♜Strategic Management: Balanced Scorecard (Definitions)

"An evaluation method, created by Robert Kaplan and David Norton, that consists of four perspectives (customer, learning, business, and financial) and is used to evaluate effectiveness." (Teri Lund & Susan Barksdale, "10 Steps to Successful Strategic Planning", 2006)

"A strategic management system that connects activities to strategic goals and measures how much the activities contribute to achieving those goals. It provides a broader view of the business than merely looking at financial data. Devised by management theorists Robert Kaplan and David Norton." (Steve Williams & Nancy Williams, "The Profit Impact of Business Intelligence", 2007)

"A type of scorecard application that tracks an organization's progress from various perspectives simultaneously." (Ken Withee, "Microsoft® Business Intelligence For Dummies®", 2010)

"A formal approach used to help organizations translate their vision into objectives that can be measured and monitored using both financial and non-financial performance measures." (Leslie G Eldenburg & Susan K. Wolcott, "Cost Management" 2nd Ed., 2011)

"A performance measurement approach that links business goals to performance metrics." (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed., 2011)

"A management tool that measures and manages an organization's progress toward strategic goals and objectives. Incorporates financial indicators with three other perspectives: customer, internal business processes, and learning and growth." (Joan C Dessinger, "Fundamentals of Performance Improvement" 3rd Ed., 2012)

"A balanced scorecard tallies organizational performance in financial, customer service, internal process, and innovation and learning areas." (John R Schermerhorn Jr, "Management" 12th Ed., 2012)

"First proposed by Kaplan and Norton in 1992, the balanced scorecard focused on translating strategy into actions, and promoted a move away from traditional financial measures. Instead, organizations were encouraged to develop a broad range of financial and nonfinancial lead and lag measures that provided insight into overall operating performance." (Sally-Anne Pitt, "Internal Audit Quality", 2014)

"One of the widely adopted performance management frameworks is the balanced scorecard technique designed by Kaplan and Norton. Balanced scorecards involve looking at an enterprise (private, public, or nonprofit) through four perspectives: financial, customer, learning and growth, and operations." (Saumya Chaki, "Enterprise Information Management in Practice", 2015)

"A tool for linking strategic goals to performance indicators. These performance indicators combine performance indicators relating to financial performance, consumer satisfaction, internal efficiency, and learning and innovation." (Robert M Grant, "Contemporary Strategy Analysis" 10th Ed., 2018)

"A balanced scorecard (BSC) is a performance measurement and management approach that recognizes that financial measures by themselves are not sufficient and that an enterprise needs a more holistic, balanced set of measures which reflects the different drivers that contribute to superior performance and the achievement of the enterprise’s strategic goals. The balanced scorecard is driven by the premise that there is a cause-and-effect link between learning, internal efficiencies and business processes, customers, and financial results." (Gartner)

"A strategic tool for measuring whether the operational activities of a company are aligned with its objectives in terms of business vision and strategy." (ISQTB)

"An integrated framework for describing strategy through the use of linked performance measures in four, balanced perspectives ‐ Financial, Customer, Internal Process, and Employee Learning and Growth. The Balanced Scorecard acts as a measurement system, strategic management system, and communication tool." (Intrafocus) 

♜Strategic Management: Risk Management (Definitions)

"An organized, analytic process to identify what might cause harm or loss (identify risks); to assess and quantify the identified risks; and to develop and, if needed, implement an appropriate approach to prevent or handle causes of risk that could result in significant harm or loss." (Sandy Shrum et al, "CMMI: Guidelines for Process Integration and Product Improvement", 2003)

"The organized, analytic process to identify future events (risks) that might cause harm or loss, assess and quantify the identified risks, and decide if, how, and when to prevent or reduce the risk. Also includes the implementation of mitigation actions at the appropriate times." (Richard D Stutzke, "Estimating Software-Intensive Systems: Projects, Products, and Processes", 2005)

"Identifying a situation or problem that may put specific plans or outcomes in jeopardy, and then organizing actions to mitigate it." (Teri Lund & Susan Barksdale, "10 Steps to Successful Strategic Planning", 2006)

"The process of identifying hazards of property insured; the casualty contemplated in a specific contract of insurance; the degree of hazard; a specific contingency or peril. Generally not the same as security management, but may be related in concerns and activities. Work is done by a risk manager." (Robert McCrie, "Security Operations Management" 2nd Ed., 2006)

"Systematic application of procedures and practices to the tasks of identifying, analyzing, prioritizing, and controlling risk." (Tilo Linz et al, "Software Testing Practice: Test Management", 2007)

"Risk management is a continuous process to be performed throughout the entire life of a project, and an important part of project management activities. The objective of risk management is to identify and prevent risks, to reduce their probability of occurrence, or to mitigate the effects in case of risk occurrence." (Lars Dittmann et al, "Automotive SPICE in Practice", 2008)

"A structured process for managing risk." (David G Hill, "Data Protection: Governance, Risk Management, and Compliance", 2009)

"The process organizations employ to reduce different types of risks. A company manages risk to avoid losing money, protect against breaking government or regulatory body rules, or even assure that adverse weather does not interrupt the supply chain." (Tony Fisher, "The Data Asset", 2009)

"Systematic application of procedures and practices to the tasks of identifying, analyzing, prioritizing, and controlling risk." (IQBBA, "Standard glossary of terms used in Software Engineering", 2011)

"The process of identifying what can go wrong, determining how to respond to risks should they occur, monitoring a project for risks that do occur, and taking steps to respond to the events that do occur." (Bonnie Biafore, "Successful Project Management: Applying Best Practices and Real-World Techniques with Microsoft® Project", 2011)

"Risk management is using managerial resources to integrate risk identification, risk assessment, risk prioritization, development of risk-handling strategies, and mitigation of risk to acceptable levels (ASQ)." (Laura Sebastian-Coleman, "Measuring Data Quality for Ongoing Improvement ", 2012)

"The process of identifying negative and positive risks to a project, analyzing the likelihood and impact of those risks, planning responses to higher priority risks, and tracking risks." (Bonnie Biafore & Teresa Stover, "Your Project Management Coach: Best Practices for Managing Projects in the Real World", 2012)

"A policy of determining the greatest potential failure associated with a project." (James Robertson et al, "Complete Systems Analysis: The Workbook, the Textbook, the Answers", 2013)

"Controlling vulnerabilities, threats, likelihood, loss, or impact with the use of security measures. See also risk, threat, and vulnerability." (Mark Rhodes-Ousley, "Information Security: The Complete Reference, Second Edition" 2nd Ed., 2013)

"A process to identify, assess, manage, and control potential events or situations to provide reasonable assurance regarding the achievement of the organization's objectives." (Sally-Anne Pitt, "Internal Audit Quality", 2014)

"Managing the financial impacts of unusual events." (Manish Agrawal, "Information Security and IT Risk Management", 2014)

"Systematic application of policies, procedures, methods and practices to the tasks of identifying, analysing, evaluating, treating and monitoring risk." (Chartered Institute of Building, "Code of Practice for Project Management for Construction and Development, 5th Ed.", 2014)

"The coordinated activities to direct and control an organisation with regard to risk." (David Sutton, "Information Risk Management: A practitioner’s guide", 2014)

"The process of reducing risk to an acceptable level by implementing security controls. Organizations implement risk management programs to identify risks and methods to reduce it. The risk that remains after risk has been mitigated to an acceptable level is residual risk." (Darril Gibson, "Effective Help Desk Specialist Skills", 2014)

"Risk management is a structured approach to monitoring, meas­uring, and managing exposures to reduce the potential impact of an uncertain happening." (Christopher Donohue et al, "Foundations of Financial Risk: An Overview of Financial Risk and Risk-based Financial Regulation, 2nd Ed", 2015)

"Systematic application of procedures and practices to the tasks of identifying, analyzing, prioritizing, and controlling risk. " (ISTQB, "Standard Glossary", 2015)

"The practice of identifying, assessing, controlling, and mitigating risks. Techniques to manage risk include avoiding, transferring, mitigating, and accepting the risk." (Weiss, "Auditing IT Infrastructures for Compliance, 2nd Ed", 2015)

"The discipline and methods used to quantify, track, and reduce where possible various types of defined risk." (Gregory Lampshire, "The Data and Analytics Playbook", 2016)

"The process of identifying individual risks, understanding and analyzing them, and then managing them." (Paul H Barshop, "Capital Projects", 2016)

"Coordinated activities to direct and control an organization with regard to risk." (William Stallings, "Effective Cybersecurity: A Guide to Using Best Practices and Standards", 2018)

"Process of identifying and monitoring business risks in a manner that offers a risk/return relationship that is acceptable to an entity's operating philosophy." (Tom Klammer, "Statement of Cash Flows: Preparation, Presentation, and Use", 2018)

