Business Applications: Customer Relationship Management (Definitions)

"Operational and analytic processes that focus on better understanding and servicing customers in order to maximize mutually beneficial relationships with each customer." (Ralph Kimball & Margy Ross, "The Data Warehouse Toolkit" 2nd Ed., 2002)

"a popular DSS application designed to streamline customer and/or corporate relationships." (William H Inmon, "Building the Data Warehouse", 2005)

"A database system containing information on interactions with customers." (Glenn J Myatt, "Making Sense of Data", 2006)

"The infrastructure that enables the delineation of and increase in customer value, and the correct means by which to increase customer value and motivate valuable customers to remain loyal, indeed, to buy again." (Jill Dyché & Evan Levy, Customer Data Integration, 2006)

"The tracking and management of all the organization’s interactions with its customers in order to provide better service, encourage customer loyalty, and increase the organization’s long-term profit per customer." (Steve Williams & Nancy Williams, "The Profit Impact of Business Intelligence", 2007)

"A strategy devoted to the development and management of close relationships between customers and the company. In many cases, CRM is referred to as the automation tool that helps bring about this strategy." (Steven Haines, "The Product Manager's Desk Reference", 2008)

"Software intended to help you run your sales force and customer support." (Judith Hurwitz et al, "Service Oriented Architecture For Dummies" 2nd Ed., 2009)

"The technology and processes used to capture the details of interactions with customers and analyze that data to improve customer interaction, assess customer value, and build value and further loyalty." (Tony Fisher, "The Data Asset", 2009)

"A set of technologies and business processes designed to understand a customer, improve customer experience, and optimize customer-facing business processes across marketing, sales, and servicing channels." (Alex Berson & Lawrence Dubov, "Master Data Management and Data Governance", 2010)

"Refers to the set of procedures and computer applications designed to manage and improve customer service in an enterprise. Data warehousing, with integrated data about each customer, is eminently suitable for CRM." (Paulraj Ponniah, "Data Warehousing Fundamentals for IT Professionals", 2010)

"This is a packaged solution that delivers an end-to-end solution around contacting, understanding, and serving particular customer needs." (Martin Oberhofer et al, "The Art of Enterprise Information Architecture", 2010)

"Establishing relationships with individual customers and then using that information to treat different customers differently. Customer buying profiles and churn analysis are examples of decision support activities that can affect the success of customer relationships. Effective CRM is dependent on high quality master data about individuals and organizations (customer data integration)." (DAMA International, "The DAMA Dictionary of Data Management", 2011)

"The entire process of maximizing the value proposition to the customer through all interactions, both online and traditional. Effective CRM advocates one-to-one relationships and participation of customers in related business decisions." (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed., 2011)

"Software designed to help you run your sales force and customer support operations." (Marcia Kaufman et al, "Big Data For Dummies", 2013)

"The management of current and future customer interactions with a business. This can include sales support, warranty and technical support activity, Internet website, marketing, and product advertising." (Kenneth A Shaw, "Integrated Management of Processes and Information", 2013)

"Customer relationship management is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support." (Keith Holdaway, "Harness Oil and Gas Big Data with Analytics", 2014)

"System that manages the customer-related data along with their past, present, and future interactions with the organization." (Hamid R Arabnia et al, "Application of Big Data for National Security", 2015)

"A set of tools, techniques, and methodologies for understanding the needs and characteristics of customers in order to better serve them." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed., 2018)

"CRM is the practice of helping customers manage sales, service, and marketing processes effectively and efficiently so that they can grow their business and provide excellent customer service." (Srini Munagavalasa, "The Salesforce Business Analyst Handbook", 2022)

💎SQL Reloaded: Advices on SQL logic split in Web Applications

Yesterday I remembered about my first two small fights on SQL related topics, though in both situations I had to renounce temporarily to my opinions for the sake of armistice. It’s understandable, we can all make mistakes, unfortunately what we know hurts us more then what we don’t know. It’s amusing when I’m thinking about the two issues in discussion at those times, though then it was a little disturbing. What was about?! Actually both issues are related to web applications, my first “professional encounter” with programming.

Issue 1 – using JOINs or backend vs middle tier processing

JOINs are a powerful feature of SQL in combing related data from multiple tables in only one query, this coming with a little (or more) overhead from the database server side.
Web applications make use of lot of data access operations, data being pulled from a database each time a user requests a page, of course that happening when the page needs data from database(s) or execute commands on it, the CRUD (Create/Read/Update/Delete) gamma. That can become costly in time, depending on how data access was architected and requirements. The target is to pull smallest chunk of data possible (rule 1), with a minimum of trips to the database (rule 2).

Supposing that we need Employees data from a database for a summary screen with all employees, it could contain First Name, Last Name, Department and Contact information – City, Country, Email Address and Phone Number. Normally the information could be stored in 4 tables – Employees, Departments, Address and Countries, like in the below diagram.


The easiest and best way to pull the Employee needed data is to do a JOIN between tables:

-- Employee details
SELECT E.EmployeeId
, E.FirstName 
, E.LastName 
, D.Department 
, A.City 
, C.Country 
, A.Phone 
, E.EmailAddress
FROM dbo.Employees E
     JOIN dbo.Departments D
	   ON E.DepartmentId = D.DepartmentId 
	 JOIN dbo.Addresses A
	   ON A.EmployeeId = A.EmployeeId 
	      JOIN dbo.Countries C
		    ON A.CountryId = C.CountryId 

More likely that two or more employees will have the same country or department, resulting in “duplication” of small pieces of information within the whole data set, contradicting rule 1. Can be pulled smaller chunks of data targeting only the content of a table, that meaning that we have to pull first all Employees or the ones matching a set of constraints, then all the departments or the only the ones for which an Employee was returned, and same with Addresses and Countries. In the end will have 4 queries and same number of roundtrips (or more). In the web page the code will have to follow the below steps:

Step 1: Pull the Employee data matching the query:

SELECT E.EmployeeID
, E.DepartmentID
, E.FirstName
, E.LastName
, E.EmailAddress
FROM Employees E
WHERE …

Step 2: Build the (distinct) list of Department IDs and a (distrinct) list of Employee IDs.

Step 3: Pull the Department data matching the query:

SELECT D.DepartmentID
, D.Department
FROM Departments D
WHERE DepartmentID IN (<list of Department IDs>)

Step 4: Pull the Address data matching the query:

SELECT A.EmployeeID
, A.CountryID
, A.City
, A.Phone
FROM Addresses A
WHERE EmployeeID IN (<list of Employee IDs>)

Step 5: Build the (distinct) list of Country IDs.

Step 6: Pull the Country data matching the query:

SELECT C.CountryID
, C.Country
FROM Countries C
WHERE CountryID IN (<list of Country IDs>)

And if this doesn’t look like an overhead for you, you have to take into account that for each Employee is needed to search the right Department from the set of data returned in Step 3, and same thing for Addresses and Countries. It’s exactly what the database server does but done on the web server, with no built in capabilities for data matching.
In order to overcome the problems raised by matching, somebody could go and execute for each employee returned in Step 1 a query like the one defined in Step 4, but limited only to the respective Employee, thus resulting an additional number of new roundtrips matching the number of Employees. Quite a monster, isn’t it? Please don’t do something like this!

It’s true that we always need to mitigate between minimum of data and minimum of roundtrips to a web server, though we have to take into account also the overhead created by achieving extremities and balance them in an optimum manner, implementing the logic on the right tier. So, do data matching as much as possible on the database server because it was designed for that, and do, when possible, data enrichment (e.g. formatting) only on the web server.

In theory the easiest way of achieving something it’s the best as long the quality remains the same, so try to avoid writing expensive code that’s hard to write, maintain and debug!

Issue 2: - LEFT vs FULL JOINs

Normally each employee should be linked to a Department, have at least one Address, and the Address should be linked to a Country. That can be enforced at database and application level, though it’s not always the case. There could be Employees that are not assigned to a Department, or without an Address; in such cases then instead of a FULL JOIN you have to consider a LEFT or after case a RIGHT (OUTER) JOIN. So, I’ve rewritten the first query, this time using LEFT JOINs.

