own data/output using its own choice of tools arranged in an architecture that works for them. This team completely owns the data/output they produce and exposes it for others to consume in a way they deem fit for their data." (Aniruddha Deswandikar,"Engineering Data Mesh in Azure Cloud", 2024)

"When data is considered a product, it creates opportunities for collaboration across different domains. This collaboration involves working with other teams to create, share, and use data products that span multiple areas of expertise, interest, or value. Data Mesh promotes cross-domain collaboration by focusing on the consumers rather than the producers. Data products are made available through standardized interfaces and protocols that support various modes of consumption and are governed by domain experts who understand the context and nuances of their data." (Pradeep Menon, "Data Mesh Principles, patterns, architecture, and strategies for data-driven decision making", 2024)

"Data product usage is growing quickly, doubling every year. Obviously, since we made the investment, we'll work with our customer to find applications." (Ken Shelton)