"Coordinated activities to direct and control an organisation with regard to risk." (ISO Guide 73:2009)

"Risk management is the identification, assessment and prioritisation of risks [...] followed by coordinated and economical application of resources to minimise, monitor and control the probability and/or impact of unfortunate events or to maximise the realisation of opportunities." (David Sutton, "Information Risk Management: A practitioner’s guide", 2014)

♜Strategic Management: Enterprise Architecture (Definitions)

"[Enterprise Architecture is] the set of descriptive representations (i. e., models) that are relevant for describing an Enterprise such that it can be produced to management's requirements (quality) and maintained over the period of its useful life. (John Zachman, 1987)

"An enterprise architecture is an abstract summary of some organizational component's design. The organizational strategy is the basis for deciding where the organization wants to be in three to five years. When matched to the organizational strategy, the architectures provide the foundation for deciding priorities for implementing the strategy." (Sue A Conger, "The new software engineering", 1994)

"An enterprise architecture is a snapshot of how an enterprise operates while performing its business processes. The recognition of the need for integration at all levels of an organisation points to a multi-dimensional framework that links both the business processes and the data requirements." (John Murphy & Brian Stone [Eds.], 1995)

"The Enterprise Architecture is the explicit description of the current and desired relationships among business and management process and information technology. It describes the 'target' situation which the agency wishes to create and maintain by managing its IT portfolio." (Franklin D Raines, 1997)

"Enterprise architecture is a family of related architecture components. This include information architecture, organization and business process architecture, and information technology architecture. Each consists of architectural representations, definitions of architecture entities, their relationships, and specification of function and purpose. Enterprise architecture guides the construction and development of business organizations and business processes, and the construction and development of supporting information systems." (Gordon B Davis, "The Blackwell encyclopedic dictionary of management information systems"‎, 1999)

"Enterprise architecture is a holistic representation of all the components of the enterprise and the use of graphics and schemes are used to emphasize all parts of the enterprise, and how they are interrelated." (Gordon B Davis," The Blackwell encyclopedic dictionary of management information systems"‎, 1999)

"Enterprise Architecture is the discipline whose purpose is to align more effectively the strategies of enterprises together with their processes and their resources (business and IT)." (Alain Wegmann, "On the systemic enterprise architecture methodology", 2003)

"An enterprise architecture is a blueprint for organizational change defined in models [using words, graphics, and other depictions] that describe (in both business and technology terms) how the entity operates today and how it intends to operate in the future; it also includes a plan for transitioning to this future state." (US Government Accountability Office, "Enterprise Architecture: Leadership Remains Key to Establishing and Leveraging Architectures for Organizational Transformation", GAO-06-831, 2006)

"Enterprise architecture is the organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of a company's operation model." (Jeanne W. Ross et al, "Enterprise architecture as strategy: creating a foundation for business", 2006)

"Enterprise-architecture is the integration of everything the enterprise is and does." (Tom Graves, "Real Enterprise-Architecture : Beyond IT to the whole enterprise", 2007)

"Enterprise architecture is the organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of the company's operating model. The operating model is the desired state of business process integration and business process standardization for delivering goods and services to customers." (Peter Weill, "Innovating with Information Systems Presentation", 2007)

"Enterprise architecture is the process of translating business vision and strategy into effective enterprise change by creating, communicating and improving the key requirements, principles and models that describe the enterprise's future state and enable its evolution. The scope of the enterprise architecture includes the people, processes, information and technology of the enterprise, and their relationships to one another and to the external environment. Enterprise architects compose holistic solutions that address the business challenges of the enterprise and support the governance needed to implement them." (Anne Lapkin et al, "Gartner Clarifies the Definition of the Term 'Enterprise Architecture", 2008)

"Enterprise architecture [is] a coherent whole of principles, methods, and models that are used in the design and realisation of an enterprise's organisational structure, business processes, information systems, and infrastructure." (Marc Lankhorst, "Enterprise Architecture at Work: Modelling, Communication and Analysis", 2009)

"Enterprise architecture (EA) is the definition and representation of a high-level view of an enterprise‘s business processes and IT systems, their interrelationships, and the extent to which these processes and systems are shared by different parts of the enterprise. EA aims to define a suitable operating platform to support an organisation‘s future goals and the roadmap for moving towards this vision." (Toomas Tamm et al, "How Does Enterprise Architecture Add Value to Organisations?", Communications of the Association for Information Systems Vol. 28 (10), 2011)

"Enterprise architecture (EA) is a discipline for proactively and holistically leading enterprise responses to disruptive forces by identifying and analyzing the execution of change toward desired business vision and outcomes. EA delivers value by presenting business and IT leaders with signature-ready recommendations for adjusting policies and projects to achieve target business outcomes that capitalize on relevant business disruptions. EA is used to steer decision making toward the evolution of the future state architecture." (Gartner)

"Enterprise Architecture [...] is a way of thinking enabled by patterns, frameworks, standards etc. essentially seeking to align both the technology ecosystem and landscape with the business trajectory driven by both the internal and external forces." (Daljit R Banger)

♜Strategic Management: Strategy (Definitions)

"Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals." (Alfred D. Chandler Jr., "Strategy and Structure", 1962)

"Strategy is the pattern of objectives, purposes or goals and major policies and plans for achieving these goals, stated in such a way as to define what businesses the company is in or is to be in and the kind of company it is or is to be." (Edmund P Learned et al, "Business Policy: Text and Cases", 1965)

"Strategies are forward-looking plans that anticipate change and initiate actions to take advantage of opportunities that are integrated into the concept or mission of the company." (William A Newman & J. P Logan, "Strategy, Policy, and Central Management", 1971) 

"Strategy is the basic goals and objectives of the organization, the major programs of action chosen to reach these goals and objectives, and the major pattern of resource allocation used to relate the organization to its environment." (Dan E Schendel & K J Hatten, "Business Policy or Strategic Management: A View for an Emerging Discipline", 1972)

"Strategy is a unified, comprehensive, and integrative plan designed to assure that the basic objectives of the enterprise are achieved." (William F Glueck, "Business Policy, Strategy Formation, and Management Action", 1976) 

"Strategy is the forging of company missions, setting objectives for the organization in light of external and internal forces, formulating specific policies and strategies to achieve objectives, and ensuring their proper implementation so that the basic purposes and objectives of the organization will be achieved." (George A  Steiner & John B. Miner,"Management Policy and Strategy", 1977)

"Strategy is a mediating force between the organization and its environment: consistent patterns of streams of organizational decisions to deal with the environment." (Henry Mintzberg, "The Structuring of Organizations", 1979)

"Strategy is defined as orienting 'metaphases' or frames of reference that allow the organization and its environment to be understood by organizational stakeholders. On this basis, stakeholders are motivated to believe and to act in ways that are expected to produce favorable results for the organization." (Ellen E Chaffee, "Three Models of Strategy," Academy of Management Review Vol. 10 (1), 1985) 

"Strategy is the creation of a unique and valuable position, involving a different set of activities. [...] Strategy is creating fit among a company’s activities." (Michael E Porter, "What is Strategy?", Harvard Business Review, 1996)

"General direction set for the organization and its various components to achieve a desired state in the future, resulting from the detailed strategic planning process." (Alan Wa Steiss, "Strategic Management for Public and Nonprofit Organizations", 2003)

"An organization's overall plan of development, describing the effective use of resources in support of the organization in its future activities. It involves setting objectives and proposing initiatives for action." (ISO/IEC 38500:2008, 2008)

"An organized set of initiation programs and projects undertaken in order to achieve the organization ’ s vision." (Terry Schimidt, "Strategic Management Made Simple", 2009)

"This is a plan of action stating how an organisation will achieve its long-term objectives." (Bernard Burnes, "Managing change : a strategic approach to organisational dynamics" 5th Ed., 2009)

"The essential course of action attempted to achieve an enterprise’s end - particularly goals. Moreover, a strategy must be to carry out exactly one mission. In general, strategies address goals, and tactics address objectives." (David C Hay, "Data Model Patterns: A Metadata Map", 2010)

"A broad-based formula for how a business is going to accomplish its mission, what its goals should be, and what plans and policies will be needed to carry out those goals."  (Linda Volonino & Efraim Turban, "Information Technology for Management" 8th Ed., 2011)

"denotes, by an extension of military language, the development of a policy by the enterprise (its objectives, structure, and operation), defined on one hand on the basis of its strengths and weaknesses and, on the other hand, taking into account threats and opportunities identified in its environment." (Humbert Lesca & Nicolas Lesca, "Weak Signals for Strategic Intelligence", 2011)

"A comprehensive plan that states how a corporation will achieve its mission and objectives." (Thomas L Wheelen & J David Hunger., "Strategic management and business policy: toward global sustainability" 13th Ed., 2012)

"The proposed direction an organization will achieve over the long term, through the configuration of resources in a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations." (Paul C Dinsmore et al, "Enterprise Project Governance", 2012)