-- Employee details (with LEFT JOINs)
SELECT E.EmployeeId
, E.FirstName 
, E.LastName 
, D.Department 
, A.City 
, C.Country 
, A.Phone 
, E.EmailAddress
FROM dbo.Employees E
     LEFT JOIN dbo.Departments D
	   ON E.DepartmentId = D.DepartmentId 
	 LEFT JOIN dbo.Addresses A
	   ON A.EmployeeId = A.EmployeeId 
	      LEFT JOIN dbo.Countries C
		    ON A.CountryId = C.CountryId 

Important:
Don't use LEFT JOINs unless the business case requires it, and don’t abuse of them as they can come with performance penalties!7

💎SQL Reloaded: SQL Server and Excel Data

Looking after information about SQL Server 2008, I stumble over Bob Beauchemin’s blog, the first posting I read Another use for SQL Server 2008 row constructors demonstrating a new use of VALUES clause that allows to insert multiple lines in a table by using only one query, or to group a set of values in a table and use them as source for a JOIN. I was waiting for this feature to be available under SQL Server 2005, though better later than never!

The feature is useful when you need to limit the output of a query based on matrix (tabular) values coming from an Excel or text file. For exemplification I’ll use HumanResources.vEmployee view from AdventureWorks database that co/mes with SQL Server 2005, you can download it from Code Plex in case you don’t have it for SQL Server 2008.
Let’s suppose that you have an Excel file with Employees for which you need contact information from a table available on SQL Server. You have the FirstName, MiddeName and LastName, and you need the EmailAddress and Phone. In SQL Server 2008 you can do that by creating a temporary table-like structure on the fly using VALUES clause, and use it then in JOIN or INSERT statements.



The heart of the query is the below structure, where B(FirstName, MiddleName, LastName) is the new table, each row in its definition being specified by comma delimited triples of form ('FirstName ', 'MiddleName ', ' LastName'):



The construct it’s time consuming to build manually, especially when the number of lines is considerable big, though you can get the construct in Excel with the help of an easy formula.



The formula from column D is = ", ('" & A2 & "','" & B2 & "','" & C2 & "')" and it can be applied to the other lines too. You just need to copy now the data from Column D to SQL Server and use them in Query with a few small changes. Of course, you can create also a custom function (macro) in Excel to obtain the whole structure is a singe cell.

You can do something alike under older versions of SQL Server (or other databases) using a simple trick – concatenating the values from each column by row by using a delimiter like “/”, “~”, “|” or any other delimiter, though you have to be sure that the delimiter isn’t found in your data sources (Excel and table). Using “/” the formula is = ", '" & A2 & "/" & B2 & "/" & C2 & "'".



Then you have to use the same trick and concatenate the columns from the table, the query becoming:



This technique involves small difficulties when:
• The data used for searching have other type than string derived data types, however that can be overcome by casting the values to string before concatenation.
• The string values contain spaces at extremities, so it’s better to trim the values using LTrim and RTrim functions.
• The values from the two sources are slightly different, for example diacritics vs. Latin standard characters equivalents, for this being necessary a transformation of the values to the same format.

🏗️Software Engineering: Problem Solving (Just the Quotes)

"We can scarcely imagine a problem absolutely new, unlike and unrelated to any formerly solved problem; but if such a problem could exist, it would be insoluble. In fact, when solving a problem, we should always profit from previously solved problems, using their result or their method, or the experience acquired in solving them." (George Polya, 1945)

"The problems are solved, not by giving new information, but by arranging what we have known since long." (Ludwig Wittgenstein, "Philosophical Investigations", 1953)

"A great many problems are easier to solve rigorously if you know in advance what the answer is." (Ian Stewart, "From Here to Infinity", 1987)

"An important symptom of an emerging understanding is the capacity to represent a problem in a number of different ways and to approach its solution from varied vantage points; a single, rigid representation is unlikely to suffice." (Howard Gardner, "The Unschooled Mind", 1991)

"[By understanding] I mean simply a sufficient grasp of concepts, principles, or skills so that one can bring them to bear on new problems and situations, deciding in which ways one’s present competencies can suffice and in which ways one may require new skills or knowledge." (Howard Gardner, "The Unschooled Mind", 1991) 

"Solving a problem for which you know there’s an answer is like climbing a mountain with a guide, along a trail someone else has laid. In mathematics, the truth is somewhere out there in a place no one knows, beyond all the beaten paths. And it’s not always at the top of the mountain. It might be in a crack on the smoothest cliff or somewhere deep in the valley." (Yōko Ogawa, "The Housekeeper and the Professor", 2003)

"Framing the right problem is equally or even more important than solving it." (Pearl Zhu, "Change, Creativity and Problem-Solving", 2017)

"A great discovery solves a great problem but there is a grain of discovery in the solution of any problem. Your problem may be modest; but if it challenges your curiosity and brings into play your inventive faculties, and if you solve it by your own means, you may experience the tension and enjoy the triumph of discovery." (George Polya)

"A great many problems are easier to solve rigorously if you know in advance what the answer is." (Ian Stewart, "From Here to Infinity", 1987)"Every problem has a solution; it may sometimes just need another perspective.” (Rebecca Mallery et al, “NLP for Rookies”, 2009)

"Mostly we rely on stories to put our ideas into context and give them meaning. It should be no surprise, then, that the human capacity for storytelling plays an important role in the intrinsically human-centered approach to problem solving, design thinking." (Tim Brown, "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation", 2009)

"One of the broad truths we’ve seen to be true is the idea that finding problems earlier in the developer workflow usually reduces costs." (Titus Winters, "Software Engineering at Google: Lessons Learned from Programming Over Time", 2020)

"A problem thoroughly understood is always fairly simple." (Charles Kettering)

"A problem well-defined is a problem half solved." (John Dewey)

"An expert problem solver must be endowed with two incompatible qualities, a restless imagination and a patient pertinacity." (Howard W Eves)

"Finding the right answer is important, of course. But more important is developing the ability to see that problems have multiple solutions, that getting from X to Y demands basic skills and mental agility, imagination, persistence, patience." (Mary H Futrell)

"I have not seen any problem, however complicated, which, when you looked at it in the right way, did not become still more complicated." (Paul Anderson)

"I knew nothing, except how to think, how to grapple with a problem and then go on grappling with it until you had solved it." (Sir Barnes Wallis)

"Man is not born to solve the problems of the universe, but to find out where the problems begin, and then to take his stand within the limits of the intelligible." (Johann Wolfgang von Goethe)

"One is always a long way from solving a problem until one actually has the answer." (Stephen Hawking) 

"One measure of our understanding is the number of independent ways we are able to get to the same result." (Richard P Feynman) 

“Solving problems is a practical skill like, let us say, swimming. We acquire any practical skill by imitation and practice.” (George Polya)

"Some problems are just too complicated for rational logical solutions. They admit of insights, not answers." (Jerome B Wiesner)

"The best way to escape from a problem is to solve it." (Brendan Francis)

"The greatest challenge to any thinker is stating the problem in a way that will allow a solution." (Bertrand Russell)

"The measure of our intellectual capacity is the capacity to feel less and less satisfied with our answers to better and better problems." (Charles W Churchman)

"The mere formulation of a problem is often far more essential than its solution. To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advances in science." (Albert Einstein)

"The worst thing you can do to a problem is solve it completely." (Daniel Kleitman)

"There is no such thing as a problem without a gift. We seek problems because we need their gifts." (Richard Bach)

"To ask the right question is harder than to answer it." (Georg Cantor)

"When the answer to a mathematical problem cannot be found, then the reason is frequently that we have not recognized the general idea from which the given problem only appears as a link in a chain of related problems." (David Hilbert) 

"You are never sure whether or not a problem is good unless you actually solve it." (Mikhail Gromov)

🏗️Software Engineering: Architecture (Just the Quotes)