"A strategy is a comprehensive plan guiding resource allocation to achieve long-term organization goals." (John R Schermerhorn Jr, "Management" 12th Ed., 2012)

"The definition of the model’s goals, the high-level approach to achieve these goals, and the decision making mechanisms to execute this approach." (Panos Alexopoulos, "Semantic Modeling for Data", 2020)

"Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success." (Pete Johnson)

"Strategy is the way an organization seeks to achieve its vision and mission. It is a forward-looking statement about an organization’s planned use of resources and deployment capabilities. Strategy becomes real when it is associated with: 1) a concrete set of goals and objectives; and 2) a method involving people, resources and processes." (Intrafocus)

🪙Business Intelligence: Complexity (Just the Quotes)

"The more complex the shape of any object. the more difficult it is to perceive it. The nature of thought based on the visual apprehension of objective forms suggests, therefore, the necessity to keep all graphics as simple as possible. Otherwise, their meaning will be lost or ambiguous, and the ability to convey the intended information and to persuade will be inhibited." (Robert Lefferts, "Elements of Graphics: How to prepare charts and graphs for effective reports", 1981)

"Once these different measures of performance are consolidated into a single number, that statistic can be used to make comparisons […] The advantage of any index is that it consolidates lots of complex information into a single number. We can then rank things that otherwise defy simple comparison […] Any index is highly sensitive to the descriptive statistics that are cobbled together to build it, and to the weight given to each of those components. As a result, indices range from useful but imperfect tools to complete charades." (Charles Wheelan, "Naked Statistics: Stripping the Dread from the Data", 2012)

"The urge to tinker with a formula is a hunger that keeps coming back. Tinkering almost always leads to more complexity. The more complicated the metric, the harder it is for users to learn how to affect the metric, and the less likely it is to improve it." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"Any presentation of data, whether a simple calculated metric or a complex predictive model, is going to have a set of assumptions and choices that the producer has made to get to the output. The more that these can be made explicit, the more the audience of the data will be open to accepting the message offered by the presenter." (Zach Gemignani et al, "Data Fluency", 2014)

"Decision trees are also considered nonparametric models. The reason for this is that when we train a decision tree from data, we do not assume a fixed set of parameters prior to training that define the tree. Instead, the tree branching and the depth of the tree are related to the complexity of the dataset it is trained on. If new instances were added to the dataset and we rebuilt the tree, it is likely that we would end up with a (potentially very) different tree." (John D Kelleher et al, "Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples, and Case Studies", 2015)

"When datasets are small, a parametric model may perform well because the strong assumptions made by the model - if correct - can help the model to avoid overfitting. However, as the size of the dataset grows, particularly if the decision boundary between the classes is very complex, it may make more sense to allow the data to inform the predictions more directly. Obviously the computational costs associated with nonparametric models and large datasets cannot be ignored. However, support vector machines are an example of a nonparametric model that, to a large extent, avoids this problem. As such, support vector machines are often a good choice in complex domains with lots of data." (John D Kelleher et al, "Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples, and Case Studies", 2015)

"The tension between bias and variance, simplicity and complexity, or underfitting and overfitting is an area in the data science and analytics process that can be closer to a craft than a fixed rule. The main challenge is that not only is each dataset different, but also there are data points that we have not yet seen at the moment of constructing the model. Instead, we are interested in building a strategy that enables us to tell something about data from the sample used in building the model." (Jesús Rogel-Salazar, "Data Science and Analytics with Python", 2017) 

"Data lake architecture suffers from complexity and deterioration. It creates complex and unwieldy pipelines of batch or streaming jobs operated by a central team of hyper-specialized data engineers. It deteriorates over time. Its unmanaged datasets, which are often untrusted and inaccessible, provide little value. The data lineage and dependencies are obscured and hard to track." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Decision-makers are constantly provided data in the form of numbers or insights, or similar. The challenge is that we tend to believe every number or piece of data we hear, especially when it comes from a trusted source. However, even if the source is trusted and the data is correct, insights from the data are created when we put it in context and apply meaning to it. This means that we may have put incorrect meaning to the data and then made decisions based on that, which is not ideal. This is why anyone involved in the process needs to have the skills to think critically about the data, to try to understand the context, and to understand the complexity of the situation where the answer is not limited to just one specific thing. Critical thinking allows individuals to assess limitations of what was presented, as well as mitigate any cognitive bias that they may have." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

🪙Business Intelligence: Data Analysis (Just the Quotes)

"As in Mathematics, so in Natural Philosophy, the Investigation of difficult Things by the Method of Analysis, ought ever to precede the Method of Composition. This Analysis consists in making Experiments and Observations, and in drawing general Conclusions from them by Induction, and admitting of no Objections against the Conclusions but such as are taken from Experiments, or other certain Truths." (Sir Isaac Newton, "Opticks", 1704)

"The errors which arise from the absence of facts are far more numerous and more durable than those which result from unsound reasoning respecting true data." (Charles Babbage, "On the Economy of Machinery and Manufactures", 1832)

"In every branch of knowledge the progress is proportional to the amount of facts on which to build, and therefore to the facility of obtaining data." (James C Maxwell, [letter to Lewis Campbell] 1851)

"Not even the most subtle and skilled analysis can overcome completely the unreliability of basic data." (Roy D G Allen, "Statistics for Economists", 1951)

"The technical analysis of any large collection of data is a task for a highly trained and expensive man who knows the mathematical theory of statistics inside and out. Otherwise the outcome is likely to be a collection of drawings - quartered pies, cute little battleships, and tapering rows of sturdy soldiers in diversified uniforms - interesting enough in the colored Sunday supplement, but hardly the sort of thing from which to draw reliable inferences." (Eric T Bell, "Mathematics: Queen and Servant of Science", 1951)

"If data analysis is to be well done, much of it must be a matter of judgment, and ‘theory’ whether statistical or non-statistical, will have to guide, not command." (John W Tukey, "The Future of Data Analysis", Annals of Mathematical Statistics, Vol. 33 (1), 1962)

"If one technique of data analysis were to be exalted above all others for its ability to be revealing to the mind in connection with each of many different models, there is little doubt which one would be chosen. The simple graph has brought more information to the data analyst’s mind than any other device. It specializes in providing indications of unexpected phenomena." (John W Tukey, "The Future of Data Analysis", Annals of Mathematical Statistics Vol. 33 (1), 1962)

"The most important maxim for data analysis to heed, and one which many statisticians seem to have shunned is this: ‘Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.’ Data analysis must progress by approximate answers, at best, since its knowledge of what the problem really is will at best be approximate." (John W Tukey, "The Future of Data Analysis", Annals of Mathematical Statistics, Vol. 33, No. 1, 1962)

"The first step in data analysis is often an omnibus step. We dare not expect otherwise, but we equally dare not forget that this step, and that step, and other step, are all omnibus steps and that we owe the users of such techniques a deep and important obligation to develop ways, often varied and competitive, of replacing omnibus procedures by ones that are more sharply focused." (John W Tukey, "The Future of Processes of Data Analysis", 1965)

"The basic general intent of data analysis is simply stated: to seek through a body of data for interesting relationships and information and to exhibit the results in such a way as to make them recognizable to the data analyzer and recordable for posterity. Its creative task is to be productively descriptive, with as much attention as possible to previous knowledge, and thus to contribute to the mysterious process called insight." (John W Tukey & Martin B Wilk, "Data Analysis and Statistics: An Expository Overview", 1966)

"Comparable objectives in data analysis are (l) to achieve more specific description of what is loosely known or suspected; (2) to find unanticipated aspects in the data, and to suggest unthought-of-models for the data's summarization and exposure; (3) to employ the data to assess the (always incomplete) adequacy of a contemplated model; (4) to provide both incentives and guidance for further analysis of the data; and (5) to keep the investigator usefully stimulated while he absorbs the feeling of his data and considers what to do next." (John W Tukey & Martin B Wilk, "Data Analysis and Statistics: An Expository Overview", 1966)

"Data analysis must be iterative to be effective. [...] The iterative and interactive interplay of summarizing by fit and exposing by residuals is vital to effective data analysis. Summarizing and exposing are complementary and pervasive." (John W Tukey & Martin B Wilk, "Data Analysis and Statistics: An Expository Overview", 1966)

"Every student of the art of data analysis repeatedly needs to build upon his previous statistical knowledge and to reform that foundation through fresh insights and emphasis." (John W Tukey, "Data Analysis, Including Statistics", 1968)

"[...] bending the question to fit the analysis is to be shunned at all costs." (John W Tukey, "Analyzing Data: Sanctification or Detective Work?", 1969)

"Statistical methods are tools of scientific investigation. Scientific investigation is a controlled learning process in which various aspects of a problem are illuminated as the study proceeds. It can be thought of as a major iteration within which secondary iterations occur. The major iteration is that in which a tentative conjecture suggests an experiment, appropriate analysis of the data so generated leads to a modified conjecture, and this in turn leads to a new experiment, and so on." (George E P Box & George C Tjao, "Bayesian Inference in Statistical Analysis", 1973)

"Almost all efforts at data analysis seek, at some point, to generalize the results and extend the reach of the conclusions beyond a particular set of data. The inferential leap may be from past experiences to future ones, from a sample of a population to the whole population, or from a narrow range of a variable to a wider range. The real difficulty is in deciding when the extrapolation beyond the range of the variables is warranted and when it is merely naive. As usual, it is largely a matter of substantive judgment - or, as it is sometimes more delicately put, a matter of 'a priori nonstatistical considerations'." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"[…] it is not enough to say: 'There's error in the data and therefore the study must be terribly dubious'. A good critic and data analyst must do more: he or she must also show how the error in the measurement or the analysis affects the inferences made on the basis of that data and analysis." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"The use of statistical methods to analyze data does not make a study any more 'scientific', 'rigorous', or 'objective'. The purpose of quantitative analysis is not to sanctify a set of findings. Unfortunately, some studies, in the words of one critic, 'use statistics as a drunk uses a street lamp, for support rather than illumination'. Quantitative techniques will be more likely to illuminate if the data analyst is guided in methodological choices by a substantive understanding of the problem he or she is trying to learn about. Good procedures in data analysis involve techniques that help to (a) answer the substantive questions at hand, (b) squeeze all the relevant information out of the data, and (c) learn something new about the world." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"Typically, data analysis is messy, and little details clutter it. Not only confounding factors, but also deviant cases, minor problems in measurement, and ambiguous results lead to frustration and discouragement, so that more data are collected than analyzed. Neglecting or hiding the messy details of the data reduces the researcher's chances of discovering something new." (Edward R Tufte, "Data Analysis for Politics and Policy", 1974)

"[...] be wary of analysts that try to quantify the unquantifiable." (Ralph Keeney & Raiffa Howard, "Decisions with Multiple Objectives: Preferences and Value Trade-offs", 1976)

"[...] exploratory data analysis is an attitude, a state of flexibility, a willingness to look for those things that we believe are not there, as well as for those we believe might be there. Except for its emphasis on graphs, its tools are secondary to its purpose." (John W Tukey, [comment] 1979)

"[...] any hope that we are smart enough to find even transiently optimum solutions to our data analysis problems is doomed to failure, and, indeed, if taken seriously, will mislead us in the allocation of effort, thus wasting both intellectual and computational effort." (John W Tukey, "Choosing Techniques for the Analysis of Data", 1981)

"The fact must be expressed as data, but there is a problem in that the correct data is difficult to catch. So that I always say 'When you see the data, doubt it!' 'When you see the measurement instrument, doubt it!' [...]For example, if the methods such as sampling, measurement, testing and chemical analysis methods were incorrect, data. […] to measure true characteristics and in an unavoidable case, using statistical sensory test and express them as data." (Kaoru Ishikawa, Annual Quality Congress Transactions, 1981)

"Exploratory data analysis, EDA, calls for a relatively free hand in exploring the data, together with dual obligations: (•) to look for all plausible alternatives and oddities - and a few implausible ones, (graphic techniques can be most helpful here) and (•) to remove each appearance that seems large enough to be meaningful - ordinarily by some form of fitting, adjustment, or standardization [...] so that what remains, the residuals, can be examined for further appearances." (John W Tukey, "Introduction to Styles of Data Analysis Techniques", 1982)

"A competent data analysis of an even moderately complex set of data is a thing of trials and retreats, of dead ends and branches." (John W Tukey, Computer Science and Statistics: Proceedings of the 14th Symposium on the Interface, 1983)

"Data in isolation are meaningless, a collection of numbers. Only in context of a theory do they assume significance […]" (George Greenstein, "Frozen Star", 1983)

"Iteration and experimentation are important for all of data analysis, including graphical data display. In many cases when we make a graph it is immediately clear that some aspect is inadequate and we regraph the data. In many other cases we make a graph, and all is well, but we get an idea for studying the data in a different way with a different graph; one successful graph often suggests another." (William S Cleveland, "The Elements of Graphing Data", 1985)

"There are some who argue that a graph is a success only if the important information in the data can be seen within a few seconds. While there is a place for rapidly-understood graphs, it is too limiting to make speed a requirement in science and technology, where the use of graphs ranges from, detailed, in-depth data analysis to quick presentation." (William S Cleveland, "The Elements of Graphing Data", 1985)

"A first analysis of experimental results should, I believe, invariably be conducted using flexible data analytical techniques - looking at graphs and simple statistics - that so far as possible allow the data to 'speak for themselves'. The unexpected phenomena that such a approach often uncovers can be of the greatest importance in shaping and sometimes redirecting the course of an ongoing investigation." (George Box, "Signal to Noise Ratios, Performance Criteria, and Transformations", Technometrics 30, 1988)

"Data analysis is an art practiced by individuals who are skilled at quantitative reasoning and have much experience in looking at numbers and detecting  patterns in data. Usually these individuals have some background in statistics." (David Lubinsky, Daryl Pregibon , "Data analysis as search", Journal of Econometrics Vol. 38 (1–2), 1988)

"Like a detective, a data analyst will experience many dead ends, retrace his steps, and explore many alternatives before settling on a single description of the evidence in front of him." (David Lubinsky & Daryl Pregibon , "Data analysis as search", Journal of Econometrics Vol. 38 (1–2), 1988)

"[…] data analysis in the context of basic mathematical concepts and skills. The ability to use and interpret simple graphical and numerical descriptions of data is the foundation of numeracy […] Meaningful data aid in replacing an emphasis on calculation by the exercise of judgement and a stress on interpreting and communicating results." (David S Moore, "Statistics for All: Why, What and How?", 1990)

"Data analysis is rarely as simple in practice as it appears in books. Like other statistical techniques, regression rests on certain assumptions and may produce unrealistic results if those assumptions are false. Furthermore it is not always obvious how to translate a research question into a regression model." (Lawrence C Hamilton, "Regression with Graphics: A second course in applied statistics", 1991)

"Data analysis typically begins with straight-line models because they are simplest, not because we believe reality is inherently linear. Theory or data may suggest otherwise [...]" (Lawrence C Hamilton, "Regression with Graphics: A second course in applied statistics", 1991)

"90 percent of all problems can be solved by using the techniques of data stratification, histograms, and control charts. Among the causes of nonconformance, only one-fifth or less are attributable to the workers." (Kaoru Ishikawa, The Quality Management Journal Vol. 1, 1993)

"Probabilistic inference is the classical paradigm for data analysis in science and technology. It rests on a foundation of randomness; variation in data is ascribed to a random process in which nature generates data according to a probability distribution. This leads to a codification of uncertainly by confidence intervals and hypothesis tests." (William S Cleveland, "Visualizing Data", 1993)

"Visualization is an approach to data analysis that stresses a penetrating look at the structure of data. No other approach conveys as much information. […] Conclusions spring from data when this information is combined with the prior knowledge of the subject under investigation." (William S Cleveland, "Visualizing Data", 1993)

"When the distributions of two or more groups of univariate data are skewed, it is common to have the spread increase monotonically with location. This behavior is monotone spread. Strictly speaking, monotone spread includes the case where the spread decreases monotonically with location, but such a decrease is much less common for raw data. Monotone spread, as with skewness, adds to the difficulty of data analysis. For example, it means that we cannot fit just location estimates to produce homogeneous residuals; we must fit spread estimates as well. Furthermore, the distributions cannot be compared by a number of standard methods of probabilistic inference that are based on an assumption of equal spreads; the standard t-test is one example. Fortunately, remedies for skewness can cure monotone spread as well." (William S Cleveland, "Visualizing Data", 1993)

"A careful and sophisticated analysis of the data is often quite useless if the statistician cannot communicate the essential features of the data to a client for whom statistics is an entirely foreign language." (Christopher J Wild, "Embracing the ‘Wider view’ of Statistics", The American Statistician 48, 1994)

"Science is not impressed with a conglomeration of data. It likes carefully constructed analysis of each problem." (Daniel E Koshland Jr, Science Vol. 263 (5144), [editorial] 1994)

"So we pour in data from the past to fuel the decision-making mechanisms created by our models, be they linear or nonlinear. But therein lies the logician's trap: past data from real life constitute a sequence of events rather than a set of independent observations, which is what the laws of probability demand. [...] It is in those outliers and imperfections that the wildness lurks." (Peter L Bernstein, "Against the Gods: The Remarkable Story of Risk", 1996)

"Data are generally collected as a basis for action. However, unless potential signals are separated from probable noise, the actions taken may be totally inconsistent with the data. Thus, the proper use of data requires that you have simple and effective methods of analysis which will properly separate potential signals from probable noise." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"No matter what the data, and no matter how the values are arranged and presented, you must always use some method of analysis to come up with an interpretation of the data.