"The term architecture is used here to describe the attributes of a system as seen by the programmer, i.e., the conceptual structure and functional behavior, as distinct from the organization of the data flow and controls, the logical design, and the physical implementation." (Gene Amdahl et al, "Architecture of the IBM System", IBM Journal of Research and Development. Vol 8 (2), 1964)

"In computer design three levels can be distinguished: architecture, implementation and realisation; for the first of them, the following working definition is given: The architecture of a system can be defined as the functional appearance of the system to the user, its phenomenology. […] The inner structure of a system is not considered by the architecture: we do not need to know what makes the clock tick, to know what time it is. This inner structure, considered from a logical point of view, will be called the implementation, and its physical embodiment the realisation." (Gerrit A Blaauw, "Computer Architecture", 1972)

"There always is an architecture, whether it is defined in advance - as with modern computers - or found out after the fact - as with many older computers. For architecture is determined by behavior, not by words. Therefore, the term architecture, which rightly implies the notion of the arch, or prime structure, should not be understood as the vague overall idea. Rather, the product of the computer architecture, the principle of operations manual, should contain all detail which the user can know, and sooner or later is bound to know." (Gerrit A Blaauw, "Computer Architecture", 1972)

"The design of a digital system starts with the specification of the architecture of the system and continues with its implementation and its subsequent realisation... the purpose of architecture is to provide a function. Once that function is established, the purpose of implementation is to give a proper cost-performance and the purpose of realisation is to build and maintain the appropriate logical organisation." (Gerrit A Blaauw, "Specification of Digital Systems", Proc. Seminar in Digital Systems Design, 1978)

"With increasing size and complexity of the implementations of information systems, it is necessary to use some logical construct (or architecture) for defining and controlling the interfaces and the integration of all of the components of the system." (John Zachman, "A Framework for Information Systems Architecture", 1987)

"Every software system needs to have a simple yet powerful organizational philosophy (think of it as the software equivalent of a sound bite that describes the system's architecture). [A] step in [the] development process is to articulate this architectural framework, so that we might have a stable foundation upon which to evolve the system's function points." (Grady Booch, "Object-Oriented Design: with Applications", 1991)

"As the size of software systems increases, the algorithms and data structures of the computation no longer constitute the major design problems. When systems are constructed from many components, the organization of the overall system - the software architecture - presents a new set of design problems. This level of design has been addressed in a number of ways including informal diagrams and descriptive terms, module interconnection languages, templates and frameworks for systems that serve the needs of specific domains, and formal models of component integration mechanisms." (David Garlan & Mary Shaw, "An introduction to software architecture", Advances in software engineering and knowledge engineering Vol 1, 1993)

"Software architecture involves the description of elements from which systems are built, interactions among those elements, patterns that guide their composition, and constraints on these patterns. In general, a particular system is defined in terms of a collection of components and interactions among those components. Such a system may in turn be used as a (composite) element in a larger system design." (Mary Shaw & David Garlan,"Characteristics of Higher-Level Languages for Software Architecture", 1994)

"If a project has not achieved a system architecture, including its rationale, the project should not proceed to full-scale system development. Specifying the architecture as a deliverable enables its use throughout the development and maintenance process." (Barry Boehm, 1995)

"Our experience with designing and analyzing large and complex software-intensive systems has led us to recognize the role of business and organization in the design of the system and in its ultimate success or failure. Systems are built to satisfy an organization's requirements (or assumed requirements in the case of shrink-wrapped products). These requirements dictate the system's performance, availability, security, compatibility with other systems, and the ability to accommodate change over its lifetime. The desire to satisfy these goals with software that has the requisite properties influences the design choices made by a software architect." (Len Bass et al, "Software Architecture in Practice", 1998)

"Generically, an architecture is the description of the set of components and the relationships between them. […] A software architecture describes the layout of the software modules and the connections and relationships among them. A hardware architecture can describe how the hardware components are organized. However, both these definitions can apply to a single computer, a single information system, or a family of information systems. Thus 'architecture' can have a range of meanings, goals, and abstraction levels, depending on who’s speaking." (Frank J Armour et al, "A big-picture look at enterprise architectures", IT professional Vol 1 (1), 1999)

"An architecture framework is a tool which can be used for developing a broad range of different architectures [architecture descriptions]. It should describe a method for designing an information system in terms of a set of building blocks, and for showing how the building blocks fit together. It should contain a set of tools and provide a common vocabulary. It should also include a list of recommended standards and compliant products that can be used to implement the building blocks." (TOGAF, 2002)

"The aim of architectural design is to prepare overall specifications, derived from the needs and desires of the user, for subsequent design and construction stages. The first task for the architect in each design project is thus to determine what the real needs and desires of the user are […]" (George J Klir & Doug Elias, "Architecture of Systems Problem Solving" 2nd Ed, 2003)

"The software architecture of a system or a family of systems has one of the most significant impacts on the quality of an organization's enterprise architecture. While the design of software systems concentrates on satisfying the functional requirements for a system, the design of the software architecture for systems concentrates on the nonfunctional or quality requirements for systems. These quality requirements are concerns at the enterprise level. The better an organization specifies and characterizes the software architecture for its systems, the better it can characterize and manage its enterprise architecture. By explicitly defining the systems software architectures, an organization will be better able to reflect the priorities and trade-offs that are important to the organization in the software that it builds." (James McGovern et al, "A Practical Guide to Enterprise Architecture", 2004)

"The traditional view on software architecture suffers from a number of key problems that cannot be solved without changing our perspective on the notion of software architecture. These problems include the lack of first-class representation of design decisions, the fact that these design decisions are cross-cutting and intertwined, that these problems lead to high maintenance cost, because of which design rules and constraints are easily violated and obsolete design decisions are not removed." (Jan Bosch, "Software architecture: The next step", 2004)

"As a noun, design is the named (although sometimes unnamable) structure or behavior of a system whose presence resolves or contributes to the resolution of a force or forces on that system. A design thus represents one point in a potential decision space. A design may be singular (representing a leaf decision) or it may be collective (representing a set of other decisions). As a verb, design is the activity of making such decisions. Given a large set of forces, a relatively malleable set of materials, and a large landscape upon which to play, the resulting decision space may be large and complex. As such, there is a science associated with design (empirical analysis can point us to optimal regions or exact points in this design space) as well as an art (within the degrees of freedom that range beyond an empirical decision; there are opportunities for elegance, beauty, simplicity, novelty, and cleverness). All architecture is design but not all design is architecture. Architecture represents the significant design decisions that shape a system, where significant is measured by cost of change." (Grady Booch, "On design", 2006)

"The goal for our software architecture is to provide the key mechanisms that are required to implement a wide variety of cross-layer adaptations described by our taxonomy. Our strategy for developing such an architecture is actually to create two architectures, a 'conceptual' one, followed by a 'concrete' one." (Soon H Choi, "A Software Architecture for Cross-layer Wireless Networks", 2008)

"A good system design is based on a sound conceptual model (architecture). A system design that has no conceptual structure and little logic to its organization is ultimately going to be unsuccessful. Good architecture will address all the requirements of the system at the right level of abstraction." (Vasudeva Varma, "Software Architecture: A Case Based Approach", 2009)

"Architecting is both an art and a science - both synthesis and analysis, induction and deduction, and conceptualization and certification - using guidelines from its art and methods from its science. As a process, it is distinguished from systems engineering in its greater use of heuristic reasoning, lesser use of analytics, closer ties to the client, and particular concern with certification of readiness for use."  (Mark W Maier, "The Art Systems of Architecting" 3rd Ed., 2009)

"Architecting is creating and building structures - that is, 'structuring'. Systems architecting is creating and building systems. It strives for fit, balance, and compromise among the tensions of client needs and resources, technology, and multiple stakeholder interests."  (Mark W Maier, "The Art Systems of Architecting" 3rd Ed., 2009)

"Taking a systems approach means paying close attention to results, the reasons we build a system. Architecture must be grounded in the client’s/user’s/customer’s purpose. Architecture is not just about the structure of components. One of the essential distinguishing features of architectural design versus other sorts of engineering design is the degree to which architectural design embraces results from the perspective of the client/user/customer. The architect does not assume some particular problem formulation, as “requirements” is fixed. The architect engages in joint exploration, ideally directly with the client/user/customer, of what system attributes will yield results worth paying for."  (Mark W Maier, "The Art Systems of Architecting" 3rd Ed., 2009)

"An architecture is the response to the integrated collections of models and views within the problem area being examined." (Charles D Tupper, "Data Architecture: From Zen to Reality", 2011)

"An architecture represents combined perspectives in a structured format that is easily viewable and explains the context of the area being analyzed to all those viewing it." (Charles D Tupper, "Data Architecture: From Zen to Reality", 2011)

"Using architecture leads to foundational stability, not rigidity. As long as the appropriate characteristics are in place to ensure positive architectural evolution, the architecture will remain a living construct. Well-developed architectures are frameworks that evolve as the business evolves." (Charles D Tupper, "Data Architecture: From Zen to Reality", 2011)

"A software architecture encompasses the significant decisions about the organization of the software system, the selection of structural elements and interfaces by which the system is composed, and determines their behavior through collaboration among these elements and their composition into progressively larger subsystems. Hence, the software architecture provides the skeleton of a system around which all other aspects of a system revolve." (Muhammad A Babar et al, "Agile Software Architecture Aligning Agile Processes and Software Architectures", 2014)

"Good architecture is all about splitting stuff reliably into self-contained parcels that allow work on them to continue relatively independently in parallel (often these days in different locations)." (Richard Hopkins & Stephen Harcombe, "Agile Architecting: Enabling the Delivery of Complex Agile Systems Development Projects", 2014)

"Good architecture provides good interfaces that separate the shear layers of its implementation: a necessity for evolution and maintenance. Class-oriented programming puts both data evolution and method evolution in the same shear layer: the class. Data tend to remain fairly stable over time, while methods change regularly to support new services and system operations. The tension in these rates of change stresses the design." (James O Coplien & Trygve Reenskaug, "The DCI Paradigm: Taking Object Orientation into the Architecture World", 2014)

"In more ways than one, architecture is all about avoiding bottlenecks. In architecture, the term bottleneck typically refers to a design problem that is preventing processing from occurring at full speed. [...] A good architecture will avoid bottlenecks in both." (Richard Hopkins & Stephen Harcombe, "Agile Architecting: Enabling the Delivery of Complex Agile Systems Development Projects", 2014)

"There is a tendency to believe that good architecture leads to systems that perform better and are more secure, but such claims relate less to any given architectural principle than to the timing of big-picture deliberations in the design cycle and to the proper engagement of suitable stakeholders." (James O Coplien & Trygve Reenskaug, "The DCI Paradigm: Taking Object Orientation into the Architecture World", 2014)

"Any software project must have a technical leader, who is responsible for all technical decisions made by the team and have enough authority to make them. Responsibility and authority are two mandatory components that must be present in order to make it possible to call such a person an architect." (Yegor Bugayenko, "Code Ahead", 2018)

"Just by making the architect role explicit, a team can effectively resolve many technical conflicts." (Yegor Bugayenko, "Code Ahead", 2018)

"To make technical decisions, a result-oriented team needs a strong architect and a decision making process, not meetings." (Yegor Bugayenko, "Code Ahead", 2018)

"[...] an architect’s work [...] comprises the set of strategic and technical models that create a context for position (capabilities), velocity (directedness, ability to adjust), and potential (relations) to harmonize strategic business and technology goals." (Eben Hewitt, "Technology Strategy Patterns: Architecture as strategy" 2nd Ed., 2019)

"Software architecture is the process and product of creating technical systems designs. Architecture may include a specification of resources, patterns, conventions, and communication protocols, among other details." (Morgan Evans, "Engineering Manager's Handbook", 2023)

"Systems architecture is the portion of any project over which the engineering team has the most control. This design is usually less of a collaboration between different functions and more clearly in the domain of engineers. As such, engineering managers have a high responsibility to own this process and its decisions. To produce the best decisions possible, you must have the right decision-building blocks: complete information to work from and a structured methodology to guide you." (Morgan Evans, "Engineering Manager's Handbook", 2023)

"Architecture begins where engineering ends." (Walter Gropius, [speech])

"Architecture is the tension between coupling and cohesion." (Neal Ford)

"Programming without an overall architecture or design in mind is like exploring a cave with only a flashlight: You don't know where you've been, you don't know where you're going, and you don't know quite where you are." (Danny Thorpe)

"The fundamental organization of a system embodied in its components, their relationships to each other, and to the environment, and the principles guiding its design and evolution." (ANSI/IEEE Std 1471: 2000)

🏗️Software Engineering: Programmers (Just the Quotes)

"Programmers should never be satisfied with languages which permit them to program everything, but to program nothing of interest easily." (Alan Perlis, "The Synthesis of Algorithmic Systems", 1966)

"The competent programmer is fully aware of the strictly limited size of his own skull; therefore he approaches the programming task in full humility, and among other things he avoids clever tricks like the plague." (Edsger W Dijkstra, "The Humble Programmer", 1972) 

"The effective exploitation of his powers of abstraction must be regarded as one of the most vital activities of a competent programmer." (Edsger W Dijkstra, "The Humble Programmer", 1972)

"The beginning of wisdom for a programmer is to recognize the difference between getting his program to work and getting it right. A program which does not work is undoubtedly wrong; but a program which does work is not necessarily right. It may still be wrong because it is hard to understand; or because it is hard to maintain as the problem requirements change; or because its structure is different from the structure of the problem; or because we cannot be sure that it does indeed work." (Michael A Jackson, "Principles of Program Design", 1975)

"The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures. […] Yet the program construct, unlike the poet's words, is real in the sense that it moves and works, producing visible outputs separate from the construct itself. […] The magic of myth and legend has come true in our time. One types the correct incantation on a keyboard, and a display screen comes to life, showing things that never were nor could be." (Fred Brooks, The Mythical Man-Month: Essays, 1975) 

"There is no programming language, no matter how structured, that will prevent programmers from making bad programs. (Larry Flon, "On research in structured programming". SIGPLAN Not. 10(10), 1975)

"The computer programmer is a creator of universes for which he alone is the lawgiver. No playwright, no stage director, no emperor, however powerful, has ever exercised such absolute authority to arrange a stage or field of battle and to command such unswervingly dutiful actors or troops." (Joseph Weizenbaum, "Computer Power and Human Reason", 1976)

"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." (Martin Fowler, "Refactoring: Improving the Design of Existing Code", 1999)

"Good programmers know what to write. Great ones know what to rewrite." (Eric S Raymond, "The Cathedral and the Bazaar", 1999)

"Computer programming is tremendous fun. Like music, it is a skill that derives from an unknown blend of innate talent and constant practice. Like drawing, it can be shaped to a variety of ends – commercial, artistic, and pure entertainment. Programmers have a well-deserved reputation for working long hours, but are rarely credited with being driven by creative fevers. Programmers talk about software development on weekends, vacations, and over meals not because they lack imagination, but because their imagination reveals worlds that others cannot see." (Larry O'Brien & Bruce Eckel, "Thinking in C#", 2003)

"One of the worst symptoms of a dysfunctional team is when each programmer builds a wall around his code and refuses to let other programmers touch it." (Robert C Martin,"The Clean Coder: A code of conduct for professional programmers", 2011)

"It is not loyalty or internal motivation that drives us programmers forward. We must write our code when the road to our personal success is absolutely clear for us and writing high quality code obviously helps us move forward on this road. To make this happen, the management has to define the rules of the game, also known as "process", and make sure they are strictly enforced, which is much more difficult than 'being agile'." (Yegor Bugayenko, "Code Ahead", 2018)

"Automated testing is a safety net that protects the program from its programmers." (Yegor Bugayenko, "Code Ahead", 2018)