While every data set contains noise, some data sets may contain signals. Therefore, before you can detect a signal within any given data set, you must first filter out the noise." (Donald J Wheeler," Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"The purpose of analysis is insight. The best analysis is the simplest analysis which provides the needed insight." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Without meaningful data there can be no meaningful analysis. The interpretation of any data set must be based upon the context of those data." (Donald J Wheeler, "Understanding Variation: The Key to Managing Chaos" 2nd Ed., 2000)

"Statistical analysis of data can only be performed within the context of selected assumptions, models, and/or prior distributions. A statistical analysis is actually the extraction of substantive information from data and assumptions. And herein lies the rub, understood well by Disraeli and others skeptical of our work: For given data, an analysis can usually be selected which will result in 'information' more favorable to the owner of the analysis then is objectively warranted." (Stephen B Vardeman & Max D Morris, "Statistics and Ethics: Some Advice for Young Statisticians", The American Statistician vol 57, 2003)

"Exploratory Data Analysis is more than just a collection of data-analysis techniques; it provides a philosophy of how to dissect a data set. It stresses the power of visualisation and aspects such as what to look for, how to look for it and how to interpret the information it contains. Most EDA techniques are graphical in nature, because the main aim of EDA is to explore data in an open-minded way. Using graphics, rather than calculations, keeps open possibilities of spotting interesting patterns or anomalies that would not be apparent with a calculation (where assumptions and decisions about the nature of the data tend to be made in advance)." (Alan Graham, "Developing Thinking in Statistics", 2006)

"It is the aim of all data analysis that a result is given in form of the best estimate of the true value. Only in simple cases is it possible to use the data value itself as result and thus as best estimate." (Manfred Drosg, "Dealing with Uncertainties: A Guide to Error Analysis", 2007)

"Put simply, statistics is a range of procedures for gathering, organizing, analyzing and presenting quantitative data. […] Essentially […], statistics is a scientific approach to analyzing numerical data in order to enable us to maximize our interpretation, understanding and use. This means that statistics helps us turn data into information; that is, data that have been interpreted, understood and are useful to the recipient. Put formally, for your project, statistics is the systematic collection and analysis of numerical data, in order to investigate or discover relationships among phenomena so as to explain, predict and control their occurrence." (Reva B Brown & Mark Saunders, "Dealing with Statistics: What You Need to Know", 2008)

"Data analysis is careful thinking about evidence." (Michael Milton, "Head First Data Analysis", 2009)

"Doing data analysis without explicitly defining your problem or goal is like heading out on a road trip without having decided on a destination." (Michael Milton, "Head First Data Analysis", 2009)

"The discrepancy between our mental models and the real world may be a major problem of our times; especially in view of the difficulty of collecting, analyzing, and making sense of the unbelievable amount of data to which we have access today." (Ugo Bardi, "The Limits to Growth Revisited", 2011)

"Data analysis is not generally thought of as being simple or easy, but it can be. The first step is to understand that the purpose of data analysis is to separate any signals that may be contained within the data from the noise in the data. Once you have filtered out the noise, anything left over will be your potential signals. The rest is just details." (Donald J Wheeler," Myths About Data Analysis", International Lean & Six Sigma Conference, 2012)

"The four questions of data analysis are the questions of description, probability, inference, and homogeneity. Any data analyst needs to know how to organize and use these four questions in order to obtain meaningful and correct results. [...] 

THE DESCRIPTION QUESTION: Given a collection of numbers, are there arithmetic values that will summarize the information contained in those numbers in some meaningful way?

THE PROBABILITY QUESTION: Given a known universe, what can we say about samples drawn from this universe? [...] 

THE INFERENCE QUESTION: Given an unknown universe, and given a sample that is known to have been drawn from that unknown universe, and given that we know everything about the sample, what can we say about the unknown universe? [...] 

THE HOMOGENEITY QUESTION: Given a collection of observations, is it reasonable to assume that they came from one universe, or do they show evidence of having come from multiple universes?" (Donald J Wheeler," Myths About Data Analysis", International Lean & Six Sigma Conference, 2012)

"Each systems archetype embodies a particular theory about dynamic behavior that can serve as a starting point for selecting and formulating raw data into a coherent set of interrelationships. Once those relationships are made explicit and precise, the 'theory' of the archetype can then further guide us in our data-gathering process to test the causal relationships through direct observation, data analysis, or group deliberation." (Daniel H Kim, "Systems Archetypes as Dynamic Theories", The Systems Thinker Vol. 24 (1), 2013)

"A complete data analysis will involve the following steps: (i) Finding a good model to fit the signal based on the data. (ii) Finding a good model to fit the noise, based on the residuals from the model. (iii) Adjusting variances, test statistics, confidence intervals, and predictions, based on the model for the noise." (DeWayne R Derryberry, "Basic data analysis for time series with R", 2014)

"The random element in most data analysis is assumed to be white noise - normal errors independent of each other. In a time series, the errors are often linked so that independence cannot be assumed (the last examples). Modeling the nature of this dependence is the key to time series." (DeWayne R Derryberry, "Basic data analysis for time series with R", 2014)

"Statistics is an integral part of the quantitative approach to knowledge. The field of statistics is concerned with the scientific study of collecting, organizing, analyzing, and drawing conclusions from data." (Kandethody M Ramachandran & Chris P Tsokos, "Mathematical Statistics with Applications in R" 2nd Ed., 2015)

"Too often there is a disconnect between the people who run a study and those who do the data analysis. This is as predictable as it is unfortunate. If data are gathered with particular hypotheses in mind, too often they (the data) are passed on to someone who is tasked with testing those hypotheses and who has only marginal knowledge of the subject matter. Graphical displays, if prepared at all, are just summaries or tests of the assumptions underlying the tests being done. Broader displays, that have the potential of showing us things that we had not expected, are either not done at all, or their message is not able to be fully appreciated by the data analyst." (Howard Wainer, Comment, Journal of Computational and Graphical Statistics Vol. 20(1), 2011)

"The dialectical interplay of experiment and theory is a key driving force of modern science. Experimental data do only have meaning in the light of a particular model or at least a theoretical background. Reversely theoretical considerations may be logically consistent as well as intellectually elegant: Without experimental evidence they are a mere exercise of thought no matter how difficult they are. Data analysis is a connector between experiment and theory: Its techniques advise possibilities of model extraction as well as model testing with experimental data." (Achim Zielesny, "From Curve Fitting to Machine Learning" 2nd Ed., 2016)

"Data analysis and data mining are concerned with unsupervised pattern finding and structure determination in data sets. The data sets themselves are explicitly linked as a form of representation to an observational or otherwise empirical domain of interest. 'Structure' has long been understood as symmetry which can take many forms with respect to any transformation, including point, translational, rotational, and many others. Symmetries directly point to invariants, which pinpoint intrinsic properties of the data and of the background empirical domain of interest. As our data models change, so too do our perspectives on analysing data." (Fionn Murtagh, "Data Science Foundations: Geometry and Topology of Complex Hierarchic Systems and Big Data Analytics", 2018)

"[…] the data itself can lead to new questions too. In exploratory data analysis (EDA), for example, the data analyst discovers new questions based on the data. The process of looking at the data to address some of these questions generates incidental visualizations - odd patterns, outliers, or surprising correlations that are worth looking into further." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Analysis is a two-step process that has an exploratory and an explanatory phase. In order to create a powerful data story, you must effectively transition from data discovery (when you’re finding insights) to data communication (when you’re explaining them to an audience). If you don’t properly traverse these two phases, you may end up with something that resembles a data story but doesn’t have the same effect. Yes, it may have numbers, charts, and annotations, but because it’s poorly formed, it won’t achieve the same results." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)

"While visuals are an essential part of data storytelling, data visualizations can serve a variety of purposes from analysis to communication to even art. Most data charts are designed to disseminate information in a visual manner. Only a subset of data compositions is focused on presenting specific insights as opposed to just general information. When most data compositions combine both visualizations and text, it can be difficult to discern whether a particular scenario falls into the realm of data storytelling or not." (Brent Dykes, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals", 2019)

"If the data that go into the analysis are flawed, the specific technical details of the analysis don’t matter. One can obtain stupid results from bad data without any statistical trickery. And this is often how bullshit arguments are created, deliberately or otherwise. To catch this sort of bullshit, you don’t have to unpack the black box. All you have to do is think carefully about the data that went into the black box and the results that came out. Are the data unbiased, reasonable, and relevant to the problem at hand? Do the results pass basic plausibility checks? Do they support whatever conclusions are drawn?" (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"We all know that the numerical values on each side of an equation have to be the same. The key to dimensional analysis is that the units have to be the same as well. This provides a convenient way to keep careful track of units when making calculations in engineering and other quantitative disciplines, to make sure one is computing what one thinks one is computing. When an equation exists only for the sake of mathiness, dimensional analysis often makes no sense." (Carl T Bergstrom & Jevin D West, "Calling Bullshit: The Art of Skepticism in a Data-Driven World", 2020)