"Quality is a product of a conflict between programmers and testers." (Yegor Bugayenko, "Code Ahead", 2018)

"Quality must be enforced, otherwise it won't happen. We programmers must be required to write tests, otherwise we won't do it." (Yegor Bugayenko, "Code Ahead", 2018)

"We must not blame programmers for their bugs. They belong to them only until the code is merged to the repository. After that, all bugs are ours!" (Yegor Bugayenko, "Code Ahead", 2018)

"We, newbies and young programmers, don't like chaos because it makes us dependent on experts. We have to beg for information and feel bad." (Yegor Bugayenko, "Code Ahead", 2018)

"The environment that nutures creative programmers kills management and marketing types - and vice versa." (Orson S Card, "How Software Companies Die")

🏗️Software Engineering: Programming (Just the Quotes)

"As soon as we started programming, we found out to our surprise that it wasn't as easy to get programs right as we had thought. Debugging had to be discovered. I can remember the exact instant when I realized that a large part of my life from then on was going to be spent in finding mistakes in my own programs." (Maurice Wilkes, 1949) 

"If one wants to make a machine mimic the behaviour of the human computer in some complex operation one has to ask him how it is done, and then translate the answer into the form of an instruction table. Constructing instruction tables is usually described as 'programming'." (Alan Turing, "Computing Machinery and Intelligence", Mind Vol. 59, 1950) 

"If the system exhibits a structure which can be represented by a mathematical equivalent, called a mathematical model, and if the objective can be also so quantified, then some computational method may be evolved for choosing the best schedule of actions among alternatives. Such use of mathematical models is termed mathematical programming." (George Dantzig, "Linear Programming and Extensions", 1963)

"The process of preparing programs for a digital computer is especially attractive, not only because it can economically and scientifically rewarding, but also because it can be an aesthetic experience much like composing poetry or music." (Donald E Knuth, "The Art of Computer Programming: Fundamental algorithms", 1968)

"The real problem is that programmers have spent far too much time worrying about efficiency in the wrong places and at the wrong times; premature optimization is the root of all evil (or at least most of it) in programming." (Donald E Knuth, "Computer Programming as an Art", 1968)

"Computer languages of the future will be more concerned with goals and less with procedures specified by the programmer." (Marvin Minsky, "Form and Content in Computer Science", [Turing Award lecture] 1969)

"We have seen that computer programming is an art, because it applies accumulated knowledge to the world, because it requires skill and ingenuity, and especially because it produces objects of beauty. A programmer who subconsciously views himself as an artist will enjoy what he does and will do it better. Therefore we can be glad that people who lecture at computer conferences speak of the state of the Art." (Donald E Knuth, "The Art of Computer Programming", 1968)

"The art of programming is the art of organizing complexity, of mastering multitude and avoiding its bastard chaos as effectively as possible." (Edsger W Dijkstra, "Notes On Structured Programming", 1970)

"But active programming consists of the design of new programs, rather than contemplation of old programs." (Niklaus Wirth, "Program Development by Stepwise Refinement", 1971)

"Programming is one of the most difficult branches of applied mathematics; the poorer mathematicians had better remain pure mathematicians." (Edsger W Dijkstra, "How do we tell truths that might hurt?", 1975)

"Are you quite sure that all those bells and whistles, all those wonderful facilities of your so called powerful programming languages, belong to the solution set rather than the problem set?" (Edsger W Dijkstra, "A Discipline of Programming", 1976) 

"Controlling complexity is the essence of computer programming." (Brian W Kernighan, Software Tools, 1976)

"Programming is the art of writing essays in crystal clear prose and making them executable." (Per B Hansen, "The architecture of concurrent programs", 1977) 

"If the advancement of the general art of programming requires the continuing invention and elaboration of paradigms, advancement of the art of the individual programmer requires that he expand his repertory of paradigms." (Robert Floyd, "The Paradigms of Programming", 1979)

"Programs must be written for people to read, and only incidentally for machines to execute. (Gerald J Sussman & Hal Abelson, "Structure and Interpretation of Computer Programs", 1979)

"When we program a computer to make choices intelligently after determining its options, examining their consequences, and deciding which is most favorable or most moral or whatever, we must program it to take an attitude towards its freedom of choice essentially isomorphic to that which a human must take to his own." (John McCarthy "Ascribing Mental Qualities to Machines", 1979)

"A language that doesn't affect the way you think about programming, is not worth knowing." (Alan Perlis, "Epigrams on Programming", 1982)

"How do we convince people that in programming simplicity and clarity - in short: what mathematicians call 'elegance' - are not a dispensable luxury, but a crucial matter that decides between success and failure?" (Edsger W Dijkstra, "'Why Is Software So Expensive?' An Explanation to the Hardware Designer", [EWD648] 1982) 

"There is one very good reason to learn programming, but it has nothing to do with preparing for high-tech careers or with making sure one is computer literate in order to avoid being cynically manipulated by the computers of the future. The real value of learning to program can only be understood if we look at learning to program as an exercise of the intellect, as a kind of modern-day Latin that we learn to sharpen our minds." (Roger Schank, "The Cognitive Computer: on language, learning, and artificial intelligence", 1984) 

"An organisation that treats its programmers as morons will soon have programmers that are willing and able to act like morons only." (Bjarne Stroustrup, "The C++ Programming Language", 1985)

"[…] programming demands a significantly higher standard of accuracy. Things don’t simply have to make sense to another human being, they must make sense to a computer. (Donald E Knuth, "Theory and practice", EATCS Bulletin 27, 1985)

"The finest pieces of software are those where one individual has a complete sense of exactly how the program works. To have that, you have to really love the program and concentrate on keeping it simple, to an incredible degree." (Bill Gates , [interview], 1986)

"Programming is like pinball. The reward for doing it well is the opportunity to do it again." (Rick Cook, "The Wizardry Compiled", 1989)

"The main activity of programming is not the origination of new independent programs, but in the integration, modification, and explanation of existing ones." (Terry Winograd, "Beyond Programming Languages", 1991)

"Most programming tools and techniques focus on one aspect or a few related aspects of a system. The details of the aspect they select are shown in utmost clarity, but other details may be obscured or forgotten." (John Zachman, "Extending and Formalizing the Framework for Information Systems Architecture", 1992)

"When one considers how hard it is to write a computer program even approaching the intellectual scope of a good mathematical paper, and how much greater time and effort have to be put into it to make it 'almost' formally correct, it is preposterous to claim that mathematics as we practice it is anywhere near formally correct." (William P Thurston, "On proof and progress in mathematics", Bulletin of the AMS 30 (2), 1994)

"Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity." (David Gelernter, "Machine Beauty: Elegance And The Heart Of Technolog", 1998)

"Computer programs are complex by nature. Even if you could invent a programming language that operated exactly at the level of the problem domain, programming would be complicated because you would still need to precisely define relationships between real-world entities, identify exception cases, anticipate all possible state transitions, and so on. Strip away the accidental work involved in representing these factors in a specific programming language and in a specific computing environment, and you still have the essential difficulty of defining the underlying real-world concepts and debugging your understanding of them." (Steve C McConnell," After the Gold Rush : Creating a True Profession of Software Engineering", 1999)

"When you find you have to add a feature to a program, and the program's code is not structured in a convenient way to add the feature, first refactor the program to make it easy to add the feature, then add the feature." (Martin Fowler, "Refactoring: Improving the Design of Existing Code", 1999)

"Optimism is an occupational hazard of programming: feedback is the treatment." (Kent Beck, "Extreme Programming Explained", 2000) 

"Computer programming is tremendous fun. Like music, it is a skill that derives from an unknown blend of innate talent and constant practice. Like drawing, it can be shaped to a variety of ends – commercial, artistic, and pure entertainment. Programmers have a well-deserved reputation for working long hours, but are rarely credited with being driven by creative fevers. Programmers talk about software development on weekends, vacations, and over meals not because they lack imagination, but because their imagination reveals worlds that others cannot see." (Larry O'Brien & Bruce Eckel, "Thinking in C#", 2002)

"Computer programs are the most intricate, delicately balanced and finely interwoven of all the products of human industry to date. They are machines with far more moving parts than any engine: the parts don't wear out, but they interact and rub up against one another in ways the programmers themselves cannot predict." (James Gleick, "What Just Happened: A chronicle from the information frontier", 2002)

"A programming language is for thinking of programs, not for expressing programs you've already thought of." (Paul Graham, "Hackers and Painters", 2003)

"Putting a new feature into a program is important, but refactoring so new features can be added in the future is equally important." (Ward Cunningham, "Crucible of Creativity", 2005)

"A commitment to simplicity of design means addressing the essence of design - the abstractions on which software is built - explicitly and up front. Abstractions are articulated, explained, reviewed and examined deeply, in isolation from the details of the implementation. This doesn’t imply a waterfall process, in which all design and specification precedes all coding. But developers who have experienced the benefits of this separation of concerns are reluctant to rush to code, because they know that an hour spent on designing abstractions can save days of refactoring." (Daniel Jackson, "Software Abstractions", 2006)

"[Corporate programming] is often done to the point where the individual is completely submerged in corporate 'culture' with no outlet for unique talents and skills. Corporate practices can be directly hostile to individuals with exceptional skills and initiative in technical matters. I consider such management of technical people cruel and wasteful." ( Bjarne Stroustrup, ["The Problem with Programming", MIT Technology Review, [interview] ] 2006)

"Software is built on abstractions. Pick the right ones, and programming will flow naturally from design; modules will have small and simple interfaces; and new functionality will more likely fit in without extensive reorganization […] Pick the wrong ones, and programming will be a series of nasty surprises: interfaces will become baroque and clumsy as they are forced to accommodate unanticipated interactions, and even the simplest of changes will be hard to make." (Daniel Jackson, "Software Abstractions", 2006)

"Programming is the ability to talk to the computer in a language it can understand and using grammar and syntax that it can follow to get it to perform useful tasks for you." (Adrian Kingsley-Hughes & Kathie Kingsley-Hughes, "Beginning Programming", 2007)

"We are also limited by the fact that verbalization works best when mental model manipulation is an inherent element of the task of interest. Troubleshooting, computer programming, and mathematics are good examples of tasks where mental model manipulation is central and explicit. In contrast, the vast majority of tasks do not involve explicit manipulation of task representations. Thus, our access of mental models - and the access of people doing these tasks - is limited." (William B Rouse, "People and Organizations: Explorations of Human-Centered Design", 2007)

"The cleaner and nicer the program, the faster it's going to run. And if it doesn't, it'll be easy to make it fast." (Joshua Bloch, [interview with (Peter Seibel, "Coders At Work", 2009)])

"Coding is an intellectually challenging and exhausting activity. It requires a level of concentration and focus that few other disciplines require. The reason for this is that coding requires you to juggle many competing factors at once." (Robert C Martin,"The Clean Coder: A code of conduct for professional programmers", 2011)

"Programming is a personal activity and there is no general process that is usually followed. Some programmers start with components that they understand, develop these, and then move on to less-understood components. Others take the opposite approach, leaving familiar components till last because they know how to develop them. Some developers like to define data early in the process then use this to drive the program development; others leave data unspecified for as long as possible." (Ian Sommerville, "Software Engineering" 9th Ed., 2011)

"Programming is an act of creation. When we write code we are creating something out of nothing. We are boldly imposing order upon chaos. We are confidently commanding, in precise detail, the behaviors of a machine that could otherwise do incalculable damage. And so, programming is an act of supreme arrogance." (Robert C Martin, "The Clean Coder: A code of conduct for professional programmers", 2011)

"Programming in the real world tends to happen on a large scale. The strategy is similar to what one might use to write a book or undertake any other big project: figure out what to do, starting with a broad specification that is broken into smaller and smaller pieces, then work on the pieces separately while making sure that they hang together. In programming, pieces tend to be of a size such that one person can write the precise computational steps in some programming language. Ensuring that the pieces written by different programmers work together is challenging, and failing to get this right is a major source of errors." (Brian W Kernighan, "Understanding the Digital World", 2017)

"Sadly, no substantial program works the first time; life is too complicated and programs reflect that complexity. Programming requires perfect attention to detail, something that few people can achieve. Thus all programs of any size will have errors, that is, they will do the wrong thing or produce the wrong answer under some circumstances. Those flaws are called bugs [...]" (Brian W Kernighan, "Understanding the Digital World", 2017)

"There aren’t enough programmers in the world to do the amount of programming involved in making computers do everything we want or need." (Brian W Kernighan, "Understanding the Digital World", 2017)

"Programming is the process of taking an algorithm and encoding it into a notation that the computer can execute. These notation systems are referred to as programming languages. [...] Programming is an important part of what a computer scientist does. It is through programming that we create a representation of our solution. However, the solutions that we achieve are often affected by the process and language that we choose. [...] Programming languages must then provide a way to represent both the process and the data required by the solution." (Bradley N Miller et al, "Python Programming in Context", 2019)

"Computer programming is like the ability or skill to see what Picasso saw from all the different angles at once. If it is an art, the crucial element of art is to look at things from an angle that produces new insight or at least has that potential." (Erik Naggum)

"Our industry will start to mature when it stops thinking about programming as being like something else, and when it realises that the only thing that programming is like is programming." (Nat Pryce)

"Programming: when the ideas turn into the real things." (Maciej Kaczmarek)

"To me programming is more than an important practical art. It is also a gigantic undertaking in the foundations of knowledge." (Grace Hopper)

🏗️Software Engineering: Iterative Development (Just the Quotes)

"Systems with unknown behavioral properties require the implementation of iterations which are intrinsic to the design process but which are normally hidden from view. Certainly when a solution to a well-understood problem is synthesized, weak designs are mentally rejected by a competent designer in a matter of moments. On larger or more complicated efforts, alternative designs must be explicitly and iteratively implemented. The designers perhaps out of vanity, often are at pains to hide the many versions which were abandoned and if absolute failure occurs, of course one hears nothing. Thus the topic of design iteration is rarely discussed. Perhaps we should not be surprised to see this phenomenon with software, for it is a rare author indeed who publicizes the amount of editing or the number of drafts he took to produce a manuscript." (Fernando J Corbató, "A Managerial View of the Multics System Development", 1977)

"One of the purposes of planning is we always want to work on the most valuable thing possible at any given time. We can’t pick features at random and expect them to be most valuable. We have to begin development by taking a quick look at everything that might be valuable, putting all our cards on the table. At the beginning of each iteration the business (remember the balance of power) will pick the most valuable features for the next iteration." (Kent Beck & Martin Fowler, "Planning Extreme Programming", 2000)

"It is a myth that we can get systems 'right the first time'. Instead, we should implement only today’s stories, then refactor and expand the system to implement new stories tomorrow. This is the essence of iterative and incremental agility. Test-driven development, refactoring, and the clean code they produce make this work at the code level." (Robert C Martin, "Clean Code: A Handbook of Agile Software Craftsmanship", 2008)

"Agile methods universally rely on an incremental approach to software specification, development, and delivery. They are best suited to application development where the system requirements usually change rapidly during the development process. They are intended to deliver working software quickly to customers, who can then propose new and changed requirements to be included in later iterations of the system. They aim to cut down on process bureaucracy by avoiding work that has dubious long-term value and eliminating documentation that will probably never be used." (Ian Sommerville, "Software Engineering" 9th Ed., 2011)

"When you write a computer program you've got to not just list things out and sort of take an algorithm and translate it into a set of instructions. But when there's a bug - and all programs have bugs - you've got to debug it. You've got to go in, change it, and then re-execute … and you iterate. And that iteration is really a very, very good approximation of learning." (Nicholas Negroponte, "A 30-year history of the future", [Ted Talk] 2014)