"Overall [...] everyone also has a need to analyze data. The ability to analyze data is vital in its understanding of product launch success. Everyone needs the ability to find trends and patterns in the data and information. Everyone has a need to ‘discover or reveal (something) through detailed examination’, as our definition says. Not everyone needs to be a data scientist, but everyone needs to drive questions and analysis. Everyone needs to dig into the information to be successful with diagnostic analytics. This is one of the biggest keys of data literacy: analyzing data." (Jordan Morrow, "Be Data Literate: The data literacy skills everyone needs to succeed", 2021)

[Murphy’s Laws of Analysis:] "(1) In any collection of data, the figures that are obviously correct contain errors. (2) It is customary for a decimal to be misplaced. (3) An error that can creep into a calculation, will. Also, it will always be in the direction that will cause the most damage to the calculation." (G C Deakly)

"We must include in any language with which we hope to describe complex data-processing situations the capability for describing data. We must also include a mechanism for determining the priorities to be applied to the data. These priorities are not fixed and are indicated in many cases by the data." (Grace Hopper) 

🪙Business Intelligence: Measurement (Just the Quotes)

"There is no inquiry which is not finally reducible to a question of Numbers; for there is none which may not be conceived of as consisting in the determination of quantities by each other, according to certain relations." (Auguste Comte, “The Positive Philosophy”, 1830)

"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the state of science.” (Lord Kelvin, "Electrical Units of Measurement", 1883)

“Of itself an arithmetic average is more likely to conceal than to disclose important facts; it is the nature of an abbreviation, and is often an excuse for laziness.” (Arthur Lyon Bowley, “The Nature and Purpose of the Measurement of Social Phenomena”, 1915)

“Science depends upon measurement, and things not measurable are therefore excluded, or tend to be excluded, from its attention.” (Arthur J Balfour, “Address”, 1917)

“It is important to realize that it is not the one measurement, alone, but its relation to the rest of the sequence that is of interest.” (William E Deming, “Statistical Adjustment of Data”, 1943)

“The purpose of computing is insight, not numbers […] sometimes […] the purpose of computing numbers is not yet in sight.” (Richard Hamming, “Numerical Methods for Scientists and Engineers”, 1962)

“A quantity like time, or any other physical measurement, does not exist in a completely abstract way. We find no sense in talking about something unless we specify how we measure it. It is the definition by the method of measuring a quantity that is the one sure way of avoiding talking nonsense...” (Hermann Bondi, “Relativity and Common Sense”, 1964)

“Measurement, we have seen, always has an element of error in it. The most exact description or prediction that a scientist can make is still only approximate.” (Abraham Kaplan, “The Conduct of Inquiry: Methodology for Behavioral Science”, 1964)

“A mature science, with respect to the matter of errors in variables, is not one that measures its variables without error, for this is impossible. It is, rather, a science which properly manages its errors, controlling their magnitudes and correctly calculating their implications for substantive conclusions.” (Otis D Duncan, “Introduction to Structural Equation Models”, 1975)

“Data in isolation are meaningless, a collection of numbers. Only in context of a theory do they assume significance […]” (George Greenstein, “Frozen Star”, 1983)

"Changing measures are a particularly common problem with comparisons over time, but measures also can cause problems of their own. [...] We cannot talk about change without making comparisons over time. We cannot avoid such comparisons, nor should we want to. However, there are several basic problems that can affect statistics about change. It is important to consider the problems posed by changing - and sometimes unchanging - measures, and it is also important to recognize the limits of predictions. Claims about change deserve critical inspection; we need to ask ourselves whether apples are being compared to apples - or to very different objects." (Joel Best, "Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists", 2001)

"Measurement is often associated with the objectivity and neatness of numbers, and performance measurement efforts are typically accompanied by hope, great expectations and promises of change; however, these are then often followed by disbelief, frustration and what appears to be sheer madness." (Dina Gray et al, "Measurement Madness: Recognizing and avoiding the pitfalls of performance measurement", 2015)

"Measuring anything subjective always prompts perverse behavior. [...] All measurement systems are subject to abuse." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

“The value of having numbers - data - is that they aren't subject to someone else's interpretation. They are just the numbers. You can decide what they mean for you.” (Emily Oster, “Expecting Better”, 2013)

"Until a new metric generates a body of data, we cannot test its usefulness. Lots of novel measures hold promise only on paper." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

"Usually, it is impossible to restate past data. As a result, all history must be whitewashed and measurement starts from scratch." (Kaiser Fung, "Numbersense: How To Use Big Data To Your Advantage", 2013)

🪙Business Intelligence: Data Mesh (Just the quotes)

"Another myth is that we shall have a single source of truth for each concept or entity. […] This is a wonderful idea, and is placed to prevent multiple copies of out-of-date and untrustworthy data. But in reality it’s proved costly, an impediment to scale and speed, or simply unachievable. Data Mesh does not enforce the idea of one source of truth. However, it places multiple practices in place that reduces the likelihood of multiple copies of out-of-date data." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data Mesh attempts to strike a balance between team autonomy and inter-term interoperability and collaboration, with a few complementary techniques. It gives domain teams autonomy to have control of their local decision making, such as choosing the best data model for their data products. While it uses the computational governance policies to impose a consistent experience across all data products; for example, standardizing on the data modeling language that all domains utilize." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data mesh is a solution for organizations that experience scale and complexity, where existing data warehouse or lake solutions have become blockers in their ability to get value from data at scale and across many functions of their business, in a timely fashion and with less friction." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data Mesh must allow for data models to change continuously without fatal impact to downstream data consumers, or slowing down access to data as a result of synchronizing change of a shared global canonical model. Data Mesh achieves this by localizing change to domains by providing autonomy to domains to model their data based on their most intimate understanding of the business without the need for central coordinations of change to a single shared canonical model." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data mesh [...] reduces points of centralization that act as coordination bottlenecks. It finds a new way of decomposing the data architecture without slowing the organization down with synchronizations. It removes the gap between where the data originates and where it gets used and removes the accidental complexities - aka pipelines - that happen in between the two planes of data. Data mesh departs from data myths such as a single source of truth, or one tightly controlled canonical data model." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"Data mesh relies on a distributed architecture that consists of domains. Each domain is an independent unit of data and its associated storage and compute components. When an organization contains various product units, each with its own data needs, each product team owns a domain that is operated and governed independently by the product team. […] Data mesh has a unique value proposition, not just offering scale of infrastructure and scenarios but also helping shift the organization’s culture around data," (Rukmani Gopalan, "The Cloud Data Lake: A Guide to Building Robust Cloud Data Architecture", 2022)

"Data has historically been treated as a second-class citizen, as a form of exhaust or by-product emitted by business applications. This application-first thinking remains the major source of problems in today’s computing environments, leading to ad hoc data pipelines, cobbled together data access mechanisms, and inconsistent sources of similar-yet-different truths. Data mesh addresses these shortcomings head-on, by fundamentally altering the relationships we have with our data. Instead of a secondary by-product, data, and the access to it, is promoted to a first-class citizen on par with any other business service." (Adam Bellemare,"Building an Event-Driven Data Mesh: Patterns for Designing and Building Event-Driven Architectures", 2023)

"Data mesh architectures are inherently decentralized, and significant responsibility is delegated to the data product owners. A data mesh also benefits from a degree of centralization in the form of data product compatibility and common self-service tooling. Differing opinions, preferences, business requirements, legal constraints, technologies, and technical debt are just a few of the many factors that influence how we work together." (Adam Bellemare, "Building an Event-Driven Data Mesh: Patterns for Designing and Building Event-Driven Architectures", 2023)

"The data mesh is an exciting new methodology for managing data at large. The concept foresees an architecture in which data is highly distributed and a future in which scalability is achieved by federating responsibilities. It puts an emphasis on the human factor and addressing the challenges of managing the increasing complexity of data architectures." (Piethein Strengholt, "Data Management at Scale: Modern Data Architecture with Data Mesh and Data Fabric" 2nd Ed., 2023)

"A data mesh splits the boundaries of the exchange of data into multiple data products. This provides a unique opportunity to partially distribute the responsibility of data security. Each data product team can be made responsible for how their data should be accessed and what privacy policies should be applied." (Aniruddha Deswandikar,"Engineering Data Mesh in Azure Cloud", 2024)