"Feedback is what makes it iterative; otherwise, it is just mini-waterfall. Merely splitting use cases into stories does not make for iterative development if we wait until all stories are developed before we seek feedback. The point of splitting is to get feedback faster so that it can be incorporated into ongoing development. However, seeking stakeholder/user feedback for small batches of functionality (stories) is often not feasible with formal stage-gate processes. They were conceived with linear flows of large batches in mind." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

"This is what the Agile Manifesto means when it says responding to change over following a plan. To maximize adaptability, it is essential to have good, fast feedback loops. This is why there is so much emphasis on iterative development." (Sriram Narayan, "Agile IT Organization Design: For Digital Transformation and Continuous Delivery", 2015)

🏗️Software Engineering: Inheritance (Just the Quotes)

"Object-oriented programming is a method of implementation in which programs are organized as cooperative collections of objects, each of which represents an instance of some class, and whose classes are all members of a hierarchy of classes united via inheritance relationships." (Grady Booch, "Object-oriented design: With Applications", 1991)

"[...] inheritance is a powerful tool for reducing complexity because a programmer can focus on the generic attributes of an object without worrying about the details. If a programmer must be constantly thinking about semantic differences in subclass implementations, then inheritance is increasing complexity rather than reducing it." (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"Inheritance is the idea that one class is a specialization of another class. The purpose of inheritance is to create simpler code by defining a base class that specifies common elements of two or more derived classes. The common elements can be routine interfaces, implementations, data members, or data types. Inheritance helps avoid the need to repeat code and data in multiple locations by centralizing it within a base class. When you decide to use inheritance, you have to make several decisions: For each member routine, will the routine be visible to derived classes? Will it have a default implementation? Will the default implementation be overridable? For each data member (including variables, named constants, enumerations, and so on), will the data member be visible to derived classes?" (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"The underlying message of all these rules is that inheritance tends to work against the primary technical imperative you have as a programmer, which is to manage complexity. For the sake of controlling complexity, you should maintain a heavy bias against inheritance." (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"Programming languages on the whole are very much more complicated than they used to be: object orientation, inheritance, and other features are still not really being thought through from the point of view of a coherent and scientifically well-based discipline or a theory of correctness. My original postulate, which I have been pursuing as a scientist all my life, is that one uses the criteria of correctness as a means of converging on a decent programming language design - one which doesn’t set traps for its users, and ones in which the different components of the program correspond clearly to different components of its specification, so you can reason compositionally about it. [...] The tools, including the compiler, have to be based on some theory of what it means to write a correct program." (Charles A R Hoare, [interview] 2002)

"Few classical programmers found prototypal inheritance to be acceptable, and classically inspired syntax obscures the language’s true prototypal nature. It is the worst of both worlds." (Douglas Crockford, "JavaScript: The Good Parts", 2008)

"Structural patterns describe how classes and objects can be combined to form larger structures. Patterns for classes describe how inheritance can be used to provide more useful program interfaces. Patterns for objects describe how objects can be composed into larger structures using object composition." (Junji Nakano et al, "Programming Statistical Data Visualization in the Java Language" [in "Handbook of Data Visualization"], 2008)

"Most designers think of design patterns as a way of supporting object-oriented design. Patterns often rely on object characteristics such as inheritance and polymorphism to provide generality. However, the general principle of encapsulating experience in a pattern is one that is equally applicable to all software design approaches." (Ian Sommerville, "Software Engineering" 9th Ed., 2011)

🏗️Software Engineering: Engineering (Just the Quotes)

"In fact 'engineering' now often signifies a new system of thought, a fresh method of attack upon the world’s problems the antithesis of traditionalism, with its precedents and dogmas. (Alfred D Flinn, "Leadership in Economic Progress", Civil Engineering Vol. 2 (4), 1932)

"There may be said to be two kinds of engineering, that which is essentially creative, and that which is practiced in pursuit of known methods." (William L Emmet, "The Autobiography of an Engineer", 1940)

"Science acquires knowledge but has no interest in its practical applications. The applications are the work of engineers." (Edwin P Hubble, "The Nature of Science and Other Lectures", 1954)

"Doing engineering is practicing the art of the organized forcing of technological change." (George Spencer-Brown, Electronics, Vol. 32 (47),  1959)

"Science aims at the discovery, verification, and organization of fact and information [...] engineering is fundamentally committed to the translation of scientific facts and information to concrete machines, structures, materials, processes, and the like that can be used by men." (Eric A Walker, "Engineers and/or Scientists", Journal of Engineering Education Vol. 51, 1961)

"What, then, is science according to common opinion? Science is what scientists do. Science is knowledge, a body of information about the external world. Science is the ability to predict. Science is power, it is engineering. Science explains, or gives causes and reasons." (John Bremer "What Is Science?" [in "Notes on the Nature of Science"], 1962)

"Engineering is the art of skillful approximation; the practice of gamesmanship in the highest form. In the end it is a method broad enough to tame the unknown, a means of combing disciplined judgment with intuition, courage with responsibility, and scientific competence within the practical aspects of time, of cost, and of talent. This is the exciting view of modern-day engineering that a vigorous profession can insist be the theme for education and training of its youth. It is an outlook that generates its strength and its grandeur not in the discovery of facts but in their application; not in receiving, but in giving. It is an outlook that requires many tools of science and the ability to manipulate them intelligently In the end, it is a welding of theory and practice to build an early, strong, and useful result. Except as a valuable discipline of the mind, a formal education in technology is sterile until it is applied." (Ronald B Smith, "Professional Responsibility of Engineering", Mechanical Engineering Vol. 86 (1), 1964)

"Engineering is a method and a philosophy for coping with that which is uncertain at the earliest possible moment and to the ultimate service to mankind. It is not a science struggling for a place in the sun. Engineering is extrapolation from existing knowledge rather than interpolation between known points. Because engineering is science in action - the practice of decision making at the earliest moment - it has been defined as the art of skillful approximation. No situation in engineering is simple enough to be solved precisely, and none worth evaluating is solved exactly. Never are there sufficient facts, sufficient time, or sufficient money for an exact solution, for if by chance there were, the answer would be of academic and not economic interest to society. These are the circumstances that make engineering so vital and so creative." (Ronald B Smith, "Engineering Is…", Mechanical Engineering Vol. 86 (5), 1964)

"Engineering is knowledge work. That is, although the goal of engineering may be to produce useful objects, engineers do not construct such object themselves. Rather they aim to generate knowledge that will allow such objects to be built." Dorothy A Winsor, "Writing Like an Engineer: A Rhetorical Education", 1966)

"Engineering is a profession, an art of action and synthesis and not simply a body of knowledge. Its highest calling is to invent and innovate." (Daniel V DeSimone & Hardy Cross, "Education for Innovation", 1968)

"Technological invention and innovation are the business of engineering. They are embodied in engineering change." (Daniel V DeSimone & Hardy Cross, "Education for Innovation", 1968)

"[...] it is rather more difficult to recapture directness and simplicity than to advance in the direction of ever more sophistication and complexity. Any third-rate engineer or researcher can increase complexity; but it takes a certain flair of real insight to make things simple again." (Ernst F Schumacher, "Small Is Beautiful", 1973)

"Engineering is superficial only to those who view it superficially. At the heart of engineering lies existential joy." (Samuel C Florman, "The Existential Pleasures of Engineering", 1976)

"From the point of view of modern science, design is nothing, but from the point of view of engineering, design is everything. It represents the purposive adaptation of means to reach a preconceived end, the very essence of engineering." (Edwin T Layton Jr., "American Ideologies of Science and Engineering", Technology and Culture No. 4, 1976)

"Engineering or Technology is the making of things that did not previously exist, whereas science is the discovering of things that have long existed." (David Billington, "The Tower and the Bridge: The New Art of Structural Engineering", 1983)

"As engineering becomes increasingly central to the shaping of society, it is ever more important that engineers become introspective. Rather than merely revel in our technical successes, we should intensify our efforts to explore, define, and improve the philosophical foundations of our professions." (Samuel C Florman, "The Civilized Engineer", 1985)