"A data mesh is a decentralized data architecture with four specific characteristics. First, it requires independent teams within designated domains to own their analytical data. Second, in a data mesh, data is treated and served as a product to help the data consumer to discover, trust, and utilize it for whatever purpose they like. Third, it relies on automated infrastructure provisioning. And fourth, it uses governance to ensure that all the independent data products are secure and follow global rules."(James Serra, "Deciphering Data Architectures", 2024)

"At its core, a data fabric is an architectural framework, designed to be employed within one or more domains inside a data mesh. The data mesh, however, is a holistic concept, encompassing technology, strategies, and methodologies." (James Serra, "Deciphering Data Architectures", 2024)

"It is very important to understand that data mesh is a concept, not a technology. It is all about an organizational and cultural shift within companies. The technology used to build a data mesh could follow the modern data warehouse, data fabric, or data lakehouse architecture - or domains could even follow different architectures." (James Serra, "Deciphering Data Architectures", 2024)

"To explain a data mesh in one sentence, a data mesh is a centrally managed network of decentralized data products. The data mesh breaks the central data lake into decentralized islands of data that are owned by the teams that generate the data. The data mesh architecture proposes that data be treated like a product, with each team producing its own data/output using its own choice of tools arranged in an architecture that works for them. This team completely owns the data/output they produce and exposes it for others to consume in a way they deem fit for their data." (Aniruddha Deswandikar,"Engineering Data Mesh in Azure Cloud", 2024)

"With all the hype, you would think building a data mesh is the answer to all of these 'problems' with data warehousing. The truth is that while data warehouse projects do fail, it is rarely because they can’t scale enough to handle big data or because the architecture or the technology isn’t capable. Failure is almost always because of problems with the people and/or the process, or that the organization chose the completely wrong technology." (James Serra, "Deciphering Data Architectures", 2024)

🪙Business Intelligence: Data Lakes (Just the Quotes)

"If you think of a Data Mart as a store of bottled water, cleansed and packaged and structured for easy consumption, the Data Lake is a large body of water in a more natural state. [...] The contents of the Data Lake stream in from a source to fill the lake, and various users of the lake can come to examine, dive in, or take samples." (James Dixon, "Pentaho, Hadoop, and Data Lakes", 2010) [sorce] [first known usage]

"A data lake represents an environment that collects and stores large volumes of structured and unstructured datasets, typically in their original, unaltered forms. More than a data depository, the data lake architecture enables the various users and data science teams to conduct data exploration and related analytical activities." (EMC Education Services, "Data Science & Big Data Analytics", 2015)

"A data lake strategy supports the introduction of a separate analytics environment that off-loads the analytics being done today on your overly expensive data warehouse. This separate analytics environment provides the data science team an on-demand, fail-fast environment for quickly ingesting and analyzing a wide variety of data sources in an attempt to address immediate business opportunities independent of the data warehouse's production schedule and service level agreement (SLA) rules." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"At its core, it is a data storage and processing repository in which all of the data in an organization can be placed so that every internal and external systems', partners', and collaborators' data flows into it and insights spring out. [...] Data Lake is a huge repository that holds every kind of data in its raw format until it is needed by anyone in the organization to analyze." (Beulah S Purra & Pradeep Pasupuleti, "Data Lake Development with Big Data", 2015) 

"Having multiple data lakes replicates the same problems that were created with multiple data warehouses - disparate data siloes and data fiefdoms that don't facilitate sharing of the corporate data assets across the organization. Organizations need to have a single data lake from which they can source the data for their BI/data warehousing and analytic needs. The data lake may never become the 'single version of the truth' for the organization, but then again, neither will the data warehouse. Instead, the data lake becomes the 'single or central repository for all the organization's data' from which all the organization's reporting and analytic needs are sourced." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"[...] the real power of the data lake is to enable advanced analytics or data science on the detailed and complete history of data in an attempt to uncover new variables and metrics that are better predictors of business performance." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"The data lake is not an incremental enhancement to the data warehouse, and it is NOT data warehouse 2.0. The data lake enables entirely new capabilities that allow your organization to address data and analytic challenges that the data warehouse could not address." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"Unfortunately, some organizations are replicating the bad data warehouse practice by creating special-purpose data lakes - data lakes to address a specific business need. Resist that urge! Instead, source the data that is needed for that specific business need into an 'analytic sandbox' where the data scientists and the business users can collaborate to find those data variables and analytic models that are better predictors of the business performance. Within the 'analytic sandbox', the organization can bring together (ingest and integrate) the data that it wants to test, build the analytic models, test the model's goodness of fit, acquire new data, refine the analytic models, and retest the goodness of fit." (Billl Schmarzo, "Driving Business Strategies with Data Science: Big Data MBA" 1st Ed., 2015)

"A data lake is a storage repository that holds a very large amount of data, often from diverse sources, in native format until needed. In some respects, a data lake can be compared to a staging area of a data warehouse, but there are key differences. Just like a staging area, a data lake is a conglomeration point for raw data from diverse sources. However, a staging area only stores new data needed for addition to the data warehouse and is a transient data store. In contrast, a data lake typically stores all possible data that might be needed for an undefined amount of analysis and reporting, allowing analysts to explore new data relationships. In addition, a data lake is usually built on commodity hardware and software such as Hadoop, whereas traditional staging areas typically reside in structured databases that require specialized servers." (Mike Fleckenstein & Lorraine Fellows, "Modern Data Strategy", 2018)

"A data warehouse follows a pre-built static structure to model source data. Any changes at the structural and configuration level must go through a stringent business review process and impact analysis. Data lakes are very agile. Consumption or analytical layer can be modified to fit in the model requirements. Consumers of a data lake are not constant; therefore, schema and modeling lies at the liberty of analysts and scientists." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data in the data lake should never get disposed. Data driven strategy must define steps to version the data and handle deletes and updates from the source systems." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data governance policies must not enforce constraints on data - Data governance intends to control the level of democracy within the data lake. Its sole purpose of existence is to maintain the quality level through audits, compliance, and timely checks. Data flow, either by its size or quality, must not be constrained through governance norms. [...] Effective data governance elevates confidence in data lake quality and stability, which is a critical factor to data lake success story. Data compliance, data sharing, risk and privacy evaluation, access management, and data security are all factors that impact regulation." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data Lake induces accessibility and catalyzes availability. It warrants data discovery platforms to soak the data trends at a horizontal scale and produce visual insights. It largely cuts down the time that goes into data preparation and exhaustive data analysis." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data Lake is a single window snapshot of all enterprise data in its raw format, be it structured, semi-structured, or unstructured. Starting from curating the data ingestion pipeline to the transformation layer for analytical consumption, every aspect of data gets addressed in a data lake ecosystem. It is supposed to hold enormous volumes of data of varied structures." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data swamp, on the other hand, presents the devil side of a lake. A data lake in a state of anarchy is nothing but turns into a data swamp. It lacks stable data governance practices, lacks metadata management, and plays weak on ingestion framework. Uncontrolled and untracked access to source data may produce duplicate copies of data and impose pressure on storage systems." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Data warehousing, as we are aware, is the traditional approach of consolidating data from multiple source systems and combining into one store that would serve as the source for analytical and business intelligence reporting. The concept of data warehousing resolved the problems of data heterogeneity and low-level integration. In terms of objectives, a data lake is no different from a data warehouse. Both are primary advocates of terms like 'single source of truth' and 'central data repository'." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"At first, we threw all of this data into a pit called the 'data lake'. But we soon discovered that merely throwing data into a pit was a pointless exercise. To be useful - to be analyzed - data needed to (1) be related to each other and (2) have its analytical infrastructure carefully arranged and made available to the end user. Unless we meet these two conditions, the data lake turns into a swamp, and swamps start to smell after a while. [...] In a data swamp, data just sits there are no one uses it. In the data swamp, data just rots over time." (Bill Inmon et al, "Building the Data Lakehouse", 2021)

"Data lake architecture suffers from complexity and deterioration. It creates complex and unwieldy pipelines of batch or streaming jobs operated by a central team of hyper-specialized data engineers. It deteriorates over time. Its unmanaged datasets, which are often untrusted and inaccessible, provide little value. The data lineage and dependencies are obscured and hard to track." (Zhamak Dehghani, "Data Mesh: Delivering Data-Driven Value at Scale", 2021)

"When it comes to data lakes, some things usually stay constant: the storage and processing patterns. Change could come in any of the following ways: Adding new components and processing or consumption patterns to respond to new requirements. […] Optimizing existing architecture for better cost or performance" (Rukmani Gopalan, "The Cloud Data Lake: A Guide to Building Robust Cloud Data Architecture", 2022)

"Delta Lake is a transactional storage software layer that runs on top of an existing data lake and adds RDW-like features that improve the lake’s reliability, security, and performance. Delta Lake itself is not storage. In most cases, it’s easy to turn a data lake into a Delta Lake; all you need to do is specify, when you are storing data to your data lake, that you want to save it in Delta Lake format (as opposed to other formats, like CSV or JSON)." (James Serra, "Deciphering Data Architectures", 2024)

🪙Business Intelligence: Decision-Making (Just the Quotes)

"Charts and graphs are a method of organizing information for a unique purpose. The purpose may be to inform, to persuade, to obtain a clear understanding of certain facts, or to focus information and attention on a particular problem. The information contained in charts and graphs must, obviously, be relevant to the purpose. For decision-making purposes, information must be focused clearly on the issue or issues requiring attention. The need is not simply for 'information', but for structured information, clearly presented and narrowed to fit a distinctive decision-making context. An advantage of having a 'formula' or 'model' appropriate to a given situation is that the formula indicates what kind of information is needed to obtain a solution or answer to a specific problem." (Cecil H Meyers, "Handbook of Basic Graphs: A modern approach", 1970)

"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor." (Donald T Campbell, "Assessing the impact of planned social change", 1976)

"The greater the uncertainty, the greater the amount of decision making and information processing. It is hypothesized that organizations have limited capacities to process information and adopt different organizing modes to deal with task uncertainty. Therefore, variations in organizing modes are actually variations in the capacity of organizations to process information and make decisions about events which cannot be anticipated in advance." (John K Galbraith, "Organization Design", 1977)

"Blissful data consist of information that is accurate, meaningful, useful, and easily accessible to many people in an organization. These data are used by the organization’s employees to analyze information and support their decision-making processes to strategic action. It is easy to see that organizations that have reached their goal of maximum productivity with blissful data can triumph over their competition. Thus, blissful data provide a competitive advantage.". (Margaret Y Chu, "Blissful Data", 2004)

"Dashboards and visualization are cognitive tools that improve your 'span of control' over a lot of business data. These tools help people visually identify trends, patterns and anomalies, reason about what they see and help guide them toward effective decisions. As such, these tools need to leverage people's visual capabilities. With the prevalence of scorecards, dashboards and other visualization tools now widely available for business users to review their data, the issue of visual information design is more important than ever." (Richard Brath & Michael Peters, "Dashboard Design: Why Design is Important," DM Direct, 2004)

"If you simply present data, it’s easy for your audience to say, Oh, that’s interesting, and move on to the next thing. But if you ask for action, your audience has to make a decision whether to comply or not. This elicits a more productive reaction from your audience, which can lead to a more productive conversation - one that might never have been started if you hadn’t recommended the action in the first place." (Cole N Knaflic, "Storytelling with Data: A Data Visualization Guide for Business Professionals", 2015)

"All human storytellers bring their subjectivity to their narratives. All have bias, and possibly error. Acknowledging and defusing that bias is a vital part of successfully using data stories. By debating a data story collaboratively and subjecting it to critical thinking, organizations can get much higher levels of engagement with data and analytics and impact their decision making much more than with reports and dashboards alone." (James Richardson, 2017)

"An actionable task means that it is possible to act on its result. That action might be to present a useful result to a decision maker or to proceed to a next step in a different result. An answer is actionable when it no longer needs further work to make sense of it." (Danyel Fisher & Miriah Meyer, "Making Data Visual", 2018)

"Business intelligence tools can only present the facts. Removing biases and other errors in decision making are dynamics of company culture that affect how well business intelligence is used." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The problem is when biases and inaccurate data also get filtered into the gut. In this case, the gut-feel decision making should be supported with objective data, or errors in decision making may occur." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Apart from the secondary benefits of digital data, which are many, such as faster and cheaper information collection and distribution, the primary benefit is better decision making based on evidence. Despite our intellectual powers, when we allow our minds to become disconnected from reliable information about the world, we tend to screw up and make bad decisions." (Stephen Few, "Signal: Understanding What Matters in a World of Noise", 2015)

"The goal of using data visualization to make better and faster decisions may lead people to think that any data visualization that is not immediately understood is a failure. Yes, a good visualization should allow you to see things that you might have missed, and to glean insights faster, but you still have to think." (Steve Wexler, "The Big Picture: How to use data visualization to make better decisions - faster", 2021)

"Current decision-making in business suffers from insight gaps. Organizations invest in data and analytics, hoping that will provide them with insights that they can use to make decisions, but in reality, there are many challenges and obstacles that get in the way of that process. One of the biggest challenges is that these organizations tend to focus on technology and hard skills only. They are definitely important, but you will not automatically get insights and better decisions with hard skills alone. Using data to make better data-informed decisions requires not only hard skills but also soft skills as well as mindsets." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

"Decision-makers are constantly provided data in the form of numbers or insights, or similar. The challenge is that we tend to believe every number or piece of data we hear, especially when it comes from a trusted source. However, even if the source is trusted and the data is correct, insights from the data are created when we put it in context and apply meaning to it. This means that we may have put incorrect meaning to the data and then made decisions based on that, which is not ideal. This is why anyone involved in the process needs to have the skills to think critically about the data, to try to understand the context, and to understand the complexity of the situation where the answer is not limited to just one specific thing. Critical thinking allows individuals to assess limitations of what was presented, as well as mitigate any cognitive bias that they may have." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

"Data literacy is something that affects everyone and every organization. The more people who can debate, analyze, work with, and use data in their daily roles, the better data-informed decision-making will be." (Angelika Klidas & Kevin Hanegan, "Data Literacy in Practice", 2022)

🪙Business Intelligence: Business Intelligence (Just the Quotes)

"A key sign of successful business intelligence is the degree to which it impacts business performance." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Business intelligence tools can only present the facts. Removing biases and other errors in decision making are dynamics of company culture that affect how well business intelligence is used." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Successful business intelligence is influenced by both technical aspects and organizational aspects. In general, companies rate organizational aspects (such as executive level sponsorship) as having a higher impact on success than technical aspects. And yet, even if you do everything right from an organizational perspective, if you don’t have high quality, relevant data, your BI initiative will fail." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The data architecture is the most important technical aspect of your business intelligence initiative. Fail to build an information architecture that is flexible, with consistent, timely, quality data, and your BI initiative will fail. Business users will not trust the information, no matter how powerful and pretty the BI tools. However, sometimes it takes displaying that messy data to get business users to understand the importance of data quality and to take ownership of a problem that extends beyond business intelligence, to the source systems and to the organizational structures that govern a company’s data." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"The data architecture is the most important technical aspect of your business intelligence initiative. Fail to build an information architecture that is flexible, with consistent, timely, quality data, and your BI initiative will fail. Business users will not trust the information, no matter how powerful and pretty the BI tools. However, sometimes it takes displaying that messy data to get business users to understand the importance of data quality and to take ownership of a problem that extends beyond business intelligence, to the source systems and to the organizational structures that govern a company’s data." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"There is one crucial aspect of extending the reach of business intelligence that has nothing to do with technology and that is Relevance. Understanding what information someone needs to do a job or to complete a task is what makes business intelligence relevant to that person. Much of business intelligence thus far has been relevant to power users and senior managers but not to front/line workers, customers, and suppliers." (Cindi Howson, "Successful Business Intelligence: Secrets to making BI a killer App", 2008)

"Data migration is not just about moving data from one place to another; it should be focused on: realizing all the benefits promised by the new system when you entertained the concept of new software in the first place; creating the improved enterprise performance that was the driver for the project; importing the best, the most appropriate and the cleanest data you can so that you enhance business intelligence; maintaining all your regulatory, legal and governance compliance criteria; staying securely in control of the project." (John Morris, "Practical Data Migration", 2009)

"Data warehousing, as we are aware, is the traditional approach of consolidating data from multiple source systems and combining into one store that would serve as the source for analytical and business intelligence reporting. The concept of data warehousing resolved the problems of data heterogeneity and low-level integration. In terms of objectives, a data lake is no different from a data warehouse. Both are primary advocates of terms like 'single source of truth' and 'central data repository'." (Saurabh Gupta et al, "Practical Enterprise Data Lake Insights", 2018)

"Dashboards are collections of several linked visualizations all in one place. The idea is very popular as part of business intelligence: having current data on activity summarized and presented all in one place. One danger of cramming a lot of disparate information into one place is that you will quickly hit information overload. Interactivity and small multiples are definitely worth considering as ways of simplifying the information a reader has to digest in a dashboard. As with so many other visualizations, layering the detail for different readers is valuable." (Robert Grant, "Data Visualization: Charts, Maps and Interactive Graphics", 2019)

"The way we explore data today, we often aren't constrained by rigid hypothesis testing or statistical rigor that can slow down the process to a crawl. But we need to be careful with this rapid pace of exploration, too. Modern business intelligence and analytics tools allow us to do so much with data so quickly that it can be easy to fall into a pitfall by creating a chart that misleads us in the early stages of the process." (Ben Jones, "Avoiding Data Pitfalls: How to Steer Clear of Common Blunders When Working with Data and Presenting Analysis and Visualizations", 2020) 

See also: the [definitions] and the [index] of similar posts.