"[...] without imagination, heightened awareness, moral sense, and some reference to the general culture, the engineering experience becomes less meaningful, less fulfilling than it should be." (Samuel C Florman, "The Civilized Engineer", 1985)

"Science can amuse and fascinate us all, but it is engineering that changes the world." (Isaac Asimov, Isaac Asimov’s Book of Science and Nature Quotations, 1988)

"Engineering knowledge reflects the fact that design does not take place for its own sake and in isolation." (Walter G Vincenti, "What Engineers Know and How They Know It", 1990)

"All of engineering involves some creativity to cover the parts not known, and almost all of science includes some practical engineering to translate the abstractions into practice." (Richard W Hamming, "The Art of Probability for Scientists and Engineers", 1991)

"In science if you know what you are doing you should not be doing it. In engineering if you do not know what you are doing you should not be doing it. Of course, you seldom, if ever, see either pure state." (Richard W Hamming, "The Art of Probability for Scientists and Engineers", 1991)

"No matter how vigorously a 'science' of design may be pushed, the successful design of real things in a contingent world will always be based more on art than on science. Unquantifiable judgments and choices are the elements that determine the way a design comes together. Engineering design is simply that kind of process. It always has been; it always will be." (Eugene S Ferguson , "Engineering and the Mind’s Eye", 1992)

"Visual thinking is necessary in engineering. A major portion of engineering information is recorded and transmitted in a visual language that is in effect the lingua franca of engineers in the modern world. It is the language that permits ‘readers’ of technologically explicit and detailed drawings to visualise the forms, the proportions, and the interrelationships of the elements that make up the object depicted. It is the language in which designers explain to makers what they want them to construct." (Eugene S Ferguson, "Engineering and the Mind’s Eye", 1992)

"Good engineering is not a matter of creativity or centering or grounding or inspiration or lateral thinking, as useful as those might be, but of decoding the clever, even witty, messages the solution space carves on the corpses of the ideas in which you believed with all your heart, and then building the road to the next message." (Fred Hapgood, "Up the infinite Corridor: MIT and the Technical Imagination", 1993)

"Engineering is, of course, all about bridging the gulf between art and science. Engineering is often defined as the application of scientific principles to serve human needs. But it also brings creativity to bear on those scientific principles, dragging them out of pristine abstraction into the compromised universe of our frustrations and wants." (Scott Rosenberg, "Dreaming in Code", 2007)

"Over-engineering is a real disease of many engineers as they delight in design purity and ignore tradeoffs." (Alex Xu, "System Design Interview: An insider's guide", 2017)

"A boat without a captain is nothing more than a floating waiting room: unless someone grabs the rudder and starts the engine, it’s just going to drift along aimlessly with the current. A piece of software is just like that boat: if no one pilots it, you’re left with a group of engineers burning up valuable time, just sitting around waiting for something to happen (or worse, still writing code that you don’t need)." (Titus Winters, "Software Engineering at Google: Lessons Learned from Programming Over Time", 2020)

"Engineers love to solve problems and build systems. Most engineers would gladly build a system to solve just about any problem. It is the engineering manager’s job to make sure that the team is using its time wisely and building the right system." (Morgan Evans, "Engineering Manager's Handbook", 2023)

"Engineering is an art of simplification, and the rules - when and how to simplify - are a matter of experience and intuition." (Olle I Elgerd)

"Engineering is the art or science of utilizing, directing or instructing others in the utilization of the principles, forces, properties and substances of nature in the production, manufacture, construction, operation and use of things [...] or of means, methods, machines, devices and structures [...]"  (Alfred W Kiddle)

"Engineering is the conscious application of science to the problems of economic production." (Halbert P Gillette)

"Engineering is the professional and systematic application of science to the efficient utilization of natural resources to produce wealth." (T. J. Hoover & J. C. L. Fish)

"Indeed, the most important part of engineering work - and also of other scientific work - is the determination of the method of attacking the problem, whatever it may be." (Charles P Steinmetz)

"The essence of engineering consists not so much in the mere construction of the spectacular layouts or developments, but in the invention required - the analysis of the problem, the design, the solution by the mind which directs it all." (William Hood)

More quotes on" Engineering" at the-web-of-knowledge.blogspot.com. 

🏗️Software Engineering: Encapsulation (Just the Quotes)

"Object-oriented programming languages support encapsulation, thereby improving the ability of software to be reused, refined, tested, maintained, and extended. The full benefit of this support can only be realized if encapsulation is maximized during the design process. […] design practices which take a data-driven approach fail to maximize encapsulation because they focus too quickly on the implementation of objects." (Rebecca Wirfs-Brock, "Object-oriented Design: A. responsibility-driven approach", 1989)

"Object-oriented programming increases the value of these metrics by managing this complexity. The most effective tool available for dealing with complexity is abstraction. Many types of abstraction can be used, but encapsulation is the main form of abstraction by which complexity is managed in object-oriented programming. Programming in an object-oriented language, however, does not ensure that the complexity of an application will be well encapsulated. Applying good programming techniques can improve encapsulation, but the full benefit of object-oriented programming can be realized only if encapsulation is a recognized goal of the design process." (Rebecca Wirfs-Brock," Object-Oriented Design: A responsibility-driven approach", 1989)

"Programming in an object-oriented language, however, does not ensure that the complexity of an application will be well encapsulated. Applying good programming techniques can improve encapsulation, but the full benefit of object-oriented programming can be realized only if encapsulation is a recognized goal of the design process." (Rebecca Wirfs-Brock, "Object-oriented Design: A responsibility-driven approach", 1989)

"[...] encapsulation - also known as information hiding - prevents clients from seeing its inside view, were the behavior of the abstraction is implemented." (Grady Booch, "Object-Oriented Design With Applications", 1991)

"Encapsulation says that, not only are you allowed to take a simpler view of a complex concept, you are not allowed to look at any of the details of the complex concept. What you see is what you get - it's all you get!" (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"The concept of modularity is related to information hiding, encapsulation, and other design heuristics. But sometimes thinking about how to assemble a system from a set of black boxes provides insights that information hiding and encapsulation don't, so the concept is worth having in your back pocket." (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"Watch for coupling that's too tight. 'Coupling' refers to how tight the connection is between two classes. In general, the looser the connection, the better. Several general guidelines flow from this concept: Minimize accessibility of classes and members. Avoid friend classes, because they're tightly coupled. Make data private rather than protected in a base class to make derived classes less tightly coupled to the base class. Avoid exposing member data in a class's public interface. Be wary of semantic violations of encapsulation. Observe the 'Law of Demeter' [...]. Coupling goes hand in glove with abstraction and encapsulation. Tight coupling occurs when an abstraction is leaky, or when encapsulation is broken." (Steve C McConnell," Code Complete: A Practical Handbook of Software Construction", 1993)

"Encapsulation picks up where abstraction leaves off. Abstraction says, ‘You're allowed to look at an object at a high level of detail’. Encapsulation says, ‘Furthermore, you aren't allowed to look at an object at any other level of detail’." (Steve C McConnell, "Code Complete: A Practical Handbook of Software Construction" 2nd Ed., 2004)

"The primary intent behind the principle of encapsulation is to separate the interface and the implementation, which enables the two to change nearly independently. This separation of concerns allows the implementation details to be hidden from the clients who must depend only on the interface of the abstraction. If an abstraction exposes implementation details to the clients, it leads to undesirable coupling between the abstraction and its clients, which will impact the clients whenever the abstraction needs to change its implementation details. Providing more access than required can expose implementation details to the clients, thereby, violating the 'principle of hiding'." (Girish Suryanarayana et al, "Refactoring for Software Design Smells: Managing Technical Debt", 2015)

"The principle of encapsulation advocates separation of concerns and information hiding through techniques such as hiding implementation details of abstractions and hiding variations." (Girish Suryanarayana et al, "Refactoring for Software Design Smells: Managing Technical Debt", 2015)